The Light of Domestic Products: The whole world begs me to sell

Chapter 8 Difficulties for Yiyi: Construction of Offline Channels

The first batch of ten test vehicles was unanimously affirmed by everyone.

Despite the rave reviews, Jiang Beichuan still noticed many details.

He seized the time to solve the feedback problem, adjust the vehicle parameters, and make the final sprint for the full-scale mass production of the "Nirvana" series.

Jiang Beichuan was busy in the engineering department, and Li Li from the design department had already completed the promotional posters and animations of the "Nirvana" series according to Hu Lai's request.

When the C station live broadcast room, lion live broadcast room and Douyin live broadcast room began to broadcast the "Nirvana" new product promotional video and materials, the live broadcast room attracted a large number of netizens to watch.

"Are you serious about the Phoenix brand? It is said that it is going to close down. This is to cut a wave of leeks before closing down."

"'Nirvana' series? The quality is not good, but the name is not bad!"

"The sale will start in seven days! The entire press conference will be broadcast live online?!"

"Tsk tsk, have you watched the video of 'Riding Thousands of Miles'? Phoenix not only doesn't apologize, but also releases new products on its own."

"Don't talk nonsense about J8 upstairs, didn't you promise to trade in the old for the new? You only know blindness without eyes?"

"The classic retro style written on the pedestal is actually the same style as it was a few years ago!"

"Damn, aren't all commuter cars the same? If you want to look cool, buy a Lamborghini and drive it. If you want a broken bike, you still need the style. It's hypocritical."

"Brothers, the silky-smooth handling written on it, the unprecedented ride feeling, sounds good."

"Pull the J8 down. What kind of ride and handling does an urban commuter car have? This is a gimmick made by the manufacturer to cut leeks."

"Then what is this lightweight body made of special materials? It says: the weight of the body is greatly reduced, the ride is lighter, and it is more suitable for women."

"You don't even know this? To speak human terms is to cut corners."

"You can say so fresh and refined by cutting corners, awesome!"

"A commuter car, as long as you can ride it, as long as the price is right, it's a good car."

"Look, look. The Phoenix Factory has also failed, and the price announcement is also a gimmick. Look at what is written on this poster."

"X88 yuan, the new product launch conference of the 'Nirvana' series is announced, so stay tuned."

"X88 yuan? 388 yuan? 488 yuan? It can't be 288 yuan!"

"The trouble of yellow urine wakes up the upstairs. Do you really think that capitalists are doing charity? Let's see how much Goudong's branded goods cost, at least 400 yuan."

"It's an old trick. Let me give you some expectations. You think it's 288 yuan, but it's actually 388 yuan in the end."

"Phoenix brand is a brand anyway, I can still accept 388 yuan, but don't pay 488 yuan."

"Is it sold offline? I want to see the real car, let me tell you guys."

"There is a hammer offline, Phoenix has not sold cars in China for two years, and the grass on the dealer's grave is two meters high!"

"Then I don't dare to buy it. If it breaks and needs to be repaired, there is no after-sales shop... But I really like this grass green color!"

"Upstairs, I have a Phoenix brand bicycle. If I need any after-sales shop, I can repair it at the roadside stall if there is a problem."

"I really convince you, I really dare to buy a Phoenix bike! Are you afraid of falling apart?"

"..."

The barrage in the live broadcast room kept going, and I thought Phoenix Brand's trade-in of old and new was just a gimmick.

I didn't expect that a new product would be launched in just a few days!

Yi Yi quickly recorded the useful information in the barrage, which was Hu Lai's special request to collect the opinions of netizens.

After reading the contents of the barrage almost once, Yi Yi refreshed the account's private messages again.

Before the test car was off the assembly line, Hu Lai specifically told her to contact a few evaluation anchors. Unexpectedly, the two anchors with millions of fans contacted would need to recharge when they opened their mouths.

She didn't resist recharging, but there was really no money in the company account to recharge.

I had no other choice, so I had to send private messages to several small anchors for outdoor evaluations, but no one has responded to the private messages sent yesterday.

