The Light of Domestic Products: The whole world begs me to sell

Chapter 275 Lock the Phoenix phone in Yan Country!
Across the ocean.

It was morning on the other side of the ocean.

Located on the 32nd floor of the Hongguo Building in Cupertino, Cook had an overseas video conference with a group of executives in a luxuriously decorated conference room early in the morning.

On the other end of the video call is Kaili, the Overseas Strategy Director of Hongguo Group who is based in Yanguo.

In the picture, Kairi looks a little haggard.

"Cook, that's the latest situation."

"According to the latest data we got at 12:150 noon, the Phoenix 'Spark' series has more than 25 million pre-orders on Yanguo's mainstream shopping platforms, and the 'Super' series should have exceeded [-] units!"

"Phoenix's high-end flagship has exceeded 25 units in two days, which is already a very good sales volume for a new brand. If I remember correctly, the only high-end flagship that can obtain such data is the Huawei mobile phone that was in full swing. done."

"I am now a little worried that this will cause a decline in the sales of our Hongguo 14 in the Yanguo market..."

"Do you want to make some countermeasures?"

Hearing the latest data reported by Carey, the entire meeting room fell silent.

It's not because of how terrifying Phoenix's sales data is. To be honest, is such a data high in everyone's minds?Not too high either.

In recent years, every new model of Hongguo has sold more than 100 million units on the same day when it was released in Yanguo. The sales volume of Phoenix flagship is 25 units in two days, which is still much lower than that of Hongguo.

The important thing is...

After all, this is the first flagship phone of Phoenix Mobile, and such sales volume is enough to show that Phoenix Mobile will be a very strong competitor in the future!

Cook above the conference table looked gloomy.

As far as Hongguo Mobile is concerned, Phoenix Mobile's sales of 2 units in two days are not enough to pose a huge threat to Hongguo. He is more worried about the amazing innovation displayed by Phoenix Mobile on the technical level.

He has been in charge of Hongguo Mobile for so many years, and has experienced the impact of Huawei, Rice and many other Yanguo mobile phones in Yanguo, but no Yanguo company has ever given him such a headache.

For a long time, Hongguo has been absolutely top-notch in the mobile phone industry, whether it is hardware or software. The A-series chips, IOS system, and Icloud are the most powerful moats of Hongguo, which has created a strong brand competitiveness of Hongguo mobile phones.

However, judging from the "Daxiao 005D" chip announced at the Phoenix press conference, it is not surprising that the Hongguo A15 chip has been completely exploded by the Phoenix chip.

And Phoenix's "Future OS" is also a relatively independent system, comparable to Hongguo IOS, not to mention Icloud, the free network disk and ecology of Phoenix mobile phone 100G also completely surpassed iCloud.

What worries him the most is that the "semi-solid mobile phone lithium battery", which has been expected to be applied to the next-generation Hongguo 15 as a breakthrough technology, has also been released by Phoenix Mobile!

That is to say, the current Hongguo mobile phone has no technical advantages when facing the Phoenix mobile phone. The only thing left is the brand power and word-of-mouth formed by Hongguo mobile phone over the years!
Thinking of this, Cook didn't answer Carey in a hurry, but turned to look at Charles from the marketing department, and asked:

"Charles, what's the status of our reservations in China and Europe now? How's the feedback on the Internet?!"

"Sir, it's not bad."

"The feedback from our country, Europe, island countries, and other Asia-Pacific regions is not bad, and the number of pre-sales and reviews on the Internet are basically the same as expected."

"According to the forecast, we shouldn't have much problem with Hongguo 14 selling well around the world!"

Cook's face suddenly improved a lot. The largest basic market of Hongguo mobile phone is in country M, which accounts for 40% of Hongguo's global market share, about 25% in Europe, and 24% in Yan country, that is to say.

As long as there is no problem with Hongguo's basic market in country M and Europe, Hongguo has enough capital to play in Yanguo and Phoenix mobile phones.

"What about the stock price? How is the stock price today?"

It just so happened that it was time for the U.S. stock market to open. Charles took out his mobile phone and glanced at it, then handed it to Cook.

"The stock price fell by 1% yesterday, and it has risen by 0.2% since the opening of the market today. It seems that there is nothing wrong with it."

