You can't imagine the happiness of the group performance

Chapter 534 Skyrocketing endorsement fee

After hanging up the phone, although Jiang Yan felt that he had climbed high enough and became famous enough, he still felt that he had underestimated himself after hearing the news.

This is the image ambassador of the Olympic bid.

During the 08 Olympic bid, the original time and space had a total of five image ambassadors.

Long Ge, Gong Huang, Yaping, Sang Lan and Yang Lan.

These five people have made outstanding contributions in various fields and are well-known internationally.

And now, there is a high possibility that one more person will be added to the list of five, and that is Jiang Yan.

The reason why Jiang Yan was chosen for the Olympic bid team is that Jiang Yan is the No.1 in the pop music industry in China, and is also the representative of Asia in the international pop music industry.

At the same time, Jiang Yan is also the Olympic champion and the soul of defeating the dream team.

In terms of movies, Jiang Yan also made outstanding contributions.

On a bigger scale, he is one of the representative figures connecting the mainland with Hong Kong and Taiwan, domestic and international, and a manifestation of cultural integration.

If Brother Long represents an international film superstar and the spokesperson of Chinese Kung Fu, Gong Huang represents an international actor and a UN goodwill ambassador, representing love and peace, Yang Lan represents the main output of the media industry, and Yaping represents the Olympic Games. Sang Lan is a representative of the self-improvement and unyielding spirit, so Jiang Yan represents the vitality and enthusiasm of the younger generation in our country, and represents that our country will embrace the world more in the future.

Faced with such a high evaluation, Jiang Yan would naturally feel surprised and proud, but then he struggled for a while.

Why the entanglement, of course, is because it takes a lot of time.

Although if this kind of reason is said, 12 billion of the 50 billion people in the country may want to drown him with saliva, but Jiang Yan's own situation is here.

If he is willing to be the image ambassador himself, and his superiors pass it smoothly, then he will have to be in the Olympic bid stage from February to August next year. Not only that, after the successful bid, he will have to be tied to the Olympic Organizing Committee until 2. Sure, this will indeed affect many of his plans.

But Jiang Yan also knows that he can't say this kind of reason, and facing this kind of invitation, he has no reason to refuse, even if he really wants to refuse, he can't say "no" out of his mouth first , besides, he actually really wants to be this ambassador, after all, he can take this opportunity to bring out many projects in a legitimate way.

So Jiang Yan quickly made a rough plan.

The current image ambassador has not been fully determined, Jiang Yan is only one of the candidates.

So he first expressed his excitement and gratitude, and then made full preparations. Some projects can be started directly, regardless of whether he is an ambassador in the end, anyway, with this wind, the project will definitely get great help.

. . . . . .

On November 11nd, Jiang Yan returned to Hengdian. At this time, Xingchen Dahai Park was already overcrowded, and almost all of them came to discuss cooperation.

Everyone knows that Jiang Yan and the Sports Bureau have a one-month agreement that within one month Jiang Yan will belong to the country, so after this month has passed, Jiang Yan is personally liberated, and then it is time for everyone to compete.

Regarding cooperation projects, Wu Yong and the others have already listed the table in detail.

The first is endorsement.

Jiang Yan won the championship, "DNA3" and overseas "Joey2" achieved unprecedented success. The combination of these factors made Jiang Yan's endorsement fees skyrocket to a frightening level. Candidate" status, his worth will continue to skyrocket.

As far as the current situation is concerned, it is said that the endorsement price of the same luxury brand is more than ten times higher than that of Jiang Yan, a few popular niches under the mainland star Jiang Yan, such as Louis, Ruanfannan, etc., and Jiang Yan. They have to compete, and the brand side may not be interested in them. If they are interested, they will only give them to close friends or regional spokespersons, but to Jiang Yan, they will chase after them.

This makes some young students in the mainland really envious. They know that this is a luxury after all, and it is related to coffee status. High-end products cannot find low-end spokespersons.

Not only them, male stars from Hong Kong, Taiwan and even East Asia are also very envious, because Jiang Yan is no longer limited to local stars, but is everywhere in East Asia and the world.

This is not a joke, after all, among the Asian stars, who can really be about the same age as Jiang Yan and have similar achievements, who can fight?The answer is no, so there is only envy.

But the good news is that Jiang Yan is only one person after all, no matter how powerful he is, there are still countless endorsements he can accept.

But even if there are a few, many brands have started to compete, and it has already entered a fever pitch.

Jiang Yan is not in a hurry about this, he still has his own set of rules for endorsements.

So after returning home, he immediately dealt with the old endorsement.

