The Light of Domestic Products: The whole world begs me to sell

Chapter 7 I want to make friends with everyone

There are 24-inch and 26-inch models in the ten test vehicles. [24 inches and 26 inches are wheel diameter sizes, corresponding to different heights. 】

As soon as Yi saw the girl fan, she couldn't hold back her liking at all, and she happily walked to a pink bicycle.

Hold the handlebars lightly with both hands and immediately feel the difference in the bike completely.

"It's too light."

"So much lighter than the car I use to commute to work!"

She shook the vehicle with her hands in disbelief, and even tried to lift it with one hand.

"I can actually lift it with one hand!"

Yiyi was well prepared in her heart, but when she really felt it, she was still very surprised.

She hurriedly rode on the car, and with a light kick of her right foot, the car glides away.

"This……"

"I haven't used my strength yet, so far away with just one tap?"

Her face was full of shock, not only was it effortless, it was also much easier to ride than the commuter bike she was riding!
Originally, the onlookers were not interested in the test bikes, but now they heard her slightly exaggerated exclamation, and couldn't help being curious.

Han Ming and Jiang Beichuan each rode one, and Li Li and Warehouse Lao Liu also grabbed one each.

"Can a commuter car be so light? It's so easy to ride? It's unscientific..."

"It's too silky, and it's so light just by pedaling lightly."

"It's not in the river, it's not in the river, it's still a commuter bike, it's completely like riding a mountain bike."

"It doesn't take much effort to go uphill. This transmission system is too good."

"Old Liu, you have worked in the factory for 30 years. Have you ever ridden such a commuter bike? If you just talk about the experience with your eyes closed, I must think it is a bike worth eight or nine hundred yuan."

"Hey, Lao Liu has opened his eyes today. Not only is it light and easy to ride, but it also takes no effort to go uphill. Absolutely!"

These people are all old employees of the bicycle factory. They have never experienced any bicycle before, but they can even make them praise it.

Those employees who didn't have a test ride felt even more itchy when they heard the discussion, and called on their familiar colleagues to let them try it too.

After everyone has ridden it, everyone is amazed and praised!

I didn't expect that after reducing the weight and changing the transmission system, the bicycle produced by myself can ride so well!

In terms of riding experience alone, it absolutely kills all urban commuter vehicles on the market.

I was worried that it would not be sold, but now it seems that it may become a hit!
This time the Phoenix Factory is really saved!
Hu Lai was very satisfied with everyone's reaction after listening to everyone's discussion.

Although the Phoenix factory has no domestic sales, the production line has never stopped due to foreign trade orders.

The more than 30-year-old factory still has unique features in quality control and material selection.

Although there have been no urban commuter vehicles produced for several years, after the quick finalization, the effect of assembling various spare parts is still very good.

The profound background also makes the matching degree of the vehicle extremely high.

Factory manager Han Ming was very excited, and rushed to Hu Lai after riding.

He gave Hu Lai a thumbs up with a happy face: "Mr. Hu, your technique is amazing. 'Nirvana' is amazing!"

Hu Lai was also very happy in his heart: "Thank you for your hard work, Director Han. Can we go to full production next?"

Han Ming nodded: "Wait for Jiang Beichuan to sort out the actual vehicle data, and then adjust a few parameters to mass-produce it!"

He was very excited at the moment, and he was about to ask Hu Lai how much he planned to set a price, but he didn't think that Hu Lai would ask first.

"Director Han, how much do you think 'Nirvana' can be priced?"

"The commuter cars of the first-tier manufacturers in the market are all around 800 yuan, and the second-tier brands also cost 500 yuan."

"The price of third-tier brands is around 350 yuan, and even the worst small workshops cost 240 yuan."

"How about we set the price at 380 yuan?"

As soon as he said it, he felt that the price of 380 yuan was a bit of a disadvantage. The quality, riding feeling, and handling of the "Nirvana" series absolutely surpassed all urban commuter vehicles on the market.

"Or let's set a price of 400 yuan to see how the market reacts?"

In general, in an urban commuter car, the cost of bicycle accessories accounts for about 50%.

