I want to work hard too!

Chapter 1043 Reversal
"Don't worry, I'll take care of it, don't go out now, stay in the room, read books, play games and watch dramas if you have nothing to do, don't pay attention to this matter, leave everything to me, you have to trust me , don’t make any remarks or fight back on the Internet.” Zhao Mingyang hung up Liu Bingbing’s call.

Liu Bingbing was surrounded by a group of people at this time, and many media blocked her outside the community where she lived. This incident started with Liu Bingbing's father, Liu Huasheng.

Lao Liu used to be in the coal industry. He is a typical coal boss. He is also very charismatic and indeed rich. However, the coal business has not been as good as before, so he thought about switching to other businesses.

Liu Bingbing entered the show business circle, and Lao Liu was very supportive. He was just such a precious daughter, so he was really willing to spend money on Liu Bingbing. Due to Liu Bingbing's influence, the direction of Liu Bingbing's father's transformation was also large-span.

His transformation is to pave the way for his daughter in the future, and he also wants to leave her a path she likes, so Liu Huasheng shifted the focus of the industry to the Art Center [Art and Culture Museum].

They are planning to invest in the construction of art venues one after another. The investment of such venues is not low. Basically, it costs several hundred million to build one, or even more than one billion to build one, including opera halls, art galleries, museums, etc.

This type of art gallery contains more types, such as talk shows, drama performances, cross talk performances, concerts, etc.

I have to say that this transformation is considered a success. At least he didn’t invest in movies or anything. The income of this kind of art venues in the later stage is very good, because people’s quality of life has improved, they will want to pursue higher-level experience, and their consumption power is also lower. on ascension.

For example, watching a drama, listening to a song and dance drama, as well as talk shows and cross talks, not to mention the performances of rappers with a ticket price of 6000 to [-] in the future. There can be a small concert of [-] to [-] people here, which is most suitable for this kind of performance performed.

The income from this type of performance will be very objective in the future, and the time to do it at this time is just right, catching up with the last wave of attention, and it will not be so easy to build this type of performance in the future. The first thing is to use land use approval, qualification approval, There is also the recruitment of actors.

During this period, the price of signing fixed performance contracts with some actors is relatively low. In the future, this kind of market will become popular. Even if these actors are not stars, the asking price will not be low.

It seems to be a transformation of a good thing, but in the end something happened, and the incident was a very small thing, but the situation continued to ferment and became outrageous.

Going in a very irreversible direction, Zhao Mingyang felt that this matter was more difficult, and Zhao Mingyang hadn't done this kind of crisis public relations for a long time, and the business felt unfamiliar.

This also reminded Zhao Mingyang that his strength lies in this area. If this area becomes unfamiliar, it may become an L-shaped enterprise in the future.

Contrary to L-shaped companies, there is also a V-shaped company. L-shaped companies refer to some companies that have been very bright in the past, and finally plummeted to the bottom and are difficult to recover.

There are really too many such companies, and many of them are once giant companies, trillion-dollar companies, and have become L-shaped companies.

For example, giant companies such as Nokia and Motorola in those days were more or less moving towards an L-shape. At their peak, they really had a hard time meeting their opponents.

These enterprises finally appeared in this state. In fact, they all appeared in the same similar situation, that is, standing too high, not being grounded, not considering users, and only thinking about making money quickly, without the courage to innovate, and even more. If you don't understand the real needs of the underlying market, you are a bit complacent.

This is like a human being, who has money and status, basically enjoys freedom, and only contacts a small and fixed circle. Strictly speaking, it is equivalent to being derailed from the world.

Today’s brilliance may not be there tomorrow. Of course, there are also micro-morphological enterprises. There are not many such companies. There are only two in the world at present. Those like Shi Dazui are not counted. The comeback is another creation of enterprises and projects. , Instead of falling into underestimation at the highlight moment and then making the company a highlight.

These two V Xing companies are no strangers to everyone. Microsoft and Apple say that they are in the V shape, that is, they have had high moments, and then there have also been lows, which means that the enterprises may go to the bottom of destruction.

For example, when Apple first came out, it was the king bomb, which shocked the world. Later, leader Qiao reached the pinnacle of his life and became a little self-righteous and arrogant. It was also during this period that Apple faced a crisis, which is recorded in the autobiography of leader Qiao.

During this period, the leader Qiao was kicked out by the board of directors. He was very angry. After a long time of inner struggle, he finally calmed down. It's not as simple as it looks later, with no desires or desires. He also betrayed his friendship for money, and at the beginning he only wanted to make money and squander it.

