Top of the Great Era

Chapter 2063 The relationship between capital and morality

Logically speaking, Zhou Buqi has done a little too much in this matter.

The "Magician" Johnson has sold everything that should be sold in his family, and finally raised 1 million US dollars, and then finally contacted two private equity funds that are willing to cooperate with him... The result is good, Zhou The big boss cut off halfway!
Just cut off the Hu.

In business, there is no such thing as first come, first served.

But the problem is, everyone's property is sold out!

Especially the 5% stake in the Los Angeles Lakers. This is not a listed company like Starbucks. Stocks are hard to come by. It is easy to sell, but impossible to buy back.

This made Joe Lacob feel a little embarrassed.

He hoped that Boss Zhou would best be able to cooperate with "Magic" Johnson to buy the Los Angeles Dodgers together.At that time, your big boss Zhou will be the big boss, and Johnson will be the little boss.

Zhou Buqi had no interest in cooperating with a big fool who played basketball, not to mention Johnson, he even looked down on Jordan.However, he had to find a good-sounding reason to refuse.

Joe Lacob is not a hands-off shopkeeper. He really entered the basketball circle to participate in the strategic planning and management operations of the Golden State Warriors. It just so happens that "Magic" Johnson is very famous in the basketball circle, and the relationship is entrusted to him. , he is not very easy to handle.

Zhou Buqi said bluntly: "I heard that Johnson's life style was not very good before?"

"This..." Joe Lacob smiled, "It's much better now, and it's not a big deal. The vast majority of NBA players are like this. After playing, they go to nightclubs to spend. In terms of personal quality It’s really worse.”

That's all for consumption, the key is the way of consumption, how vulgar it is, how vulgar it is, how low-level it is.

They usually go there with a bag full of cash, then throw it all over the box, and then have fun with the strippers in the box.

It's exactly the state of the poor getting rich.

In contrast, football, baseball, and ice hockey are much better, with mostly white players.Therefore, the status of the NBA in the American sports industry has always been low, and it belongs to the bottom sports.

When parents play with their children, they usually hold a football or a baseball, and basketball is the mainstream in the slums.

Zhou Buqi said in a deep voice: "I'm a feminist. What I hate the most is that many men go out and act mischievously when they have some money. I will definitely not cooperate with him. If you are in trouble, just say it is mine. manner."

Joe Lacob sighed secretly, and said with a smile: "I'm just giving someone a word, there's nothing wrong with it. The Golden State Warriors are fine here. I have strengthened the management of the team. It is strictly forbidden for any player to talk to the cheerleaders." personal contact."

Zhou Buqi said: "For the Golden State Warriors, we must strengthen the team's brand building. By the way, do you know David Gill?"

"Well, Manchester United's executive."

"When you are free, you can chat with him more and see how he builds the club brand of Manchester United. The Warriors are a team in the Bay Area, so we must pay more attention to this aspect. Once there are players with bad records, they must be traded as soon as possible. Lose."

"Of course." Joe Lacob smiled, "This is exactly my idea of ​​building a team."

Zhou Buqi said: "Now is the Internet era, no more than the 90s. The Lakers have encountered some troubles in the management level in recent years, and they have been involved in the Kobe scandal. If I were the owner of the Lakers, I would definitely He traded away."

Lacob said with a smile: "This is not the same as the mainstream business philosophy in the NBA."

Zhou Buqi said "hmm", "I know, but the team should have higher standards. Moreover, I also believe that the league will make some changes in strategy in the future. The era of the Internet is the era of smashing the mainstream. "

The NBA is a commercial league, which is different from European football.

The ultimate goal of European football teams is to win the championship.

The ultimate goal of each NBA team is to make money.It doesn't matter if you win the championship or not, as long as you can make money.The same goes for the fans. It is an entertainment party for fans to go to the stadium to watch the football. They are far less determined to win than European football.

Therefore, in order to make money, each team must keep those big-name players who can attract the box office.So even if Kobe's statistics at the end of his career are poor and he can't even make it to the playoffs, the Lakers still have to revolve around him and take him as the core, because he can bring box office, and fans buy tickets just to watch him .

Another example is the Cavaliers, originally the most profitable team in the Eastern Conference. LeBron James left, and there were no new box-office appealing stars to join, and the market immediately languished.

Between rebuilding and securing the box office, the NBA's mainstream model is to secure the box office and focus on making money.

In this regard, Zhou Buqi was foresighted.

So he is not worried.

The current president of the NBA is old and will soon retire.The next president, Xiao Hua, can be called a genius in the business field and has brought great changes to the NBA.

Without James, the Cavaliers will lose their box office. This difficult problem must be solved!
The root of this problem is that the Cavaliers have not found a top player who can have the same box office appeal as James.In other words, there are actually too few top players in the NBA.

