return to bolang life

Chapter 157
The thunderstorm came suddenly and passed quickly.

Calculating the time, it was probably when the high-speed train that Su Jian took left the station and headed north, and the rain stopped.

Wen Liang didn't go home, and took Li Rang directly to the company.

Weibo last night looked like it was about to make a big deal, and there was no thunder or rain. There was a big move at 10 o'clock before.

Although it's time to wait and see what happens, Wen Liang still has to take a look.

After Weibo is dominated by the somewhat playful Mr. Jia, his style determines that Weibo will be relatively more isolated, and because of the situation that the big bullied the small and made a lot of moths;
Even though it is now the public social platform with the most users in China, there are still a lot of people who don't like Weibo's style of constantly suppressing public opinion;
Therefore, the small orange book operated by Bolang in the general direction will always win.

This is strategic contempt.

However, based on this premise, the Weibo public knowledge group dominated by Mr. Jia is also the place where the most entertainment stars are stationed on the public platform. The platform has a large traffic and has great advantages in all aspects;
Now that Weibo is making a comeback again with great fanfare, Bolang has to study specific countermeasures according to the actual situation;
Take every possible situation into consideration as much as possible, conduct detailed analysis, be meticulous and thorough, and enrich the specific steps of the struggle;
Otherwise, Xiaochengshu may be overwhelmed by big V, celebrity fans, and public knowledge;
It is also possible that microblogging will be yellowed by a third party or involved in politics, making the platform need to be rectified.

It is also possible that Weibo and Goose Factory have reached a certain kind of tacit agreement with other parties. When necessary, Goose Factory will intervene with its huge social advantages to regain the communication and social networking market that was previously seized by Xiaochengshu.

It may even implicate Bolang's entire company, and may eventually need to file a lawsuit with Nanshan Pizza Hut for no reason.

In order to avoid these possibilities, Wen Liang naturally went to the company to consider various possibilities based on the latest actual situation and make a response plan.

This is called tactical attention.

Together, they despise strategically and pay attention tactically.

…………

Before noon, Wen Liang dragged Li Rang into the company.

After entering the office, Li asked himself to find a place to play behind his desk.

Wen Liang picked up the phone and called Xin Dai, Li Xia, and Li Ze over.

Sit together on the sofa in the reception area.

With a smile on his face, Wen Liang said in a relaxed tone: "What is Mr. Jia's big move this time?"

He didn't know the details yet, and Su Jian just mentioned it casually before.

Xin Dai was the first to report: "Relying on entertainment stars, the joint promotion will be carried out in the form of the May [-]st Labor Party offline, and it will also be presented through live broadcast."

Then Xin Dai gave more detailed statistics: "According to the data shown on Weibo, this one-hour promotional live broadcast in cooperation with YY and other platforms has a total of more than 8000 million viewers;
At its peak, the number of simultaneous online viewers exceeded 6000 million. "

In the end, Xin Dai concluded: "This Weibo made full use of the core advantages of the platform, and brought a few non-celebrity big Vs among the entertainment stars, and the effect was very good;

Mr. Jia announced on the spot the restart of the Starlight Project, and at the same time signed a user cooperation framework with several big Vs on the spot. "

"..."

Li Xia also made some additions from the side: "There is also a lot of discussion on our Xiaochengshu platform, and two related topics are on the hot list."

"However, some of the users' speeches are somewhat provocative, which is exactly the same as the common public knowledge style on Weibo."

"..."

During the process, Li Xia posted a summarized paper report for Wen Liang's reference.

Wen Liang looked at the summary information that was clear at a glance, and listened to the reports of the two, thinking in his heart.

First of all, judging from these things, Mr. Jia is no longer the impetuous Mr. Jia he was years ago, and his style of acting is more stable.

The current Starlight Project has the same name as the Starlight Project years ago.

Based on the advantages of Weibo, we have perfected this plan to improve the profit model that is characteristic of Weibo.

Whether it's Weibo's official data, or third-party statistics, or the data compiled by Bolang, it all shows that the big move of the boss is quite successful.

'Live broadcast with goods? '

'No, it should be like Weibo night. '

Wen Liang thought.

Several non-celebrity big Vs were obviously arranged by the boss. Judging from the screenshots of the live video, they were out of place.

In fact, Weibo is still a show that borrows the endorsements of entertainment stars themselves.

'Yes, it was a show. '

Wen Liang straightened out the logical relationship here.

Weibo's reiteration of the Starlight Project requires an entry point, an entry point that can trigger widespread heated discussions.

The traditional skill of the Internet industry is the entertainment circle.

Weibo also happens to be a public social platform with the most concentrated resources in the entertainment industry, so if you pay some price, it's easy to hit it off.

Now is the era of mobile Internet.

Entertainment stars also pay great attention to online popularity.

It's another festival like May Day, and there is a party, so everyone naturally doesn't mind helping each other.

Wen Liang also noticed the statistics about the network data in the summary report, and thought: "The effect is not bad, it's still okay to play this game with the boss. '

'However, it's not bad for Jia Zong to play dirty. '

That's right, it's still inevitable for Mr. Jia to play a little tricky.