After the practice, he returned to Apple with a stable mentality, and he really won the battle, pulled Apple back from the trough, and launched a mobile phone that changed the world.

The second V-shaped enterprise is Microsoft. Microsoft’s dark moment is the stage of the arrival of smart mobile terminals. A large number of PC ports lost the user market. It also loses its style, and it can change in a year.

The main reason is that I didn't make changes at key points, and felt that I was the overlord of the PC, and I didn't have any opponents, and I wouldn't decline.

In just a few years, Microsoft was almost shattered, because the reverse drainage and development of PC systems by smart companies is fatal. Microsoft felt unprecedented pressure and began to return to PC systems, multi-screen interaction, and investment new research and development.

It wasn’t until artificial intelligence made Microsoft’s Jedi rebound and return to a high position. This premise was also changed by the founder’s departure and return. Gates also retired directly at some stage. It sounds like retirement, but it’s also kicked out by the board of directors. , calmed down, came back, and started a new direction.

At this time, Zhao Mingyang suddenly thought of a sentence, half of this world is firewood, rice, oil and salt, and half is the sea of ​​stars. Most people spend their whole lives in firewood, rice, oil, salt, and some people only enjoy the sea of ​​stars.

It is incomplete in the end, Zhao Mingyang has not yet reached the realm of Gangzhu Qiao to practice himself as an ascetic monk, to see all kinds of worldly situations.

In fact, it is quite difficult to return to a high position after being in a high position. Most people have forgotten their daily necessities at the moment of high light.

Liu Bingbing's father just let Zhao Mingyang know one thing this time, he can't lose his strongest point, otherwise he will be defeated by his former strength in the future.

In the era of public opinion, whoever has the right to speak in public opinion is the strongest, and this cannot be lost.

Let’s talk about what happened to Liu Bingbing’s father. He built an art center in his hometown, and when the art center was nearing the end of the project, it was about to open.

A man ran into the venue to take some photos. Originally, this kind of venues that were not open to the public were forbidden to enter and take pictures at will. The main reason was to give the people who entered the museum some surprises when they opened for a sense of mystery.

But for example, some workers take pictures, this kind of thing is unavoidable, and Liu Bingbing's father doesn't care so much.

But when this man took pictures, there were some inspection groups in the venue, which related to the personal privacy and travel records of some people. The staff of the venue asked the man to delete the photos on his mobile phone, and informed the other party that taking pictures is prohibited here .

But the other party didn't want to delete it, so a conflict broke out between the two sides. A venue staff snatched the cell phone of the man who secretly took pictures, and then deleted the photos in it, which were some photos taken just now.

As a result, the man became furious and refused to let him go. He directly called the police and said that the other party had robbed his mobile phone. How can this be said?It’s hard to say when Sir is here, after all, he gave you his phone back, and he snatched it to delete the photos that this person secretly took of others without their permission.

It was also written in this venue that photos are not allowed, and this person is not from the venue, he sneaked in. The premise is that the venue staff asked him to delete the photos, but he was unwilling to delete them.

Liu Bingbing's father sent the inspection team away and found out about it. He felt that it was a misunderstanding, and it was no big deal. He just wanted to settle the matter and let everyone end it like this. The other party didn't make trouble anymore.

As a result, things went beyond everyone's expectations. This person went to other areas and posted a video saying that someone had robbed his mobile phone in Liu Bingbing's hometown, and the local sir didn't care.

This time it became popular, and a group of people complained about Sir's inaction for the first time. This kind of traffic will be fermented on the Internet for the first time, and a group of people will deliberately bless this kind of traffic.

Immediately afterwards, the man made a video about his mobile phone being robbed and left unattended with all kinds of yin and yang.

Because of the traffic, he started all kinds of rumors about making friends out of nothing.

He found out that this art gallery was opened by Liu Bingbing's father. It's not a secret in the local area. He said that the mobile phone was robbed in the art gallery. The sir didn't care. The local sir is the umbrella of Liu Bingbing's family, so even if they rob I took out the man's mobile phone, but nothing happened.

This time the popularity is even greater than before, because there are key words and key person Liu Bingbing.

A group of Liu Bingbing's black fans joined in to criticize Liu Bingbing, and fans of other artists also joined in, which suddenly raised the popularity.

