I want to work hard too!

Chapter 1006 Do as the Romans do
In this exchange meeting, Hua Qinghua went online. In order to maximize the protection of Zhao Mingyang's information, she had to do so.

Because if Zhao Mingyang was found to have done this, Zhao Mingyang would be in a very dangerous situation.

This is not a joke, this is also what Xu Qingqing is worried about. Is there no ghost among his own people?

Impossible, Hua Qinghua also carefully selected a group of people to deal with this matter, and then found a group of people, most of the people who came to attend the lecture were Hua Qinghua who had known him for many years, and Recommended by others.

But whether it was safe or not, Hua Qinghua couldn't be sure, so Zhao Mingyang asked Zhao Mingyang to speak online, changing his voice and not showing his face.

In order to maximize safety, the people Hua Qinghua invited this time actually did back-tracking. They are now listening to online lectures in one place. Everyone has a microphone in front of them, and they can ask questions and communicate with Zhao Mingyang at any time.

Zhao Mingyang is using satellite equipment to turn on the communication equipment on a cruise ship at this time. The monitoring in the United States is very strict, because their monitoring is set up on the terminal to search for keywords. As long as you call, it will directly jump out of your Calls, text messages and the like can be quickly monitored.

That's why satellite phones have always existed, for encrypted calls.

Many people can quickly be caught with inappropriate comments in messages and calls, and it is also because of the blessing of this type of system that some content can be quickly retrieved.

Zhao Mingyang used a set of encrypted network equipment. He tried the stability of the call after connecting with Hua Qinghua. After confirming that there was no delay, he started connecting with this group of Chinese businessmen.

Zhao Mingyang walked in a box by the window looking at the sea view, took a sip of coffee from a coffee cup and waited for everyone to enter the live broadcast room.

When the number of people arrived, Zhao Mingyang looked at the number of people, and there were still more than 70 people after screening so many, it seemed that the number was really too many.

"First of all, I'm very happy to talk to you all. I don't want to say that everyone knows what the purpose of this mic connection is, mainly how to better promote our culture." Zhao Mingyang used cultural promotion, which has already turned this meeting into a I have a cultural promotion meeting, and there is no problem.

"First of all, I want to talk about catering. We have so many delicacies, why haven't we opened up the international market? Ask yourself, what is our current market share abroad?
Why can a small Japanese food quickly bloom all over the world, and it has even come to our country to seize the gourmet market?
Have you ever wondered why?In other words, how many of you here have secretly opened a Japanese grocery store? "

No one answered, Zhao Mingyang's words were very straightforward, and he directly revealed some people's little secrets, and he went to the Chinese Food Association to open Japanese food by himself.

"Actually, I don't want to say that the Japanese food you serve is not good. It's just for living, right. After all, everyone has to support their families, but we should know what to expect. If this continues, our Chinese food may be devoured by others. up.

Let's talk about why our Chinese food can't form an international climate abroad. Have you ever thought about it?Let me put it this way, there are a lot of Chinese food in foreign countries, there are many shops, miscellaneous, and various cuisines, but why hot pot is so popular now, have you ever thought about it? "

Others also began to reflect upon what Zhao Mingyang said, yes, why are many foreign restaurants now only Malatang or hotpot restaurants?
"Let me put it this way, didn't you realize that the path we took was wrong?" Zhao Mingyang said again.

The others got together face to face. I don't know what Zhao Mingyang meant. Did they go the wrong way?
"I don't know what you mean? What is the wrong way?" A middle-aged man pressed the call button and asked.

"What is the wrong way? Let me put it this way, are the previous recipes still being tried now? A group of people go to study ancient books every day to find the traditional secret recipes of the past, such as palace secret recipes. I would like to ask everyone, except you, who cares ?When a diner eats a dish, do they really want to hear so much from you?
Are the previous ingredients and seasonings really the same as now?If you study the past every day, why don't you walk and take a carriage?Don't write letters?Not to mention different, they are all the same, convenience, you have to think about how to make people's lives more convenient, not make life difficult.

We can only live one life, we just want to enjoy the present life better, there is really no need to study the past every day, it is better to think more about the future.

