You can't imagine the happiness of the group performance

Chapter 716 The barbaric trend, the box office broke records, and the mainland film industry entered a new era

The feature film ended, but few people left.

Because at this time, while the subtitles were scrolling on the big screen, "Easter eggs" were also playing on the other side.

In fact, experienced fans already understand that the lights in the theater are not fully lit when the feature film is over. Generally, this situation means that there are easter eggs to watch later.

Of course, this rule only exists in the movies produced by Xingchenhaihai, such as the original "Infernal Affairs" and the later "The True Colors of Men" and so on.

Of course, the most important thing is that everyone should at least wait for a little calm down before going out, right?Forget about the little girl, what's the matter with a big man walking out with red eyes, right?
Among the easter eggs, there are interesting tidbits from the filming at the beginning.

After watching it, everyone realized that many of the characters in the movie were behind-the-scenes staff of Stars and Seas, such as the screenwriter in the movie who vomited after reading the script. In fact, he was the screenwriter of Stars and Seas, and he was forcibly cheated by Jiang Yan In addition, the company that "A Niu" finally voted for the script was also the live-action filming of Xingchen Dahai Park. This is the first time that the internal environment of Xingchen Dahai Park has been known to the public.

In addition to these, there are also records of the crew when they were filming in Saihanba, such as Jiang Yan and Jun Zhixian planting trees together, meeting small animals that they have never seen before in the forest, etc.

And seeing the interesting interaction between Jun Ji-hyun and Jiang Yan, many fans felt that Jiang Yan and this girl are quite a match, and some of them even suspected that these two should not be together, right?
But such skepticism was quickly distracted by what was played next.

At the end of the easter egg, there are some things about the original author of "My Sassy Girlfriend".

On the big screen, Jiang Yan took a photo with a patient covered in mosaics in the hospital.

The next photo is a document handed to Jiang Yan by the mosaic author.

Then the big screen went black and subtitles appeared.

The general meaning is that Xingchenhai will carry out the last wish of the author "A Niu", divide part of the profits of the film into several shares, and donate them to Saihanba and other national greening projects, leukemia-related funding funds, and Hope Project.

This was created by Jiang Yan to "make a lie". Some things have to be confessed, so donations must be made, but Xingchenhai and other partners will not lose money. And earn a good reputation.

For the audience, "Last Wish" really brought this movie to a higher level of sublimation.

But what made them sigh the most was that after the "last wish" came out, it meant that the original author had already left, and this seemingly perfect movie had the biggest regret.

So a movie is a movie and reality is reality.

The real "A Niu" can't wait for the reunion three years later.

In such a mood, many people unconsciously kept the tears they had just wiped away, which made the partners around them not know how to comfort them. Then some people said, how about finding a time to plant trees in Saihanba? Well, just like Ah Niu and Song Mingxi, plant our love tree together, and add greenness to the motherland along the way.

Such a proposal was quickly approved.

Compared with later generations, love these days is quite pure. With "My Sassy Girlfriend" becoming a big hit, it is foreseeable that planting love trees will become a trend in the future. . .

Having said that, after the Easter eggs were played, the lights in the projection hall were all turned on, and with the singing of "i believe", the audience reluctantly left.

Watching countless men and women hula la walking out of the theater.

The audience waiting outside also became excited, because the people inside came out, and after cleaning, they could enter and wait for the movie to start.

But the strange thing is, why do these people have red eye sockets when they come out?
"Brother, how was the movie?"

Someone asked a boy curiously.

He was very worried about whether he would suffer for a while, after all, he came here mainly to accompany his girlfriend this time.

But the boy who was asked is not in the mood to accept the "interview" now. His girlfriend hasn't recovered yet, so he has to obey his orders at all times. In case his girlfriend wants to watch it again later, he can also be the first Time to pay, or wait to be beaten.

So he could only quickly leave a sentence "prepare more tissues" and then quickly catch up with his girlfriend.

The boy who asked the question was dumbfounded.

What's the situation?

What's the deal with paper towels?
But he thought about it instead, buying a pack of tissues wouldn't cost much, so he went out straight to the canteen with a preparedness attitude.

As a result, more than two hours later, this man ran out of the theater after being beaten and scolded by his girlfriend.

"You are a big man, you cry harder than me, and I have no tissues to use!"

"Don't, it's outside, save face..."

This funny scene made the new spectators around waiting to enter the venue couldn't help laughing, and at the same time, it quickly caused the sales of tissue paper at the canteen outside to explode. . .

