The Light of Domestic Products: The whole world begs me to sell

Chapter 258 Mobile Phone Project Approval Meeting
The weather in July has gradually warmed up, and furnace cities like Shancheng City have felt the summer temperature early.

Fortunately, it was after 11 o'clock in the morning, when the sun was not at its strongest, Xiao He rode a Phoenix brand "Rainbow 2" electric car on the road, and soon came to a shop called "Jiachang" Little Stir-fry" restaurant entrance.

As soon as the electric car was parked at the door, Xiao He walked into the restaurant and asked a question.

"Boss, is the No. 11 list ready?"

"No, just wait for 2 minutes."

Xiao He is an ordinary delivery rider. Like most ordinary people, he works hard every day for three meals a day.

"Boss, I'm smoking a cigarette outside, so call me when you're done."

"need."

Xiao He and the boss are quite familiar, and after a few simple words, he walked to the door of the restaurant, took out a "Liqun" and prepared to light it.

After the cigarette was lit, Xiao He took two puffs in satisfaction, and at the same time sat on the "Rainbow 2" battery car and prepared to use his mobile phone for a while.

He bought the "Rainbow 2" electric car from a second-hand car dealer at the beginning of the year. Regardless of whether it is a second-hand car or two years old, it is still very popular in the second-hand car market. In other words, you can still sell it at this price if you open it for another year.

This is due to the performance and workmanship of Phoenix's "Rainbow" series. After two years, the quality of the vehicle can still maintain a good level. In particular, although the battery life has declined, it still crushes most competitors in the same industry.

The in-vehicle USB fast charging function of the Phoenix "Rainbow" electric car is also very practical, completely eliminating the need for all delivery guys to carry two charging treasures with them, as long as they charge one on the way to run an order, they can meet the power demand of a mobile phone for a day .

but.

The mobile phone in his hand is not so comfortable to use.

The mobile phone in my hand was bought four years ago. At that time, I spent 2999 yuan to buy a small flagship. But after four years, the battery of the mobile phone is not very durable, especially after daily high-intensity use and frequent charging, the battery life is even worse. linear decrease.

The drop in battery life can be tolerated, especially when the weather is getting colder recently. Once the mobile phone is used in a place with high outdoor temperature, it often freezes or even crashes directly...

How can it be possible to run a takeaway without working outdoors?
Thinking of this, Xiao He just watched the Douyin video for a few minutes when he felt that his phone was a little stuck again. He quickly turned off the background program of the Douyin APP and looked up at the restaurant.

Just when he was about to go in to urge the boss, a girl with a ponytail and the appearance of a college student suddenly came to the door of the restaurant.

Xiao He thought the girl was going in to eat, but unexpectedly, the girl walked up to him and stopped.

"Hi, may I spare you 2 minutes for a brief market research?"

Xiao He was taken aback for a moment, and stared blankly at the girl in front of him.

Soon, the girl's sweet smile and natural affinity made Xiao He unguarded, and asked suspiciously:

"Market research? Research what?!"

"We are a professional market research company. We mainly want to investigate the current market situation of mobile phones."

After finishing speaking, the ponytail girl didn't give Xiao He a chance to speak, and continued:

"I think you are a delivery boy, right? I want to ask, how long has it been since you changed your phone?"

Xiao He thought for a while.

"More than four years."

"Then would it be convenient for you to tell me the model of the mobile phone you are using now? Also, you haven't changed your mobile phone for more than four years. Do you have any plans to change your mobile phone recently?"

Xiao He directly shook the mobile phone hanging on his chest.

"I bought this phone four years ago, and it's 2999 yuan with the small flagship model."

"To be honest, the battery of this mobile phone is not very durable now, and it is a bit stuck in normal use. For example, we usually need to open many background programs when we run takeaways, such as rider APP, map navigation and WeChat. When the news gets too hot, it often happens. To freeze and die."

"Sometimes I thought about changing my mobile phone, but now the price of a mobile phone with slightly better performance is too expensive, so I will change it after half a year."

The ponytail girl quickly ticked different options on the questionnaire. After a few seconds, she raised her head and continued to ask:

"Then what is the approximate price of the mobile phone in your mind?"

Xiao He smiled and said:

"Around 3000 yuan, like the 4 yuan small flagship I bought 2999 years ago, I think it is suitable."

"However, the Pro version with a slightly larger screen and better performance is now close to 4000 yuan or even four to five thousand yuan. The price of domestic mobile phones has indeed increased a lot in recent years."

At this moment, the girl with ponytail was about to continue asking questions, only to hear the voice of the boss from inside the meal.