For these so-called Internet public knowledge, anyone with a certain status, or anyone with independent thinking ability, has long understood that they are a bunch of two-faced and double-faced people wearing public knowledge.

Something worse than a dog.

As Li Xia mentioned, the group of IDs that suddenly popped up on the Xiaochengshu platform are exactly the same as Weibo's public knowledge style. It doesn't matter if you think about it, Mr. Jia deliberately arranged it to bring rhythm.

Otherwise, with the contempt of those Internet celebrities who initially focused on the female community of Xiaochengshu, they would be happy to end.

Wen Liang closed the folder, looked at the three of them, and said casually: "It seems that the folder is a bit reckless this time."

All three of Li Ze nodded.

They felt it too.

Wen Liang also said: "On the surface, Mr. Jia's big move has limited impact on Xiaochengshu. Every social platform has its strengths. Given the scale of the domestic market, it can accommodate it."

"However, with Mr. Jia's unchangeable style of playing dirty, there will be no shortage of targets for our little orange book. You should hurry up and sort out the context, imagine every possibility as much as possible, and form a response plan."

Of course, Li Ze knew that it was time to speak for himself, so he took the opportunity to take up the conversation: "The operation side now has a preliminary plan to promote a group of brand partners in advance to be special partners in order to stabilize the group of brand partners and further maintain this unique brand. user cooperation model."

Then Xin Dai also proposed a preliminary response to public relations: "We are going to screen a batch of brand cooperation cases, use 'Ya Qi' as a representative to promote, and clarify the achievements of Xiaochengshu since its launch as a brand partner."

Wen Liang praised Li Ze and Xin Dai's initial response plan, "Okay, your efficiency is good."

"We have almost passed the stage of extensive and radical development. In the face of external competition, stability is more important than surprise."

Li Ze and Xin Dai both agreed.

Of course, Wen Liang noticed that when Li Ze and the others proposed the plan, Li Xia swiped left and right from the corner of his eye.

Although Lixia's current rank is second only to Wen Liang, she is only a general assistant and can intervene in any affairs from the perspective of the whole company, but her executive and decision-making power is relatively weak.

And Lixia's power comes from Wenliang.

Wen Liang never thought of idling and restricting Lixia.

So, while thinking about it, he said casually in a gentle tone: "Lizhu, work hard these few days, and coordinate and improve the Weibo incident analysis and response plan."

As soon as the words fell, Xin Dai raised her eyebrows slightly.

Li Zenong's eyebrows were flat, and the water was calm and without waves.

Li Xia's left hand on his knee suddenly clenched his fist, and then quickly took over the conversation: "Okay."

She was a little excited.

There was a sense of relief that it had finally come, and a thrill of being valued.

Wen Liang added another sentence: "Pay attention to the internal voices of the platform. Those so-called public knowledge and big Vs on Weibo can do whatever they want. They are No. 1 in trouble!"

"Don't let a few rat droppings spoil a pot of soup."

Hearing what Wen Liang said, Xin Dai answered immediately: "The public relations side will pay more attention."

Seeing this, Wen Liang stood up, and said gently: "It's not easy to have a long vacation, because Weibo has to work overtime, it's very annoying. In this regard, please take the lead in sorting out the process and classifying the degree of urgency. Generally, you don't need to specialize Overtime."

Li Xia just finished being excited in his heart, when he heard the arrangement, he nodded again and again: "Okay."

Wen Liang thought for a while, and thought that this alone was not enough.

After tidying up, Wen Liang said again: "Emergency overtime work on holidays also needs to have a welfare arrangement. After all, everyone not only has work in their lives, but also has other arrangements. No one will be happy if it is disrupted."

Then he looked at Lixia: "Lizhu usually goes down to listen to the voices of the employees, don't take it for granted, especially if there are other demands for overtime benefits, and tell the employees to speak up and tell the truth."

"If you are afraid to speak now, just wait. The Bank is developing the company's internal communication software, which has an anonymous feedback module, which can effectively protect everyone's privacy. You can directly ask colleagues in the R&D department for verification of the privacy protection features."

Li Xia memorized them one by one.

The three then left the office.

Wen Liang didn't stay for long, and soon took Li Ren out of the company with the children.

Now Bo Lang doesn't need Wen Liang to do everything himself, he just needs to understand the general direction.

Specific execution and random response are the basic qualities that managers of all departments should possess.

In short, Bolang is a gentle Bolang, and also the Bolang of all employees.

…………

Back home, just in time for lunch.

It could be seen that Xiao Li Rang paid a lot of attention to her clothes today, and went to change them before eating.

After lunch, after a little digestion, Wen Liang went to a nearby gym.

Wang Wanyu has already helped him contact a suitable personal trainer.

Wen Liang's fitness program officially started on Labor Day.
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PS: According to the request of the silver boss, there will be 10 updates tomorrow (10th)~
(End of this chapter)