Top of the Great Era

Chapter 2285 The Paradox of Subsidy

Zhou Buqi jumped suddenly, as if he had grasped some direction, he said to himself: "The coupon for unblind box..."

Wen Zhixia said softly: "In the business of unpacking the blind box, the consumer doesn't know what's in the box before he opens it. He won't get the truth until he buys the blind box home and opens it. It not only has a sense of heartbeat and excitement, but also allows merchants to sell some products that consumers don’t need.”

"Ah."

"If consumption is due to demand, there will be too much excess productivity in society, which will cause great waste. If this consumption is treated as entertainment, a lot of inventory can be resolved."

"You understand it very well!"

Zhou Buqi laughed out loud.

Mr. Wen's words were on point.

Many things in the black box blind box are actually quite good and "valuable".

But in fact, most of the commodities are surplus commodities, and there are small commodities imported from China.The biggest attribute of these products is their high quality and low price. They look expensive and high-end, but they are actually very cheap.

Even if it is a luxury of the LV level.

For luxury goods like LV, in order to maintain the brand's status and image, once there are unsalable products, they would rather destroy them than lower their prices.

This is of course a huge loss for LV manufacturers.

But although the loss is large, it is much smaller than the brand damage caused by price reduction.

Blind boxes are different.

You can solve this problem.

In a blind box worth $50, a LV T-shirt worth $800 was suddenly opened!

This is a win-win situation for all three parties.

For the consumers of the blind box, it is really a bargain to buy a luxury T-shirt for such a small amount of money. This is definitely a treasure blind box!
For Jingtao, by promoting consumption and improving the quality of blind box unpacking activities, more people can be attracted to participate.

For LV, it is also of great benefit.

Those unsalable T-shirts must not be sold at a reduced price, and then they can only be destroyed, which would be too wasteful.But if it is sold to Jingtao at a low price, it will be different.

Jingtao’s blind box sales strategy is not clearly marked, but random.

If a consumer buys a LV T-shirt for $50, it means that the market value of this T-shirt is only $50; $50 LVT shirt, this is different, the market price of this T-shirt is still $800!

Because this is a treasure blind box, under the ecstasy and excitement of consumers, it is easy to share and spread through social platforms, and it will further increase the brand value of LV.

Through the design of the blind box, one can bypass the insurmountable hurdle of luxury goods that cannot be reduced in price.

There are too many similar "no price reduction" products.

For example, Adidas and Nike's shoes can't be lowered even if they want to reduce the price, but they can be sold to Jingtao at a reduced price, and then Jingtao will package them in blind boxes.

In this way, the external value of the blind box is greatly improved, but in fact, the procurement cost of Jingtao is far less than the outside world's expectations.

However, Jingtao’s blind box unpacking activity has not been launched for a short time, and its strength is not enough. For the time being, it has not reached cooperation with luxury brands such as LV, Chanel, and Dior.

Fortunately, there is no rush.

Japan is the world's largest consumer of luxury goods, far ahead of the United States and China.This is the market most valued by luxury goods companies. In this deformed consumer society, there will be many abnormal cultures.

For example, many young girls want to buy luxury goods to cater to the social atmosphere, but they have no money, what should they do?Then you can only rely on your body.

It's like a culture that is very popular here.

What is nurturing?

It's impossible to raise a daughter, and it's too beastly.

It is mainly some old bastards who go to the market to find some beautiful young girls, to support them, and then to cultivate them slowly... The reason why young girls are willing to be cultivated is often because of comparison, wanting to Earn a sum of money to buy a luxury bag without being ridiculed by friends around you.

If it is a girl with more outstanding conditions, she will be targeted by a higher-level person, such as Mr. Mitsui.Carefully cultivated, and then arranged to work as housemaids in some powerful people's homes.

Wen Zhixia actually didn’t see Jingtao’s blind box business so thoroughly, she just found some inspiration, “Blind box is to transform consumption into entertainment, which is actually consumption for entertainment, not for goods. Coupons That's okay, it's movie coupons, and the purpose of movies is to entertain."

Zhou Buqi narrowed his eyes, "Blind box coupons..."

Wen Zhixia said softly: "I have browsed some group buying websites in China, and I have also used Groupon in the United States. These websites are actually similar. There are many coupons on them, which are jointly subsidized by merchants and websites to subsidize users. But the actual effect is not good, only those excessive subsidies will attract consumers' favor."

Zhou Buqi said with a smile: "Mr. Wen, you are really going out of the mountain, amazing! Amazing! You have a unique vision!"

