Top of the Great Era

Chapter 1392 I have a son
Zhou Buqi was a little disappointed about Fanke.

Originally, he wanted to take a look at Vancl's warehouse, examine the details, and give some suggestions on inventory turnover.But now there is no need for it. The two sides are even going against each other in the general direction, so there are no details to discuss.

However, Zhou Buqi did not refuse the proposal of cooperation between Fancl and intramural group buying.

In fact, Lei Jun wanted to attract Ziweixing to invest in Fancl, mainly because he was interested in group buying on campus, and hoped to use this channel to sell Fancl's slow-moving inventory.

This is the particularity of Zhou Buqi's product positioning for intramural group buying in his early years.

The school intranet can be used for all college students and graduates.

But on-campus group buying is only open to current students.

After graduating, you can't use group buying on campus.

This kind of product positioning is doomed to not be a real public platform for intramural group buying.If it is not a public platform, it is not a public price standard.

For example, a mobile phone is sold at 2000 yuan in mall A, and 1800 yuan in mall B. Both sides compete equally, so mall A has no competitiveness and can only lower the price to 1800 yuan.

This is the regulatory nature of the market.

Different group purchases can be made on campus.

The mobile phones in mall A sell for 2000 yuan, and the on-campus group purchases sell for 1800 yuan... because the on-campus group-buying is not a real public platform, and it is not the same market-oriented competition as mall A.

Therefore, mall A does not need to cut prices, at most it will lose some college students.

Commodities are shipped through group buying on campus, and the price can be lower than the market price without causing too much damage to the overall price of branded products.

That night, Zhou Buqi made two phone calls.

Shi Jinglin first.

"What's the reason why you can't continue to sell clothing through group buying on campus?"

"a lot of."

"Talk about the key points."

Shi Jinglin thought for a while, then said softly: "Consumption power, the consumption power of college students is not good, selling a piece of clothing for one or two hundred yuan, the sales volume is difficult to form a scale. It is better to go to Taobao and sell it for dozens of yuan. clothing."

"Why can't Xiaonei make low-priced products?"

"Profit, Taobao is just a platform, and the stores are all personal. Whether the clothes sold are good or bad are all borne by the personal store. Xiaonei is different. Xiaonei cannot sell poor quality products and damage its own brand. There is also tax. Personal stores on Taobao do not have to pay tax, and Xiaonei.com is an e-commerce business... Even if there is no income tax, you must pay value-added tax.”

Zhou Buqi nodded, "Well, the tax increase will push up the cost."

Shi Jinglin said: "Fake and shoddy products can be sold on Taobao, so the price of their clothes is extremely low. A T-shirt that costs 100 yuan costs only 5 yuan. We can't sell this kind of product. Group buying on campus is a B2B, In a B2C business, quality control must be passed, and the purchase price of high-quality products will be very high. Adding shipping costs and taxes, our products will not be competitive.”

"Um, any more?"

"Yes, clothing should show individuality, which is different from selling mobile phones, computers, and cosmetics. For mobile phones, cosmetics, etc., everyone uses exactly the same products, which is fine. But if it is clothes, when I walk on campus, I find that everyone wears them. It’s the same, but it’s embarrassing. Taobao has a lot of brands, but group buying on campus is of a band nature, and if you sell a few or more than a dozen specific products in a band, it’s easy to hit your shirt.”

"Yes."

Zhou Buqi hasn't paid much attention to the details of operation in the past two years. He didn't expect that there are so many details in the group buying of clothing.

Shi Jinglin went on to say: "In order to solve this problem, I thought about selling underwear series, pajamas, bras, socks and so on. But there is a new problem, this kind of close-fitting clothes... especially girls' underwear, Girls’ skin is so delicate, many indicators of many low-priced products are not up to standard, and may cause skin allergies after wearing them. Anyway, there are a lot of problems, so I don’t do it later.”

"Well, I see."

"However, the group buying of clothing will definitely become a big trend in the future, and we must grasp the opportunity. There must be high-quality and cheap clothes that do not need to pursue personalization to recommend to college students. If they have unsalable inventory and cannot sell it, they may sell it at a low price. Sell ​​to Xiaonei. But there must be quality assurance.”

"I know, I will study it with Fanke."

Zhou Buqi smiled, thinking that this Shi Jinglin had quite a unique vision.

This is indeed a big trend.

In the previous life, there was no on-campus group buying, and many other e-commerce platforms with discounts and live streaming appeared.When there was no Internet, in order to sell goods, manufacturers had to "clearance sale", "the boss ran away with his sister-in-law", and "jumping off the building for a big sale".With live streaming, it directly becomes a benefit for the family.

Xiaonei.com is a welfare platform created by Zhou Buqi for college students across the country.

However, there must be guarantees in the quality control of the selection of goods, and it cannot be like the later live broadcasting of goods, as long as you give money, you can sell any junk.

Then, he called Ji Zi'an again and told him about the group buying on campus.

Because it involved Lei Jun and Chen Nian, a senior from the Internet, Ji Zian said that he would come to Shanghai tomorrow to meet them in person and talk about cooperation.

Zhou Buqi agreed.

In the past few years, Lei Jun has helped a lot in various aspects, including Ziweixing's holding of YY. Lei Jun never set up obstacles, and quit after receiving a sum of money.

