my crew is not human

Chapter 725 United Planning

Management has management thinking, and bosses have boss thinking.

The manager's thinking is to find solutions to things, but some things cannot be solved with a whim.

Boss is easy.

Resource integration!
Channel monopoly!
Capital operation!
This is the way things are played around in the world.

In order to create a large figure market, but also to monopolize, the matter is simple, a combination of the two will do.

According to Li Xianyun's idea, set up a platform for this purpose.

"Manufactured direct purchase platform?" Lu Jin was surprised: "Can it be done?"

"Why can't it work?" Li Xianyun sneered: "I know that online shopping is monopolized by those companies, but it is because of the monopoly that there is a problem!"

Ali monopolized online shopping back then, but didn't Jingdong still rise?Going in the high-end direction.The two major platforms have monopolized, but in the end, Pinxixi has also risen, and it is going in the low-end direction.

And little red book and so on...

The key is differentiation.

The bigger and more comprehensive, the more difficult it is to take care of everything.

Now there is no lack of sellers on certain treasures and certain sites, but the live broadcasts on platforms such as Lingyin are still booming.

According to Li Xianyun's meaning, it is to focus on an online shopping platform for figures!
Make your own first, then make other people's, and finally gather all the figures on your own platform.If it develops well in the future, maybe it can be extended with the figure platform and become a large online shopping platform that focuses on the industry rather than the public.

In fact, in China, online shopping platforms are monopolized by a few large companies, while overseas online shopping platforms are mostly small websites, and online shopping platforms are diverse and flourishing.

Now in terms of domestic online shopping, Ali's dominance is being broken, and there is still a chance to find the right entry point.

There are actually hand-made monopoly websites in China now, but they are not well-known and there is no big background.If Li Xianyun is willing to make a move, he can be crushed easily.

Regarding Li Xianyun's statement, Lu Jin thought for a while, and said: "The promotion of the new online shopping platform is difficult. If so, I suggest that Yisheng Media might as well put some film and television works such as animation on this platform."

"You mean selling things while watching movies and TV? Isn't that appropriate?" Li Xianyun frowned.

"Why isn't it appropriate?" Lu Jin smiled and said, "It's free to play, mainly for streaming. After seeing our related works, when the enthusiasm was high, I saw the link of related figures below, so I clicked to buy them by the way. "

This is so nondescript.

Li Xianyun thought for a while, then shook his head and said: "Not suitable. The figures are not all animations, but also include film and television such as the Marvel series, and games, etc. So there is a compatibility problem in itself. The animations are not compatible. Adult figure market! As for film and television, we have a contract with Xunjie platform. If we do this, we are doing it ourselves. In addition, the interaction between the audience and the viewing platform is weak. If the interaction is weak, the purchasing power will be reduced. decline."

The purpose of Li Xianyun's doing this is to monopolize the figurine market. No matter how much traffic your animation platform has, it will be a problem if it doesn't turn into purchasing power!

Otherwise, why don't they carry out live streaming on the fast platform?It's just that the platform features are not easy to do!
Compatibility issues and interaction issues are all problems that hinder this business model, and they also need to be solved.

Finally, there is the issue of the fast platform.

They can't accept this kind of thing: Are you an online shopping platform or a movie viewing platform?Don't you want to set up a movie viewing platform in the name of selling goods?
This kind of thing is impossible for others, but it is completely possible for you Li Xianyun, after all, you don't beat yourself once or twice.

"What about the short video?" Lu Jin asked.

Li Xianyun continued to shake his head: "Interactivity is enough, but the content is not strongly relevant, and promotion is also a problem."

It is no problem for short video platforms to live broadcast and bring goods, which is determined by the characteristics of short videos.The duration of the short video is short, and users are watching while flipping through it, and the short video production is based on the user, so it is more convenient to bring goods live.

Film and television animation is different. It is based on enterprises as the main body of production. It pursues quality, not large quantity and creativity. The single film takes a long time, and the frequency of turning chapters is low, so it is obviously more difficult to bring goods.

Moreover, short videos are not strongly related to figures. Although they can carry goods, the advantages of carrying goods cannot be reflected.

In addition, it is the promotion of the platform itself!
Goose Factory spent huge sums of money to hire celebrities, inject traffic, and set up more than a dozen short video platforms, but failed to create one. How can you start a short video platform and bring shopping?

You must know that users are also very picky these days!

On the one hand, they hate having numerous apps on and off their mobile phones, taking up resources, wishing that one app can solve everything, and on the other hand, they hate one app with too many functions. Many users have been complaining that a certain payment has too many functions. Those who watched were dazzled.

Therefore, users are also contradicting themselves. On the one hand, they wish that one APP can solve everything. On the other hand, they think that this APP has too many functions.

I am contradictory, don't want it!
So to build this kind of platform, whether it’s watching movies or short videos, promotion is a big problem, and you can’t solve it, not to mention you have to go to the next step of direct purchase of figures!

The book site that Li Xianyun encountered back then only had a dozen books was like this—find some famous authors to come and post books, in the name of free, the purpose is to sell traffic and bring goods, of course they didn’t do it.