"Xiao He, Mituan's No. 11 list is ready..."

"Okay, here we come."

Seeing that Xiao He's list was ready, the ponytail girl took the time to finally ask:
"Then the last question, from your point of view, what features do you most hope to have in the mobile phone you want to buy?"

With a bright smile on Xiao He's face, he blurted out without thinking:

"We do takeaways, of course we want a larger battery capacity, preferably one that can be used for a day without charging."

"Moreover, don't falter, slow down or even crash in high temperature, and it's also waterproof. We are afraid of the mobile phone getting wet when we deliver food in rainy days, and the screen cannot be operated even if there is rain."

"Of course, it's best if you can withstand the fall."

After finishing speaking, Xiao He smiled apologetically: "I'm going to deliver the order, otherwise it will be overtime."

"Thank you for your cooperation, thank you very much."

The ponytail girl watched Xiao He's busy figure leave, and began to look for the next target.

There are many people who have encountered the same situation as Xiao He. In recent days, researchers targeting the mobile phone market have appeared one after another not only in mountain cities, but also all over the country. A detailed survey of the general population…

Time flies, and it has been more than a week since Phoenix Group officially announced the establishment of the mobile phone department. Luo Yonghao and Lao Luo, who went back to Shanghai to deal with affairs, also returned to Phoenix Mobile headquarters on time.

The office address of Fenghuang Mobile is in Fenghuang Super Industrial Park. Early in the morning, Hu Lai and Director Zhang set off from the old factory area to Fenghuang Super Industrial Park.

"Boss, today is the first high-level meeting since the establishment of Phoenix Mobile. At the same time, this meeting is also a project discussion before we officially develop Phoenix Mobile."

"It's the project establishment meeting of Phoenix Mobile."

Along the way, Director Zhang specially reminded Hu Lai, and soon the two arrived at the headquarters of Phoenix Mobile.

All the way to the conference room without hindrance, at this time all the relevant leaders of the Phoenix mobile phone project team were present, and Lao Luo, who hadn't seen him for a week, and Li Xiang, the director of the Phoenix mobile phone department, stood at the door and waited for Hu Lai.

Hu Lai formally shook hands with many management members one by one, and got to know all the senior executives of the Phoenix mobile phone department. After the introduction, the meeting entered the main topic.

"Today is our first project meeting after the establishment of Phoenix Mobile. Today's topic is to discuss the establishment of Phoenix Mobile."

The person who spoke was Li Xiang, the person in charge of Phoenix Mobile. He used to be the department manager of a top mobile phone manufacturer in China. After he resigned due to personal affairs, he happened to meet the person in charge of the Phoenix Group’s recruitment of the mobile phone department. After submitting his resume, he was quickly contacted by HR to join Phoenix. group.

As an industry veteran, he is no stranger to the new mobile phone project approval process. For a brand new mobile phone, it is first necessary to establish a project to determine the price of the mobile phone, and identify the market group and competitors for the cost.

"According to our group's positioning for Phoenix mobile phone, we are going to launch a top-notch flagship mobile phone this time. Our target price is more high-end, mainly from 6000 yuan to 1 yuan."

"To put it bluntly, our competitor this time is the latest Hongguo 13."

As soon as the words were finished, there was a sound of breathing in the conference room. Li Xiang was not at all surprised. He had the same reaction when he heard the instructions from the factory manager himself a few days ago.

Phoenix mobile phone company was established for too short a time. When he first entered Phoenix mobile phone, he only heard that Phoenix mobile phone was going to be a high-end mobile phone, but he did not expect Mr. Hu to mean that the first mobile phone would be head-to-head with Hongguo, and he was not at all cowardly.

They also knew that most of Phoenix Group's products were positioned as high-end, but at this time, they were really in the industry they were most familiar with, and Phoenix had just arrived to challenge Hongguo.

Before many managers could react, Luo Yonghao and Lao Luo suddenly asked:

"Mr. Li, isn't it a little too much for our first mobile phone to directly compete with the Hongguo 13?"

"Although all domestic mobile phone brands are now attacking high-end mobile phones, we also have to consider practical issues. After all, our Phoenix mobile phone has just entered the industry. The brand power of mobile phones, the loyalty of fans, and the reputation of customers have nothing. Blindly pursuing the top-end high-end is true. Are customers willing to pay?"

It's no wonder that Lao Luo was a little excited. The most fatal problem with his "Yanghammer Mobile Phone" back then was that it was overpriced. At this time, the Phoenix Mobile Phone seemed to be the same as his original one.