As the popularity increased, some people began to expose Liu Bingbing's father in various ways, saying that he used to be a gangster, and that he was full of crimes in the local area. The locals called him Liu Zhetian, which meant that he covered the sky with one hand and was the local emperor.

As soon as these names appear, the problem becomes serious. If there is no problem, he has to give him some problems. The key is to do business, or to be more precise, people with a certain amount of wealth. How many people have no problems at all?Problems can be found with a magnifying glass.

And Liu Bingbing is also passive. A group of self-media are fabricating false information to expose Liu Bingbing's scandals. For example, in middle school, she is a little sister who bullies her classmates. The middle school and college entrance examinations are all paid for, and even the college entrance examination is hired by someone to take the exam. , The university even spent money to snatch the performance opportunities of the classmates and so on.

This kind of news is already overwhelmingly fabricated. People follow what they say, and the more it spreads, the more outrageous it is. There are many people spreading rumors, and many people think it is true.

All of Liu Bingbing's work has been stopped, and some manufacturers have come to discuss compensation. Liu Bingbing's negative news has brought a bad influence on the endorsement brand, and some projects that are about to be signed have been suspended.

Media people squatted around Liu Bingbing and Liu Huasheng every day, and a large group of Internet celebrities also flocked to the art gallery opened by Liu Bingbing's father.

Internet celebrities live broadcast the whole process for traffic, and millions of people have watched it in different live broadcast rooms.

There is no way to break such rumors. Liu Bingbing's father even came out to refute the rumors about the robbery of mobile phones. The main reason is that the venue had not activated the monitoring system at that time, so it is difficult to explain clearly.

The authorities also refuted the rumors about cell phone snatching, but no one believed it, and more people didn't pay attention to it. The point of everyone's attention was whether Liu Bingbing's father used to be a gangster.

The key point is that Liu Bingbing's father's face looks a bit fierce, and because he used to be in the coal mine business, everyone thinks that Liu Bingbing's father is the black boss.

Liu Huasheng is the gangster, Liu Bingbing is the little sister, and Liu Bingbing will bully his classmates. This is the truth that netizens think, and it matches those rumors. No one cares about what caused it in the first place.

Everyone just wanted to see how Liu Bingbing's family was destroyed, such as seeing how Liu Bingbing's father was arrested, how many bad things he did, and how enjoyable it was for a rich man to fall, which attracted a group of people who hated the rich.

There is also a group of people who think that people like Liu Bingbing can flourish in the entertainment industry, which also means that there are not many good people in the entertainment industry, and the entertainment industry is full of such people, which attracts a group of netizens who hate artists to complain .

It is more of a group of people who want to vent their emotions. They can find an outlet to express their emotions in this matter, and vent all their dissatisfaction.

Some of Liu Bingbing's father's previous quarrelsome people also joined in this kind of rumors. Many photos of Liu Bingbing's father before have leaked out, such as a group photo with a group of bastards who look like bastards, such as the black box operation of some previous projects.

Some people jumped up and said that they were bullied by Liu Bingbing's father 40 to 3000 years ago. These things have dominated the trending searches. According to the platform's background data feedback, this incident has at least [-] million netizens concerned, which is the least amount of data.

It is very likely that the attention has exceeded 5000 million, and these 5000 million are mobile users. This is a very large number in the Internet major events, and it is daily active. There is basically no possibility that this matter can be suppressed.

If it is suppressed, then Liu Bingbing will be finished. People will say that his hands and eyes are in the sky, and he will be said that there is no silver 300 taels here.

Zhao Mingyang also had a big head, and Liu Bingbing's father was even more speechless. How did such a trivial matter become like this, and many of them were made up? He was furious, and even more afraid of his own daughter who was affected by this incident.

The problem now is that netizens only see the information they want to believe, and everything else is automatically ignored.

This is Zhao Mingyang's big problem. First of all, this matter cannot be distracted by any heat, because as long as Zhao Mingyang makes a little move, everyone thinks it is Liu Bingbing's tricks, but this matter has to be resolved. The longer it takes to ferment more difficult to solve.

Ning Dongsheng's side was already overwhelmed immediately, but the effect was not obvious. The special point here is the difference between the video platform and the text platform.

In the previous platforms, all online user interaction platforms were extended based on text, such as Weibo, and everyone saw the same Weibo hot spots.

Therefore, things that are easy to ferment on Weibo are relatively large, and generally not fermented on Weibo, and they don’t have much influence on other platforms.

