I want to work hard too!

Chapter 1044 Key Points

In the face of such incidents, generally more powerful crisis public relations companies will not respond in a hurry, but think about how to transfer the contradictions and find the root cause of the incident.

Domestic crisis public relations companies are basically located in Beijing, Shanghai, Guangzhou and Shenzhen. They are divided into foreign companies and domestic companies. They basically exist to deal with negative news and do things with money. The early business of Lingshigong Group is also like this, and the prices are very high. , especially celebrities and companies, who start with a million dollars, and they are indeed given enough.

But there is a bug in this kind of business. If it is handled poorly, the person in charge will basically not be able to survive in the industry, and the company may lose its business and face bankruptcy. These people rarely show up in public.

Later, in order to avoid too much exposure, crisis public relations companies changed their names and merged into some companies, so now many people not only cannot find out which crisis public relations companies are, but also which companies specialize in marketing.

The market can tell you that they specialize in handling crisis public relations and helping you with marketing. To put it bluntly, they are not very professional or even well-known in the industry.

These famous people only serve the group of people at the top of the pyramid, and the expenses are beyond the reach of ordinary people, and they all start with a million dollars.

Most of these companies are now renamed as corporate consulting service companies, advertising companies, etc., and many of the founders of these companies are former media professionals, such as some directors.

They are very experienced in controlling public opinion, and there are also a group of writers. These people usually seem to have nothing to do, and receiving one or two orders a year is enough for three to five years or even ten to eight years of expenses.

Such foreign companies are more mature and experienced than domestic ones, and their structure is relatively complete. Each type of work has a separate team, such as legal affairs and taxation-related personnel. The orders they are responsible for are basically international large orders. , The companies that are connected to are basically airlines, and the cost starts from tens of millions of dollars.

Therefore, the above-mentioned things are not accessible to ordinary people at all, and they have no intention of serving ordinary people. In some places, those who have a net worth of over [-] million are considered rich in the eyes of many people, but in their eyes they are just a little money.

Not to mention looking for these companies, those local people who are worth over [-] million can't afford to hire some well-known lawyers. The fees of these lawyers are also ridiculously high, and the fees are several million, which is really unaffordable for ordinary people.

The case of Liu Bingbing typically needs to be handled by crisis public relations, not marketing companies. There is still a difference between the two, and the difference is very big.

The marketing company is mainly responsible for commercial promotion, while the crisis public relations is to help customers reduce losses and harms. The starting point is different, the things they do are different, and the company structure is also different.

Most directly, marketing companies have more contact with gossip media, while crisis public relations have more contact with some government media.

People in crisis public relations have a larger background and connections than marketing companies, and they pay great attention to hiding themselves. Some staff recruited pay attention to social background and relationships, and what they want is connections. The network of relationships is more complicated, both black and white.

The way of dealing with it is also very different. For example, what Zhao Mingyang needs to do now is not to find ways to help Liu Bingbing's family suppress popular searches, but what he needs to do is how to help Liu Bingbing's father change the negative image and reverse the public opinion, and completely solve this problem. One thing, you can't leave a chance for secondary fermentation.

Generally, crisis public relations companies will not accept this kind of big public opinion event. Only the top domestic and international top crisis public relations companies dare to take it, and the cost will not be lower than eight figures, because these companies have a complete structure, such as offline investigators. , legal personnel, copywriters, and public relations contacts can communicate with people from various channels.

For some big incidents, it’s not that the other party didn’t find crisis public relations, but because they couldn’t afford the money and people smashed their signs when they knew about this kind of thing.

Lingshi Palace has this ability and channel. Zhao Mingyang immediately went to the Shencheng side of Lingshi Palace. Now Lingshi Palace is managed by Zhao Mingyang, and everything is under Zhao Mingyang's orders.

Therefore, Zhao Mingyang's authority is also increased. He immediately called a meeting of the core backbone, among them was Bu Fenjin who was promoted to director by Zhao Mingyang. Bu Fenjin was also very grateful to Zhao Mingyang. Zhao Mingyang just wanted to put a chess piece in Lingshi Palace It's like he put a pawn beside Ye Chuan.

Remember the earliest Xia Xiaomeng?Zhao Mingyang has always interacted with her, but maintaining a relationship, a relationship between friends, does not cross boundaries, and gives her the opportunity to change her destiny and raise her class, as does Bu Fenjin.