"This is probably another milestone work!"

Looking at the lively scene outside, a film critic felt emotional.

"Infernal Affairs" is a milestone in police films, and this time "My Sassy Girl" can basically be regarded as a milestone in romance films.

Before this, it seemed that romance films were not shot like this.

Film critics can't help but have a premonition that there may be a "barbaric wind" in the domestic and even Asian film circles next.

But before that, I still have to finish the film review first.

So the film critic waited for a while, then continued with the ticket and entered the theater to start the third brush.

Hu Ge, who was also in the theater, also had a smile on his face.

There is no other reason, just because in his opinion, no matter how many times he watched this film, he would not vomit.

So this time the task is completely sure.

It's just how to write it, he thinks it is necessary to read the comments on the Internet.

Now it seems that there is a scoring website called Douban, and it just so happens that Yuan Hong and the others can go shopping by themselves when they stay up all night. . .

. . . . . . .

At this time, on the Internet, discussions about "My Sassy Girlfriend" have begun to spread in the film and television sections of major forums.

"It's great, I'm going to watch it for the second time tomorrow!"

"Strongly recommend, be sure to bring the person you have a crush on!"

"I want a sassy girlfriend like this!"

"I want a boyfriend like this!"

"If you want to see it, please bring enough tissues. Also, a solemn reminder, don't wear makeup to see it!"

"Don't ask me if it's good or not, I just want to watch it again."

The audience is running to tell each other!
And on the newly launched professional film review website "Douban", at this time, under the item "My Sassy Girl", hundreds of film reviews were added in the first place, and this number continued to increase rapidly.

Douban is currently a website that focuses on professional reviews, so at this time, the film reviews of "My Sassy Girl" are much more professional than others.

"After watching "My Sassy Girlfriend", I burst into tears, and then silently bought another card, because I felt that I didn't understand it all. At first, I was tricked into it by Jiang Yan and the comedy label. At first I just thought it was a funny youth romantic comedy, but then I realized how deep it is..."

"The so-called comedy is to hide the truth. The so-called tragedy is to show the truth blah blah blah..."

A comment with hundreds of words at every turn, let people look at it, and know that these comments must be intentional before reading the content.

And if you really want to read it, it is almost all positive at present.

The opening score of "My Sassy Girlfriend" also directly reached the excellent level of 8.5 points. This score will definitely fluctuate in the future, but the current score does reflect the level of the film.

Of course, for the audience, the worst thing is that there are no spoilers!
But this is not too important, because the movie-watching craze has already been set off.

This summer, men and women who have the conditions seem to be unreasonable not to watch this movie.

This also made a group of film practitioners very excited.

As I said before, "My Sassy Girlfriend" has a different meaning.

The more popular the movie, the higher the box office, and instead of being jealous, everyone will be happier.

Because this represents the potential of the domestic market.

So after the first day, everyone is waiting for the release of the movie's first wave of box office data. . .

. . . . . . .

As for the box office data, China Film Group pays as much attention to it as the film industry across the country.

On the one hand, box office data represents the potential of the domestic film market to a certain extent.

On the other hand, continuing to pay attention to the box office is also paying attention to the domestic piracy issue.

At present, there is a stubborn problem with the movies released in China, that is, rampant piracy, which has reached the point where it seriously endangers the movie ecology.

It's just that in the past, the higher-ups didn't pay special attention to piracy, or they were powerless.

But this year is going to be different.

After all, this year is a moment of "life and death" for the film market in a sense.

The rampant piracy has greatly reduced the enthusiasm of domestic filmmakers to make commercial films, because they cannot make money.

In this case, firstly, the domestic market will not be active, and secondly, even if it is active, it must be only cheap Xiangjiang and Hollywood movies.

Therefore, in order to revitalize domestic films, all aspects such as piracy issues, theater chain issues, and audit issues must be considered.

Creating a suitable environment for domestic films and domestic filmmakers is what the higher-ups are currently doing.

Of course, this is not something that can be done overnight, and it has to be done slowly.

So now, it is from the market potential.

Just having said that, we can't be too anxious about the box office of "My Sassy Girl".

After all, the movie's release time is 7:8 p.m. on the [-]th, which is not enough to count, so we have to wait until the next day.

And it is not accurate for one day, so it has to be compared in three days, one week and so on.

So next, in the increasingly fiery movie-watching craze, a group of practitioners also anxiously waited for the first wave of data.

"On the first day, the national box office was 360 million!"

