You can't imagine the happiness of the group performance

Chapter 535 Jiang Yan is my boss? !
November 2000, 11, Tuesday, Lidong.

It was an ordinary day, and nothing major happened at home or abroad.

But in the mobile phone industry, today is a relatively tense day.

Why, because Jiang Yan, the No.1 popular star in domestic entertainment, will announce which mobile phone brand he will endorse tomorrow.

As for the endorsement decision of a star, in fact, according to the past, or many years later, this kind of thing is unlikely to affect an industry.

After all, this is just an endorsement.

But Jiang Yan was different.

Olympic champion + pop king + best screenwriter + popular niche.

Sports, music, film and television, everything is top-notch, this is a pure cross-border boss.

This kind of achievement is really not something that ordinary people can achieve. It can be said that there seems to be no one who can do similar things throughout the ages.

So this also brought Jiang Yan super popularity, with a large number of fans and the blessing of the national halo, these alone made Jiang Yan the number one target of major brands in all walks of life.

What's more, the effect of Jiang Yan's endorsement is far beyond what can be measured by general standards.

At this time, in a hotel not far from Hengdian Xingchen Sea Park, the people from Bird are sorting out Jiang Yan's commercial value for the last time.

The first is the value of Jiang Yan's status among celebrities.

Regarding this point, the brand side and people in the entertainment industry actually have different standards of measurement.

In the entertainment industry of this era, the evaluation of an artist's status is mainly based on whether there are representative works, whether the ratings of the works are high, and whether they have won major awards.

On the brand side, in addition to looking at the popularity of the coffee, the main thing is to look at the effect of the star's previous endorsement brand. After all, this is the main purpose of finding a celebrity endorsement.

As for Jiang Yan, obviously these two problems are not a problem.

I won’t talk about entertainment awards, just talk about “carrying ability”.

"According to the available data, among the brands endorsed by Jiang Yan, Mercedes-Benz has the lowest two-year sales growth rate, only 190%, and the highest is Baixiang, no less than 1100%..." An employee showed the data to Everyone popularized science.

Although in the words, this person always used seemingly unoptimistic words such as "only" and "not less than", but the actual data in front of him made everyone present very jealous.

Just take Mercedes-Benz's nearly double sales growth rate as an example, the ability to "bring goods" is absolutely terrifying. After all, Mercedes-Benz is a big item, and most people really can't afford it.

Although there are factors for the brand side to increase investment and go deeper into the market, this is also a real achievement. Otherwise, let’s do a horizontal comparison, let alone other superstars, and benchmark Long Ge. . .So you see, Jiang Yan's "carrying ability" is simply against the sky, and he is considered to be the best among all the top stars.

Based on this alone, there is absolutely nothing wrong with taking down Jiang Yan.

Moreover, Jiang Yan will buy one get one free this time, sign a contract as an endorsement and get an advertisement, the theme is science fiction, and the shooting cost is 3000 million!
Although some people think that Jiang Yan's proposal of this model is to accumulate experience for Xingchen Dahai's next movie Lala funds.

But that's okay, we don't care.

And sci-fi is good, mobile phones represent sci-fi.

Of course, the most important thing is that Jiang Yan did this before signing the contract. This is to advertise the future endorsement brands in advance. Don’t you see that there are many media paying attention to which one can have the last laugh? Because of this, the market Many mobile phones have already started horizontal evaluation, and the promotional campaign among mobile phone manufacturers has already begun. These actions can be regarded as gaining the attention of potential users, so if anyone really wins Jiang Yan in the end, in a sense, this is the case. It represents the brand's first in a period of time, and the benefits are simply huge.

So the next question is how to win Jiang Yan.

At present, there are still many mobile phone brands in China.

Domestic products include TCL, Bird, Amoi, Kejian, Southern Hi-Tech, and Eastcom.

Non-mainland companies include Dibitt of Wanwan, Samsung of Korea, Nokia of Finland, Ericsson of Sweden, Motorola of Laomei and so on.

For mobile phone competition, Bird has no major technical problems compared with domestic brands, but it actually has a big disadvantage compared with foreign brands.

But finding an endorsement is not a technical issue, but more a marketing issue.

Regarding marketing, Bird also has great advantages.

Why, just because we are the number one among domestic brands, and there are grand international strategic plans in the future, and a proper national brand, is this a bonus item?

In addition, Bird has also prepared an unprecedented endorsement fee and a series of publicity plans. Judging from the current information, Bird is definitely ranked first, which is another huge bonus item.