This time Lei Jun has something to ask, and he wants Ziweixing to raise money for Fanke.Zhou Buqi did not agree, which is quite embarrassing, and deepening the cooperation between Xiaoneiwang and Fanke can be regarded as a kind of compensation.

Fancl's products are of high quality and low price as Shi Jinglin said.

This is not a small and medium enterprise, this is a large company.

The brand of "Vancl" is very important and can be trusted in terms of product quality.

On the phone, Zhou Buqi reminded again, "One thing you need to pay attention to is that Vancl is a new brand, which is different from Lenovo computers, Nokia mobile phones, L'Oreal facial cleansers and so on in the past."

Ji Zi'an said with a smile: "I know that there must be advertising and promotion fees. Xiaonei.com is open to college students across the country. Every group buying on campus is equivalent to a wave of advertisements for the brand."

Zhou Buqi said: "Yes, when we meet tomorrow, don't be too polite. Fanke is not short of money, and is spending money madly in the market. Ziweixing is now canceling page advertisements. The new profit point of Xiaonei's advertising revenue may as well rely on The brand promotion fee for group buying on campus, um... can be called pit fee."

Ji Zian said happily: "If it's the promotion in the early stage, I don't think Fanke may produce stock in the first few waves of school group purchases, but may produce new products to attract users."

Zhou Buqi said: "It's not important. For college students, the most important thing is high quality and low price. The Xiaonei website must serve the majority of college students. The price must be low, um, the lowest in the entire network."

Ji Zian hesitated for a moment, but still said something more commercial: "The profit margin of the clothing industry is quite high, far exceeding that of electronic products. There is a lot of room for cultivation in this field."

"Well, the net profit rate can generally reach 30%, and Fancl is even higher, maybe 50%."

Zhou Buqi heard Gao Jianli talk about it today, so he knew about it.

A 10 yuan T-shirt has a market price of 100 yuan.

Of the 100 yuan spent by consumers, 30 yuan is paid for tax, 40 yuan goes into the pockets of various distributors, and 10 yuan is used for transportation fees, storage fees and damage reduction fees, and the remaining 20 yuan falls into the pockets of garment factories.

That is to say, for a T-shirt with a cost price of 10 yuan, the ex-factory price of the garment factory is 20 yuan.Of the 20 yuan, after deducting labor, water and electricity, loan interest, taxes, etc., there will be about 16 yuan left, which means that the net profit is 6 yuan, and the net profit margin is 30%.

Fancl is different. For a T-shirt of 10 yuan, Fancl only sells it for 59 yuan.

Kefancl does not have the taxes and profits of middlemen, but only increases the expenses, warehouse fees and express delivery fees of the e-commerce platform.The final net profit may reach 30 yuan, the net profit rate is 50%, and the cost profit rate is as high as 300%.

It can be seen that Vancl's business model is indeed better than traditional clothing companies.

The price has been greatly reduced, and the profit can also be greatly increased.

If Fancl only makes clothes and builds them into an Internet brand clothing, it does not do e-commerce itself, but sells through many third-party e-commerce platforms.In this way, Vancl is bound to achieve great success.

Die on e-commerce.

In order to self-operate e-commerce, it is necessary to produce a large number of products in all categories, resulting in serious inventory stagnation, suppliers dunning money, and cash flow collapse.

However, Zhou Buqi had already made his point clear, and if the other party didn't listen to him, there was nothing he could do.The profit margin of Fancl's clothing is so high. When the inventory is cleared, there will be more room for profit sharing, which is more in line with the concept of serving college students on Xiaonei.com.

At this time, the door of the study was pushed open.

The little girl Ning Xinxin walked in unsteadily, and said in a childish voice, "Mom vomited, vomited."

Zhou Buqi ended the call with Ji Zian, smiled and hugged her in his arms and held her high, "Mom vomited again?"

"Ah."

Xinxin is three years older than Niannian, so she can already communicate quite normally.

Zhou Buqi hugged her to find Ning Yaxian, her pregnant belly had a strong reaction, and she asked while walking, "Why did mom throw up?"

"Because I have a younger sister."

"Ok?"

"Who said that?"

"Auntie said so."

"Uh……"

Zhou Buqi has a bad intention.

No matter which aunt it is, such words will not be said nonsense.Who doesn't know that the Zhou family is short of a boy now?For the sake of auspiciousness, it should be said that she is pregnant with a younger brother.

The only possibility is to go to the hospital for an examination.

Zhou Buqi carried Xin Xin to Ning Yaxian's room, and saw her pale face, lying on the bed, looking very uncomfortable, "What's wrong, it's so serious?"

Ning Yameng sat by the bed with an innocent look on her face, "I ate some durian just now, maybe the smell was a bit strong, and she vomited a bit."

"What about you? Are you okay?"

"I do not have it."

"Hmm..." Zhou Buqi thought for a while, and then asked directly, "Yaxian, have you been checked in the hospital?"

Ning Yaxian looked a little disappointed, "Well, it's a girl."

Zhou Buqi said with a smile: "Hi girl, no wonder she is so delicate, this is Miss Qianjin. Look at Yameng, she can even eat durian, she looks like a solid boy."

Ning Yameng pursed her lips, her white chin slightly raised, "I checked it too."

"Oh?"

"Boys and girls?"

"you guess."

Zhou Buqi could tell from her expression that she couldn't hide her joy, "Needless to say, he must be a kid!"

call!
Finally having a son!
(End of this chapter)