The data of the first day came out, and practitioners in the industry nodded.

Based on this calculation, it is absolutely no problem for "My Sassy Girl" to exceed 5000 million!

"It was released for three days, and the box office exceeded 1500 million!"

The three-day data came out, and practitioners in the industry were beaming.

The box office continued to rise. Based on this calculation, if you work hard, it should be stable for this film to exceed [-] million within a month.

"In the first week, the box office of "My Sassy Girl" broke through 5300 million!"

This time, all the filmmakers couldn't sit still.

How can the increase be so much?

Oh, it's the weekend.

But that's still too much, right?
Over 700 million in a single day!
Industry insiders widened their eyes.

At this rate, it's no problem for this film to break 5000 million. That's the box office record for a domestic film!
Although such data is indeed very exciting, it represents that the market potential is indeed not small.

But at the same time, they also began to think, is there something wrong with this data?

After all, it was too abnormal.

Could it be that Jiang Yan's box office appeal is really so perverted?
"Shaolin Soccer" is not so high!

Is it box office fraud?
If the box office data is falsified, it will be a big problem. If the superiors really want to blame it, then no one can stop it.

Fortunately, this issue has already been discussed by Han Sanpin of China Film Group and Lao Fan of Xingchen Cinemas.

The current data are actually expected.

There are basically two reasons here.

The first is that the number of large screens nationwide this year has increased by 32% compared to the same period last year, and the total number of screens in the country has exceeded 2000.

In the original time and space, the number of big screens nationwide at this point in time was less than 1600. From this, it can be seen how much contribution the Star Cinemas have made.

Therefore, compared with "Shaolin Soccer" in the same period last year, and other factors remain unchanged, it is normal for the box office to be more than 30%. Moreover, "My Sassy Girlfriend" has a higher film schedule than "Shaolin Soccer".

And the reason for the surge in box office data is not limited to this factor.

The ticket price is also on the one hand. The average ticket price of "Shaolin Football" in the same period last year was 12.5 yuan in Shanghai, but now "My Sassy Girl" is 15 yuan in Shanghai. It has risen a little, but overall it is still a price increase, so this is another growth point.

In addition, in terms of attendance rate, the attendance rate of "My Sassy Girlfriend" has continued to increase. After a week, it has surpassed the 60% attendance rate of "Shaolin Soccer", reaching about 65%, which is another big increase.

So judging from these data alone, the final box office of "My Sassy Girlfriend" can theoretically surpass "Shaolin Soccer" by at least 5000 million, which is about 1.5 million yuan.

Now it seems that this data is basically not bad.

Of course, there must be other important factors in this, and that is the attraction of getting audiences into the cinema, that is, the box office appeal of stars.

Judging from the data compiled by Lao Fan, Jiang Yan's current box office appeal is considered to be the first in the country, and the one who is on par with him is Master Xing.

In the words of Lao Fan, there are only these two people who can achieve an attendance rate of more than 60% of theaters across the country.

But this is not absolute, because domestic commercial films have just started, and Lao Fan’s statistics are at most two or three years old, and some are not very rigorous, so the reference is not particularly high.

But even if you don't watch this, just look at the big screens and ticket price increases listed before, it is enough to convince all filmmakers.

So for a while, all the filmmakers were ready to move.

What does such a large market represent?It represents money!
So what are you waiting for, let's get started!

And Han Sanpin was also satisfied, a movie that broke the box office record could really stimulate a wave of market, that's what he wanted to see.

But he feels that this is not enough. If the box office can exceed 1 million, [-] million or more than [-] million, it sounds completely different, and the meaning will naturally be very different.

So he immediately asked his superiors for instructions, and soon brought news: Continue to support!Increased publicity!At the same time, increase the supervision and crackdown on piracy!
Under such escort, I believe that "My Sassy Girlfriend" should be able to break through [-] million.

It's just that he didn't expect that even if he didn't do anything, he could still break through with a mere [-] million.

No other reason, just because this film is "My Sassy Girl"!
After a week of fermentation, the unique "trend" of this movie has begun to sweep across the country and even the entire East and Southeast Asia. . .

. . . . . . .

"6000 million! Jiang Yan's new film "My Sassy Girl" broke the historical record in the first week of box office!"

"Who doesn't want such a sassy girlfriend?"

"My Sassy Girl, the best movie to watch this summer."

""My Sassy Girl" aims at [-] million!"

"Word of mouth exploded! What is the charm of "My Sassy Girl"?"