"Once our Hongguo 14 is officially released and the sales figures are calculated, I'm sure our stock price will continue to hit new highs!"

Cook glanced at the phone screen before returning it to Charles.

At this time, Cook looked at everyone and said:

"Everyone has heard the data provided by Kaili just now. Phoenix Mobile is indeed our strong opponent. At least the future is..."

"I want to hear everyone's opinions, should we adopt some plan..."

After speaking, Cook set his eyes on Charles, obviously wanting to hear his opinion.

Charles took advantage of the situation and pouted:

"Mr. Cook, both you and Carey were born in technology, and you are subconsciously very wary or even afraid of Phoenix's various technologies."

"But I do market research. I don't think that the more advanced the technology of a product, the better it will be sold. If so, the Japanese Mazda should rule the world's cars with its Blue Sky engine..."

"To be precise, the more you can meet the needs of consumers, the better your sales will be. Brands, user experience, and habits are all one of the needs of consumers."

"At present, what I can see is that Phoenix's 'semi-solid mobile phone lithium battery' can meet the needs of consumers better than ours. I don't think there is a big gap in other things, and we don't have 'semi-solid mobile phone lithium battery'." Is there a technical reserve?"

"So, I still hold the same point of view. We sell mobile phones normally, and it is best to adjust our plan after the market gives us feedback."

As soon as Shire finished speaking, another blond executive who was separated by a position also said:

"I also agree with Shire's statement. The 2 Phoenix mobile phones in 25 days are worthy of attention, but they are still at the level of Huawei mobile phones before."

"If we adjust the selling price in Yanguo in response to Phoenix mobile phones, it is likely to have an impact on other regions in the Asia Pacific...Moreover, we have never had a situation where we have lowered the price of a new mobile phone, which is very important to our brand. It is unacceptable.”

Cook nodded, then looked at Carey on the screen.

After a while, Cook said:

"Carrie..."

"Maybe you know more about the specific situation in Yan Country, but I also prefer Shire's plan."

"Let's wait and see how the specific sales of Hongguo 14 will be adjusted after its launch in Yanguo District. What do you think?"

The voice reached Kaili's ears along with the network signal. Although Kaili was a little lost, he still understood Cook.

For Hongguo's new mobile phone, everything will affect the whole body, which will attract major media reports around the world, and Cook cannot be careless.

but.

After a while, he still reminded:
"Mr. Cook, we need to speed up the development of a new generation of chips."

"Moreover, I think it is necessary for us to launch our 'semi-solid mobile phone lithium battery' as soon as possible. It is best to release the mid-term facelift of Hongguo 14S at the press conference next spring!"

"In this way, we don't have any obvious disadvantages when facing Phoenix mobile phones."

Cook agrees with this.

As far as mobile phone chips are concerned, the performance of the "Poxiao 005D" fourteen-core chip is really awesome, but judging from the current daily use of mobile phones, Hongguo's A15 processor is also completely sufficient.

In other words, after a short burst of processor winds, consumers will not be particularly sensitive to chip performance. After all, both phones can fully meet 99% of daily applications.

but……

The cell phone battery is really different, it can give you a deep feeling of using it once...

"Relax, Carey."

"I have already considered the change of Hongguo 14S at the spring conference you mentioned. The technology we cooperated with Panasonic Battery will soon be mass-produced..."

"As for the chip research and development you mentioned, we have already contacted the engineers of Taiji Electronics yesterday. Their new generation of 4-nanometer technology is about to break through. By then, our next-generation chips will use the 4-nanometer technology to improve a lot of performance..."

"However, the promotion of our chip performance has indeed become our biggest short-term weakness, and we can't reverse this situation in a short time..."

Cook's words made everyone smile wryly. Just when the atmosphere was a bit dignified, Xia Huixia, the CEO of Yanguo District who had been silent at the other end of the conference call, suddenly raised his hand, and said a little nervously after a while:
"Mr. Cook, the chip problem in Yan Country is not a big problem."

"Oh?"

Cook's eyes froze, and he looked at Xia Hui.

"Xia, talk about your thoughts carefully."

Xia Hui coughed lightly and cleared his throat.

"Boss, you don't understand the situation in our country."