The source has been found, there are too few superstars.

That's easy to handle, as long as the NBA league launches more superstars, it can greatly increase the league's ability to make money.

However, what if there are too few superstars and many players are not good enough?
You can rely on the referee to control the field.

Real superstars at the level of James, Curry, and Durant, if their level is too high, just press them, don't call out for fouls, and control their scoring per game, which is about 30 points.

Some stars who are not as good as them can have the advantage of blowing the whistle, and others will foul as soon as they touch them, so that others dare not touch them, so that they can get more calm shots and more free throw opportunities, helping them every time A game can also reach about 30 points.

Under the control of the league, these people are at the "same" level as James and Durant. Once the public opinion is highlighted and the fans coax them together, they will succeed in making stars.

The truth is not important, appearances are.The better the field control, the more stars there will be, the more intense the competition will be, and the box office, broadcast fees and derivative income will rise.

The alliance can also make a lot of money.

At this stage in 2011, American football earned around $100 billion a season, about the same as the five major European football leagues combined.Baseball earns $80 billion a season, and the NBA earns $40 billion a season.

After the NBA league changed its big boss and changed its operating strategy, the revenue of each season almost caught up with the baseball league, and the gap was rapidly narrowing.

With the great success of the NBA's strategy, it will surely spread to all professional sports venues around the world, and even football has begun to play this strategy.

This means that the earning power of professional sports has huge room for growth in the future.

At this time, there is a chance to win the Los Angeles Dodgers, and it is impossible for Zhou not to miss it.

Joe Lacob was born as an investor in Silicon Valley. He is very familiar with the changes in data analysis, business models and information transmission in the Internet age. In terms of the Golden State Warriors' team building strategy, he is surprisingly consistent with Zhou Buqi's philosophy .

However, he still has a question: "By the way, the next round of labor negotiations in the NBA will start. It may be more complicated. Maybe there will be a strike. Do you want to participate?"

Zhou Buqi said bluntly, "I won't go, you can figure it out!"

"Okay." Joe Lacob seemed a little unwilling, "The Los Angeles Dodgers...is that the deal?"

Zhou Buqi said: "Well, it's settled."

Joe Laco: "Why don't you buy the San Francisco Giants?"

"Ah?" Zhou Buqi was a little surprised, a little surprised, "Are the San Francisco Giants going to be sold? If so, I will definitely choose the Giants!"

"I didn't say it would be sold, I'll ask."

……

Zhou Buqi left Changyou's side and went straight to a commercial hall within the second ring road to meet Boss Ma and several Zhejiang businessmen.On the way, he had already planned not to play circles with them.

It's not like it was then.

At the beginning, Zhou Buqi needed to rely on various small circles to get ahead, and use the resources in the circle to achieve success quickly.Now that they are all successful and famous, there is no need for this set.

This is somewhat irresponsible.

He came out by relying on the circle, and when he came out, he didn't contribute to the circle to support more people. It is not an exaggeration to say that he is ungrateful... This is very helpless. He just said that the more he climbed to the top of the mountain, the harder he Be careful when the wind is strong, if you shout too loudly, it is easy to disturb the immortals in the world.

On the way home at night, Ning Lu received an email from Senior Sister Zhenyu on her mobile phone, telling her about the Los Angeles Dodgers and the loan has been received.

First buy the team with a loan, and then repay the loan after Facebook goes public to cash out.This is a short-term debt and will not affect the main liabilities of the Zhou family.

Ning Lu was very surprised, "Why do you definitely not want to cooperate with Johnson? Isn't he a well-known figure in the American sports industry? Because he is black?"

Zhou Buqi glared at him, "Why are black people not black? I don't engage in racial discrimination."

Ning Lu smiled and said, "Why is that?"

Zhou Buqi said: "If you want to maintain a long-term cooperation with someone, you will not be easily deceived if you look for two directions. First, the other party is of high quality and good character."

"What about the second?"

"The other party is a big boss, very rich."

"Ah?" Ning Lu was a little surprised, "Can capital and morality be related?"

Zhou Buqi said: "You want to cooperate with someone to do business worth 10 yuan, and the other party has 1000 million yuan. Is it worthwhile for him to cheat you in this small business? Even if the other party's morals are low, he doesn't bother to play some small tricks. That fight Johnson in basketball doesn’t have high moral and character standards, and he doesn’t have much money, so it’s too risky to cooperate with him.”

Ning Lu said thoughtfully: "Yes, it's just like what my school girl Gu Zanli told me that day. She said that you must have already recruited Guan Nanqing and Mai Feixue, but she doesn't mind. You are a big boss, with such money, even if you are really a scumbag who likes to play with women, you will not cheat them like those low-level scumbags in society. So you will not suffer from being with you. "

Zhou Buqi almost choked to death on her words.

(End of this chapter)