The Light of Domestic Products: The whole world begs me to sell

Chapter 261 Just press and beat.

Hu Lai didn't wait for Li Xiang's answer, and turned his gaze to Luo Yonghao who was aside.

"Lao Luo, you are our Chief Product Officer, what do you think?"

When Lao Luo heard Hu Lai calling himself, he pushed his black-rimmed glasses, pondered for a moment and said:

"There is nothing wrong with the logic of selling high-end mobile phones at high prices."

"The performance of high-end mobile phones is stronger than other ordinary mobile phones, so the price should be more expensive than ordinary mobile phones, which is right."

"But... have you ever thought about it? Is the price positioning of high-end mobile phones on the market must be accurate?"

"Or to put it bluntly, is the so-called high-end mobile phone that costs four to five thousand really worth the price? Is the premium too high?"

Ok?
There was a slight sound of surprise in the meeting room, apparently what Lao Luo said surprised everyone.

In an instant, everyone's eyes fell on Lao Luo, and Lao Luo said slowly:

"Everyone is an elite in the industry. Everyone in the mobile phone industry knows that except for a few companies such as Hongguo and Huawei that have their own core technology and talk about high-end technology, other manufacturers are really invisible."

"Most mobile phone manufacturers call it a solution integrator to put it bluntly. The main content is to integrate various solutions provided by the solution provider, and then optimize some systems and software after matching them together. How high-end technology can this be? ?”

"In my opinion, the so-called high-end brands must have their own core technology, and most of our manufacturers now just take Qualcomm's chips, Samsung's screens, and Sony's cameras for adaptation. Has it become a high-end brand high-end mobile phone?"

"If you can become a high-end brand high-end mobile phone by relying on stacking materials, then anyone with money can become a high-end mobile phone."

After Lao Luo finished speaking, the conference room fell silent.

The heads of all departments are very clear in their hearts that this is the current situation of domestic mobile phones.

The vast majority of mobile phone companies entering the high-end mobile phone market want to rely on the hardware configuration of one or two star models to increase brand awareness, rather than relying on differentiation or high innovation to squeeze into the high-end mobile phone market.

This is already a common problem in the domestic mobile phone industry.

"So I don't think we need to worry about high-end and high-priced issues anymore. As long as we can make the performance of mobile phones excellent and produce huge differentiated innovations with other mobile phones, who would dare to say that our mobile phones are not high-end mobile phones?"

"Who can say that we are not a high-end brand?"

Having said that, Lao Luo's tone softened:
"Besides, don't we still have our flagship phone?"

"The positioning of our flagship mobile phone is absolutely high-end. As long as our flagship mobile phone sells well and can compete with Hongguo, it will naturally support our high-end brand positioning."

"However, I have always believed that high-end mobile phone brands must rely on strength and technology differentiation, rather than simply stacking materials to achieve high-end!"

Lao Luo's words echoed in the entire meeting room, Hu Lai felt quite happy, nodded frequently and said:

"That's right, what Lao Luo said is actually what I think in my heart."

"The price of 2999 yuan does not conflict with the high-end brand positioning. Even if our Phoenix mobile phone only sells for 2999 yuan, our mobile phone is also a high-end mobile phone!"

"And, just like what you said at the beginning, the price of 2999 yuan is of great help to our first entry into the mobile phone market to build word-of-mouth and become a fan base."

After saying this, Hu Lai hesitated to speak, and he still had a word hidden in his heart that he did not say.

That is, the sales of Phoenix mobile phones are too important, which is directly related to the problem of obtaining system points in the future, and the first mobile phone must become a hit as much as possible!

After Hu Lai set the tone, almost everyone present had no other voices. After a while, Nan Song on the side said:
"Mr. Hu, I understand what you're thinking..."

"However, I am a little worried. If we really make the flagship of 3999 yuan in the market priced at 2999 yuan, I am afraid that many domestic manufacturers will have great opinions on us."