He had just returned to Phoenix Group from Shanghai yesterday and hadn't had time to communicate with Li Xiang. When he communicated with Factory Manager Zhang, although he knew that a flagship would be developed, he didn't expect that the flagship of Phoenix Mobile would be the one riding directly on Hongguo's head.

Li Xiang spread his hands and was about to speak, when the director Zhang sitting above said directly:
"The first mobile phone to directly compete with Hongguo 13 is the idea of ​​Mr. Hu and me. Our Phoenix Group has always positioned itself as a high-end brand."

"Our million-level new energy supercars are selling well, and our Phoenix 'Rainbow 6' super electric motorcycle is also popular all over the world. In line with the group's positioning, our mobile phone business naturally needs to have flagship products."

"You are all elites in the mobile phone industry. You may not know much about our situation when you just joined Phoenix Group. You make products with your heart and have confidence in the products you make. Mr. Hu and I have never felt that you are better than others. Difference."

"No employee of our Phoenix Group will think that we are inferior to Hongguo. The giant Hongguo company in your eyes is not terrible in our eyes. Many of our technologies have surpassed Hongguo, so... let's do it, everyone. Just use our top technology to research and develop."

After Director Zhang's voice fell, Lao Luo and the management staff at the scene stopped discussing. At this moment, everyone could hear the confidence in Director Zhang's words.

When I first arrived at Phoenix Group, I was taught a lesson by Director Zhang at the first meeting.

There was a smile on Li Xiang's face. When he communicated with Director Zhang that day, Director Zhang's dialogue was even more domineering. Seeing that everyone had no objections, he opened the PPT and said:

"I plan to make three configurations for this flagship mobile phone. Like most mobile phones on the market, it is divided into normal version, Pro version and ProMax version."

“既然对标红果13，那我们普通版定价大约就是5500元到6000元，Pro版本是8000-8500元，ProMax版本11500-12000元。”

As the pictures on the screen were displayed one by one, the senior management of all departments began to record the relevant parameters and prices.

They are all elites in the industry. With the price and related parameters, they can make a suitable configuration plan for their modules according to the price.

Lao Luo also quickly recorded the corresponding data. As the chief product officer, the selection and integration of hardware and software must be checked by him in the end.

Li Xiang continued:

"As a flagship phone, the most important thing for us is the design of the regular version and the Pro version. These two configurations are the most important. I don't need to remind you of this, right?"

"The next step is for the PM, HW, SW, and structural departments to come up with corresponding plans, and the design department can also start designing."

As Li Xiang's voice fell, there was almost no voice of opposition to the establishment of Phoenix's first flagship mobile phone, and it was quickly and perfectly resolved.

"Since everyone has no opinion on the flagship mobile phone, the next step is to discuss our second mobile phone project."

"This time we are developing two mobile phones at the same time. One is our flagship mobile phone mentioned earlier, and the second is our mid-range mobile phone. There is currently no clear competitor for this mobile phone. Everyone can speak freely and express their opinions freely. .”

Hearing Li Xiang's words, everyone cheered up immediately.

If the flagship mobile phone refers to the above meaning, it is based on the overall strategy of the Phoenix Group, then this mid-range mobile phone is really used to fight the market, and it is also a mobile phone that tests the capabilities of everyone present.

"This is some market research that we have done in various cities across the country. You can take a look."

"We randomly conducted a survey of nearly 5 people, aged from 50 to [-] years old, covering most occupations for research, and summarized the needs and prices of most people. I think this kind of survey data is very important for us to find Market positioning helps a lot.”

Hu Lai also regained his energy. He looked up at the screen, and a very detailed data table appeared in front of him.

Li Xiang continued:

"85% of people have the greatest demand for battery life, and the younger people have higher requirements for battery life."

"Young people usually play games and watch movies on mobile phones more frequently. They are more concerned about the performance of mobile phones, and they are relatively less sensitive to prices."

"In terms of price, most of the interviewees over the age of 30 feel that the current price of mobile phones is a bit expensive, and their ideal price is to buy a good mobile phone at around 3000 yuan."

"If we want to be a high-end brand while taking care of the sinking market, my opinion is that we can make a grade of 4000 to 5000 yuan."

"It can not only guarantee the high-end brand of our Phoenix mobile phone, but also radiate more audience groups in terms of price. At this price point, our main competitors are several major domestic manufacturers. Our mid-range models have to compete head-to-head with their high-end models. .”

Hu Lai frowned.

……

PS: If possible, I still want to order a monthly pass.

Thank you Niu Erda for the reward of 1000 coins

Thank you for the 1666 coins that boiled the rain for a long time

Sorry for the late thanks.

(End of this chapter)