my crew is not human
Chapter 726 Greed
Chapter 726 Greed
Han Xinyu is at home today.
Seeing his head buried in his chest and gasping for breath, Han Xinyu was a little dissatisfied: "Who did you deliver to?"
"No, thinking about something." Li Xianyun replied softly without raising his head.
"It's rare." Han Xinyu became interested: "What's giving you such a headache?"
Li Xianyun rolled over, hugged Han Xinyu from the side, and gave a general account of his affairs with Hezhong Company.
After listening to his "crying", Han Xinyu was also speechless.
Sure enough, there is nothing wrong in the world, and greedy people disturb themselves.
You are troubled simply because your greed cannot be satisfied!
You want to monopolize the source, but you also want to monopolize the terminal. In the toy market, you have not yet written your horoscope, but you are already aiming for the world. You are like a boy in the mountain who has practiced hard for half a year and has not yet come out of the mountain.
"You're getting bigger and bigger now. It's a new industry. You haven't stepped into it yet, and you're already planning to dominate it." Han Xinyu laughed.
"Hey, if you say that, it seems to be the same?" Li Xianyun was confused.
Co-authoring my troubles is because of my appetite?
The business is getting bigger and bigger, and the appetite is getting bigger and bigger. Now, an investment of [-] million yuan is really not a small goal for Li Xianyun, so he has high requirements for Hezhong Company.
Lu Jin probably noticed it too, but he didn't dare to say it directly, and only Han Xinyu could wake him up.
Han Xin said: "There are some things, there is no need to think too much at the beginning, you have to go step by step and explore step by step."
"Then you mean..."
"You have to choose one!" Han Xinyu said seriously: "Tell me Xianyun, if you have to choose one between the terminal and the source, which one do you choose?"
Converging greed is the best way to solve the problem.
Li Xianyun understood what Han Xinyu meant, and he replied: "Platform!"
Yisheng Media started from production, and it belongs to the source direction. It has not had much opportunity to play in the platform area. In fact, there are enough platforms in this country. Li Xianyun was not reborn 20 years ago, so there is no such opportunity.
But because of this, for him, it is still a good pursuit to have his own platform.
Even if this platform does not connect with his film and television at all.
Han Xinyu chuckled: "That's all right? I don't think you should think about going big from the beginning, but you should think about developing gradually."
"Wouldn't that be a small fight?" Li Xianyun said.
If you do this, you won't be able to scale up.
"Yes! It's just a small fight!" Han Xinyu replied with certainty: "The figure market itself needs to develop, why should it be held high? Such a platform should grow together with the market. We don't need to pursue this platform How big, we just have to go after this platform to have the highest status with this audience!"
Li Xianyun suddenly realized: "The Chinese website at the end!"
When the Chinese website of the end point came out, there was no online literature market in the entire Huaguo.
It can be said that the Chinese website of Diandian and the online literature market have developed simultaneously. During this period, Diandian.com has been constantly improving, and their own improvement is the development of the market!
The two are combined.
Then came the gradual emergence of other sites.
And when the market is big enough, Diandian.com will also be big enough, and it will always be the leader, but it has gradually declined from the previous 90.00% share to a certain extent!
So is Ali!
So is the goose factory!
In many new industries, enterprises and markets grow simultaneously, thus forming industrial giants.
Han Xinyu's idea is based on this.
Market development should be directly and simultaneously bundled with the platform, and the initial investment does not need to be too large.
A cheap APP can be done with hundreds of thousands, and a website can be built with tens of thousands. Enterprise-level ones can’t be so bad, and a few million can do well. The key point is that the direct purchase platform for hand-made products does not need to be like a big platform. With so much functionality, it should be straightforward.
For users, it may be difficult to promote this APP to them, but as long as they download it, the chances of becoming actual users are very high.
To put it bluntly, the base is not large, but the conversion rate is high.
Then gradually optimize it as it develops.
At this point, the market is also similar.
For example, someone who sells condoms, or someone who sells knowledge about children’s sexual health care... Li Xianyun used to know someone who sold knowledge about children’s sex health care. Tens of millions of revenue.
Because they are precise users, they have high consumption desires.In other people's homes, there is one consumer user for one hundred users. This kind of precise user may be one consumer for two users.
Just like what Li Xianyun and Shen Xueyi said back then about the difference in subscription ratio between military literature and fantasy novels.
Professional counterparts, precise operation, and then sit together with the market!
The promotion and development process of the platform is the process of market development.
Li Xianyun is now used to holding high and playing high, and he really didn't expect to start the platform from a small level.
Now that the thinking is changed, other problems will be solved easily.
One is that the platform does not need to be bigger, but should first occupy the blank space and develop together with the market.The second is that your goal is to monopolize the channels in the hand-made market, so there is no need to care about profits at the source.
In this case, how about giving the bulk of the profits to the copyright owner?