Yi Yi was struggling for the last time, but he didn't expect that the private message icon would light up with a red dot just after refreshing.

[Wukong Evaluation]: "I am willing to do a new car evaluation of the 'Nirvana' series. It doesn't matter if there is no fee, you can add my contact information..."

What a surprise.

Yi Yi hurriedly added the contact information of the anchor of "Wukong Evaluation", and brought the organized barrage content, and came to Hu Lai's office full of joy.

Hu Lai saw the unconcealable happiness on Yiyi's face, and asked with a smile, "So happy, could it be that the netizens responded well?"

Yi Yi smiled and showed dimples: "There is an anchor who promised us to do the evaluation for free!"

Hu Lai gave a thumbs up. He also knew about the recharge proposed by the million anchors last time.

On the contrary, Yi Yi was a little embarrassed: "But this anchor doesn't have too many fans."

Hu Lai didn't take it seriously: "It's rare to be able to help for free. By the way, where is he from? Do you need us to express the bicycle there?"

"That's not necessary. I just added him as a friend. He is from Rong City next door. He said he would come over overnight tonight!"

Hu Lai took the phone handed over by Yi Yi, looked at the message on the screen, and said, "'Wukong Evaluation'?"

Seeing Yi nodded, he continued, "I'll go to the opposite 'Diagra Hotel' in a while to arrange the accommodation. I can't ask others to contribute and pay for it."

"Discuss the cost with the hotel first to see if you can pay the bill."

Yi almost laughed out loud when he heard the unpaid account.

She quickly put the prepared materials on the table and said: "Boss, these are some comments from netizens. I think they are useful. I have recorded them all. You can take a look."

Hu Lai picked it up and browsed briefly, falling into deep thought.

Yi Yi was about to turn around and leave, but Hu Lai suddenly called her to stop.

"Yi Yi, do you have any thoughts on the offline channels that netizens raised?"

"Me?" Yi Yi was obviously surprised. It was the first time that Hu Lai asked her about the company's operation after coming to the company for more than a year.

"Boss, shouldn't you discuss it with Director Han? What happened today..."

"How can I ask your opinion today, right?"

Hu Lai spread his hands and said, "You don't need to ask to know the opinion of Director Han. It must be the traditional model of finding dealer outlets."

He looked at Yi Yi: "You are young and active in thinking, talk about your thoughts."

Yiyi was flattered, and after joining the company, she has been working as an assistant and has never been involved in company management.

However, she majored in business management in college, and after thinking about it for a while, she had her own ideas in her mind.

Yi Yi sorted out his thoughts and said: "The traditional dealer model has its irreplaceable advantages."

"Offline channels and after-sales."

"Each dealer has its own network of contacts and has accumulated customers in the bicycle industry. It can promote our bicycles in a short time and expand our brand power."

"As for after-sales service, dealers can solve most of the after-sales problems by themselves."

“We just need to feel comfortable producing bikes!”

Hu Lai nodded, signaling to continue.

"But there are also disadvantages."

"Dealers will increase the cost of sales, after all, dealers also have to make money."

"The service quality of dealers is uneven, and many dealers often have multiple brands in their hands."

"Our brand influence is not as good as that of big brands. Once we cooperate, the initiative of pre-sales and after-sales will be in the hands of dealers, and we will be very passive."

Hu Lai secretly praised in his heart.

When he first transmigrated, he faced the pressure of the company's bankruptcy, thinking about how to get out of the predicament.

Now seeing the dawn, the situation is not so urgent, and I consciously want to cultivate the backbone of the company.

The former recruited Yiyi mostly because of her figure and appearance, but I didn't expect to have some insights into channel sales.

He looked at Yi Yi's tall figure and said, "Collect your thoughts and write me an idea about the construction of offline channels."

Yi Yi was both surprised and delighted, the boss seemed to be different from before.

I was eager to try: "What kind of offline channel is the most suitable for Phoenix Factory?"

　Begging to follow up... Comments, favorites, recommendations.

　　


(End of this chapter)