I want to work hard too!

Chapter 422 Redefinition [Seeking a monthly ticket]

Geng Fu and Zhao Mingyang walked out of the office, and Zhao Mingyang came to Hao Ren and said, "Hao Ren, help Mr. Geng to design a blueprint, which is similar to Maotai, and add the word Maotai Town, and then find out if there is a registered patent. , Contact the other party, how much does it cost to use the appearance patent for a year, if the price is too high, modify the appearance, modify multiple outer packaging patents and submit a patent application.

Brother Xiaosa, please contact the factory we have cooperated with. The nearest factory in the surrounding area will produce a sample first. If we want it today, we will make a credit guarantee for Mr. Geng, asking the manufacturer to produce [-] sets first, and [-] sets later. The price will let the manufacturer Give a cost price.

Xu Qingqing transferred the contact information of the supermarkets we had cooperated with before to Mr. Geng, and sent a message to the other party by the way, saying that they are our customers, and the other party will give priority to reception.

Brother Fenjin, you can help Mr. Geng to make a product project book so that it can be sent to other supermarkets. I will send the content to your email in a short time. If you want to channel, you can accompany Mr. Geng to the headquarters of each supermarket after you get the samples. And the branch office, first run a few big chains near the Yangtze River Delta, try to use our channels to help Mr. Geng get some orders.

Mr. Geng, do you have any questions?Anything can be brought up. "

Geng Fu shook his head, and kept thanking Zhao Mingyang, the service was really good, and he instantly felt that the 100 million flowers were not a loss.

If you don’t spend this 100 million, you’ll have no end, no clue, and it’s hard to talk to other supermarkets. You can’t even see the person in charge. They’re all small employees, and they need to be approved layer by layer. It’s very likely. Don’t report at all. There are too many small wineries like this. Supermarkets give priority to large wineries and some small wineries that can be directly interviewed, so they have to find someone.

What Zhao Mingyang did made Geng Fu very satisfied and exceeded expectations. If several chains put his wine on the shelves, then he can open up channels to promote and sell it. Moreover, the sales volume of this kind of festival wine is Very large, it is not uncommon for a supermarket to sell hundreds of bottles a day.

These supermarket chains are all dozens or hundreds of stores. If they can be placed on their shelves for seven days, the operating cost will be almost recovered, and the loss will not be a problem. The main channel is to open up. You can use this channel to open up more channels. , to recruit agents, and to run in various supermarkets across the country, because the Spring Festival is coming soon.

After the Mid-Autumn Festival and the Spring Festival, the sales at that time were only a lot more than now, and the operating costs can definitely be earned back, and there will be profits in the later period.

The main reason is that Empty Bottle Media cooperates with too many companies, and this kind of wine Zhao Mingyang knows that supermarkets will definitely want it, because it has a selling point and is easy to sell, and the most important thing is that it offers a large profit margin. Give the other party [-] wholesale prices, or even lower, the lower the price, the greater the profit margin of the supermarket and the wine that sells, then put it in the most conspicuous position, such as setting up a separate table for the aisle.

Many people see that it is Moutai, and it is only 51 bottles, so they can't help but buy some to taste, and some to give to their father-in-law.

These are basically people who have never drank Moutai. They all want to try it, and they also feel that this wine has a face. Most of them don’t buy two bottles at a time, but buy a box.

It’s only [-] per case, and you can’t even buy a bottle of slightly better wine, and some people will buy two cases as gifts for their father-in-law, relatives and friends.

I often drink high-end wine, and those who drink Moutai will not buy this. They all know the way, just look at the three words Moutai Town.

Just like those Wuliangye wines that sell for forty or fifty, in fact, if you look at the logo on the wine box, you will see two small characters, Yibin, which is the name of the place where Wuliangye distillery is located, which is the same as the three characters Maotai Town where the wine is placed. A road number on the box.

Mr. Geng sat next to Hao Ren. Hao Ren designed the floor plan, and the design was completed soon. After checking the patents, Hao Ren found that many of these were bought by Moutai, so he had to re-apply for the outer packaging by himself. For patents, a G is added to the upper right corner. Those who don’t understand think it’s a grade. In fact, Geng Fu’s Geng character is abbreviated with a G.

To apply in this way, it is enough to print the letter G so that it cannot be seen clearly without a magnifying glass.

If Geng Fu’s wine can get the contracts of two supermarket chains, advance funds in the early stage, and lower the cost of the supermarket, it is likely to sell [-] bottles, because the supermarket will mainly promote his wine at low prices.

With the support of supermarkets, this wine can quickly sink to some township wholesale departments and supermarkets, and some agents who sell low-priced wine will buy some.

In addition, as Geng Fu thought, during the Spring Festival, maybe the Mid-Autumn Festival in the future, he will not worry about running out of orders.

Back in the office, I sorted out some content and sent it to Bu Fenjin to make a project paper.

Zhao Mingyang went to receive the boss of the mooncake factory again. The boss of this mooncake factory is much better than Boss Geng's winery. The boss Huang Bo is also in his fifties, drinking tea with Zhao Mingyang in the conference room.

"Mr. Huang is our old customer. What do you want to do with your mooncakes this year? Do you have any specific ideas?" Zhao Mingyang poured a glass of water for Huang Bo. He always had a smile on his face, even though his face was full of displeasure.

"What kind of broken plan did you give? It's still the old one. I want a new type of plan, understand? There are so many mooncakes on the market, and our May Mooncakes must be different from other ones. How fast are you? The Mid-Autumn Festival is coming soon. There are about fifteen days, has the plan been given?