Now there are also a group of free book sites that do this, but they are all gimmicks, in the name of free, but in fact many of them still charge fees-it is true that traffic alone is not enough to eat.

Those who are really free also rely on blood transfusions from investors to live.

Lu Jin's suggestion is a bit like the book site back in the day, just want to sell goods after setting up dozens of movies and TV shows?No way!
However, good management does not lie in putting forward the right idea every time, but in constantly thinking and always finding the right idea.

At this moment, he understood the mistake in his thinking, Lu Jin's eyes lit up and said: "I think this matter, maybe we thought it wrong from the beginning."

"Oh? How do you say it?" Li Xianyun asked.

Li Xianyun thought he was going to say not to be a platform, but Lu Jin replied: "I think there is no problem with being a platform, and our advantage lies in the source, we should strangle at the source first!"

As long as you have monopoly power, you have the right to speak.

If all copyright figures can only be bought on this platform, then are you afraid that this platform will not be available?
And this is the problem of Yisheng Media - Lu Jin's suggestion is equivalent to throwing the development problem back to Yisheng Media, but he has to say that his idea is correct.

Going back to the old routine of Yisheng Media, if you want to monopolize the terminal market, you must first monopolize the source.

If all figure products can only be purchased on this platform, then figure lovers will naturally come to this platform.

But in this way, Li Xianyun suddenly felt that his copyright was not enough.

Speaking of which, although Yisheng Media has developed rapidly in recent years, it actually does not have much advantage in terms of copyright derivatives.

The copyright depends on the hits, and Yisheng Media only has a few hits, such as Pet Agents, Super British series, etc. Pet Agents is awesome, but the disadvantages of real animals are here, and it cannot become a copyright.

As long as people don't use your name, this image can be used casually.Can't you make a koala panda, our family can't make a panda image, right?

Moreover, hand-made products still need to be imaginative, so science fiction, magic, and animation are more suitable, and drama, suspense, and romance are fine.

In the past few years, Yisheng Media's large-capacity management model has resulted in surplus profits, but the value of derivative copyrights is limited.

So I said before that Yisheng Media has a lot of copyrights, but now Li Xianyun thinks about it carefully: Damn, our family has a lot of copyrights, but the shit is worthless!
Adding up may not be enough for a Disney princess.

Lu Jin also understood that this was a bit embarrassing for the boss.

How can a good subordinate do something that makes things difficult for the boss?Quickly remedied: "Would you like to talk to Disney?"

He knew that Disney and Yisheng Media had cooperated on the holographic film, and if Disney was willing to authorize it, then things would be easy.

But Li Xianyun was not optimistic, shook his head and said: "Difficult!"

Disney's copyright derivation is awesome, but it's also hard to do because it's too awesome.First, they have their own sales channels, and they will not easily authorize others. Second, relying on copyright, they also want to get the big head.

Li Xianyun is an "absolutely big-headed person", and he is easily unwilling to give big profits to others, and Disney is the same, so the cooperation in the middle is very difficult.

Lu Jin is also a brain, and continued: "Then why don't you think of a way in the game?"

The game is also a big shot.

But now the most powerful game is Goose Factory, if you want to monopolize the source, then you can't escape Goose Factory!
Problem Goose Factory is also an "absolute big headist", and its appetite will not be smaller than that of Disney.

They are also the same as Yisheng Media in some respects.

People from Yisheng Studio now go out to talk about business, and they all say, "We will make your film for you, which can save you 80.00% of the cost, and 60.00% of the profit is not too much, right?"

When people from the goose factory go out to discuss business, they always say, "Our family's traffic will be attracted to you, and it can bring you ten times as many customers. It's not too much to take 80.00%?"

The tone is even better than that of Yisheng Media!

So it is better to be short than to be long.

There is a lower limit for shorting, and no upper limit for long!
The short seller of Yisheng Media bumped into the long seller of Goose Factory, so he can only recognize his younger brother!

In fact, the current Yisheng Media is still a bit behind the Goose Factory in terms of company size and profitability. The only thing Li Xianyun is worse than the other party is that his personal shareholding in the company is also an absolute majority. The bosses of enterprises are basically ashamed of themselves.

Now Disney, Goose Factory, and Yisheng Media are all big-headed, so what should we do?
Li Xianyun said that he couldn't do it, so he had to say: "Well, let me think about it, and you go back and think about it."

"Hey!" Lu Jin agreed to back away.

He knew very well that before the big plan came out, he would not be able to become the leader of the Hezhong for the time being, so he could only go back and think hard about what kind of plan to satisfy Li Xianyun.

A headache!
The bosses of other people's homes always "how many billions will I give you, and you are responsible for setting it up for me", and then they don't ask.

It's different when it comes to Li Xianyun, you have to have a practical plan, otherwise it's a fart.

However, this product is still a non-monopoly and uncomfortable base. Ah, the goal is set so high, not only to open up the market, but also to monopolize the market.

What should I do if I run into such a boss?
Go home and think about it.

Lu Jin was distressed, and Li Xianyun was also caught in a closed-loop predicament. He was in a bad mood, and he didn't even perform well in bed. His performance was unsatisfactory and plummeted.

(End of this chapter)