If Bu Fenjin can’t get up at this age, he can’t go up for the rest of his life, and Zhao Mingyang also privately borrowed 30 from Bu Fenjin. When Bu Fenjin wanted to change the school district housing, when Zhao Mingyang borrowed 30 to the other party, he asked someone to help Bu Fenjin. a sum of money.

It is to choose a house by lottery. It is basically difficult to get the house you like, and it may not even be possible to get a lottery.

There is a middleman who pays a favor fee. The fee is not low. It costs 20 yuan to give you a number, but there is no guarantee that you can choose the house type you like. If you want to choose the specified house type, you have to pay more, which costs 40 .

It’s not surprising that you spend hundreds of thousands of dollars on a room selection in Shanghai, but it’s an astronomical figure in a small place.

This kind of middleman earns money from such beneficial people. Of course, there are people behind this kind of middleman, which cannot be done by ordinary people, maybe it is the family members of some president or the like.

This is equivalent to Zhao Mingyang lent Bu Fenjin 80 million yuan, and Zhao Mingyang and Bu Fenjin said that it would be fine to pay him back in five years. If the 30 is repaid in five years, Zhao Mingyang will charge him three yuan for one year's interest, which is equivalent to not paying. The interest was given to him for free.

This incident was Zhao Mingyang's bargaining chip for buying Bu Fenjin. Bu Fenjin would tell Zhao Mingyang some internal information about the internal changes of the Lingshi Palace, which was equivalent to Zhao Mingyang putting an eyeliner there to monitor the Lingshi Palace.

Zhao Mingyang will not easily give Bu Fenjin a chance to be promoted, everything has to be agreed by Zhao Mingyang, that is, to help him every time he feels that promotion is hopeless, so that he will become dependent and grateful to Zhao Mingyang.

Of course, if he does something behind Zhao Mingyang's back, Zhao Mingyang will also remind him, and let Bu Fenjin know that he is not the only eyeliner, plus Zhao Mingyang's methods of dealing with Gu Peng and those people in Lingshi Palace, Bu Fenjin knows that Zhao Mingyang is a man who must take revenge. people, so it is also taboo for him.

To make Bu Fenjin respect and fear Zhao Mingyang, Bu Fenjin had to do something for Zhao Mingyang when necessary.

certainly.It's not a bright thing, otherwise I wouldn't have treated him like this.

When Zhao Mingyang held a meeting, Bu Fenjin was also present, as were the original executives of Lingshi Palace and the newly hired ones. Everyone knew that Zhao Mingyang was the big boss at present, so they obeyed him.

"Not much nonsense, what do you think about this matter?" Zhao Mingyang pressed the remote control, and the Liu Bingbing incident appeared on the big screen.

To be precise, it was the two incidents of Liu Huasheng and Liu Bingbing. The rest of the people are no strangers to this incident. They spend three to five hours swiping their mobile phones every day, because they have to pay attention to all the hot spots every day in this industry.

Including internet stalkers, new debut artists, etc., you need to know about it.

"Director Bu, tell me your opinion." Zhao Mingyang named Bu Fenjin and said, also giving him a chance to show his face.

Bu Fenjin looked at the big screen and said: "We were still talking about this just now, and Daotian Entertainment also asked us to do public relations. According to our previous summary, the first incident was accidental, and the man who started the rumor was nothing more than In order to gain attention and traffic, but the direction of his rumors is that Sir, regardless of the fact that his mobile phone was robbed, has aroused enthusiasm. This kind of enthusiasm has attracted a lot of attention and covered a wide range.

The second fermentation is because Liu Huasheng is the father of the popular actress Liu Bingbing, so the popularity has increased again.

The first thing is an accident, but the premise is that the other party is purposefully gaining traffic, using the simplest and rude method of spreading rumors and smearing, the other party has no legal awareness, does not know what the consequences are, and just wants to earn traffic. Up fans.

The second thing we analyze is not accidental. It should be that someone provided some information to this blogger, so he used Liu Huasheng to attract Liu Bingbing. Otherwise, it would be hard to think of this point in his way.

But many people think that the man thought of it himself, we think he can't think of it, so from the second thing, we paid attention to some accounts that interacted with this man and some information about people he followed. We also got it Data, from these accounts, we found that several accounts are serial numbers and robot numbers.

We also took this batch of account information to the technical department to find a way to find the IP address. According to the feedback from the technical department, these accounts are all zombie accounts, and the IPs are messy. There are multiple addresses. It can be said that we have found multiple addresses. The navy company is pushing this matter.

At present, we have contacted a company that we worked with before, and the other party did not know who was looking for them, so we contacted them online and transferred a sum of money to them, as well as the information that needs to be released.

