You can't imagine the happiness of the group performance

Chapter 714 Jiang Yan: The Beacon of Mainland Movies
Sunday, July 2002, 7.

Today is an ordinary day, and there are no major events in the country, but for the domestic film industry, today is an important day.

There is no other reason, just because Jiang Yan's new movie "My Sassy Girlfriend" is about to premiere tonight.

The fact that the circle attaches so much importance to it is not because the movie "My Sassy Girl" is so special, but because it is the first movie starring Jiang Yan.

This is not the same as "That Mountain, That Man, That Dog". In "That Mountain", Jiang Yan is the male supporting role, and the movie is still a literary film, while in "Sassy Girlfriend", Jiang Yan is the official male lead.
Of course, more importantly, this purely commercial film is also the first commercial "blockbuster" in China after the reform of theater chains!
Therefore, the reason why the domestic film industry values ​​it so much is concentrated in two points.

The first is whether Jiang Yan can carry the box office, and the second is how much box office this movie can set.

In the past four years, Jiang Yan has been extremely successful as a singer, and few people can surpass him as a screenwriter. As a basketball player and company boss, he has also been truly successful.

But as an actor, although Jiang Yan has proven himself in TV dramas, in the film industry, he is still unknown in the past four years.

Of course, everyone basically knows this question well. If Jiang Yan can't afford the box office, then the film market will really be helpless.

Therefore, compared to whether Jiang Yan can carry the box office, they are more concerned about how much box office Jiang Yan can achieve, and how much box office potential he can currently have in the domestic market.

This is related to the future of everyone!

Very important!
Since the series of film market reforms promulgated earlier this year, so far, the establishment of theater chains and the reform of the old movie theater account distribution model have actually been advancing relatively slowly.

In the original time and space, it was the astronomical box office stimulus of "Hero" that made the entire film market start to move towards a market economy.

The film market is completely moving towards a market economy, which will definitely be of great help to the stimulation of film companies and commercial films.

Take the account sharing as an example, the theater chain and you share the money clearly, and you will get as much revenue as you want at the box office, but in the past, except for a few movie theaters, almost all of them were bought out.

Taking the movies of Stars and Seas as an example, "Infernal Affairs" and "Shaolin Soccer" both grossed close to [-] million in the mainland box office, which is very enviable.

But in fact, the stars and seas get it, but the overall calculation is less than 25%, which is still before tax, and many movie theaters that share the bill will eat up your box office, so you can't say anything.

Not only these films, but also those Hollywood blockbusters with a box office of more than 1 million yuan. "Titanic" has a domestic box office of several hundred million yuan, but how much did the film studio earn?I don't know the exact figures, but from the perspective of commercial films, the film studio is definitely at a loss.

So so far, none of the films of Stars and Seas are purely expected to make money domestically, and almost all of them rely on overseas markets to make money.

In fact, everyone wants to follow suit, but the threshold for doing so is too high. If the stars and seas have channels, they are really rich and capable. They already have channels in Xiangjiang, Laomei, East Asia and Southeast Asia, so others are envious. No, so domestic filmmakers currently want to make films, either they rely on the system to make system films to earn some money to support their families, or they are taken advantage of by making literary and artistic films to gain fame, but for commercial films to make money in China , almost few people do it, because they have no money, no contacts, investors have money, but they are not stupid, the market environment is like this, even if the film has a box office of more than 8 million like "Infernal Affairs", and finally earns Not to mention the big gap between what I got and what I expected, and the payment back usually starts in half a year, so making movies is not so attractive.

In fact, the higher-ups have known about this situation for a long time, and have made corresponding policy inclinations. The reform of theater chains is one of them, and the other is the launch of "Hero".

The successful approval of "Hero" is due to the stimulation of "Crouching Tiger, Hidden Dragon" Oscar on the one hand, and on the other hand, it is because the higher-ups want to use the form of a blockbuster to stimulate the domestic film market.

In the original time and space, "Hero" really did this.

However, "Hero" will not be released until December, and there is still half a year left. Fortunately, there is still a reference object, and that is Jiang Yan's movie.

Information currently known to industry insiders shows.

This time "My Sassy Girlfriend" will be screened simultaneously in 11 existing theaters across the country.

Among these 11 theater chains, the biggest one is Star Cinema of Star Sea.

Star Cinemas has already started to deploy before the policy was promulgated. At present, Star Cinemas has 48 themed self-operated theaters across the country. It has franchised cinemas and a number of other small chain theaters under its jurisdiction. Calculated according to the number of large screens, Star Cinemas currently has a total of 530 large theaters. screens, accounting for about 25% of the number of large screens in the country, is the largest theater chain in China.

The total number of large screens in the remaining cooperative theaters and cinemas that use the form of account sharing exceeds 700, a total of 1200 large screens, accounting for about 60% of the national total.