"99% of people in our country pay more attention to brand, reputation and operating experience when buying mobile phones. Most people don't know the performance and parameters of mobile phones."

"So, we can find a few experts to promote the theory of 'the number of cores is useless'. It is useless to vigorously promote the number of cores in mobile phone chips. 6 cores and 8 cores are enough. Too many are a waste..."

"On the other hand, we can increase the advertising of Hongguo 14..."

Cook was stunned. The number of cores is useless?

But after a while, Cook pushed his glasses and said:
"Xia, your opinion is good. You can write me a detailed report and we can allocate some extra advertising expenses."

"Okay, thank you boss."

Xia Hui's proposal interrupted the overall rhythm of the meeting, but soon Kaili regained control of the rhythm of the meeting.

After Cook turned his head and explained a few words to the assistant next to him, Carey went on to say:

"Mr. Cook, I have one last worry, which is that we need to prevent the export of Phoenix mobile phones to the world."

"You know, because Congress signed an agreement with Yan Country before, Phoenix Group's products are not on the ST list, which means they can enter the M country market."

"I'm worried that their mobile phones will enter country M and Europe, which will have a huge impact on us."

After the words fell, Cook laughed instead.

He said calmly:

"Kayli, I've thought about this problem a long time ago. Phoenix mobile phones will not be able to enter North America and Europe in a short period of time..."

"We are contacting Gu Ge to ask Gu Ge to completely ban Phoenix mobile phones from using Gu Ge's GSM service. Just like Huawei before, as long as Gu Ge's GSM service is disabled, they will be powerless to resist..."

Carey finally smiled knowingly, and that's exactly what he wanted to tell Cook.

The relationship between Hongguo and Google is not very good, but it is unexpected that Cook is willing to contact Google to reach a cooperation in dealing with the common enemy of the Phoenix Group.

You must know that Google's GSM service is a major killer for all mobile phone companies who want to develop overseas. In foreign countries, all Android phones rely heavily on GMS services.

why?
Because most people abroad are using Google GSM service.

To put it bluntly, the Google GSM service is a "family bucket", including the application store, Google search, voice search, mail, contacts, calendar, GTalk chat software, maps, YouTube online videos, etc...

That is to say, you need to use Google GSM service to download an application software.

Google search requires Google GSM service.

Chatting, map navigation, playing games, and electronic payments all require Google GSM services.

In other words, once a certain Android brand mobile phone is banned from using Google GSM service, the user can hardly even use the commonly used software!

No, it should be said that the Android APP program cannot be installed at all.

This is like telling you in China that you cannot use WeChat, chat on QQ, watch movies, or use AutoNavi maps if you use an XX brand mobile phone.

If there is such a mobile phone, would you buy it? !
Of course, although there are ways to bypass restrictions, but...

How many ordinary consumers have the leisure to learn various strategies to circumvent restrictions?With this time, it is better to change the brand of mobile phone...

This is also the reason why Huawei's overseas mobile phone business plummeted after it was completely banned from using Google's GSM service by Google.

This is also the most powerful and effective method used by Google to control Android phones!
Fortunately, Phoenix mobile phone is not a "future OS" system, and i software and games do not rely on GMS.

The only trouble is the user habit...

If Google services are really disabled, it will definitely be a huge blow...

but.

Cook is obviously not the only one behind the Google GMS service. After a pause, he said with a smile:

"Kerry, I still have one last trump card, and that is the global map."

"Whether it is Gaode Map or Baidu Map in their country, they can only support the domestic map navigation of Yanguo. If they are abroad, they can only use Google Maps or our maps."

"Of course we won't authorize them to use it, and Google, of course, won't either!"

"Once the use of mobile phone maps is restricted... think about it, except for a small number of enthusiasts, who would buy a mobile phone that cannot use map software?"

Hearing this, Kaili finally showed a smile on his face.

These days, he has been thinking about how to deal with the appearance of the Phoenix mobile phone. In Yanguo, which belongs to the home field of the Phoenix mobile phone, Hongguo has limited things to do.

But once you look at the whole world, there are too many resources that Hongguo can use. The global layout of the entire M country for decades has given them too many cards to use!
Now it seems that it is time to completely lock the Phoenix mobile phone in Yan Country!

……

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(End of this chapter)