The Light of Domestic Products: The whole world begs me to sell

Chapter 276 The Problem of Unemployment Caused by Technological Improvement (7.5K)

……

the other side.

Not only Hongguo felt the pressure brought by the Phoenix mobile phone, but domestic manufacturers also felt the huge pressure immediately.

but.

Nowadays, those who can survive in the Yanguo mobile phone market and live a good life, no matter whether it is rice, VIOV or OPOP, none of them are simple characters.

They have long been used to facing all kinds of high-intensity commercial competition in the Yanguo market. In their view, the current Phoenix mobile phone is similar to the original Huawei mobile phone. The worst result is to return to the original Huawei era. .

VIOV headquarters.

"Mr. Yu, this is the latest mobile phone project proposal from the R&D department. Take a look."

In the office, the assistant handed over a set of project materials to Mr. Yu, and then said:

"According to the two mobile phones launched by the Phoenix Group, we are directly affected by three mobile phones, mainly mid-range models of 3-2000 yuan."

"Compared with the Phoenix 'Spark' series, these three models do not have any advantages, so the project team is going to reposition all of them and carry out a comprehensive remodel."

"Fortunately, our 3500-5000 yuan model does not have any competition from Phoenix phones, so the impact is not too great."

Mr. Yu kept nodding his head while looking at the project report. Many ideas of the project team basically agreed with him.

Since the end of the Phoenix mobile phone conference, he immediately organized personnel to start the evaluation of competing products. The high-end flagship of VIOV is 6 to 7 yuan, although the minimum price of 5999 yuan for the Phoenix "Super" series has a certain impact on it.

The 5999 yuan "Super" has no "semi-solid mobile phone lithium battery", and the screen is only 6.1 inches, which is not as good as the standard 6.7 inches of the VIOV flagship series. The only advantage is that it has the "Daxiao 005D" chip.

So on the whole, although the high-end series has an impact, it has little impact.

The ones that have been most impacted are obviously the 2000-3500 yuan models.

After carefully reading the report of the project team on the repositioning of three mobile phones with a price range of 2000-3500 yuan, Mr. Yu put the report on the table.

After thinking for a while, he looked at his assistant and said:

"Okay, just follow the idea of ​​the project team and start to replace the existing models."

"Now the 'Xingyao 005' chip is cheaper than the previous Qualcomm Snapdragon, and our cost has also come down. It is acceptable to reduce the retail price and add some configurations."

After speaking, Mr. Yu paused and continued:
"However, there are still a few points that you can pass on to the project team. We have always done a good job in offline channels in counties and towns of VIVO. This is an advantage that Phoenix mobile phones do not have. Therefore, I think it is necessary to update models below 2000 yuan in the future. Replacement, stabilize the market."

"Secondly, we have to find a way to make special features for the 3500-5000-yuan model, such as taking pictures, sound quality and other functions better, and Phoenix's 'white list' function, can we also develop a come out?"

"Also, the expansion of our overseas market has been slow recently, we have to hurry up..."

"Okay, I'll write it down, Mr. Yu."

……

There are always two sides to things.

After the birth of the Phoenix mobile phone, many domestic manufacturers did feel tremendous pressure, but after a brief panic, many manufacturers quickly began to adjust their strategies.

反应最为快速的就是VIOV和OPOP两大巨头，他们2000-3000元区间骁龙系列芯片的手机开始陆续降价，原本2500元的手机处理价跌破2000元，原本3000元小旗舰也跌到2500元左右……

The quality of VIOV and OPOP mobile phones is not bad. After the price reduction, they have won the favor of a large number of users in township channels, and ordinary consumers have really benefited from it.

After seeing the actions of VIOV and OPOP, companies such as Rice and Glory on the Internet platform also began to make moves. The mid-range models of major manufacturers almost all lowered the price by 300-600 yuan. Consumers lamented that happiness came too suddenly.

Unexpectedly, today when the price of goods is soaring, the price of mobile phones that have risen for so many years will start to fall...