Of course, the gap in technology must also be faced squarely. The technology of mobile phones in the domestic market is basically not made in China, so it is actually understandable for Jiang Yan not to sign a domestic brand.

But it doesn't matter, Li Mao, technical director of Bird, has made a strategic breakthrough:

"We have already signed a pre-purchase agreement with that 'code-named 001' technology company. The other party said that the current technology is in the final verification stage, and it will be available in the market at the earliest half a year. We are the first shortlisted company."

This news made everyone present very excited.

"Code 001" is a technology research and development company registered in Xiangjiang. This company is not well-known, but in the eyes of people who really understand technology, this is really a big company. They are holding advanced mobile phone patents There are as many as 5000 items, such as cameras, antennas, batteries, etc., and many technologies are developed in other ways, which look more advanced and will not cause many disputes, so this level of technology is even inferior to Ericsson and Nokia.

It can be said that whoever cooperates with them really represents the highest level in the world.

So with this pre-order agreement, it is even more certain to sign Jiang Yan when the time comes.

But having said that, no matter how strong the advantage is, it still depends on shouting, so for now, marketing is still the most important part.

The boss of Bird knows that there are also people with strong marketing ability in the same industry, and Bird will not pay attention to it.

However, based on the existing information, he felt that except for a few foreign brands that would use their technical advantages for marketing, the heads of other manufacturers were really not worth mentioning.

"Boss, you forgot that there is another one." Someone reminded me at this time.

"You're talking about Ms. Dong?" Boss Bird laughed when he heard the words, "I admit that this Ms. Dong is indeed very capable, but there is a saying that a clever woman can't cook without rice. For the model and technical reserves, it is useless to sign Jiang Yan."

Boss Boguo smiled confidently: "Besides, even if she is an opponent, it will be announced tomorrow. Tesla has not yet submitted a plan. Even if she wants to come over to talk, she has not even bought a plane ticket. No matter how awesome she is, how did she get from Yangcheng to Hengdian in one night? If she can’t come, how can she take down Jiang Yan? Even if she does come, what will she do to take down Jiang Yan within a few hours? Hehe, so Tesla is nothing to be afraid of!”

The boss of Bird waved his hand, and the next topic was mainly aimed at how to compete with foreign manufacturers such as Nokia, Ericsson, and Motorola.

. . . . . .

An office building in Yangcheng.

Before the Tesla headquarters was built, the administrative center was set up here.

The administrative center with an entire floor looked a little empty three months ago, but today, all the necessary personnel are ready.

This proves that Ms. Dong's work progress has basically reached a certain stage, and the next step is to officially start working on the market.

In the conference room, Ms. Dong is holding today's Nth meeting. After the meeting, Ms. Dong routinely asked if there is any additional explanation, so a senior member of the publicity department directly asked:

"Mr. Dong, can we ask Jiang Yan to be our spokesperson?"

As soon as this question was asked, almost all the high-level people looked sideways.

"Reason." Miss Dong didn't even lift her head.

"Jiang Yan is very compatible with our products, which is the best choice for our group..."

Now the Tesla Group is under considerable pressure and pessimism.

There are many reasons, the main one being Miss Dong.

A guy who sells air conditioners jumps to start a company to make mobile phones?Can this phone work?
This is the point that colleagues question the most.

At present, Tesla's products have not been announced, so these doubts are only among insiders.

And if it goes on sale, this kind of doubt will soon be implanted in the impression of consumers by colleagues.

Once an impression is planted, it will cost an unimaginable price to wash it away.

Unless their own products can crush their peers, but at present, this is difficult to achieve.

The Tesla mobile phone model that is about to be launched has been seen by the high-level executives here. The high-end model is powerful and full of selling points, but the price has not yet been determined, and it will definitely not be low, so this is not the main model. The main model may also be the same, there is not much difference in function, and the cost may be higher than that of the peers, so what can be done now depends on marketing.

Marketing is all about brand image, so spokespersons are very important.

The reason why Jiang Yan is suitable is also very simple. Apart from the commercial value of entertainment, he was not favored at all when he played in the Olympics. Now you see, he is directly the champion, and he is proud!
The same is true for Tesla. Everyone is not optimistic about it now, but once the high-end models come out, combined with Jiang Yan's endorsement, the brand image will be established directly, so it will be easy to do next.

However, the imagination is beautiful, but the reality is cruel.

A few days ago, Jiang Yan said that he wanted to endorse mobile phones, and almost all mobile phone brands sent proposals, but Tesla was as indifferent as those small manufacturers.

Therefore, many people in the market feel that Tesla has given up this competition.

