20 years of restarting life

Chapter 2848 Zhao Changan’s Reason

"Pro candy-bar models, including Nokia, Motorola, Ericsson and other candy-bar models priced at around 2000 yuan, will not be competitive in China, the world's largest emerging market, in the next three to four years. Because of this price, users are more willing to spend a few hundred yuan to buy a flashy flip phone, so they can only compete in the European, American, Japanese and Korean markets.

In other words, if we launch a new brand to compete with these established manufacturers, at least in the first few months, we will not be competitive at all. The life cycle of a 2000 yuan phone is actually very short, and the price will have to be significantly reduced within a year at most, because under Moore's Law, this configuration has no advantage at all compared to new phones.

By the time word of mouth starts to show, the model starts to become outdated. Sales in the early stage are low, and in order to maintain overall profits, it is impossible to significantly reduce the price in the middle and late stages, so this phone is basically dead.

So even if they will be criticized badly, pros still need this gimmick. They are not afraid of too many doubts, but they are afraid of not getting enough attention! "

Zhao Changan continued, "As for the 2.5G technology, camera, color screen, trackball, mini-games, and other splicing elements, they are just to let you know that you need to reserve enough space and memory in the design of the mobile phone, rather than asking you to develop them. And you simply don't have the ability to do so. I will talk to those companies one by one. In other words, you don't need to develop a certain module, you are only responsible for filling and compatibility, the Zhengzhou factory is only responsible for assembly, and the BlackBerry R&D center is only responsible for the operating system."

Qiao Hang roughly understood what Zhao Changan meant, which was to define the pro Seattle R&D Center as a designer of module filling and compatibility, without having to think about whether these modules can be realized at the actual technical level.

-

Zhao Changan returned to the room and found Freya sleeping soundly. In the dark, he took off his clothes and got into bed, then laid the naked Freya face to face on his body.

After a slight movement, the negative distance fit was completed.

I breathed a sigh of relief and felt that having a pretty woman hugging me while I sleep is truly a joy in life.

Freya groaned and opened her eyes a little confusedly, but it was pitch black and she could not see anything. She was immediately overwhelmed by a wave of sleepiness and fell into a drowsy sleep.

Zhao Changan couldn't help laughing when he heard the screams of the female graduate student next door.

For people who have achieved a little success, time is very precious and they don’t have the energy to slowly fall in love. If you think it’s okay, do it at night. If not, don’t waste each other’s precious time.

-

Zhao Changan thought for a long time about choosing a candy-bar model for the Pro instead of a flip model to target the East Asian and Southeast Asian markets.

Now, mobile phone manufacturers all over the world have seen the huge trend and profits of flip phones with envy, and are sharpening their knives to enter this market segment, but it is not easy to fish in troubled waters.

Moreover, the maturity of technology requires time and accumulation. The manufacturing of flip phones is far more complicated than that of candy-bar phones. BlackBerry engineers for candy-bar models have the ability to build an assembly line independently, but if they want to manufacture flip models, they need to build a manufacturing line team almost from scratch.

  Who can guarantee that such a hastily launched project will not have any quality problems?

For example, Ericsson, which was the third largest manufacturer for a thousand years, announced in February this year that it would outsource all its mobile phone manufacturing business except that in China to Flextronics.

Although it was announced that the fire at Philips' US chip factory, which supplies Nokia and Ericsson, on March 3 last year caused a loss of $17 million in revenue, it showed the serious dereliction of duty of Ericsson's mobile phone executives, and the decision to outsource was made.

But in reality, T18sc was revealed to have serious quality problems, and was subsequently squeezed out of the third place by Siemens.

This has exposed serious problems in Ericsson's mobile phone manufacturing and design departments, as well as quality inspection. If this situation continues, it will be fatal.

That’s why we decided to only be responsible for the design and outsource the manufacturing and quality inspection.

In October, Ericsson saw that its mobile phone market share was further shrinking, so it had to form a joint venture with Sony (including its Chinese business) to form Sony Ericsson, with each party holding 10% of the shares. This was equivalent to starting to withdraw from the mobile phone manufacturing industry, and it was also the beginning of the demise of Ericsson mobile phones.

In 98, global mobile phone sales exceeded 1.7 million units, and Ericsson sold 2528 million units, with a market share of 15%.

In 99, 2.38 million units, 2972 million units, 12.5%.

In the millennium, 4.2 million units, 4074 million devices, 9.7%.

In the first 11 months of this year, 4.6 million units, 2456 million units, and 5.3%.

Showing a downward trend.

It is so easy for a world-class mobile phone brand to collapse because of a junk phone that is beaten to the point of being unable to fight back, let alone a pro phone.

It’s not that the China Zhengzhou Manufacturing Plant for Pro Mobile Phones cannot manufacture flip phones, but that it must first learn to walk, and only after it has walked steadily can it consider the problem of running.

For cameras and color screens, Zhao Changan hopes to talk to SHARP. For scroll wheels or trackballs, he prefers Siemens or SteelSeries, which was founded this year. The problem of paint and color loss on the phone shell and buttons is a common problem for mobile phones nowadays, and we need to find a way to overcome it.——

But I still have no idea about the problems with these candy-bar phones, let alone flip phones that can fly.

After defining the model and the market, the next step is to analyze the market and figure out how to make use of it.

Zhengzhou City has given the possibility of relatively low cost for pro6230. Zhao Changan has a clear vision of the future and knows what kind of mobile phone functions and quality consumers really need next.

  The only problem is that mobile phones are updated too quickly. If we don’t use some tricks and skirt the rules, when one day people think that this phone was really good, what’s the point?

Just like the Nokia phone that was able to clearly display the three still blades when taking a picture of a running fan more than ten years later, when faced with a double slaughter, it was still defeated.

-

The next day, Christmas Eve, Zhao Changan did not stay in Seattle, but flew to Los Angeles with Qiao Hang, Zhou Kexin, Zeng Hao, Yang Yixin, Freya and others.

When we arrived at the airport, Bob Bello, Korn Ferry's North American business manager, came to greet us, but the company's president, Suaso, had gone back to his hometown to celebrate Christmas and would not be able to come until the first day after the holiday.

In fact, Zhao Changan and his party coming here at this time are really unpleasant, especially for Westerners, who hate having their vacation interrupted and disturbed.

It's just that BlackBerry is so famous now that it would be extremely stupid to let go of a customer like this to a competitor.

Moreover, based on the current headhunting position and salary that BlackBerry has given to Korn Ferry, it is not only very important but also well-paid, which is a very good deal for the company's performance and reputation.

For this reason, Bob Bello, who lives in Los Angeles and is ranked among the top three in Korn Ferry's power, was picked up at the airport.

(End of this chapter)