Of course, other theaters will also show "My Sassy Girlfriend", but they are all buyouts, which belong to the old cooperation rules, and people in the industry will not use this as a reference.

Everyone wants to make money, so a clear account sharing model for theater chains is naturally the first reference goal.

In addition to the big-screen data, people familiar with the matter also obtained some specific data on the film's accounting.

First, the film needs to pay 5% of the total box office special funds for the film industry to the state, and pay a special business tax of 3.3% of the total box office. The two items are directly deducted and paid by the theater from the total box office.

The total of the two deductions is 5% + 3.3% = 8.3%, which is called "non-separable box office".The remaining 100% - 8.3% = 91.7% is "dividable box office", also known as "net box office".

可得：不可分账票房=5%+3.3%=8.3%，净票房=（1 - 8.3%）x总票房。

Second, the China Film Group Digital Program Management Center collects 3% to 5% of the net box office as distribution agency fees, which are paid to "China Film Digital" by the theater chain.

Third, the remaining box office is the net box office after deducting agency fees. Movie theaters share 53%, theater chains share 7%, and producers and distributors share 40%.

If the cinema and theater chain belong to the same company, such as Star Cinema, it will take 60% of the box office revenue.If the producer and distributor belong to the same company, it will take the 43%.

Such data is easy to obtain, and people in the industry understand what it means.

That's exactly what the higher-ups want to use this movie to make a model for everyone to see how making commercial movies in China makes money.

And comparing such data with later generations, the producer will definitely get much less, and the so-called agency fee is more than double that of later generations.

But it doesn't matter, this is the first time, the film market is a process of gradual improvement, and various stakeholders will reach a suitable ratio as the market size changes in the game.

With these detailed data, people in the industry have already calculated countless times of their previous projects.

And the mantra of many people these days is: "If my movie is released now, I will earn more xxx..."

Of course, there are also losses, but everyone will definitely attribute the problem to other places, such as "who swallowed how much at the beginning", "there were not so many opportunities back then, if now, there must be so much box office..."

In addition, for some literary and artistic filmmakers, too much commercialization will definitely make them have opinions.

But no matter how many opinions you have, you can't blame Xingchen Dahai. After all, this is the decision of the superior, and everyone understands it.

In addition to counting my previous projects, the most important thing right now is to watch "My Sassy Girl", or how much box office "Hero" can make in the future.

If it breaks through 5000 million easily, Xingchen Dahai will earn at least 2200 to 200 million in this wave, which is more than double the original cost. According to the cost calculation, the cost of "My Sassy Girl" is [-] million, so the rate of return of this film will be the bottom line It is more than [-]%.

This is definitely a confidence booster!If Jiang Yan can destroy the record of "Titanic" that year, it will be more exciting in the film industry than the appearance of the national football team.

This not only represents Jiang Yan's box office appeal, but also represents the potential of the domestic film market!

In addition, according to this account sharing model, if you make your own movies in the future, the box office will be able to pay back as long as the box office is about double the cost!
Compared with Laomei's three times, it can only be said that the country is now a blue ocean!
So everyone was instantly excited!

Again, everyone wants to make money, so the greater the market potential and the more perfect the rules, the better it is. As for other factors that affect the box office and profits, that will be considered later.

So tonight, almost all filmmakers in China are focusing on "My Sassy Girl".

And Jiang Yan, the almost invincible No.1 in domestic entertainment, has also become a beacon-like existence in the mainland film industry.

Whether the lighthouse can illuminate the route and help countless lost ships find their way depends on tonight!
. . . . . . .

Domestic practitioners are looking forward to the movie, and fans are actually looking forward to it even more.

Among other things, "Jiang Yan's first starring movie" alone attracted countless fans to the theater.

Coupled with the fact that the trailer for "My Sassy Girl" is really interesting, and it's summer vacation, the number of viewers is even greater.

Soon, on the night of July 7th, the time was close to 7 o'clock. Under the much-anticipated, the premiere of "My Sassy Girlfriend" at the flagship store of the Star Cinema Line in Shanghai was about to begin.

At the same time, movie theaters across the country, large and small, also began to usher in peak passenger flow.

"Hurry up, it's about to start, haha!"

"Hey, it's my first starring role as Jiang Shen, so it must look good!"

"It's all your fault for insisting on putting on makeup. What kind of makeup do you put on? When you go into the auditorium and turn off the lights, no one will look at you!"

"Tch, don't mind me, it's too late!"

Undoubtedly, most of these people are fans of Jiang Yan. Everyone chatted excitedly about Jiang Yan's anecdotes, laughed from time to time, and waited for the premiere to start.

Hu Ge, who was also watching the movie, also brought the whole class to the theater.

"Hey, I haven't seen such a crazy scene in many years."

Seeing the lively scene in the theater, Hu Ge's classmate Yuan Hong immediately felt emotional.