Didn't you find a point about this?For example, Hanguo sells fried chicken everywhere in foreign countries. What's the advantage of this?Does it taste really good?Generally speaking, so why do so many people patronize?
Leave the packer, go back and heat it in the microwave oven at most.

Let’s talk about Japanese food. The Japanese food is cold dishes. What we pay attention to is heat. There is a very serious problem here. We have brought heat to a place that is not suitable for heat. In addition, there have been heat from the past to now. The Heat, after going overseas, they changed their minds about some things. They only brought over those things that were suitable for overseas sales.

Have you thought about it?Why are there so many cars in the United States, and every household buys a car?That's because the land is vast and the population is sparse. Many countries around the world have vast land and sparse population, and the transportation is inconvenient. They really don't know how to develop the express delivery industry to drive e-commerce?Sure, but why not?
Because of the cost, it is not suitable at all, and there is also scanning the code to pay. Why don't many regions do it?The maintenance cost is not enough, who will make a loss-making business?

The assortment of Japanese ingredients can be taken away. For example, if our cold dishes can be taken away, of course.

You have to wait for hot dishes, one after another, and eat them while they are hot. It is best to eat them within 3 minutes from the time they are out of the pan to the table.

Moreover, a large customer flow is required to ensure the freshness of the ingredients and the salary of the chef to ensure the profit margin.

In order to maintain a stable customer flow, most overseas Chinese restaurants only open in Chinese districts, and they are basically Chinese customers. You know this customer better than anyone else. It is not a big one in the whole world. The number of overseas Chinese is evenly distributed among countries and regions. Nobody's there.

What do we end up earning?It's the money of the locals, haven't you noticed?There is a blind spot after we go out, we always want to change others and let others adapt to our rules.

Awareness of rules, this needs to be changed. We need to adapt to other people’s rules. If we want to make money but don’t want to change, will customers be satisfied?

You must quickly adapt to other people's rules and lifestyles. Don't think that if you don't understand, you don't know the goods. People don't need to understand you, and customers don't need to understand the business, but the business must understand customer needs.

First of all, let foreign customers really distinguish the difference between Chinese food and foreign food.

Most of the dinners for foreigners are on weekends and Sundays. There are many parties, but most of them are at home and some rented venues. Didn’t you find that most of the meals are pizza?Why?Because pizza can be eaten hot or cold, it’s not that foreigners don’t understand food, and it’s not that they only like pizza and hamburgers.

The main reason is that these things are convenient. If you want to eat something hot, you can go back and reheat it, and you can eat it without heating it. One thing to remember is convenience. What foreigners lack is convenience.

For example, in the United States, apart from a few world-renowned states that are relatively developed and have convenient facilities, there are many other states. Residential areas in those states may be 10 minutes away from the supermarket by car.

It is a waste of time to go back and forth to purchase, and there is no one in most areas at night, because the land is sparsely populated. Simply understand, just like some mountain villages in our country in the 70s, there is a certain distance every time you go to a town.

Most of them have their own yards and can grow some things, but they can’t do all of them, so they don’t cook relatively complicated cuisines. What they need more is potatoes, which can be preserved for a long time, and can be cooked when there is nothing to do Eating French fries and making fried potatoes is already a habit of people.

There are few such areas in China, but there are many in foreign countries. Rural life has always been the status quo in these areas. The biggest drawback under such conditions is convenience, but it is impossible to supplement this. First of all, the local government does not You will spend a lot of money to invest in facilities in an area with only a few households in a radius of more than ten kilometers. This must be clear.

Do we have to change them to adapt to our habits?realistic?

Will customers like it?No, you know what they like to eat?It changes according to the taste. Is the taste of McDonald's KFC the same as here in China?It's completely different. People know how to change, and we have to change too.

Why is hot pot Malatang popular abroad?First of all, the hot pot base is a change. Foreigners buy it home and put it in the pot, and then put everything in the house to eat. It is simple, but the taste is definitely not as good as the one eaten in the store. When they went shopping, they met Malatang hot pot restaurants will go to eat some, because there are all kinds of dishes.