After a large number of self-media video bloggers popularized science, everyone realized that the ultimate cause of all this was the appearance of Phoenix mobile phones and Phoenix "Xingyao 005" chips!

Hu Lai is not too concerned about the legend of Phoenix mobile phones and Phoenix chips in the world. These days, the "Spark" and "Super" series have started to ship one after another. The mobile phone business is finally on the right track. The next step is to slowly increase the share of the mobile phone business. big.

This is the case in mature industries such as mobile phones and notebook computers. No matter how strong the technology is, there is no way to occupy all the market share as soon as it is launched. This is impossible.

The first step of Fenghuang Mobile was good, but Hu Lai also knew in his heart that Fenghuang Mobile was not a big threat to Hongguo at present.

If you really want to threaten the market share of Hongguo, you have to put the first batch of mobile phones on the market. After a certain reputation, the second and third generations of "Super" can have a strong impact on Hongguo mobile phones!

"It's okay, and the mobile phone business can't be rushed!"

Hu Lai sat on the office chair and stretched. When he was bored, he was about to enter the "Light of Domestic Products" to check the status of the points. Unexpectedly, just as he thought about it, he suddenly heard a loud noise coming from outside the office.

Before he could react, there was a knock on the office door.

"Please come in."

As soon as the words fell, two people quickly walked in through the door.

Hu Lai was stunned for a moment, and then laughed again. It turned out to be Song Yang and Zhang Feiyang, CEOs of Phoenix Shared Cars, whom he hadn't seen for a while.

Hu Lai laughed twice, stood up and beckoned them to sit down.

Zhang Feiyang obviously lost a lot of weight. After the Frankfurt incident, Hu Lai gave him a one-month vacation, but Zhang Feiyang didn't rest. Instead, he started to successfully launch the super sports car "Fengfeng" in China.

The domestic sales of the supercar "Gate" are not bad. The shape of the gull-wing doors and super acceleration quickly become a powerful weapon, and the domestic price is far lower than the foreign price. Taycan is almost the same price.

However, compared with the domestic market, "Fengfeng" received a good response in foreign markets when it was first launched. Later, it was smeared by a large number of foreign media reports about the "Zhang Feiyang Incident", and subsequent sales were also affected to a certain extent.

And the "unmanned automatic bus" that I want to promote also encountered the same problem. There were many inquiries from customers, but in the end, almost no one actually placed an order...

Hu Lai saw it in his eyes, but he didn't mean to blame him.

After looking at Zhang Feiyang, he turned his attention to Song Yang who was beside him.

Compared to Zhang Feiyang, Hu Lai didn't care much about the shared car that Song Yang was in charge of, and the group never gave special care to the shared car. It can be said that Song Yang was basically allowed to operate independently...

Therefore, Hu Lai was quite surprised to see Song Yang and Zhang Feiyang looking for him together.

But soon he adjusted his state, looked at the two and asked with a smile:

"what happened?"

"What's the important thing for you two to come to me today?"

There was a wry smile on Zhang Feiyang's face, but Song Yang who was beside him gave an embarrassed laugh and quickly said:

"Boss, you were busy with your mobile phone business a few days ago, so I didn't bother you."

"It doesn't mean that our new mobile phones have started to ship, and everything is on the right track, so I wanted to come to you quickly..."

After a few polite words, Song Yang slowly got to the point.

"Boss, it's like this..."

"You should also know that more than half a year ago, Phoenix Motors developed a steering wheel-free 'autonomous driving car', which is very good."

"At present, it has been running and testing in our super industrial park for half a year, and all the data are very good, and it is also very convenient..."

Hu Lai nodded, he knew about this, he happened to experience it when he visited the industrial park with Chen Hai before.

Seeing Hu Lai nodding, Song Yang went on to say:

"Now this technology is very mature, so I hope to introduce this 'unmanned self-driving car' into the car-sharing business and open up a new 'unmanned automatic car-hailing' business."

Hu Lai was taken aback for a moment.

Unmanned automatic taxi? !
He had thought about this issue before, but this business involves many things, the most important thing is the issue of safety.