The other students also nodded: "Yes, the last time it was so lively was in "Titanic"."

""Shaolin Temple" is more lively than this!"

"That was so many years ago."

"That's right. In the previous theaters, there were hundreds of people in a mess. Now, this theater is decorated like a hotel. It's clean."

"That's right. The Star Cinemas is the best in the country. It's the standard of old beauty. Look, there are so many female fans. If you don't come here to pick up girls, you will lose face in the future!"

"But the fare is also expensive, it costs 15 yuan!"

"Old Hu treats guests, what are you afraid of?"

Hu Ge didn't tell his classmates that he had joined Xingchenhai, so even if he got the ticket this time, he just said that he paid for it himself. As for the reason, it was naturally because he was afraid that everyone would be too jealous.

So at this time, I still have to act: "Old Ban, it's agreed, I'll bring the movie tickets, and you can come for the popcorn."

The squad leader patted his chest directly: "No problem, can I still be thirsty for the fairies in our class?"

With that said, the wealthy boss took a few classmates to go shopping.

The rest of the students saw that the theater was decorated beautifully, so they also started to wander around.

Hu Ge, who had no one around, finally breathed a sigh of relief, but immediately he continued to think about today's task.

The task is very simple, a post-watching review, arranged by Jiang Yan himself.

Jiang Yan said that if he passed the review, he would have a part in the new project in the second half of the year, and the role is not small, but if the review is not good, then he is naturally sorry.

Although Hu Ge didn't know why Jiang Yan assigned such a task, since it was related to his own future, he had to use [-]% of his energy to execute it, so cheating or anything like that was definitely impossible.

So in order to ensure quality and quantity, Hu Ge directly applied to the company for movie tickets for a week.

Anyway, within this week, I must make a masterpiece!

If not, then two weeks!
Of course, it would be nice if the movie was better.

Otherwise, if you vomit after seeing it, it will really have a psychological shadow.

For example, in the first half of the year, Jiang Yan asked himself to write a review of a banned film. The film was called "Aunt Ximen", no, it was called "Ximen Wuhen".

This is a punishment for failing to meet Jiang Yan's requirements in the first semester.

哕~
Thinking of this, Hu Ge still feels sick. . .

Soon, the time came to 7:50, 10 minutes before the opening, and the theater began to enter.

Everything in the Xingchen Cinemas imitates the rules of later generations.

This is very suitable for young people's appetite, efficient, clean and well-organized.

After all the students sat down, there were some advertisements.

This is also a feature of Star Cinemas.

But everyone sat on the comfortable sofa, adjusted the back of the seat, enjoyed the appropriate temperature, and looked at the huge, high-end big screen in front of them. In this hot summer, this advertisement is not so annoying up.

In fact, strictly speaking, the advertisements of Star Cinemas are pretty good.

First of all, it is very clear. The audience does not know that this is the latest technology, but they know that their experience is quite comfortable. The audio-visual experience is very good, unlike other theaters where there are some noises. This is for people with sensitive ears. Just a treat.

Furthermore, the standard of Star Cinemas is high-end, so how can ordinary advertisements come in?
And for advertising directors, this is also a stage to show themselves.

Ordinary advertisements have to be replaced with trendy ones here.

So the 10-minute advertisement actually makes people feel a little unsatisfied.

And the most impressive one is actually the first version of Tesla's ad, which is the science fiction film.

This once again strengthens the high-end of Tesla mobile phones and evokes everyone's desire to buy, and it also makes people feel emotional:
"Hey, tell me, when will Jiang Yan make science fiction? It's been two years, and nothing has happened."

"You think sci-fi can be filmed casually? Do you know how long this commercial was filmed just now? Four months!"

"Tsk tsk tsk, so many special effects, really well shot!"

"That's right, it's all about money. The full version took more than ten minutes and cost tens of millions!"

"So the country can only count on Jiang Yan, otherwise others really can't afford it."

"Yeah, when there will be a Hollywood blockbuster sci-fi movie in China, and I can still act in it, it will be worth it in my life..."

Hu Ge's classmates were feeling emotional there, but Hu Ge fell into fantasy.

Because he has inside information, it is said that Jiang Yan's next movie will be a sci-fi movie, so, the character that the boss told me, shouldn't it be that one?
Ah ha ha ha, if that's the case, wouldn't I really be developed?
"Old Hu, what are you laughing at?"

Yuan Hong interrupted Hu Ge's YY untimely.

"Oh nothing, look, it's started!"

Lao Hu came back to his senses in an instant, then pointed to the big screen and averted his gaze.

"Oh~~!"

At this time, there was a cheer in the auditorium, and everyone finally stopped talking because the movie started.

Following the opening titles of all the film companies, and finally the iconic "Holding the Stars" title of Stars and Seas, the movie officially started, and the audience was quiet. . .

(End of this chapter)