Manufacturing Empire in the Valley

Chapter 1108 Using limited funds to achieve maximum publicity effect
Niu Xiaoqiang nodded and looked at Yang Pan's right hand which was covered with bandages and plaster: "You'd better keep your current attire when you attend campaign events, and don't take off the bandages on your hands even after your injuries heal. Put a gauze on your head, and try to dress yourself up as miserable as possible, which will help you get more sympathy points, and besides, only the three of us know about it, and we can't tell anyone else about it."

Yang Pan and Zhang Xiaolan never expected that Niu Xiaoqiang would make such a request. After being stunned for a moment, Zhang Xiaolan couldn't help saying: "Xiaoqiang, aren't you deceiving people by doing this?"

Niu Xiaoqiang smiled slightly: "Xiaolan, as long as you have a deeper understanding of how Americans run for office, you won't say that about me."

Before Zhang Xiaolan could speak, Yang Pan interjected: "When I was bored, I read newspaper reports. Those who participated in the election did not put money on their faces? Almost everyone ran the train with their mouths full of promises to voters. The conditions are too good to say, but once they are elected, they seem to be different people. Not many people really take their promises during the election seriously. If you want to say it is a lie, I think they are the real Big liars, as for us, at least the fact that I was discriminated against and beaten was all true, it was just a little exaggeration of the facts, compared with those big liars, I can only be regarded as nothing."

Yang Pan's words made Zhang Xiaolan speechless, she was taken aback for a moment, and then she laughed at herself: "I'm too naive, I shouldn't ask a person living in the United States to be so upright with domestic moral standards, As the saying goes, when you live in the country, do as the Romans do, since we live in the United States now, we should learn the local way of doing things.”

Niu Xiaoqiang smiled, and then said: "Xiao Lan, I will leave the matter of Yang Pan's transfer to you. If you have any questions, please contact me at any time. I still have something to do, so I won't wait any longer. , when the time is right, I will let that friend who is going to run for the election go find you."

After he finished speaking, he turned and left, and when he walked to the door of the ward, he saw Liu Xue.Liu Xue was carrying a lunch box in her hand, and it seemed that she was here to deliver meals to Yang Pan.

Liu Xue was taken aback when she saw Niu Xiaoqiang, and then asked, "Niu Xiaoqiang, why are you here?"

Zhang Xiaolan in the room said, "I brought him here, Xiaoxue, hurry up and bring in the food. After Yang Pan finishes eating, let's go and transfer him to another hospital."

Liu Xue was confused when she heard this: "Transfer? Where do we have the money to transfer?"

Zhang Xiaolan raised the check in her hand: "This is the transfer money. I will explain the details to you later."

Liu Xue snorted, greeted Niu Xiaoqiang, and brought in the lunch box.

Niu Xiaoqiang waved his hand with a smile, turned and left.

When he walked away, Zhang Xiaolan explained the situation.Liu Xue was stunned and sighed after a long time: "Niu Xiaoqiang is really generous and interesting. He is willing to spend so much money to treat Yang Pan."

Neither Yang Pan nor Zhang Xiaolan mentioned anything about the campaign, so they changed the subject and chatted with Liu Xue.

Niu Xiaoqiang drove directly to the Boston Building and found Lausanne who was busy in the office.

Lausanne's office is next door to Karina's office, and there is a sign at the door, which says the logo of Sales Director of Packard Automotive Group.

After Niu Xiaoqiang entered the door, he saw Luosang buried in his head typing. He didn't look around at all, picked up the paper cup on the water dispenser and poured himself a cup of hot water.

When Luosang saw Niu Xiaoqiang coming, he immediately smiled and said, "I was about to call you, but I didn't expect you to come here first."

Yesterday afternoon, Lausanne called Niu Xiaoqiang, saying that the first batch of [-] Fang's motorcycles had arrived in the United States, and the sales in the United States would start soon.Lausanne has already formulated a marketing plan and would like to ask Niu Xiaoqiang's opinion on this plan.As long as there is no problem, she is ready to take action immediately.

Niu Xiaoqiang has long said that he will not interfere with the normal operation of the company, but this time is an exception.This is the first time that Fang's motorcycles have been exported to the United States, and it is also the first time that China has exported relatively high-end industrial products to western developed countries.

Niu Xiaoqiang took a sip of hot water, smiled and said, "Show me the marketing plan."

Luosang nodded and handed a bound document to Niu Xiaoqiang.

Niu Xiaoqiang looked down carefully and found that the marketing plan formulated by Lausanne was very detailed, taking many details into consideration.Niu Xiaoqiang nodded while looking at it. It could be seen that he was very satisfied with this plan.

But when he saw the marketing expenses listed at the end of the document, he immediately frowned: "Lausanne, I am basically satisfied with the plan you made, but the cost of this plan is a bit high, can you Cut expenses?"

Luosang showed a look of surprise, and paused before speaking: "The cost of this plan is only 160 million US dollars. Is this a big number?"

Niu Xiaoqiang smiled wryly and said, "Isn't 160 million US dollars not much? You know that none of our motorcycles have been sold yet. Even if we sell all of them, the total sales will be less than 300 million US dollars. What do you think?" More than half of the sales are spent on marketing, isn’t this a large proportion?”

Lausanne shook his head: "Boss, I think you have overlooked a very important factor, which is the future market prospect of Fang's motorcycles. I have done market research and found that the market demand for motorcycles among young Americans has reached 80, the reason why many young people did not buy motorcycles is because the prices of motorcycles currently on sale in the US market are very high, starting at four to five thousand dollars. As long as we can do a good job in marketing in advance, we can quickly promote our The brand, to grab the low-end market as quickly as possible, and with the low-end market as a support, it will be able to attack the high-end market in the future, to sum up, so I don’t agree with your words.”

When she said this, she changed the subject: "What you are seeing now is the marketing expenditures of Massachusetts and New York. If I can, I would like to spend 1000 million US dollars to invest in the other five states with the most economically developed economies in the United States. Do marketing at the same time.”

Niu Xiaoqiang shook his head: "Lausanne, you have also overlooked a very important factor. We are just starting out, and we don't have a lot of money in our hands. It is not suitable to spend too much money on marketing activities. For us now, the most important thing we need to do is It is to develop steadily and use limited funds to achieve the maximum publicity effect, instead of blindly pursuing sensational effects as soon as it comes up. This is a very risky approach, and it is also very unrealistic."

　Thanks to the book friend "The Story of China Rebellion" for the generous support of 1000 rewards!bow!

　　
　
(End of this chapter)