To put it bluntly, most private cars on the market now have "autonomous driving technology", but after all, the car also has a steering wheel, and someone sitting in the cab can perform emergency avoidance.

For example, the "automatic parking" function of Phoenix, although it realizes the "unmanned automatic driving mode", there are no passengers in the car when using it, and when using the automatic parking function, the maximum speed is also limited to below 40KM/h. Ensure that there are no safety accidents to the greatest extent.

But once the commercialization is promoted to realize unmanned automatic taxi-hailing, it is impossible to limit the maximum speed to 40KM/H, how to guarantee the safety at the same high speed.

Furthermore.

Because it is "unmanned autonomous driving", there is no steering wheel and no staff on board, it must be like the original development of "unmanned bus", it must be considered that if the "unmanned smart car" has a program error or failure, it must There is a background to control and solve problems in a timely manner.

Thinking of this, Hu Lai frowned slightly.

but.

Song Yang was obviously well prepared, and he had already considered Hu Lai's worries.

Before Hu Lai refused, Song Yang continued:

"Boss, technically speaking, our current bicycle smart technology is very mature."

"Whether it is the safety data feedback of 'Qingluan''s 'unmanned automatic driving' or the data feedback of our shared car, it shows that our 'unmanned automatic driving' function is highly safe."

"and……"

"My idea is that we started with an online car-hailing method similar to 'Didi Taxi'. Customers enter the pick-up point and drop-off point on the APP. The location is limited to the urban area. We will display the mileage beyond the urban area. not available."

Hu Lai picked up his teacup and took a sip of tea, then asked suspiciously:

"City only?!"

"Ah."

Song Yang nodded, and said excitedly:
"Because of the 'unmanned smart bus', our mountain city already has 12 'vehicle-road coordination' bus lines, covering 60% of the urban area."

"Next, we can add 'unmanned automatic taxi-hailing' to Shancheng's 'vehicle-road coordination' system, so that 'unmanned automatic taxi-hailing' will have 'bicycle intelligence' and 'vehicle-road coordination' to achieve double insurance! "

"That is to say..."

"After limiting the working scope of the 'unmanned automatic taxi' to the urban area, driving safety will be greatly guaranteed; similarly, we can also transplant the active warning, double verification, double insurance, and remote intervention modules of the 'unmanned bus' Come here, there is no problem technically."

"Technically, you can ask Mr. Feiyang, he knows best!"

Hu Lai was stunned for a moment, then laughed.

Only then did he understand that it was Song Yang who was looking for him for something, why Zhang Feiyang was brought here together.

"Boss, technically there is no problem."

Seeing Hu Lai's gaze, Zhang Feiyang nodded with a wry smile and replied:

"Our 'unmanned smart bus' technology is very mature, and has been introduced in more than ten cities in China. The function of 'unmanned automatic taxi' can be realized in commercial use in cities according to Song Yang's vision."

"But there is a very real problem..."

Speaking of this, Zhang Feiyang took a special look at Hu Lai, watching Hu Lai's eyes gradually become serious, and seemed to have guessed what he wanted to say.

"Once we launch 'unmanned automatic taxi-hailing', it will have a huge impact on the entire online car-hailing drivers and the entire taxi group."

As soon as the words were finished, Hu Lai fell silent. Sure enough, Zhang Feiyang's concerns were the same as what he thought.

But at this moment, Song Yang beside him suddenly complained to Zhang Feiyang:
"Mr. Feiyang, I asked you to help me here today, and you are here to help me speak."

"It's fine if you don't help and talk, but you deliberately blocked..."

Zhang Feiyang suddenly smiled wryly, but Hu Lai also knew that they had a good relationship, Zhang Feiyang strongly recommended Song Yang to Phoenix Group.

After complaining to Zhang Feiyang, Song Yang turned to look at Hu Lai with a bit of aggrieved expression.

"Mr. Hu, I also know that this matter has some social impact, but..."

"Now we are not the only company trying the 'unmanned automatic taxi-hailing' project. Domestic Baidu and Pony.ai are promoting it, and many foreign companies have projects that have landed."