Moreover, many hot pot restaurants have specially made the kind of clip chopsticks that domestic children learn to use chopsticks because foreigners are not used to using chopsticks. A small change opened up the market.

But hot pot is still not easy to open the door to delicious food, because most foreigners spend most of their time at home, and they go to the park with their families on Saturdays and weekends. Their first consideration must be convenience.

It’s important to keep this in mind, it’s important to spend most of your time at home or in your car and outdoors, so the product has to change around that lifestyle.

For example, when a foreigner comes to buy something, he feels the taste is very good after eating in the store, and he wants to buy something to share with his family, but the distance is half an hour away. At this time, if you give someone a fried noodle and a noodle, the taste will be sure. Even some hot dishes will definitely change their taste when heated in a microwave oven.

Let’s heat the dishes ourselves. If we want to keep the taste unchanged, we must put it in a pot and use a steamer to steam it for the best taste, right? The taste of the steam heating is that there is a little water in it. To put it bluntly, a certain amount of soup is guaranteed, a lot The dish needs some soup base to kick up the taste,

If the microwave is heated, the soup will be significantly reduced, and the ingredients will be hard and dry.

What are the characteristics of fried chicken?It is dry, so after heating in the microwave oven, the taste will not change too much. Japanese foods such as rice balls and sushi, have you ever thought about it? It is completely in line with convenience and meets the needs of people here. You can buy Go home and eat with the family, do not go out at night, eat this when you are hungry, and take some of this out when you go out on Saturday and Sunday.

This is also what I said, why many Chinese restaurant owners finally switched to Japanese food, because the business is good, dine-in and take-out are available, and the cuisine of Japanese food stores is simple, where do they spend their money?In terms of decoration, those of you who have opened a Japanese grocery store should know that the decoration cost of 80 yuan can only be said to be not expensive.
Why is it so well decorated?It gives people a visual impact, and the plate arrangement is carefully designed.

On the other hand, our restaurant now has a lot of renovation costs, where is the money spent?The flower is in the wrong place. Nowadays, the decoration style of any high-end Chinese restaurant is European. Those who don’t know think it’s a Western restaurant. It’s like a foreigner who opens a Western restaurant according to our Chinese decoration. He thinks his decoration is very good. It has a strong style, but the head of the donkey may not match the mouth of the horse. You must have your own style.

You can see that the style of the Japanese food store is obvious. The sliding Japanese-style sliding door, the lantern, and the waiter’s clothing, including entering the house to eat and change shoes and sit on the tatami mat, all tell customers that this is a Japanese food store. R book.

Not to mention chopsticks, people also have chopsticks, so chopsticks can no longer be used as representative items for our food.

We can’t see other people’s daily food stores making money today, so we will open them too. What if they say they won’t let us open them, sue us for copyright infringement, or refuse to provide us with raw materials?For example, if you don’t sell sake, what should you do if you can’t make it?
Is it going to be choked by others again, why can't we change ourselves first, prevent problems before they happen, and take some action to change and prevent them first?
They all want to make quick money by opportunistically, and don't want to build their own moat by themselves.

I know, I must not be the only one who told you about this, there must have been many people who are better than me who told you about this before, and they told you many methods, how about you?I didn't listen to it at all, as long as I survived it, I didn't care, and when I encountered difficulties, I immediately asked for help, saying that people choked their necks and didn't practice martial arts, etc. Is it useful to condemn them?We can't be like this anymore. "

A middle-aged woman pressed the call button and said to Zhao Mingyang: "Then do you have a good way to talk about it? Everyone knows the problem, so what should we do? Let's solve the immediate problem first, and talk about the big truth when we have time. "

"What should you do? You should be directly crushed by others, how to do it? What I said must be more than I told you, right? Did you listen? No, so now you are being punished again Well, forget about the pain of the scars, people just know that you will do this, so they deliberately let you earn more and then harvest.

Over and over again, I have suffered so much, why can't I change it?Why do you always let the other party succeed so easily? "

Zhao Mingyang's words silenced the audience, Hua Qinghua was very satisfied with Zhao Mingyang's words, because although they were talking about food, they were not actually talking about food.

