Top of the Great Era

If you want to start the "Internet + movie" business, you still need to overcome several difficulties.

Unexpectedly, when I came to Japan, I was inspired by Jingtao's unboxing and blind box activity, and found a solution to the problem of coupon distribution.

Next, when I return to China, I will have a brief talk with Boss Wang of Wanda, and promote the in-depth cooperation between Fandango and AMC Cinemas, which will be no problem. If AMC Theaters wants to go from bankruptcy to glory, it really needs a bit of courage.

Zhou Buqi and his party stayed in Japan for less than 24 hours before embarking on their journey back to China.

Then, I went to the company and paid attention to the development process of the two apps, Good Voice K Song and WiFi Master Key, which he directly participated in.

He also held a meeting with core executives such as Zhang Yiming, Guo Pengfei, Wang Xiaochuan, Liang Rubo, Zhou Feng, etc., and also explained his idea of ​​"introducing" traffic based on the mobile Internet.

If an app wants to be prosperous for a long time, there is actually a hard indicator-traffic.

Other data are often generated based on traffic.If the traffic is high, the data of other classes will be high; if the traffic is low, the data of other classes will be low.

Almost all data revolves around traffic and presents a positive correlation.

It is obviously not enough to rely on the innovation and iteration of the product itself if you want the app to have a sustained high traffic.This requires some other means to increase the traffic of this product.

In the previous life, Zhou Buqi still didn’t quite understand some things. He always felt that the market was absurd, and many operations of Internet giants were inexplicable.

Now it was his turn, and he gradually realized the deep meaning of this.

It's not that smart people are stupid, but that stupid people think they are smarter.

Just like shared bicycles.

Many giants will spend huge sums of money to invest in shared bicycles. This thing is basically a business with no profit, and it is almost impossible to make money.But the smartest people always throw money in different ways.

It is necessary to continue to subsidize in order to maintain this business.

The most subsidized are of course Alipay and WeChat.

Now that I look at it this way, I understand.

What people value is not whether the bike-sharing business can make money at all, but is actually spending money to buy traffic.What is subsidized is not shared bicycles, but traffic.

Amoy bikes can only be paid with Alipay, and Penguin bikes can only be paid with WeChat.

Because of the high frequency of shared bicycles, the traffic of bicycles has been introduced into Alipay and WeChat, which has greatly improved the activity of these two products.

When shared bicycles have become a necessity in many people's lives, how can other similar products compete?

For financial products, only Alipay can scan codes to pay for shared bicycles; for social products, there are indeed a variety of innovations, but only WeChat can scan codes to use shared bicycles.

This strong moat and competitiveness are reflected.

That is the metaphor that Zheng Xiaoli said, relying on marriage to bind users, and using daily necessities in life to make users unable to leave even if they want to leave.

In this way, the status of the two giants was established.

The contest between Alipay and WeChat Pay is back and forth... Looking back, you will find that No.3 is far behind and you can't see who it is.

It's only late June 2012, and it's still early.

Zhou Buqi talked about this concept in the United States, but there were very few people who responded, so he could only entrust Zheng Xiaoli with a heavy responsibility.It's different here in China. He started with a general idea, and other people can follow this idea to spread out.

In fact, this is also the different understanding of Internet products between China and the United States.

The U.S. pays more attention to innovation, which is to attract the market through innovation; the domestic side cares more about the business model, which is to bind the market through the business model.

From this point of view, Jobs is more like a Chinese.

The early iPhone did get the world's attention by virtue of its innovation.But innovation is something that can be encountered but not sought after. Even Jobs himself will have times when inspiration runs out and innovation stagnates.

This needs to be bundled by business models.

Jobs established a complete and closed product ecosystem and business model for the iPhone, so that even if the iPhone is not so surprising later, it is difficult for iPhone users to leave this complete product ecosystem.

A lot of Android users turn into iPhone users, but very few iPhone users turn into Android users.A very important reason is that the marriage-style binding relationship of Android phones has not been established.

After the small meeting, Guo Pengfei stayed and said with a smile: "The United States has launched cooperation between online platforms and offline movies. Do you want to do it in China?"

Zhou Buqi hesitated for a moment, "Xu Baihui told me that she wanted to build this kind of online ticketing website."

"Ah?" Guo Pengfei felt unreliable, "Is she okay?"

Zhou Buqi laughed and said, "Is there anything wrong with this? It's not a high difficulty. It's just a website for buying movie tickets. She also wants to further strengthen Jieyu Media's leading position in the industry."

"Oh, by the way, it seems that some kind of Damai.com has been acquired." Guo Pengfei then remembered, "Then Ziweixing will not do it here? Give it to Jieyu Media?"

Zhou Buqi said: "Don't we have Douban, let's try to make a small fuss. If Jieyu Media really doesn't do it, Douban can quickly step up. But don't worry too much here in China, Jieyu The media can’t do it, and Zhang Yinlei’s fantuan.com. They do group buying, and movie ticket business is definitely indispensable.”

"Too."

Guo Pengfei nodded.

He is not very optimistic about Jieyu Media doing this, but if Fantuan.com wants to do it, it may do better than Ziweixing. After all, Fantuan.com is a company specializing in this kind of O2O business.

Zhou Buqi said: "Anyway, anyone can do it. Ziweixing doesn't rely on movies to make money."

Guo Pengfei said with a smile: "Whether it's Douban, Jieyu Media, or Fantuan.com, they must support WeChat payment and introduce traffic to Ziweixing's WeChat."

Zhou Buqi nodded, "Yes, the United States is still different from China. The country is so deeply rooted, and there are many resources that can be mobilized. If you come up with a little trick, you can defeat those competitors. There are many in the United States. Things still have to be done by yourself, and you have to do it a little bit.”

"Leave this task to Zheng Xiaoli?"

"Ah."

"That's enough work for her."

Guo Pengfei also felt some sympathy and admiration.

It's a coincidence.

As soon as the two of them talked about Zheng Xiaoli, Ning Lu came over with her mobile phone and told Zhou Buqi that it was Zheng Xiaoli's call, which was good news.

"I don't seem to need to worry about QR codes..."