According to the transfer information provided by the other party, it was a direct transfer via WeChat ID, which is difficult to check. The WeChat information of the bank account is estimated to be false information. It can be confirmed that the second incident was operated after a professional team intervened.

The third wave of popularity is the incident of Liu Bingbing's little sister. This is pure rumors, because the popularity increases the fastest and spreads the fastest. This is to quickly hype the popularity of Liu Bingbing and Liu Huasheng.

After that, all kinds of rumors got out of control, because the hot traffic was handed over to all the self-media, and they were allowed to play freely. More and more nonsense were made up, and the popularity will only get higher and higher. Any hot search It doesn't work.

According to our current data feedback, the heat of this matter may last for half a month, and it will be difficult to end it in a short period of time if there is no official release to refute the rumors. Even if it is over, it is useless to refute the rumors without actual and effective evidence.

Because now it has become a state where all the people listen to and tell stories, chatting after dinner and dinner, and it has become a social event, which is more difficult to deal with. "

Zhao Mingyang asked another woman, "Amy, what do you think?"

This Chinese woman was recently recruited by Lingshi Palace with a high salary. The annual salary has reached 300 million, not counting the rest. She used to work as the executive director of a top public relations company, and she is good at crisis public relations.

Amy, who is in her early forties, looks only 27 and 20, and is very well maintained. However, this person has been in the industry for more than [-] years. She took out the tablet she carried with her, logged in to her company account to obtain projection permissions, and then projected the content of the tablet on the The big screen said: "Everyone, what is the problem now? Is it impossible to trace the source of the rumor? No, it is impossible to trace the source of the malicious rumor about Liu Huasheng who spread the rumor about Liu Bingbing.

We have arranged for people to find him and inquire about his personal information, including the people around him, who spread rumors and robbed his mobile phone.

He must not know who the person who provided him with the information is. This person is the key. The other party set off this wave of public opinion with a purpose. The purpose is very clear. It is to deal with the Liu family father and daughter. It is still unclear for the time being. Is it for the father or the daughter?

However, judging from this kind of operation method, it must be the method of an insider with financial support. The other party is likely to be a senior in the circle, because I found that some rhythmic posts contain text information that is obviously The shadow of the older generation of media people using words to make sentences.

For example, the other party deliberately led Liu Bingbing to bullying, and Liu Bingbing's father to the identity of the black boss, and then followed by a series of laws and regulations to keep up, and even spread rumors that Liu Bingbing wore a kimono to some occasions in the R book. Bye, this is definitely impossible, but if this kind of national sentiment appears, then Liu Bingbing will be completely finished.

New media people like to use simple and direct headlines to attract traffic, but lack of writing skills, so we expanded the scope to find media people directly from the post-60s and post-70s stage, and compared past articles.

Media people born in the 50s are basically semi-retired and not so comfortable with the use of the Internet. If we want to solve this problem, we must first find out who our opponent is.

What is the purpose the other party wants to achieve?We can find the answer based on some clues. What is the reason for the appearance of many small essays?It is nothing more than wanting to learn from some legal disputes that a group of people are taking advantage of legal loopholes.

For example, the core of a small composition is nothing more than spreading rumors, but how much does spreading rumors cost?They are very young, right? This group of people has seen this, and they know that the law does not blame the public. What they want to achieve is nothing more than a moral trial and online trial, turning some things black and white.

For example, a former male star got divorced. Divorce is nothing more than an answer that can be found in laws and regulations. There are regulations and there are no major disputes. Just follow the court's punishment, such as the distribution of property and the custody of children.

The male star wants to end the marriage in accordance with the laws and regulations, but the woman is not willing, she does not want to divorce, but the court has already ruled, so what if the woman wants more?Or what should the woman do if she doesn't want the man to have a better life in the future?
Directly spreading rumors on the Internet about the male cheating in marriage, the male domestic violence, the male black belly and scheming, etc., this male star was instantly bullied by the Internet.

The first is to prove your innocence, and the second is to face claims from endorsement brands and suspension of performances.

These things are enough for an artist to basically end his acting career early, right? What is the result?The result is that these things have been taken to court by women, and basically the court judges that they are all false and not fabricated information.

But what punishment did the woman get in the end?No, it's just that I won't post short essays for the time being, but how many people still firmly believe that the man is cheating, domestic violence, and has problems in his heart?

In the end, this woman's account has not yet been verified with her real name, and she is not in China. This is ridiculous, but it can end an artist's career, and that's enough.