At this time Zhao Mingyang hung up the connection, Hua Qinghua came out, angrily scolded the middle-aged woman, and asked her what she was doing?Every time she is bullied repeatedly because of someone like her, what is needed is not to solve the immediate problem, but to have long-term peace and stability, and to have their own moat so that everyone can live a stable life.

Now Zhao Mingyang is no longer willing to help. Hua Qinghua said that only Zhao Mingyang can solve the immediate crisis. She is setting up a high-level personality for Zhao Mingyang, and then pretends to communicate with Zhao Mingyang again to see if he can help everyone. go out early.

In order to punish the other party and to make an example to others, the woman was invited out.

She left with an angry expression, and got into a commercial vehicle after she left. This person was arranged by Hua Qinghua to come and sing a play. If she didn't do this, the group of Zhao Mingyang's speech might be forgotten after listening to it.

After connecting again, Zhao Mingyang said, "Talk about the food, how do we change it? We want to introduce good domestic things here instead of bringing the so-called traditional food here. There are so many catering industries in China. It must be valuable to make foreign delicacies untenable and to shut down traditional ones. What is valuable?

Young people like it. Young people are the subject of market consumption, and young people need to be attractive enough to attract them. The living conditions of most young people in China are actually very similar to those in Europe and the United States. They go home every day except for work. , I don't like to go out at night, I like to pack up and go home to watch dramas and eat.

So what attracts this group of young people, have you ever thought about it?We're going to start with this.

The milk tea industry, which has always been very popular in China, can be introduced here, because milk tea is convenient, milk tea cups can be directly written in Chinese and add Chinese elements, or even written in Chinese in English, Japanese, Korean, French, etc., and sell them in milk tea shops. Some pastries, such as plum cake, sweet-scented osmanthus cake, peach cake, moon cake, etc., let people know that this is ours.

And these products have a characteristic, that is sweetness, most foreigners like sweet taste, the key is the taste that suits the stomach.

Milk tea and pastries are very convenient to take home and eat slowly. Milk tea is also mainly served cold. People here like to drink cold, just add more ice to ensure the best duration and taste.

There are also Chinese-style food and beverages, such as Kung Pao Chicken Rice Bowl, such as Mala Tang, etc., raw materials for semi-finished products, seasoning packets, and packing boxes. A heating packet is distributed on the bottom layer, which can be opened to taste Chinese food at any time.

Heat requires the convenience of heat, which is to adapt to the times.

As for Chinese restaurants, it is best to bring Chinese decoration to the extreme, what is the extreme, and to match our unique cultural products.

For example, there are oil-paper umbrellas inside and outside the house. Do you know how much an oil-paper umbrella sells on foreign e-commerce platforms?
Six, seven, eight hundred or even thousands of dollars. What they like are the things that appear in our film and television dramas, especially martial arts dramas, such as paper fans and wine jars.

Even for clothing, get some flying fish suits and Hanfu Tang suits for employees to wear or display in the store.

Knives, guns, sticks, axes, hooks and forks can be placed on the weapon rack. They don’t have these. This is ours. Why don’t you show these things?
The products that can be sold in the store should also be changed, and the spicy ones should be as little as possible. It turns out that most foreigners don’t like spicy food, so they change the dishes, and change to the Soviet-style ones that are sweeter.

Every store must have a word like Zhonghua on the front of the door, so that people know that this is a Chinese restaurant.

And service, what service?Gifts and the like are all Chinese-style gifts, such as rattle drums, paper fans, embroidery, purse sachets, etc.

These things are not available in Japan and South Korea. We have to bring over our traditional old objects. This is called promoting traditional culture, and they will quickly accept it because of the novelty.

Set up a gift wall, customers can exchange points for free if they have enough points, and get a gift for free when they come to the store on their birthday.

There is also a snack shop in the store, which specializes in selling some domestic snacks that children like to eat and sell them here.

Most children love to eat sweets, which are suitable for the taste here. Remember, you must do as the Romans do, and adapt to other people's tastes first. "

A group of people were taking notes seriously, and someone asked, "Apart from catering?"

(End of this chapter)