20 years of restarting life

"Don't you want to get the 200 million data based on price?"

The meaning of President Yang's words is very obvious. If you price a flip phone with a factory cost of more than 200 yuan at to yuan, then the boastful statement of million sales for the whole year does not seem to be a difficult task. The miracle achieved.

"Overall net profit of more than 15%, total sales of more than billion."

Zhao Changan launched another satellite, which simply shocked everyone.

You must know that the current domestic private-brand mobile phone manufacturers are basically in the era of low profits. After cutting off all expenses, it is very rare to achieve more than 10%.

It's not that the profits from mobile phones are not high, but that the expenses they spend on marketing, expansion, research and development, reception, and other fancy things are too high, and they easily spend all the profits gained from huge profits.

"Last year, the number of mobile users in my country reached 8400 million, and the number of new users exceeded 4000 million. In 99, the number of wireless paging users nationwide was 4670 million. Last year, it was 4880 million. The number of new users was 200 million, which is almost stagnant. Growth. Especially with the emergence of thousand-yuan mobile phones and packages such as China Travel that do not require monthly fees, these 4880 million wireless paging users are all new potential users of mobile phones.

Last year, the total sales of domestic mobile phone brands was 316 million units, accounting for 6% of the entire mobile phone market. This means that the total sales of domestic mobile phones last year exceeded 5000 million units. In addition to the 4000 million new users, it was equal to the previous 4400 million units. Among mobile phone users, at least more than 1000 million people have changed their mobile phones.

Calculated in this way, the total sales volume of domestic mobile phones this year is likely to exceed 7000 million units. Last year, WAVEGUIDE’s sales were 88 units. This year, it will definitely exceed 316 million units. Last year, the domestic mobile phone brand’s sales were 200 million units. It will also double, or even exceed million. In this general environment, I think it is not difficult for us to achieve a total sales of million units as long as we work hard and maintain the normal operation of the company. "

One statistic that Zhao Changan did not mention was that he accidentally saw it in a previous life, saying that in 02, a total of 1306.12 million mobile phones were sold in the Chinese mobile phone market.

As for 01, he only knew that there were 6299 million new mobile phone users. He did not know how many mobile phones were sold.

However, in 02, China Mobile's new users were roughly the same as in 01, about 200 million less. However, 6078 million new mobile communication users were added, but 1.3 million mobile phones were sold, which is a total user base of 2.1 million. , more than half of the people bought mobile phones in 02, and 7000 million people changed to new mobile phones.

2.1－1.3－0.63（0.6299）=0.17亿。

Roughly speaking, these 0.17 million mobile phone users all bought mobile phones before the millennium. They are big and heavy, have serious paint peeling off, and do not have color screens, built-in antennas, cameras, MP3, WAP and many other functions.

Therefore, Zhao Changan estimates that the replacement rate this year should be about the same as last year, staying at around 1000 million.

Of course, this data is not rigorous, but it can be used as a reference.

The reason why there was such a high replacement rate in 02 is that in addition to the continuous innovation of mobile phones, one of the important reasons is that mobile GPRS (2.5G) was officially put into commercial use, mobile multimedia messaging (MMS), WAP websites, free browsing, and mobile ring tones The business has also begun its trial commercial phase, stimulating users’ enthusiasm for switching.

This is the disadvantage of the current exclusive monopoly. Although Yinnan has participated in the construction of mobile communication wap websites and mobile ring tones wap websites, it is still undergoing slow modifications and internal tests time and time again.

Including Monternet, which opened a mobile securities business last month, it claims that online stock trading is not a dream, but it is not a dream. How to enter the WAP website to trade stocks, I still haven't said one, two, three, four.

Because the relevant website is still under intense preparation, we have to wait.

Based on the above data, Zhao Changan believes that with a market share of 7000% among the total sales of more than 3 million units, not only is there nothing to show off, but it is also a bit embarrassing.

However, when you get to them, you can actually shock them?

After Zhao Changan told these data, he said to President Yang: "If your imagination is willing, I, as an individual, can sign a gambling agreement with your company."

This is Zhao Changan's real purpose. It is not easy for him to get the shares of Imagination Holdings. However, if the bait he puts out is attractive enough, then Imagination will not take the bait.

"What's the gambling agreement? Can you tell me?"

Sure enough, when the group of people on the side of Imagination heard what Zhao Changan said, they immediately became energetic.

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Although Alcatel entered China relatively early, it was seriously lagging behind in building factories in China. It was not until December 98, 12 that it established a factory in Suzhou to manufacture and sell Global System for Mobile Communications (GSM) base station equipment.

This company was officially put into production at the beginning of last year. Zhao Changan's predecessor established a project to manufacture mobile phones last summer, and then established a mobile phone production line. It was not until this spring that he had the ability to put mobile phones on the market.

That is to say, if Zhao Changan and Alcatel had not actively contacted each other last summer, the OT301 would probably have been on the market within two or three months, and the price might have been set at yuan. Not only could it not afford such a big deal, market turmoil, and will also be rubbed on the ground by other brands of mobile phones.

In 02, Ke Xizhe, general manager of Alcatel Suzhou Mobile Communications Company, made a bold statement to achieve 5% of the domestic market share that year. As a result, only 147 million units were sold throughout the year, accounting for 1.1% of the domestic market.

Due to the impact of the Internet winter, Alcatel began to suffer global losses from the second quarter of this year, and even lost 02 billion euros in 48.

In other words, Alcott, which is still making profits now, does not know that two months later they will begin a long period of global losses.

In 03, Alcatel, which couldn't bear the losses, began to sell off its assets. Among the first batch of assets sold was its mobile phone factory.

Finally, tcl got this mobile phone brand.

Now it seems that this brand is likely to fall into the hands of imagination in Zhao Changan's life.

As for whether those European, American, Japanese and Korean companies will choose to hide the domestic brands after acquiring them, or use this brand to counterattack the European and American markets, it is still unknown.

However, because One Nano now has a better choice, BlackBerry, he has long had no idea about Alcatel's mobile phone business.

Because in terms of technological innovation and R&D capabilities, BlackBerry is way ahead of Alcatel mobile phones.

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"This year, total mobile phone sales exceeded 200 million units, total sales exceeded 35 billion, and net profit was no less than 5 million."

Zhao Changan smiled and said to Yang~: "Yinanomi can give up enough shares to satisfy the imagination. As for Yinan's appeal, it is actually very simple. One is that the money is in place, and the other is that I want to increase my holdings."

"The money must be given. As for the increase in holdings, this is not my decision, but Imagination must hold more than 50% of the shares, so how much is left in Yinan's hands is less than 5%. So, I don't understand a bit. "

Yang~ looked at Zhao Changan. This answer was very important, as it would determine whether Imagination would eventually spend a huge price to acquire the shares of the mobile phone joint venture factory in Yinnan.