"Jiang Yan: The proceeds from the film will be used for the following..."

After the film was released, word-of-mouth exploded, and under the escort of the top, the already lively media became even more lively.

At the same time, as more and more audiences walked into the cinema, the influence of "My Sassy Girl" was also fully fermented.

Men's aesthetics have begun to change.

In the past, they thought that gentle girls were their favorite, but now, without any "savage" genes in them, it seemed a bit inappropriate.

But in fact, only boys know this, what they like, maybe only the "savage" like Jun Ji Hyun.

To put it bluntly, your savagery is only cute if you are beautiful.

In addition to boys, girls are even more crazy.

If the girls in the past were as "barbaric" as in the movies, they would be scolded and said that they were not feminine.

But now it's different, "barbaric" has become a trend.

So soon, various "imitation shows" appeared on the street.

Tired of shopping, come, boyfriend, let's show off our love, but we have to change our shoes!

Those with mobile phones started to take funny pictures of their boyfriends wearing high heels, and then uploaded them on Qzone, feeding all their friends dog food.

On the Internet, while discussing the movie, many people also began to remember their lost loves.

The most intuitive data is actually from Saihanba.

It is said that in the past three days alone, Saihanba Nature Reserve has received more than [-] to [-] calls per day related to tourism and tree planting. It is foreseeable that Saihanba will usher in a large wave of passenger traffic peaks in the future. . .

At the same time, the song "I believe" went viral, and within a week it was on the charts in China, South Korea, Hong Kong, Taiwan, Neon and other music circles. "Canon", which has become popular all over the world, set off another frenzy. Even "Canon", some people have already started to say: the tune has not changed, but it always feels a little sweeter.

On this basis, the network department of Xingchenhai also maintains the "control and evaluation" mode at all times.

In short, it is just one word: blow hard to me!Any negative reports will kill me!

But the actual situation is: this film is not a bad film after all, not only is it not a bad film, it can even be called a masterpiece. Anyway, the whole Internet is praising it.

In addition, the timing of its appearance is also in the interests of domestic filmmakers, who wish for more box office, so Xingchen Dahai didn't have to do anything to see the box office of "My Sassy Girl" go up all the way.

It is also for this reason that the other theaters' schedules for "Sassy Girl" were already close to 100% in the second week. If some movies hadn't been greeted before, they would not be offended, and they would have liked to show all of them.

The domestic "savage storm" began to blow, and it was similar abroad.

The most enthusiastic among them is South Korea.

The original time and space "My Sassy Girlfriend" caused a movie-watching boom when it was released. The number of people watching the movie in South Korea was close to 500 million. If it is converted into a box office, it is about 1.8 million yuan.

This figure was already quite high in South Korea in 2001.

And now, "My Sassy Girlfriend" was released in 2002, and it also got a ride on the establishment of diplomatic relations between China and South Korea. Among them, Jiang Yan's popularity was quite high after the World Cup. Shouting in South Korea, fluent Korean also gained enough favor, so after two weeks, the number of viewers of the film has already exceeded 200 million. According to the rules for the release of South Korean films, when it is finally released, the film is expected to have 550 million viewers To 600 million movie viewers, the conversion is more than 2 million yuan.

When this kind of news spread back to China, domestic fans were once again excited, film critics also praised it, and Jiang Yan praised my country's Weibalabala.

Of course, some people will say that this movie took place in South Korea, and it is normal for South Korean movie fans to like it.

This is indeed true, but other news came soon.

"My Sassy Girl" also achieved success at the box office in Southeast Asian countries such as Xiangjiang, Wanwan, Neon and Singapore!
As a result, under the increasingly overwhelming publicity of the media, the enthusiasm for watching movies in various places has also been mobilized more actively. It seems that it is not fashionable not to watch this magical movie. This is like the later "Wolf Warrior 2", which broke the box office Historical records + word-of-mouth took off, so a certain effect was formed to a certain extent, and then many people who hadn't planned to watch it also entered the theater.

Then after watching it, I found that this film is really good!Then start calling friends and saying that you must not miss it!What?You haven't watched it yet?Oops, you are so outdated. . .

Just like that, the domestic box office of "My Sassy Girl" not only did not decrease in the second and third weeks, but even became stronger. Then, on the third day of the fourth week, the national box office broke through [-] million!

It is also because of this that the domestic film industry seems to have been stimulated into a new era overnight. . .

(Today's, tomorrow's tomorrow)

(End of this chapter)