Wen Zhi Xia Bai glanced at him, but there was a warm feeling of affirmation in his heart, "Most of the coupons issued by those group buying websites are difficult to convert into final orders, only those coupons that are oversubsidized will be converted into orders. But For these over-subsidized coupons, either the merchants gave up their profits, or the platform gave additional subsidies. This means that the more orders on this type of website, the more serious the losses, because the final transaction orders basically follow the Coupons for oversubsidies."

Zhou Buqi nodded, "This is the paradox of subsidies."

Wen Zhixia really had a heart-to-heart with him, and even thought of the case of luxury goods, "Like many luxury goods, they would rather be destroyed than lowered in price. Once the price is lowered, there will be a chain reaction in the market. If the price is lowered today, it will not be lowered tomorrow." Will it be lowered again? After a long time, most consumers will be in a wait-and-see state. What if the price is lowered again in a few days? No one will buy it. On the contrary, if the price is not lowered but only increased, it will It will give consumers confidence, and there will be a psychological effect that if you don’t rush to buy it, it will only be more expensive in the future, which will greatly stimulate consumption.”

Zhou Buqi said: "The blind box can bypass this paradox."

Wen Zhixia pursed her lips and chuckled, "Yes, the blind box is unknown and full of variables. So if Ziweixing wants to distribute movie coupons, it must not be like those group buying websites, which will only cause continuous losses and subsidy effects. It will be bad too."

Zhou Buqi asked with a smile: "What's your opinion, Mr. Wen? Give me some advice?"

Wen Zhixia said: "Coupons are distributed randomly. But I don't know how much the coupons are discounted. Only when consumers take the coupons to the counter of the cinema or the self-service ticket machine to pay, can they check the tickets they have drawn. How much discount can the coupon offer?"

"Good! Good! Good! Good idea!"

Zhou Buqi really had a feeling of enlightenment.

That's how it should be!
This should be the correct form of Helo distributing movie ticket coupons to movie fans!
If it is a normal group buying coupon, there are too many disadvantages.

For example, Helo sends a movie coupon to the user. If it is open and transparent and clearly informs the user of the discount, it will be troublesome.

If the discount is too low, the user may give up the coupon and stop watching the movie.

Wait until the next day to receive the coupon.

If the discount is still low, then give up.

When did you get a coupon with a low enough discount, and then happily took the coupon to buy a ticket to watch a movie in the cinema.In this way, the ultimate squeeze on the platform is completed.

Ziweixing International will suffer serious losses in this business.

But the blind box strategy is different.

The user is not told what kind of coupon he got. Only when he goes to the cinema and completes the payment will he be "surprised" to find the real discount of the coupon.

This has a feeling of playing heartbeat.

The entertainment of "gambling" came out.

Movie fans are willing to pay the bill, and there will be no mechanical loopholes in the subsidy process of Ziwei Star International being plundered.Because more entertainment attributes are added, it is easier to import traffic from movies to Helo, and the ultimate goal is achieved.

……

In the evening, Zhou Buqi went to Mr. Mitsui's house to meet the girls he had arranged. There were more than 20 girls in total, and he chose again.

All are of high quality.

Just don't make some minors come over.

Back home, Zhou Buqi was really embarrassed to talk about this kind of thing with Teacher Wen, so he turned to work and said with a smile: "Mr. Wen, I think you know a lot about the Internet!"

Wen Zhixia pursed her lips and gave him a white look.

Zhou Buqi said: "I'm serious, you want to open a milk tea shop or something, what a waste of talent? How about...how about you go to Ziweixing International to find a job?"

"Me?" Wen Zhixia was slightly taken aback, "Can I do it?"

Zhou Buqi said, "Why not? The blind box coupon theory you mentioned saved me a lot of trouble!"

Wen Zhixia pursed her lips and laughed, "Then what should I do? I don't understand anything."

Zhou Buqi smiled and said: "Simple, I just bought Yahoo, and I want to transform Yahoo, from media to media platform. In order to do this, I specially transferred a vice president from China. , to serve as Yahoo's senior vice president, and to take charge of reforming Yahoo."

Wen Zhixia frowned slightly, "Shall I help him?"

Zhou Buqi said: "Be an assistant... This vice president is a woman, not a few years older than you. Her name is Zheng Xiaoli. She is excellent. She is a rare elite executive who has emerged in China in the past few years."

"I'm going to be someone's assistant," Wen Zhixia didn't know whether to laugh or cry, "Does he want it?"

Zhou Buqi said, "Why not?"

Wen Zhixia glanced at him, "Do you want to tell her about our relationship? If you tell her, she is under pressure. If you don't tell me, at my level, she may still look down on me."

Zhou Buqi said decisively: "I have to tell her that I want to train her as a direct descendant. This little pressure is nothing. Female executives in the workplace are generally more resistant to stress than men."

(End of this chapter)