"Besides, you should also know that our car sharing company is planning to raise funds and go public recently. Shareholders also hope that we can promote the 'unmanned automatic car-hailing' project. I am also under a lot of pressure..."

Hu Lai nodded, he knew about the listing.

The last time Phoenix Shared Cars accepted the B-round financing from investment groups such as Gaoling and Sequoia, the overall valuation has reached 600 billion.

Not long ago, during the promotion of shared cars in cities across the country, another C round of financing was carried out.

After the C round of financing, Gaoling and Sequoia, which were the first to enter, cashed out some of their shares and left the market. Of course, some investment groups from local cities joined in. The overall valuation has reached 750 billion.

After the C round, the equity structure and valuation have almost stabilized, and the most recent consideration is the issue of going public.

Seeing that Song Yang looked very disappointed, Hu Lai poured tea for Song Yang himself, and comforted him:
"No rush, just speak slowly."

"Ok."

Song Yang took a sip from his teacup and said:

"Boss, after we launched a C-class car last month, our shared car models have expanded from A0-class 'Mayfly' and A-class car 'Dragonfly' to B-class, C-class, and MPV models. With comprehensive coverage, it can be said that our car-sharing models are now very mature.”

"In terms of urban coverage, we have now launched the Phoenix car-sharing project in key cities across the country."

"Our car pick-up and return (charging outlets) have been launched in more than 293 of the 260 prefecture-level cities across the country, and there are a total of 7821 car return points."

"On the whole, because the past two years have been a period of expansion, the money from the B-round and C-round financing has almost been burned. Now the entire car-sharing market has changed from more than 100 companies at the beginning to only a few companies. At present, we have the largest market share..."

"According to the latest market report, we now have an 80% market share, but based on our current unit price, our profit margin is only about 9%."

"Many shareholders now have great opinions on me, especially the investors who came in from the C round of financing not long ago. They are willing to 'take over the market at a high price', that is, they are interested in the profits brought by the monopoly, but now we have achieved the number one share in the entire network. But the unit price has been suppressed and has not been raised..."

Having said that, Song Yang sighed, and looked at Hu Lai helplessly:

"Boss, I've listened to your words, and I haven't raised the unit price!"

"You should know that although we have now covered A0 to C-class cars, the main models are still the A0 'Mayfly' and the A-class car 'Dragonfly'. I have never raised the base prices of these two cars!"

Hu Lai was suddenly embarrassed.

It is true that Song Yang had discussed the price increase with him before, but he directly rejected the price increase request.

From Hu Lian's point of view, the Phoenix Group itself does not rely on the profits from car sharing, and it doesn't matter if it earns more or less, as long as it can maintain its operations, but Song Yang's words really stumped him at the moment.

Then agree to increase the unit price of shared cars?
After a while, Hu Lai still shook his head, this is obviously not a good deal.

To be honest, Phoenix Group doesn't care about the profits of shared cars, but the reputation of conscience brought by low-price shared cars is more beneficial to Phoenix Group.

Once the price is really raised, consumers will definitely scold the Phoenix Group instead of the Phoenix Shared Car.

but.

Although Hu Lai doesn't care about the profits brought by shared cars, he can also understand investors' thinking. After all, the investment group has paid real money for investment, and no one hopes to obtain higher returns from investment.

The more profitable the company is, the higher the profit will be once it goes public.

It is obviously a better way to increase profits and increase the unit price of customers.

Just like the previous "Xudi Taxi", relying on subsidies to become the number one in the industry, after realizing monopoly, it will naturally start to increase the unit price of customers to increase profits and make money...

Seeing Hu Lai's embarrassment, Song Yang didn't continue to embarrass Hu Lai, but took the initiative to make a rescue, and continued:

"Boss, of course we have other ways to increase profits besides the unit price."

"Um?!"

"We can find ways to compress our operating costs and vehicle costs, which can also improve profits."

As soon as the words fell, Zhang Feiyang shook his head quickly.

"Old Song...not desirable, not desirable at all."