This year is the contract year for some of Jiang Yanlao's endorsement brands.

Ten brands including Septwolves, White Elephant, Wahaha, Jinzi Ham, Gree, Pepsi, and Mercedes-Benz.

These few brands that Jiang Yan took at the beginning, this time their initial quotations are directly more than 5 times the original price.

Septwolves directly rose from 950 million a year to 5500 million, Pepsi directly rose to 2000 million US dollars, and the endorsement level was upgraded.

This time, the headquarters of Mercedes-Benz changed its publicity plan, instead of engaging in big brand endorsements, it only endorsed specific models, but the treatment it gave Jiang Yan also directly mentioned the international first-line standard.

There's no way, I can't do it if I don't smash it, what should I do if I don't hit someone and run away?
This is not a question of whether you can get a spokesperson, but a question of "XX brand lost Jiang Yan, and the reason is xxx". If you don't get Jiang Yan's contract renewal, what will the media say, that is, your brand is not good , so this is a brand crisis problem, so no matter how expensive it is, you have to win it.

But this will indeed cause a lot of burden to some manufacturers.

Fortunately, Jiang Yan has never taken an unusual path, and immediately reassured several domestic brands.

Five minutes after returning to the park, Jiang Yan directly renewed his contract with White Elephant at the old price of 5 a year. Chang was so moved that he couldn't say anything.

The same is true for Jinzi Ham, the endorsement fee is only a symbolic increase, because the cooperation between Jinzi Ham and Wushi will bring many poverty alleviation projects to many people in poor areas and extremely poor households.

Wahaha is similar. Boss Zong and Jiang Yan have had dinner a few times and know Jiang Yan’s attitude towards domestic brands. Boss Zong approves of this, because their factory is actually doing the same thing, and they did it after signing Jiang Yan. There are more, so this time there is no price increase and the contract renewal is finalized.

This also lets the outside world know Jiang Yan's attitude: support national brands and charity.

As a result, a bunch of domestic brands under the fake Dakong banner rushed over, but Jiang Yan was not so easy to fool.

For example, a certain health care brand, it is called a powerful one, what is the secret recipe from the palace, the research results from the old beauty, Barabara, it turns out, is it not a placebo?Look at your marketing model again, then tm is a pyramid scheme!
So Jiang Yan was kicked out directly.

And this also allowed the outside reporters to seize the opportunity to report, so no matter how the brand explained it, the public formed an inherent impression of this brand that Jiang Yan ignored, thinking that there was a problem with this brand, and then someone came up , It turns out that there are indeed some problems with this brand, so many domestic entertainment stars also know that some endorsements cannot be accepted, so they indirectly help many people avoid the risk of family ruin.

Jiang Yan is generous to domestic brands, but it is different to foreign brands, but foreign brands are not stupid, knowing that Jiang Yan likes this, he will focus on this point.

For example, Mercedes-Benz, although it is always ridiculed that Mercedes-Benz only cheats the rich, but that is more than ten years later. Now Mercedes-Benz has done a lot of things to enter the domestic market.

In addition, Jiang Yan is now a star of the national brand, and sometimes he really can't be so willful when thinking about things, so after several negotiations, he signed the endorsement of Mercedes-Benz at a relatively reasonable price, 800 million US dollars a year for a specific model Spokesperson, plus 30 free aid primary schools in the Bashu area, Wu City took the lead to provide targeted aid, gratifying.

The same is true for PepsiCo. As a major international company, when the world structure has not undergone major changes, the decision-makers of multinational companies are still clear-headed, so when they cooperated with Jiang Yan, they also attached many charity projects.

This is a win-win situation, and there is point-to-point supervision by the government. Jiang Yan is happy to see it succeed.

So soon, after a long time, ten old brands contributed about 1.6 million yuan in endorsement fees to Jiang Yan for a year, and a total of 1.5 million in charity funds. Part of the charity project was kept secret, but the previous amount was directly let All the stars from the mainland + Hong Kong and Taiwan + East Asia and Southeast Asia couldn't agree more.

Jiang Yan, No. [-] in Asia is fine now!

After the old project is settled, the new endorsement will follow.

This time, Jiang Yan first determined a category, and it was the main category.

"I want to endorse a mobile phone. I will shoot high-quality advertisements for the mobile phone I endorse. The cost of shooting is no less than 3000 million. Please quote."

After finishing speaking, Jiang Yan turned around to discuss future film and television cooperation projects with another group of project personnel.

At this time, all the mobile phone brands fighting in the Chinese market were all excited.

(End of this chapter)