The Light of Domestic Products: The whole world begs me to sell

Chapter 260 Is high-end equal to high price

Before Hu Lai could speak, Li Xiang's face became serious, and he said solemnly:
"Boss, I don't recommend that our Phoenix mobile phone take the price-performance road of rice. In the short term, sales may increase, but in the long run, it will greatly hinder the future development of our mobile phone brand."

"Rice mobile phone is because the cost-effectiveness of Mi 1 and Mi 2 was too impressive. Until now, the brand awareness is inherently weaker than that of Huawei, Samsung and other brands. Most people will only think of their cost-effectiveness when they talk about rice. A high-end phone."

"On the other hand, in recent years, Rice has tried its best to squeeze into the high-end mobile phone market. In fact, their latest financial report shows that they are right to hit the high-end market!"

While talking, Li Xiang looked at Hu Lai eagerly.

"So Mr. Hu, I think it's the right idea for us to target the high-end mobile phone market. We don't need to take the road of cost performance, which is not in line with our long-term plan for the brand."

As soon as the voice fell, Nan Song, who was the first to speak, also said:
"Mr. Hu, I also agree with Mr. Li on this point."

"In fact, it's not just a question of high-end brand positioning, but also a question of cost."

“2999元的售价想要达到主流3999元的配置着实有些不可能，现在市场上大米11 Ultra售价3999元，他们采用的是骁龙888芯片搭配5000万像素的三星GN2传感器，还有一块2K高清四曲面OLED柔性屏。”

“荣耀Magic4、努比亚Z40Pro也是3999元，他们3999元价格的配置也是离谱，直接用上骁龙8Gen1处理器不说，摄像头更是用上双摄、三摄的全球首发的6400万像素索尼IMX787传感器……”

"If you say that the price of 2999 yuan has some configurations that reach the level of 3999 yuan, I think we can achieve it, but 2999 yuan can fully meet the performance configuration of mainstream 3999 yuan mobile phones in the market, this is impossible!"

“这已经不是性价比的问题了，这是成本问题了，之前市场上骁龙8 gen 1报价315美刀一颗，骁龙888 250美刀一颗，折合软妹币骁龙8Gen1是2100块一颗，骁龙888也是1600块一颗！”

"Although the price has dropped, the latest quotation is also 1700 yuan and 1300 yuan a piece. This is a simple calculation. What should we do with other configurations after we remove the chip cost?"

“2K曲面OLED柔性屏加上骁龙8GEN，加上5000万像素顶尖水平的GN2影像传感器售价2999元？！”

“The cost is not enough!”

"If such a cost control can be achieved, the price will drive the entire mobile phone market crazy?!"

Nansong Lianzhu's words touched everyone's heart. Maybe some manufacturers will give up part of the profits to improve the cost performance in order to create star models, but...

It is nothing more than choosing one or two outstanding selling points on the screen, chip or other configurations, and it is simply impossible to buy the current mainstream flagship machine configuration of 2999 yuan at the price of 3999 yuan as Mr. Hu said!

Turtle!

This is a cost gap of 1000 yuan!

There were a lot of buzzing voices in the conference room. Although everyone was a little afraid of fooling around, they couldn't help but discuss in a low voice at this moment.

Lao Luo on the side was also a little puzzled, and he couldn't figure out Hu Lai's real thoughts for a while, but at this moment, Hu Lai suddenly said lightly:
"Manager Nan, you just said that the prices of Snapdragon 8 GEN1 and Snapdragon 888 will be reduced. Do you know why?"

Ok? !

Lao Luo's eyes lit up, and he suddenly thought of the "Breaking Dawn 005D" chip that Hu Lai revealed a few days ago. He suddenly widened his eyes and looked at Hu Lai.

Hu Lai didn't wait for Nan Song to answer, he glanced around the crowd and said:
"Simply put, the price reduction of the Snapdragon series is due to the 'Daxiao 005D' 5nm chip independently produced by our Phoenix Group."

"Our Phoenix mobile phone department has just been established, and everyone doesn't know much about our chip situation. Here I can disclose relevant information to you in advance."

"Our semiconductor department is developing two chips for mobile phones, and a 'Breaking Dawn 005D' has been mass-produced, and now the semiconductor department has test chips available for testing."

"The other one we named 'Xingyao 005' is also a 5nm mobile phone chip, which will be mainly used in our mid-range mobile phones."

"The price of our two chips is much cheaper than the Snapdragon chip and Dimensity chip on the market. The internal price of the top-level 'Dawn 005D' chip used in the flagship machine is about 150 US dollars, which is about 1000 yuan when converted into soft sister coins. The internal cost of 'Xingyao 005' for mid-range mobile phones is about 650 yuan."

"So, compared with other mobile phone manufacturers, the cost of our mobile phone is reduced by about 1000 yuan for a single SOC chip."

"Moreover, I can tell you responsibly that the performance of our 'Xingyao 005' can fully reach the level of Snapdragon 8gen1, and the performance of our 'Dawn 005D' will far exceed the Hongguo A15 processor, which is said to be the strongest on the surface! "

!!!

There was no sound in the buzzing conference room, and everyone looked at each other dumbfounded.

What the hell!

Good guy, did I hear you right? !

1000 yuan? !

The chip cost price is 1000 yuan lower than other manufacturers? !

而且价格便宜就不说了，650块的星耀005性能不输2100块的骁龙8GEN1？！
The performance of the 1000 yuan 'Poxiao 005D' is far superior to that of the strongest A15 on the surface? !
???

What is this!
Turtle!

This is the powerful comprehensive strength of the Phoenix Group, the strongest technology company in Yan Country?
This hell, such a big cost advantage and performance advantage are placed on the mobile phone, isn't this killing people? !
The people who came back to their senses were suddenly overwhelmed, and their eyes on Hu Lai changed instantly.

Some of them worked in the blue-green factory before, and some came from other industries, but at this moment their only thought is - the group's thighs are not as thick as usual!

Li Xiang and Nansong were also completely stunned, the cost of chips was 1000 yuan cheaper?
They never expected that a big gift package from the group company would directly reduce the cost by 1000 yuan, so the so-called cost problem just now is still a problem?
2999 yuan to achieve 3999 yuan configuration and performance can be achieved!

Seeing the shocked expressions of the two, Director Zhang on the side smiled and said:

"Mr. Li, don't blame me for not communicating with you in advance. Mr. Hu and I just got a specific quotation from the semiconductor department."

"The semiconductor department just gave us feedback, and we will tell you immediately today!"

Li Xiang immediately realized that he had always known that Phoenix Group was researching and developing mobile phone chips, but he didn't know the specific performance and price. In addition, the newly established Phoenix mobile phone department was too busy, so he didn't continue to inquire.

At this time, when Director Zhang explained this, his heart was instantly relieved.

But soon he came back to his senses, looked at Hu Lai and asked:
"Mr. Hu, the cost problem can be solved now, but what about our brand positioning problem?!"

"Our Phoenix Group is positioned as a high-end brand. According to normal logic, our cost advantage of 1000 yuan is actually our profit advantage. But once the profit is converted into cost-effectiveness, then our Phoenix mobile phone will become a cost-effective mobile phone, not a high-end brand. "

Hu Lai nodded and said lightly:
"I have thought about the question you mentioned."

"But I want to ask you, is a high-end mobile phone equal to a high price?"

Everyone froze for a moment, didn't they?
……

PS: The promise is completed, make up yesterday's, and send it in this afternoon
(End of this chapter)