Top of the Great Era

Chapter 1391 The ultimate mode is unrealistic

Gao Jianli is not from the Internet industry, and he is very experienced in the clothing industry, so he can't understand Zhou Buqi's eloquent talk like an outsider pointing out an insider.

Lei Jun was embarrassed to say some things, but Chen Nian didn't have the confidence to say them, so he didn't care.

As for the subordinates, they were supposed to do the dirty work for the boss.

Gao Jianli said: "Having a unified brand is of course very risky, but the benefits are also great. Like Procter & Gamble, which has hundreds of sub-brands, P&G has to customize advertisements for each different sub-brand. Each brand advertisement With an investment of 1 million, 100 brands will be worth 100 billion. If the brands are unified and only one brand is targeted for marketing, the benefits will be even greater!"

Vancl only builds this brand, and then spends all the money on the "Vancl" brand.

As long as the "Fancl" brand is established, it will benefit from selling shirts, T-shirts, bras, leggings, lamps, rice cookers, etc. in the future.

It would be too expensive to design a brand for each type of product and spend huge sums of money on marketing the new brand.

The risks are directly proportional to the benefits.

Share a brand, the risk is great, but the benefits are also great.

Chen Nian smiled and added: "In fact, our e-commerce platform may not only sell our own products. After the business is stable and the business model is in operation, we can open another channel to attract third-party merchants and sell department stores. commodity."

Zhou Buqi drank his tea with his head down, silent.

Depend on!
Want to curse!
Really go farther and farther!

This Chen Nian is still thinking about playing e-commerce.

He chose to make clothing because he wanted to start with the clothing industry, just like Dangdang started by selling books and JD.com started by selling electronic products. He wanted to build an e-commerce platform that started with clothing—Vancl.

However, Zhou Buqi has no interest in e-commerce.

He doesn't care much about the domestic business now. The reason why he personally came forward to study the case of Fanke is because of Lei Jun's face, and secondly... because of his personal feelings. The market is occupied by companies such as Uniqlo and Zara.

Unexpectedly, the thinking of the two sides was not on the same basis at all.

Seeing that he was silent, Chen Nian continued to conceive of Fanke's grand blueprint.

It even rose to the height of social responsibility.

Now is the economic crisis, and countless small and medium-sized enterprises have closed down, especially in the Yangtze River Delta and Pearl River Delta regions. Many factories have been vacated, and many factories have been sold at low prices.

It is embarrassing.

Domestic employment is most dependent on small and medium-sized enterprises!
Private enterprises are the mainstay of huge economic achievements since the reform and opening up, and small and medium-sized enterprises are the cornerstone of private enterprises.

However, what the bank dislikes the most is lending to small and medium-sized enterprises. Small bosses also lack sufficient social connections and connections, and are often targets of bullying.

Whoever can solve problems for the stable development of small and medium-sized enterprises is a national hero.

However, it is too difficult for small and medium-sized enterprises.

One of them is that the products of small and medium-sized enterprises lack brand appeal and cannot be recognized by the market.

Just like Putian shoes.

The quality of Putian shoes is not bad at all compared to Nike and Adidas.However, a pair of Nike shoes can sell for 500 yuan, but no one cares about a similar pair of shoes in Putian for 100 yuan, unless they are labeled with Nike.

In the past few years, the shoe factories in Putian have survived in this way, relying on fake famous brands.

As the country strengthens the protection of intellectual property rights, life for such fake brands is getting more and more difficult.There are some manufacturers who want to switch from pirated copies to genuine ones and launch their own brands, but they all fail without exception.

If you want to establish a brand in the hearts of consumers, you can't do it without spending hundreds of millions of dollars in marketing every year.This is impossible for SMEs.

Vancl can solve this problem.

The most important thing for Vancl to make products is to create a brand, which is to promote the brand of "Vancl".After the brand is made, it is outsourced to make products.For example, cooperate with small and medium-sized shoe factories in Putian to order them to produce Vancl shoes.

In this way, there is a brand and sales.

Vancl has profits, and small and medium-sized enterprises also have orders, so they can survive stably.

According to this idea, Vancl can also make washing powder, soap, socks, long johns, underpants, vests, hairpins, hats, batteries, rice cookers, etc. in the future.

To help those small and medium-sized enterprises that have quality but no brand.

After a long speech, Gao Jianli was very moved, and Lei Jun nodded again and again.

Zhou couldn't help but laugh.

Depend on!
It feels like I have met the second boss Ma, this level of deception is top-notch.

"This direct sales model can certainly solve the survival problems of some small and medium-sized enterprises. But at the same time, it will also make it difficult for more small and medium-sized enterprises to survive. It cannot create new problems to solve old problems."

Zhou Buqi also has some understanding of the contradiction between e-commerce and the real economy in the future.

Vancl's model is purer and more Internet-based than those of JD.com and Dangdang.

The essence of the Internet economy is to remove middlemen.