When your platform grows bigger in the future, and Yisheng Media's self-production will become more powerful, with more copyrights, wouldn't it be possible to use the strength of the platform terminal to lower prices against suppliers?
It doesn't make sense to take advantage of both ends.
Trouble comes from greed after all!
Thinking about this, Li Xianyun was overjoyed, hugged Han Xinyu and gave him a long kiss: "I can do it again."
Han Xinyu was ashamed: "It's time to die, I didn't want you to look up!"
"But I am!" Li Xianyun unceremoniously pressed Han Xinyu down.
--------------
The next day, Han Xinyu was ordered to set off.
The first stop is the goose factory.
The result was a sap head on.
The reason is simple, Goose Factory also has its own copyrighted product distribution.
Goose Factory, which relies on traffic to take off, also covers the entire field of upstream and downstream, and the investment is booming. Unfortunately, the rhetoric of "empowerment" was snatched by Alima, and Goose Factory is doing empowerment. , but no empowered name.
Because both parties are major shareholders of Xunjie Platform, Li Xianyun and Boss Ma met some time ago, and they sat down and chatted happily. In Yisheng Media Headquarters, Li Xianyun only needs insiders to become members of the board of directors, so in principle, it is unacceptable, and there is no need to negotiate the price at all.
So each other is polite to each other, not good friends, but not hostile.
The relationship was not in place, and Han Xinyu couldn't talk about it even after exhausting his lips.The other party said, if you really want this, why don't you let us invest in Yisheng Media.
Well, I didn't buy anything so much that I wanted to sell myself.
Han Xinyu was helpless, turned around and ran to chat with Disney again.
The result is not easy to do.
Disney's control over copyright is still higher than that of Goose Factory. After all, the foundation of Goose Factory is traffic, and the foundation of Disney is copyright.
Of course, it's not impossible for them to authorize, but it's definitely not Li Xianyun's way of doing it.
According to Li Xianyun, what he wants is an exclusive agent in China, authorized to produce, sell as much as you want, and can give you 50.00% of the profit, and more can not be discussed.
But how could Disney be fooled by this?
This broken platform can't sell much at first. If Disney licenses them, it won't make a lot of money. Instead, it may cultivate a powerful monopoly platform, and then kill itself.
So they are also very simple.
Exclusive agency is impossible, non-exclusive is easy to say.
Of course, some exclusivity is not impossible to talk about, but you can either directly pay a sky-high price for the copyright fee, and how much you sell and how much you earn is up to you.Or... let's talk about the hologram theater again?
(End of this chapter)
Han Xinyu is at home today.
Seeing his head buried in his chest and gasping for breath, Han Xinyu was a little dissatisfied: "Who did you deliver to?"
"No, thinking about something." Li Xianyun replied softly without raising his head.
"It's rare." Han Xinyu became interested: "What's giving you such a headache?"
Li Xianyun rolled over, hugged Han Xinyu from the side, and gave a general account of his affairs with Hezhong Company.
After listening to his "crying", Han Xinyu was also speechless.
Sure enough, there is nothing wrong in the world, and greedy people disturb themselves.
You are troubled simply because your greed cannot be satisfied!
You want to monopolize the source, but you also want to monopolize the terminal. In the toy market, you have not yet written your horoscope, but you are already aiming for the world. You are like a boy in the mountain who has practiced hard for half a year and has not yet come out of the mountain.
"You're getting bigger and bigger now. It's a new industry. You haven't stepped into it yet, and you're already planning to dominate it." Han Xinyu laughed.
"Hey, if you say that, it seems to be the same?" Li Xianyun was confused.
Co-authoring my troubles is because of my appetite?
The business is getting bigger and bigger, and the appetite is getting bigger and bigger. Now, an investment of [-] million yuan is really not a small goal for Li Xianyun, so he has high requirements for Hezhong Company.
Lu Jin probably noticed it too, but he didn't dare to say it directly, and only Han Xinyu could wake him up.
Han Xin said: "There are some things, there is no need to think too much at the beginning, you have to go step by step and explore step by step."
"Then you mean..."
"You have to choose one!" Han Xinyu said seriously: "Tell me Xianyun, if you have to choose one between the terminal and the source, which one do you choose?"
Converging greed is the best way to solve the problem.
Li Xianyun understood what Han Xinyu meant, and he replied: "Platform!"
Yisheng Media started from production, and it belongs to the source direction. It has not had much opportunity to play in the platform area. In fact, there are enough platforms in this country. Li Xianyun was not reborn 20 years ago, so there is no such opportunity.
But because of this, for him, it is still a good pursuit to have his own platform.
Even if this platform does not connect with his film and television at all.
Han Xinyu chuckled: "That's all right? I don't think you should think about going big from the beginning, but you should think about developing gradually."
"Wouldn't that be a small fight?" Li Xianyun said.
If you do this, you won't be able to scale up.