"Reducing the cost of vehicles is killing the chicken and taking the eggs. Drinking poison to quench thirst. Your requirements are so high. If the cost is reduced, the quality of the vehicle will also be reduced, which will affect the user experience!"

Zhang Feiyang hurriedly persuaded him, just kidding, the new vehicles that the shared car launches every year are purchased from Phoenix Auto!
This is a fixed and considerable income for Phoenix Motors, and the regular maintenance of the vehicle every year is also a huge sum of money.

This profit must not be given up.

Song Yang snorted contemptuously, then turned to look at Hu Lai again:

"Boss, there is one last business left - charging pile service."

"We have always provided charging services for our Phoenix Automobile and BYD Automobile at the 'pick-up and return' point. Before considering group customers, we have always provided charging services for Phoenix car owners with a 8% discount on the market price..."

"We can either increase the charging fee, how about the same as the market price? This can also increase some charging revenue, which can be regarded as making up for our low profit problem."

Hu Laidun waved his hand.

"this is not OK……"

"This is related to the user experience of Phoenix Motors, and it is also a benefit we give to Phoenix car owners; and BYD's price is 9% off, and if the price is raised, the charging piles will be idle again, not to mention the contract signed between the group and BYD. It was 5 years, now it is less than 2 years.”

As soon as he finished speaking, Song Yang's face suddenly collapsed, and he said mournfully:
"This doesn't work, that doesn't work either... I just said that it's not good for us to go out independently, we are raised by our stepmother..."

"Every year, more than [-] car manufacturing orders are given to our auto department, and the business of billions of dollars does not come with discounts!"

"Seeing to rely on charging piles to subsidize some profits, but we still have to consider the overall strategy of the group..."

"We have always been self-reliant, never added trouble to the group, never made the group cry poorly, but we did not expect to take the initiative to find a way to develop the 'automatic taxi' business, the group still does not support..."

"Mr. Hu, is it easy for me? It's too difficult for us to share a car..."

Hu Lai suddenly blushed. It is true that he has not paid much attention to car sharing all the time. Accepting financing and using investors' money to build charging piles is the method Feng Rong thought of for him back then.

In his mind, car sharing is indeed a bit of a spare tire.

But now this spare tire has gradually become an important part of the transformation under the Phoenix Group. At present, it is no longer a question of whether capital likes to invest or not, and if you don't invest, you will get out.

Now the shared car itself has expanded to the whole country and has become a brand banner of the Phoenix Group, and the contribution of the big data of the shared car to the "vehicle-road collaboration" and the construction of the charging pile network are deeply bound to the Phoenix Automobile .

To put it bluntly, shared cars have become the "green leaves" of the Phoenix Group, doing the dirtiest and most tiring work, providing high-quality services to the Phoenix Group from all dimensions, and most importantly, most of the money still belongs to investors!

This alone is enough reason to keep shared cars alive.

After thinking about these things, Hu Lai suddenly pondered.

After a while, after weighing the pros and cons, Hu Lai looked at Song Yang, and said slowly:
"Old Song, the 'unmanned automatic taxi' project you mentioned just now is limited to urban areas, right?!"

As soon as the words fell, Zhang Feiyang on the side was stunned for a moment, and when he saw Hu Lai let go, he quickly persuaded:
"Boss, this is a matter of people's livelihood, so be careful."

"Once we launch 'unmanned automatic taxi-hailing', we will first be jointly protested by taxi masters and online car-hailing masters."

"When the media plays it up, it may affect the reputation of our group. At best, this is called technological progress, but at worst, it is called competing for profit with the people."

Song Yang was also in a hurry, and finally heard Hu Lai let go, and quickly gave Zhang Feiyang a look.

"Mr. Feiyang, don't go too far!"

"I have already calculated that once we start this business across the country, we will invest at least 20 vehicles across the country. I will be so anxious that I will book a car with BYD!"

"Besides, you can't always be afraid of wolves and tigers. According to you, there shouldn't be a 'spinning jenny' back then, and we shouldn't find ways to industrialize and modernize. If everyone goes back to farming, there will be no unemployed workers. Already!"