But this does not include product research and development costs, design costs, logistics, packaging, labor, advertising, and distributors.

After deducting the actual expenses, the profit margin of domestic brands such as Forever brand can reach about 18%.

The profit margin of the world's first-line "Jiante" can reach a terrifying 25%.

The design and molds of the "Nirvana" series are all used before, so naturally there is no additional research and development and design costs, which also reduces the cost a lot.

In addition, the frame saves a lot of cost for purchasing high-carbon steel frames, and the cost is reduced again!
Previously, Han Ming focused on production and hadn't calculated the cost carefully. Now, after adding up the cost, he found that the cost of "Nirvana" was far lower than he imagined!

Hu Lai had already calculated the cost, and seeing Han Ming's shocked eyes, he also guessed what he was thinking.

"I have calculated the cost, and the cost of each 'Nirvana' is only 75 yuan."

75 yuan!

When Han Ming heard Hu Li mention the cost, he was still shocked.

The cost is only 75 yuan?
Hu Lai continued: "However, this does not include labor costs, advertising, or dealer costs."

"If you want to advertise in the later stage, the cost will naturally increase."

When he said this, he couldn't help laughing, and joked: "There is no fee for our dealer channel, because we don't have a dealer."

"However, there is no dealer, we can sell directly online, there is no middleman to make the difference, and the price can be lower."

Han Ming nodded. The cost of 75 yuan plus labor is 85 yuan at most. If you sell it for 79 yuan, the profit rate is as high as [-]%!

Compared with the 25% profit margin of the first-line "Jiante", it is also a N street.

A car can earn 315 yuan. If it can be made into a hit and sells 2 units, it will be a few million profits.

The company's short-term debt problem is naturally resolved.

Thinking that the company was about to get out of the predicament, I couldn't help being excited, and said, "Then let's set a price of 400 yuan to test the market reaction?"

Hu Lai had a plan in mind.

He shook his head and said, "I'm going to use the 'Nirvana' series to make friends with everyone."

"I decided to price 24 yuan for 188 inches and 26 yuan for 198 inches."

Han Ming was shocked: "Boss, the price is too cheap!"

"Boss, trust me, even if the price is 400 yuan, the sales will definitely not be bad."

"If the price is 300 yuan, I'm sure it will become a hit!"

"Compared with our flexibility and ride quality, the 300 yuan commuter bike is definitely a second-killer. No manufacturer can achieve our quality!"

"188 yuan is really too cheap, and our 'Nirvana' series can definitely reach the quality of more than 500 yuan!"

Han Ming felt that Hu Lai was really fooling around, and it would sell for 400 yuan, so why only price it at 188 yuan.

Hu Lai waved his hands and said with emotion: "We have withdrawn from the domestic market for two years, and the customers who bought the Phoenix brand before did not even have the most basic after-sales guarantee."

"Now that we release a new car, we are still willing to spend money to support our customers, is it considered our loyal fans?"

"Besides, we don't have offline channels now, so we can't show real cars. We have to show enough sincerity to customers who buy based on just a few pictures online."

He looked at Han Ming and said, "The profit of our single product is not low, and the profit margin has far exceeded that of other manufacturers."

Hu Lai stopped, looked at the entire factory area, and said boldly: "Besides, once the phoenix is ​​reborn, if we want to make money, we can go abroad and make a big killing."

Hu Lai's tone was passionate, and the free and easy pride in his heart jumped out.

Han Ming couldn't help being moved.

Which entrepreneur does not want to export their products abroad and conquer the world.

At this moment, for the first time, he felt that the boss was a little different from before.

But a little distracted, Han Ming became excited again.

He knows the domestic bicycle market too well!

It is hard to imagine what kind of reaction it will bring once "Nirvana" is introduced to the market!
"188 yuan, just 188 yuan! Once 'Nirvana' goes on sale..."

"Then below 300 yuan, no, how can you live with a non-big brand commuter car under 400 yuan?"

"Regardless of riding feeling, flexibility, body quality, and lightness, it is crushing!"

Horror!
　Begging to follow up... Comments, favorites, recommendations.

　　


(End of this chapter)