"Yes! It's just a small fight!" Han Xinyu replied with certainty: "The figure market itself needs to develop, why should it be held high? Such a platform should grow together with the market. We don't need to pursue this platform How big, we just have to go after this platform to have the highest status with this audience!"
Li Xianyun suddenly realized: "The Chinese website at the end!"
When the Chinese website of the end point came out, there was no online literature market in the entire Huaguo.
It can be said that the Chinese website of Diandian and the online literature market have developed simultaneously. During this period, Diandian.com has been constantly improving, and their own improvement is the development of the market!
The two are combined.
Then came the gradual emergence of other sites.
And when the market is big enough, Diandian.com will also be big enough, and it will always be the leader, but it has gradually declined from the previous 90.00% share to a certain extent!
So is Ali!
So is the goose factory!
In many new industries, enterprises and markets grow simultaneously, thus forming industrial giants.
Han Xinyu's idea is based on this.
Market development should be directly and simultaneously bundled with the platform, and the initial investment does not need to be too large.
A cheap APP can be done with hundreds of thousands, and a website can be built with tens of thousands. Enterprise-level ones can’t be so bad, and a few million can do well. The key point is that the direct purchase platform for hand-made products does not need to be like a big platform. With so much functionality, it should be straightforward.
For users, it may be difficult to promote this APP to them, but as long as they download it, the chances of becoming actual users are very high.
To put it bluntly, the base is not large, but the conversion rate is high.
Then gradually optimize it as it develops.
At this point, the market is also similar.
For example, someone who sells condoms, or someone who sells knowledge about children’s sexual health care... Li Xianyun used to know someone who sold knowledge about children’s sex health care. Tens of millions of revenue.
Because they are precise users, they have high consumption desires.In other people's homes, there is one consumer user for one hundred users. This kind of precise user may be one consumer for two users.
Just like what Li Xianyun and Shen Xueyi said back then about the difference in subscription ratio between military literature and fantasy novels.
Professional counterparts, precise operation, and then sit together with the market!
The promotion and development process of the platform is the process of market development.
Li Xianyun is now used to holding high and playing high, and he really didn't expect to start the platform from a small level.
Now that the thinking is changed, other problems will be solved easily.
One is that the platform does not need to be bigger, but should first occupy the blank space and develop together with the market.The second is that your goal is to monopolize the channels in the hand-made market, so there is no need to care about profits at the source.
In this case, how about giving the bulk of the profits to the copyright owner?
When your platform grows bigger in the future, and Yisheng Media's self-production will become more powerful, with more copyrights, wouldn't it be possible to use the strength of the platform terminal to lower prices against suppliers?
It doesn't make sense to take advantage of both ends.
Trouble comes from greed after all!
Thinking about this, Li Xianyun was overjoyed, hugged Han Xinyu and gave him a long kiss: "I can do it again."
Han Xinyu was ashamed: "It's time to die, I didn't want you to look up!"
"But I am!" Li Xianyun unceremoniously pressed Han Xinyu down.
--------------
The next day, Han Xinyu was ordered to set off.
The first stop is the goose factory.
The result was a sap head on.
The reason is simple, Goose Factory also has its own copyrighted product distribution.
Goose Factory, which relies on traffic to take off, also covers the entire field of upstream and downstream, and the investment is booming. Unfortunately, the rhetoric of "empowerment" was snatched by Alima, and Goose Factory is doing empowerment. , but no empowered name.
Because both parties are major shareholders of Xunjie Platform, Li Xianyun and Boss Ma met some time ago, and they sat down and chatted happily. In Yisheng Media Headquarters, Li Xianyun only needs insiders to become members of the board of directors, so in principle, it is unacceptable, and there is no need to negotiate the price at all.
So each other is polite to each other, not good friends, but not hostile.
The relationship was not in place, and Han Xinyu couldn't talk about it even after exhausting his lips.The other party said, if you really want this, why don't you let us invest in Yisheng Media.
Well, I didn't buy anything so much that I wanted to sell myself.
Han Xinyu was helpless, turned around and ran to chat with Disney again.
The result is not easy to do.
Disney's control over copyright is still higher than that of Goose Factory. After all, the foundation of Goose Factory is traffic, and the foundation of Disney is copyright.
Of course, it's not impossible for them to authorize, but it's definitely not Li Xianyun's way of doing it.
According to Li Xianyun, what he wants is an exclusive agent in China, authorized to produce, sell as much as you want, and can give you 50.00% of the profit, and more can not be discussed.
But how could Disney be fooled by this?
This broken platform can't sell much at first. If Disney licenses them, it won't make a lot of money. Instead, it may cultivate a powerful monopoly platform, and then kill itself.
So they are also very simple.
Exclusive agency is impossible, non-exclusive is easy to say.
Of course, some exclusivity is not impossible to talk about, but you can either directly pay a sky-high price for the copyright fee, and how much you sell and how much you earn is up to you.Or... let's talk about the hologram theater again?
(End of this chapter)
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