"If you want me to say that the biggest obstacle on the road to technological progress is people like you!"

After spraying Zhang Feiyang a few words, Song Yang put on a smiling face and looked at Hu Lai:

"Boss, once we launch the 'unmanned automatic taxi-hailing' business, our 'vehicle-road coordination technology' will also achieve tremendous development in major cities."

"Not only that, once our project is launched, it should not be a big problem to be listed on the A-share market at that time, and maybe we can even be listed on the Science and Technology Innovation Board!"

"Also, our introduction of the 'unmanned automatic taxi-hailing' function is not all bad for the whole society."

Hu Lai's expression moved, Song Yang struck while the iron was hot.

"For example, the starting price of a taxi in our mountain city is 10 yuan (within three kilometers), and it will be calculated at 2 yuan for every [-] kilometers."

"In Beijing and Shanghai, the unit price is even higher. The starting price of a car in Beijing is 23 yuan, and in Shanghai 16 yuan. Our price can be lower than that of a taxi. We hardly have any labor costs, and the electricity fee per kilometer is very low. , and can operate 24 hours a day!"

“按照现在一台车上刀片电池有效使用里程大约为120万公里来算，我们每公里电量成本大约是0.2元（商业电），120万公里的电费是24万元，正常120万公里我们的保养费用、保险5万元左右。”

"The cost of use plus our current price of a new energy vehicle is 12 yuan. The total cost of running 120 million kilometers is 41 yuan. If there is no accident, our cost per kilometer is only 0.34 yuan..."

0.34 yuan/km? !
Seeing Hu Lai's surprised expression, Song Yang went on to say:

"In this way, we can achieve a significant reduction in the unit price of 'automatic taxi-hailing', and we can make some money at the starting price of [-] yuan, which can be regarded as giving back to the whole society."

Hu Lai was quite shocked. Although Song Yang's calculation was the most ideal situation, there was no doubt that there was a huge profit in it.

The most obvious profit is that AI replaces labor costs, which is the big one no matter what.

However, the more he thought about replacing labor costs, Hu Lai became more cautious.

After thinking for a long time, Hu Lai said slowly:

"Directly lowering taxi prices can indeed give back to the entire society, but if we really want to do this, 90% of taxi drivers and online car-hailing drivers in all cities will lose their jobs."

"When 'Didi' came out, how many taxi masters protested because of the subsidy. Everyone knew that 'Didi' was a waste of money and the subsidy would not last long..."

"As for us, it's not a matter of subsidizing or not subsidizing. Even if the starting price is 5 yuan, we have a profit, and we can kill all the masters at once."

Speaking of this, Hu Lai couldn't help sighing:
"The increase in productivity will inevitably lead to unemployment... I didn't expect that we will also encounter this problem now."

The three of them fell into a brief silence. Seeing that Hu Lai hadn't made up his mind, Song Yang thought for a while and then proposed:

"Boss, since you can't make a decision at the moment, you might as well report it to the leaders of Shancheng City to see what they have to say."

"After all, there is no city in China that allows the commercial operation of 'unmanned autonomous vehicles'. If we really want to carry out this project, we need the approval of the leaders."

"They think more about various aspects. If the leaders feel that there is no problem, then we naturally don't have to worry so much."

Hu Lai thought about it, and there really was no better way right now.

After a while, he simply relaxed and said with a smile:

"Okay, let Gao Ming get annoyed by the headache."

"Let's see what the city has planned on this matter before considering the issue of subsequent pricing operations!"

After finishing speaking, he looked at Zhang Feiyang and said with a smile:

"Feiyang, according to what Lao Song said, once the 'unmanned automation project' is launched, the profits will definitely be very considerable."

"I'm wondering whether to set up a separate company called 'Phoenix Taxi'?"

Song Yang was dumbfounded.

You old 6!

……

PS: Thank you Brother Qiufeng for the reward of 5000 coins.

It’s hard to update during the day or burst, how about asking for a monthly pass.

(End of this chapter)