The main reason is that the information on Weibo is in the same time period, that is, users see the same information. Ordinary people, self-media, and bosses all see the same information simultaneously, and the main business of the platform can Display the content of the hot list, which is very intuitive to know one thing.

Of course, the controversy on Weibo will also be very big. For example, some people think that this matter is strange, and some people think it is true, and disputes will arise. This kind of dispute will be divided into two parties, and the two parties will continue to argue. , the content of Weibo will always be occupied by these two parties.

But in the debate, everyone will find all kinds of arguments to refute each other. At this time, there is no actual evidence, and it is difficult to be one-sided. Among them, there will be big shots who pay attention to such things. After all, the most direct way to see daily hot spots is on the text platform.

If there is a boss who thinks that Liu Bingbing's father is suspicious, he will arrange for someone to investigate thoroughly, and there are official accounts at all levels of text platforms such as Weibo, monitoring the progress of the incident layer by layer, and it is easy for users to find the hierarchy to respond to the situation .

Because of the text-based platform, debates are all text-based, so when you post texts, you will pay attention to language organization skills, and go through it in your head. This depends on who has strong text organization skills.

But the short video platform is different. Some people pick up their mobile phones and start filming and browsing. The information is fragmented, that is, this one is Liu Bingbing, the next one is fishing, and the next one may be a live broadcast of selling clothes.

If you have been paying attention to something for a long time, the short video platform will push you all the content you can only see according to the algorithm. Believe it or not, the words of the comments under the video are also unified. They are all users with the same cognition and hobbies, so there is less chance of disputes, and no one will question and argue.

So there are very few things that can be fermented in short videos. Here, users of a platform see different information, and it is impossible to concentrate traffic to make an event quickly get attention.

But there is another thing that is scary here, that is, the speed of dissemination in the later period. Popular events on platforms such as Weibo will pass quickly, but short videos are different. When a story tells one thing, the content may be all made up, and some netizens who don't know the truth will really believe it and start word of mouth.

The most fearful thing about this kind of thing is that it will be extended to other aspects, such as going to the text platform, directly spraying Liu Bingbing, or attacking Liu Bingbing in reality.

The problem now is that Weibo has been fermented, but there are also many controversial points. In this trend, we have caught up with the live broadcast of self-media on the short video platform. The user channels on both sides have been opened up, but the user groups are different.

Some self-media with little traffic on Weibo have become popular on the short video platform, because these media collect money for publicity and deliberately spread rumors on the text platform, which will be seen and questioned by people, so it is relatively difficult.

But when it comes to short video platforms, as long as these people spread rumors, they will be pushed to the screens of users who believe what they said. In order to obtain the maximum benefit, this group of self-media will also ask short video users to go to Weibo and other text platforms to support them. It is equivalent to self-media people also have fans, and take fans to Weibo to fight back against netizens who question them.

What do these fans care about? They directly support the arguments of the self-media people. The self-media people who were sprayed on Weibo quickly found a large group of fans who are good at spraying people and irrational. This directly KO's original goodness and habits Well-documented text platform users.

For example, if you talk to the other party about your argument, based on objective facts, and analysis, the other party directly replies with a greeting to your family, and you get angry and respond back to the other party's family.

The results of it?You lose, the other party wins, and you don't want to argue with this group of people anymore, so this group of people is not the only one who speaks online.

In the final analysis, early Internet users still need some knowledge reserves, because Internet access requires some operability, and it is basically a text platform, which also requires some cultural foundation.

But the short video platform does not need so many, it is easy to use, and smart devices are also easy to operate, so everyone can use it after everything is simple, so in a large environment, the number of people must be better than the number of people.

This is why people say that Weibo has undergone a qualitative change after the emergence of short videos. The user base has completely changed. 15 and 16 are the beginning of the transformation. During this period, Weibo is also changing, and the internal team is changing, because they I saw the traffic and wealth brought by short videos.

The biggest problem that Zhao Mingyang has to solve now is the problem of the two platforms, and how to turn around in the headwind.

What everyone thinks now is how to reverse it. Every time the Internet is indifferent, it is because netizens are slapped in the face. Only when there are many reversals can everyone eat melons rationally.

That's right, the reversal, Zhao Mingyang wants everyone to know that there is a reversal, and only with this awareness can he help Liu Bingbing, so he is going to start with the reversal first.

Don't be in a hurry to help Liu Bingbing explain and refute the rumors, first come something reversed, this is called foreshadowing.

(End of this chapter)