Did not give a satisfactory plan, but I spend 500 million in your company every year, what did you give me?A bunch of rubbish schemes. "Huang Bo patted the table and said.

"Mr. Huang, please calm down first. If we are not satisfied with this plan, we can continue to work on it. What you want is sales volume, right? It's different, right? Then there is, don't waste time on the outer packaging, don't worry about the shape of the mooncakes. Let's make a fuss, let's make a fuss in mooncakes, such as spicy mooncakes.

Put some spicy sticks, beef jerky, crab roe, low-end spicy stick mooncakes, beef jerky, and high-end crab roe into the mooncakes. How about redefining the new taste of mooncakes in Wuyuemei mooncakes? "

When Huang Bo heard it, his eyes lit up, clapped his hands and said: "This is good, I want to try spicy mooncakes after hearing this, great idea, what else can I stuff?" '

"This is the same as buns, dumplings, and burritos. In mooncakes, such as spicy strips, you can just buy ready-made ones and put them in. There are also some dried fruits, pork jerky, and crab roe. You can use that kind of canned crab roe to add directly. Just make a note of how long it will be used. Spicy strips can last a little longer, and crab roe only lasts for a week.

In terms of packaging, the packaging of crab roe is as noble as you did before, or you can use some exquisite handmade baskets to make it. The spicy strip flavor can be made into small packages, and in bulk. This type of supermarket will also buy it, because I like to try new things. There are a lot of people, and the supermarket also knows that this kind of food sells better than the traditional ones.

Let’s do some advertising and promotion for you online first, and let a few big Vs and celebrities take pictures of your mooncakes and post them on Weibo and official accounts for promotion.

This year's main products are spicy strip mooncakes and spicy crayfish mooncakes. What do you think? "

Spicy crayfish?Lobster man?Huang Bo knows better than anyone that this kind of mooncakes are not tasty at all, because the outer skin of the mooncakes is sweet, even if salt is added, it will be a little sweet, such as salt and pepper, it tastes very ordinary.

It's strange that this spicy strip with spicy crayfish tastes good, but Huang Bo is sure, this one will definitely sell well.

It doesn’t matter what the taste is, as long as it sells well, mooncakes can only be sold at this moment when you are hungry for a second. I am thinking of other plans next year, anyway, there will never be enough leeks.

He picked up the phone and called the company directly, and asked the design department to design a few flavors of packaging, and asked the manufacturer to produce them quickly.

"You produce the packaging first, and we will operate it online for two or three days. When it becomes popular, you will store goods online and distribute goods offline. First, make these flavors and press the time. If it is released now, other brands will We will learn from others, and we will fully stock up about a week before the Mid-Autumn Festival, so that we can ensure that there is no time for other companies to follow suit.

Mr. Huang can place orders with several spicy strip factories and some snack factories, and place large quantities of orders, so that they will not be able to OEM for other companies in the near future. At that time, only your family will have spicy crayfish and spicy strip mooncakes in the whole market. up. " Zhao Mingyang said.

"Just as you said, online marketing and so on will be handed over to you, and offline channels will also be handed over to you. In short, if I spend money, it will have results. If it doesn't work, I won't look for you every year. At least my products are selling better than last year. In the Mid-Autumn Festival market, our May Mooncakes must be the biggest.

Also, think about our pastry, what series can be made, give me a plan, and I will take it back to the company to discuss with others. "

"Okay, Mr. Huang, go slowly. I'll ask someone to sort out the data for you. Now all the best-selling pastry data in the market, each category, will help you collect the best-selling pastries in various regions of the world. When the time comes, the data will be sent to you. From it Analyze several products that are suitable for you and the domestic market, as well as the completed market research data, and we will also send them to you." Zhao Mingyang and Huang Bo who got up and prepared to leave said.

After sending Huang Bo away, Zhao Mingyang called Bu Fenjin. If some supermarkets directly refused Geng Fu's baijiu, he would tell them that they won't be able to get the popular mooncakes this year. Give the Empty Bottle Media some face and help Geng Fu. Fu this wine on the shelves.

In fact, these supermarkets like to cooperate with Empty Media very much, because Empty Media often operates some online celebrity products, and Empty Media will give priority to introducing these products to these supermarkets.

It belongs to a relationship of mutual benefit and mutual assistance, so they will also give Empty Bottle Media some face.

At around [-] noon, Bu Fenjin drove Geng Fu to a factory in Suzhou City to make packaging and boxes. Huang Bo just put the wine he brought into it, and then Bu Fenjin took him to a few home supermarket.

In fact, this is to collect Geng Fu’s money to help him connect, because his category does not have tens of millions and can’t do much marketing.

Huang Bo handed over the list to the fourth group to contact the stars first, and directly PS a mooncake, and let them announce it, because these people don't eat these things at all, they basically eat some fruits and vegetables every day, and they are afraid of losing their shape. Once out of shape, the camera will see it at a glance.

Most of the products endorsed by celebrities, they basically don't use them, and one push is [-] to [-], which is really good money.

It only needs three or five people to push it. Wuyuemei not only makes moon cakes, but mainly makes various pastries. It fixedly pays 500 million marketing fees to Empty Bottle Media every year. The biggest marketing is the Mid-Autumn Festival, because a single batch and a single type of moon cakes can be sold in a day. Go out tens of millions of copies.

The sales figures for a week are scary figures. May Mooncakes followed the route of hype. Empty Bottle Media helped him operate the sky-high priced fish cakes back then. After he tasted the sweetness, he would spend money on marketing every year.

At noon, Zhao Mingyang and Xu Qingqing drove to the newly rented house to have a look.

(End of this chapter)