And do those netizens who participated in cyberbullying have any loss?No, this group of netizens’ comments are all suggesting to block this male artist, etc., they have discovered the problem, every netizen seems to have obtained the right to judge.

This male artist suddenly went from bad to worse, this group of netizens will not feel guilty, but feel very happy, they will feel that this matter is the result of their decision, it is their decision, this is very important, they will think that they have mastered the trial right.

The opponent's method of dealing with Liu Bingbing's father and daughter is to lure out this group of Internet judges, and this time the direction of guidance is to recruit fatal moves. The opponent really wants Liu Bingbing to be permanently banned.

Look at the labels the other party put on the parents of the Liu family: involvement in gangsters, bullying, money and power trading, taking exams, did you find out, all things are unforgivable, illegal and criminal, and the most ruthless, bullshit With family and country feelings, this will be banned by the entire Chinese circle.

I speculate that the other party doesn't need to make such a big fuss about dealing with Liu Bingbing, because most of them go abroad to perform, otherwise, the loss is not as big as imagined. After all, Liu Bingbing still has her father, but what if her father falls?

What if the other party wants the Internet judge to try Liu Huasheng?Could Liu Huasheng be clean?Impossible, if all the things from decades ago are found out, those businessmen in the 90s, from the current point of view, really have more or less problems.

For example, Mr. Yu was teaching at school and then held cram schools outside. Do you think this is a violation now?Although he left school later, he did this while in school and made a profit.

Also, Jack Ma locked a group of people in a room to give lectures on starting a business and asked them to share money to invest together, and did not tell his family members. Looking at it this way, what do you say now?
Liu Huasheng is in the coal business. First of all, he must have had conflicts with people in some areas. This is mining, and some areas are their fields. Is there any disagreement on the amount of compensation?There must be. Is there a dispute?There must be, did you find someone to help?There must be, this is the cleverness of the people behind the scenes, the other party wants to turn over the old scores and let Liu Huasheng be judged.

How can these old accounts be dug out?That's when people who had previously disagreed with Liu Huasheng jumped out and said that some people may even have some evidence that seems to be criminal evidence, which is troublesome. "

Amy's analysis is good, what is the purpose of the other party, and who the other party may be.

Immediately afterwards, Amy said: "I am doing a comprehensive comparison now, and now three people with similar writing have been screened out. I don't suggest that we do any crisis public relations now, because if we do it, the other party will be able to deal with it. We have to figure out the other party first before dealing with the other party.

If we are always in the open, we will eventually fail, and we will not find any point to fight back.

Another point that is most detrimental to us is whether the opponent is waiting for us to fight back and then fight back against us?

Do they still have some practical things in their hands, in case we have no chance to fight back.

But if we have information about the people behind them, we can act on both sides, stabilize the line online and go down to line up with them, without giving them too much time to act on both sides. "

Zhao Mingyang nodded and said: "That's right, I don't agree with the countermeasures we are doing now, but we can't do nothing. My suggestion is to send out some reversal news first, so that everyone can now I have an idea in my heart, I will not speak for the time being, what if there is a reversal?"

"I agree!" said Amy.

"Okay, let's do this, Amy, give me the information of the three people you found out from the comparison.

Director Bu, you go to sort out the reversed news, spread it out in an all-round way, and send out all the previous reversed news.

The rest of the people followed me to the scene to see what happened to the first rumor maker. We went to the scene to collect information and then think about countermeasures. We can't just sit here and think about it.

Book your tickets now and give each of you an hour and a half to prepare. Amy, you and I will go first, right? "

"No problem." Amy got up directly, sent the information of those three people to Zhao Mingyang, and then went directly to the office to pack her luggage. There is a suitcase in her office, which can be used for business trips at any time, saving time.

Zhao Mingyang and Amy drove directly to the airport, and Zhao Mingyang also prepared things for business trips in the trunk all the year round.

High efficiency, Zhao Mingyang likes efficient partners.

When they arrived at the airport, the two of them went there first, and the rest of them quickly prepared their luggage and went to the airport separately.

On the plane, Zhao Mingyang looked at the three writers provided by Amy who were very similar to this incident.

Zhao Mingyang laughed, maybe Amy didn't understand, but Zhao Mingyang understood, because these three guys were originally together, and the three of them were still friends, this point is locked, it turned out to be these three bastards, it's not surprising that they did this, Go and ask Liu Huasheng how he offended them.

This can be regarded as finding the target, but it is necessary to find some information about the first rumor maker, he is a key point.

(End of this chapter)