This is a natural loss, so many brands are even more pessimistic about Tesla.

Such sentiments have also affected Tesla to a certain extent.

So after the people in the propaganda department finished speaking, someone asked a question:

"Jiang Yan is indeed suitable, but according to the reality of the news we have so far, Bird is going to sign him with an endorsement fee of more than [-] million a year. This amount is very stressful."

Another person also said: "Besides, Jiang Yan is famous for picking brands, even if he has money, he may not be able to deal with him."

As soon as these questions came out, everyone felt that it was very difficult, but the person in the propaganda department said: "Mr. Dong, you have had friendship with Jiang Yan, what can you do?"

When Ms. Dong heard the words, she raised her eyes to look at the leader of the propaganda department. From her eyes, Ms. Dong also saw a hint of doubt about her boss.

Looking at other people, it doesn't matter if there is confusion or dissatisfaction in the eyes, but most of them are tired, and there are only a few people who are optimistic and passionate.

Miss Dong understood without thinking too much.

That's right, the company has just been established, and these people are just doing things under their own high-pressure management. They have very little rest time every day. It has been almost 5 months now, and the high-end mobile phones have not been released. The released models are also camouflage ones. , and the cost has not been announced, so no matter how confident the employees are now, they will be somewhat shaken.

What if the cost of the machine is high?What if the market doesn't respond well?In case the company has insufficient cash flow. . .

In short, the group really needs to give everyone a boost at this time, or in other words, it is almost time for a showdown.

So Ms. Dong looked at the time and said: "It's almost time, Lao Wang, Xiao Zhang, Xiao Li, follow me to Hengdian."

As soon as the words fell, before the high-level executives who were named were surprised, a leader of the sales department who was not named blurted out: "Didn't you not book the ticket?"

Similarly, as soon as this person spoke, Miss Dong's meaningful eyes flicked over.

And the leader of the sales department also knew that he had been exposed.

At the same time, some of the other people knew about the situation, so a more pessimistic mood filled their hearts.

The boss of such an important sales department belongs to another company. Is there still hope for Tesla?
And the three people who were named probably knew about the situation, but they were all confidantes, so they were more angry at the moment, but pessimism was still there, after all, the situation was really not good.

But Ms. Dong didn't care about it at all, she didn't even have any emotions, she just took a look and continued to go out with the three of them who were in a complicated mood.

Half an hour later, a group of four from the Tesla Group met at the airport with three other unknown middle-aged people.

Afterwards, everyone boarded Ms. Dong's private business jet in amazement.

On the business plane, Ms. Dong introduced each other to everyone. At this moment, the three confidants knew that the three middle-aged people were in charge of production.

After getting to know each other, Ms. Dong then explained that this business jet is the property of Tesla Group.

"Not expensive, less than 3000 million US dollars."

After finishing speaking, Ms. Dong asked several confidants with violent mood swings to sign a non-disclosure agreement.

Business jet, confidentiality agreement, go to Hengdian. . .

At this moment, a group of people finally began to feel that things seemed to be far beyond their expectations.

Sure enough, two hours later, everyone landed at Yiwu Airport, and one hour later, the convoy secretly entered the Xingchenhai Park under cover of darkness.

When everyone saw Jiang Yan who could only be seen on TV in a quiet office in Xingchenhai Park, everyone was speechless at this moment.

But at this time, everyone's opinion of Ms. Dong is still: Boss Niubi, it doesn't matter if you have money, and you have an appointment with Jiang Yan without anyone knowing it.

But at the same time, the few confidants were excited and also worried about how to deal with Jiang Yan next?National brand?technology?charitable?Worker treatment?
They still lack confidence. After all, they know that favors belong to favors, and sometimes favors cannot be eaten. After all, celebrities also pay attention to brands, and Tesla's current situation is actually not very supportive of Jiang Yan. This level of endorsement. . .

But when Ms. Dong opened her mouth, she said to Jiang Yan: "Boss, where is the gold medal? Show me quickly."

When everyone heard this, everyone's heartbeats suddenly missed several beats.

What the hell!

The boss called Jiang Yan "Boss"? !

So Jiang Yan is my big boss? !
Everyone's mood was instantly excited at this moment.

However, tonight's shock is far from over.

When Ms. Dong finally brought out several models that were about to go on the market with functions beyond expectations and announced their low cost beyond expectations in front of everyone, everyone almost jumped up excitedly.

If you can't win such a rich battle, you can just find a piece of tofu and kill him!
At this moment, they saw an extremely bright future.

(End of this chapter)