JD.com takes goods from manufacturers and sells them at a higher price.In this process, Jingdong itself became a middleman.This is not the direct sales model.

Vancl is different. Vancl produces its own products and sells them through the e-commerce platform, which is equivalent to reducing another intermediate link.

What followed was bound to be a big price cut.

Someone else's rice cooker sells for 1000 yuan, and his family sells it for 200 yuan; someone else's shirt sells for 200 yuan, and he sells it for 50 yuan.

The profits of all middlemen have been wiped out.

But most of the middlemen are small and medium-sized enterprises.

More importantly, middlemen are tax bases.The more middlemen there are, the more objects the country can collect taxes from, which is the most important thing.

Internet companies have cut off all the middlemen, who will the country ask to collect taxes?When financial difficulties are encountered, the Internet giants can only be used for bloodletting.

Zhou Buqi said: "Industrial upgrading and consumption upgrading are major trends, and removing middlemen can also greatly promote the improvement of social efficiency. If it’s in place, it’s easy to capsize. Fancl’s model is more radical than that of JD.com and Taobao. I think it may be possible in 50 years, but it’s not suitable now.”

Lei Jun doesn't think so, "It took us 30 years to complete the 200-year economic development of Western countries, and the changes in our land are unprecedented."

Chen Nian said with a smile: "Our philosophy is 'more, faster, more economical', and the Fanke model fits right in."

This is the prediction of the great economic era.

Zhou Buqi can’t say that his idea is right, but he is sure that he is right, “It is also an e-commerce business, how can Fanke be able to compete with Taobao, Amazon, Dangdang, JD.com, and Paipai? e-commerce platform competition?”

Chen Nian was very confident and was describing his business model again.

Probably, the efficiency of Vancl will be far ahead of other e-commerce platforms. It is an integration of industrial platforms, and it is more direct and sharper from production to sales.Through the product service platform, the category and design of products are served through platform technology.The Jingdong model is a combination of sea and land, the Taobao model is a combination of air and land, and Vanke is an integration of sea, land and air.

Zhou Buqi agrees with what he said, in terms of the advanced nature of the business model, the Vancl model is indeed better.

There is one thing to prove.

After JD.com became bigger and stronger, JD.com began to launch JD.com brand electronic products; Taobao and Tmall also started to get involved in the manufacturing industry, and began to produce their own brand products, focusing on new manufacturing.

But even if they are all industry giants, this change must be cautious.

If you are too ahead of the times, it is easy to get in the crotch.

Vancl mode is obviously too radical.

Zhou Buqi waved his hand and sighed, "It seems that you are determined to do e-commerce."

Chen Nianyan was succinct, and it was a statement, saying: "From the first day I stepped into the Internet, I have never left e-commerce."

Zhou Buqi said: "Ali is a shareholder of Ziweixing, and Ziweixing has also strategically invested in JD.com. In the field of e-commerce, Ziweixing already has enough fields. If Vancl wants to do e-commerce, this is not in line with Ziweixing's strategy Philosophy. Taobao’s model is Yitianjian, JD.com’s model is Tulongdao. In my opinion, Vancl’s model is a pistol, and the requirements for industrial and technological upgrades are too high.”

Lei Jun frowned slightly, "You don't like it?"

Zhou Buqi said indifferently: "I asked a few people, and they said that Fanke makes men's shirts and men's T-shirts. I also find it very interesting. If this is a clothing company, I will definitely support it. Using Internet thinking , to create a fashion fast-moving clothing brand that can compete with international giants. However... unfortunately, what you want to do is e-commerce.”

Chen Nian was very anxious, "It's not a contradiction, we are a clothing brand, and we are also an e-commerce business."

Zhou Buqi said: "No, this is very contradictory. If you are doing e-commerce, you cannot do without the fate of running fast. If you want to be the final winner, you must continue to invest in various costs in order to run faster than others. To achieve a height that others cannot reach in terms of scale. But if it is to make clothing, you have to work slowly and meticulously, to make the product well, and to pay attention to the polishing of details.”

Chen Nian glanced at Lei Jun, disappointed.

Zhou Buqi was very firm, "If you want to build an ecology that integrates land, sea and air, you must build your own warehouses and logistics, right?"

Chen Nian nodded, acquiesced.

"How much will it cost?" Zhou Buqi shook his head, "To be honest, the e-commerce model you designed impresses me. To some extent, it is more advanced than Taobao and JD.com, and it can be called the ultimate version. E-commerce model. But this is already divorced from reality. If you look at developed countries, the more developed they are, the more serious the suppression of e-commerce is... Forget it, let me just say, if Fancl is an e-commerce company, I will not participate. Fan If the customer is a clothing company, I am very interested."

Chen Nian was straightforward and wanted to refuse on the spot.

Fortunately, Lei Jun stopped him and said with a smile, "Let's think about it."

(End of this chapter)