"after all……"

Before Nan Song finished speaking, Hu Lai frowned.

He suddenly thought of the first 1999 yuan "Rainbow" electric motorcycle launched that year. It was also because the low price had some impact on the industry and even triggered subsequent industry changes.

However, before he could speak, Lao Luo suddenly said:

"Manager Nan, I don't agree with what you said. It's a fart for us to have opinions from other manufacturers?"

"A shopping mall is like a battlefield. Business competition is not about treating guests to dinner and being friendly. Phoenix Mobile's entry into the mobile phone industry is to grab shares from friends and customers. Can there be any kindness in this?"

"What's more, whether it's rice, VIOV or Huawei in the market now, which one of them didn't come out of the bloody wind? Not to mention other companies, rice mobile phone can grow to 200 billion a year in profit. Lost the jobs of countless people, stepped on the corpses of many peer companies and climbed up?"

"I understand this point better than anyone here. The 'Yanghammer Phone' I created at the beginning was eliminated in the competition. Rice and VIOV, who I hadn't seen before, came out because they cared about the survival of our 'Yanghammer Phone'. Let us go?"

"and……"

What Lao Luo said suddenly became a little serious, and the atmosphere in the entire conference room became dignified, but Lao Luo didn't intend to stop.

He glanced at everyone and said slowly:
"Everyone is in the industry, don't you really think that selling a mobile phone for 3999 yuan is only a few hundred yuan profit?"

"Take the 3999 yuan Mi 11 Ultra mentioned by Manager Nan just now. Everyone knows better than me. The initial price of Mi 11 Ultra is 5999 yuan. After the sales volume fell short of expectations, the price had to be reduced by 2000 yuan to 3999 yuan. How does the customer who buys in yuan feel? Do you really think capitalists are philanthropists?"

"I agree with Mr. Hu's idea very much now. We are new here, whether it is good to make friends or disruptors, we will directly attack with a big punch, vigorously develop an explosive mobile phone with reasonable price and superior performance, and directly call The entire industry was caught off guard!"

Lao Luo became more and more excited as he talked, but Hu Lai was calm.

He smiled and said:

"Manager Nan, I have actually taken into account the impact on the industry."

"After our 'Xingyao 005' chip is mass-produced, it will be provided to friends like our car chip Huyue 280. Although the external sales price of 'Xingyao 005' is not as good as our internal cost price, it will definitely be higher than Qualcomm's. The Snapdragon 888 series is lower."

"I believe that no matter whether it is Qualcomm or MediaTek, they will be forced to cut prices because of our external sales of 'Xingyao 005'. Regardless of whether all mobile phone companies purchase chips from us or Qualcomm, the overall cost of mobile phones will drop. The most influential should be Qualcomm. and MediaTek."

"I hope that through this opportunity, the price of mobile phones in the entire industry will be lowered, which can be regarded as giving back to all our consumers in Yan Country."

"In other words, we have worked so hard to create a 5nm EUV lithography machine to do something for consumers in Yanguo. Let's start with reducing the price of mobile phone chips."

After finishing speaking, Hu Lai ignored the surprised crowd and continued:
"The pricing of the two mobile phones is like this. The price range of mid-range mobile phones is 2000-3000 yuan. The performance and configuration refer to the current market 3000-4000 yuan mobile phones."

"As for the flagship mobile phone, our most direct competitor is Hongguo. The market share of Hongguo mobile phone is really the most worthy of our grabbing, and please remember...!"

Hu Lai raised his tone.

"This time, we will not only put some pressure on domestic mobile phones through mid-range models, but most importantly, I hope that our high-end flagships will have the strength to be as popular as Hongguo mobile phones!"

"My idea is to catch them off guard this time, and press them hard!"

"Just press and beat!"

……

PS: Thank you ARK for the big reward of 8888 coins, thank you.

I will add a chapter tomorrow morning. I originally wrote it in the afternoon, but I took the baby there.

(End of this chapter)