The Light of Domestic Products: The whole world begs me to sell

Chapter 259 Returning to Rice Phone Mode?

Hearing this, not only Hu Lai frowned, but many department heads present subconsciously frowned.

However, although everyone had different opinions in their hearts, no one interrupted Li Xiang.

Li Xiang continued:

"In the range of 4000 yuan to 5000 yuan, my suggestion is to adopt the three most common configuration marketing methods in the market, which are youth version, premium version and platinum version. What do you think?"

As soon as the voice fell, there were bursts of low-pitched discussions in the conference room, especially the heads of several important departments who had different opinions just now seemed hesitant to speak.

They looked at Li Xiang and then at Hu Lai and Director Zhang who were sitting in front of the conference table, and they hesitated for a moment.

Everyone's expressions fell in the eyes of Director Zhang. Most of the department heads of Phoenix Mobile have just joined the Phoenix Group, and it is normal to be a little cautious.

He smiled and said:

"Colleagues, Mr. Hu and I have the same purpose of attending the meeting today as everyone else. We are here to participate in the discussion on the establishment of our first mobile phone in Phoenix."

"You don't have to worry about anything, just speak up if you have any ideas, let's discuss together."

After saying this sentence, Director Zhang looked at Nansong, the person in charge of the marketing department next to him, and said with a smile:

"Manager Nan, I saw you wanted to talk just now, what do you think?"

Nansong was 32 and three years old, just at the age when he was in full swing. Hearing the direct name-calling by Director Zhang, he said unceremoniously:
"Mr. Zhang, I have no opinion on the marketing methods of the three configurations of mobile phones. I have different opinions on our pricing. Is the price of 4000 to 5000 yuan too expensive?!"

In fact, not only Nansong, but many department heads here have the same idea.

Just now, the first flagship mobile phone was justified because of Phoenix Group’s overall high-end strategy against Hongguo. Now, the price of mid-range mobile phones directly reaches the price range of other manufacturers’ high-end mobile phones. Is the positioning too high?

Seeing that many colleagues present nodded secretly, Nansong continued:

"I am in charge of marketing. I know that since Huawei was restricted, the share of domestic high-end mobile phones has been vacated. Now, whether it is Rice, VIOV, or POPO, they are all crazy about price increases to deploy in the high-end mobile phone market."

"but……"

"After all, this is the first mid-range mobile phone we launched. I understand that the group is going to be in the high-end mobile phone market, but in fact, we only need to make our flagship mobile phone well enough to support our high-end series facade! "

"This mid-range mobile phone will undoubtedly become our main model. I think the most important purpose of this mobile phone is to build word-of-mouth and fan groups, not from the perspective of marketing or product reputation. The price is set so high that most people will give up buying him because of the price."

"Moreover, in the random survey of 5 people shown by Mr. Li just now, most people's acceptance of mobile phone prices is around 3000 yuan. Our first model is set at 4000-5000 yuan. I think it is a bit too idealistic. , Maybe there will be a certain amount of sales after it goes on the market, but I’m afraid it won’t achieve the results we want.”

Speaking of this, Nan Song deliberately paused to look at Li Xiang on the stage, and then looked at Hu Lai above.

Hu Lai's brows have been stretched. To be honest, the purpose of the first batch of development of two mobile phones was that one was biased towards high-end flagships, and the other was used to grab momentum and earn more points.

But when he saw the mobile phone investigation report displayed by Li Xiang, he had some other thoughts in his mind.

Sensing Nansong's gaze, Hu Lai nodded slightly to continue talking.

Nansong was determined, and continued:
"So, I think the price of our mid-range mobile phone should be lower, and we should really show our sincerity to build word-of-mouth and let consumers know the brand of our Phoenix mobile phone."

"As our teacher Luo often said, we need to 'make friends' first."

"Ha ha!"

Everyone was immediately amused by Nan Song's teasing, even Li Xiang on the stage and Luo Yonghao beside him couldn't help laughing and shaking their heads.

Amidst the laughter, Nansong expressed his thoughts.

"I suggest that the price of our mid-range mobile phones can be set in the range of 3000 to 4000 yuan, and the main model should be the premium version at around 3500 yuan. I believe that sales at such prices can be guaranteed."

Nansong’s words immediately got the approval of most people. In most people’s minds, the price range of 3000-4000 yuan for Phoenix’s first mid-range mobile phone is very suitable.

After discussing for a while, Lao Luo on the side also nodded and said:
"I also agree with Manager Nan's idea."

"The price of 3000-4000 yuan is very reasonable. Not only does it take into account the overall high-end strategy of our mobile phone brand, but also the sales volume is guaranteed. At other times, we can promote it in the name of 'making friends'."

"Are you right? Mr. Li."

Li Xiang on the stage nodded. Although everyone had different opinions on the price he proposed, he seemed generous and not at all unhappy.

He also laughed when Luo Yonghao mentioned himself, and said after a while:
"What everyone said is indeed reasonable. I proposed that the price of 4000-5000 yuan be placed on our first mid-range mobile phone, which is really not thoughtful."

"Since everyone now agrees that the price of 3000-4000 yuan is more reasonable, then we will use the price of 3000-4000 yuan as a reference for pricing. Do you have any other opinions?"

"no comment……"

"Quite reasonable."

The heads of all departments in the conference room shook their heads in agreement. Li Xiang nodded and was about to assign tasks for the second stage. Hu Lai, who was sitting at the front row of the conference table, suddenly asked:
"Li Xiang, can our price be lowered?"

A little lower price?
Everyone present was stunned for a moment. They didn't expect Mr. Hu, who had been silent all this time, to express his opinion suddenly.

In an instant, everyone present looked at Hu Lai, and many people began to think about Hu Lai's thoughts.

Li Xiang on the stage was a little puzzled by the question, he asked tentatively:
"Mr. Hu, do you mean to lower the price of the mobile phone?"

Hu Lai hummed, pointed to the market research report on the screen and said:

"I read the survey report you made. In fact, everyone is still quite sensitive to the price. Most people hope for around 3000 yuan, and I see that many people in your survey report are reluctant to change their mobile phones because of the price."

"I thought about it just now. Our mid-range mobile phone doesn't need to be in the range of 3000-4000 yuan. Can it be directly priced at 2000-3000 yuan? Such a price is acceptable to most ordinary people."

The price of 2000-3000 yuan?

Good guy!
Everyone froze for a moment, and no one guessed that Hu Lai had such an idea.

凤凰旗舰手机直接对标红果13，价格从5999-12000元胡来没有任何反对，反而是中档手机胡来胡总竟然主动提出调到2000-3000元区间。

This is a high-end mobile phone, not a low-end mobile phone!
Li Xiang was slightly stunned, and hurriedly said:
“胡总，2000-3000元售价的手机可以做的，现在市场上华伟的nova9、大米的红米K50都是2500元左右的机型。”

"but……"

"The configuration of the model with more than 2000 yuan is relatively ordinary, and the performance can only be said to be barely enough. Does this kind of product, as the first mobile phone, conflict with our overall high-end brand positioning?"

Hu Lai was taken aback for a moment, then said:

"I may not have made it clear just now. What I mean is that when we develop, we still develop according to the quality of 3000-4000 mobile phones currently on the market, and the configuration performance is also based on the mainstream 3000-4000 yuan mobile phones, but our price is positioned at 2000-3000 yuan. [-] yuan."

???

Li Xiang was completely stunned.

"Boss, do you mean that the price of 2999 yuan can buy the performance configuration of the mainstream 3999 yuan flagship phone in the market?!"

"Boss, you want to use the cost-effective model of rice mobile phone?!"

……

PS: Make up during the day, it’s too late and I’m very sleepy.

(End of this chapter)