Manufacturing Empire in the Valley

Chapter 1109 Don't Take the Unusual Path

Niu Xiaoqiang is now attacking everywhere and investing in several projects, so it is unlikely that he will invest too much money in motorcycle projects.Otherwise, his capital chain will be broken, which is not conducive to his stable development.

Of course, Lausanne is only the sales director, and she doesn't understand Niu Xiaoqiang's overall plan. There are only two people who really understand the overall plan, one is Kailinna and the other is Zhang Xiaolan.

After listening to Niu Xiaoqiang's words, Luosang pondered for a moment and then asked, "According to your opinion, how much should the marketing expenses be reduced?"

Niu Xiaoqiang thought for a while, then stretched out two fingers: "I think $20 is enough."

Luosang was taken aback, widened his eyes and said, "What can a mere 20 dollars do?"

Niu Xiaoqiang smiled slightly and pointed to one of the marketing plans formulated by Lausanne.The main content of this article is to invite a celebrity to be the spokesperson of Fang's Motorcycle.

American business is very developed, so the advertising industry is also quite developed.Unlike in China, many people have not yet realized the importance of advertising and marketing. The appearance fee of many celebrities is only a few thousand yuan, and the highest is only [-] to [-] yuan.

Niu Xiaoqiang realized the importance of advertising very early on, and established an advertising company in China.

In the past, this company was managed by the eldest sister Niu Chunxiang. When he went home to visit relatives during the Chinese New Year, he had already reorganized the advertising company, added an entertainment department, and handed over the management authority of the company to Wang Xiaoxue.As for the eldest sister, Niu Chunxiang, she has been assigned to be the leader of the Champs Elysees Chemicals Factory.

Through the joint efforts of Niu Chunxiang and Wang Xiaoxue, the two generations of leaders, the advertising company has made great achievements, helping Niu Xiaoqiang to quickly promote many products.For example, the brand of Champs Elysees, relying on the operation of advertising agencies, has gained the recognition of tens of millions of people in just a few months.Compared with the investment in advertising, the monthly profit of Champs Elysees is absolutely astronomical.

What is most needed in marketing is a good idea. Sometimes it is not that the more money you invest, the better the effect. Compared with the huge investment in advertising, a good idea is more conducive to the promotion of the product.

When it comes to coming up with ideas, Niu Xiaoqiang is definitely a master who does his part. I saw him chuckle: "Lausanne, you have fallen into the misunderstanding of inertial thinking. For the traditional advertising and marketing model, 20 US dollars is really not enough. Even It’s not enough to run a few commercials on famous TV stations, but if we don’t take the usual route, the effect that $20 can achieve is amazing.”

Luosang was stunned for a while, Niu Xiaoqiang's words were very new to her, she murmured: "Not taking the usual way... This statement is really new..."

After talking to himself, Luosang asked with great interest, "Why are you planning to take an unusual path?"

Niu Xiaoqiang didn't make a fool of himself, and directly stated his plan: "The audience of our products is young people, so when we do marketing, we must first target young people. I think we can spend money to hire someone to help us go to Massachusetts. Distributing leaflets at the school gates of middle schools and universities in New York State. Since the students are all gathered in the school, doing so can let more young people know the brand of Fang's Motorcycle at the fastest speed, and can also quickly pass these students In this way, we can accurately target young people and make targeted publicity campaigns."

"The leaflet clearly states that Fang's Motorcycle is going to choose a brand spokesperson from the student group. Anyone who has reached the age of 16 can participate. There is no gender restriction. Once someone is selected as the brand spokesperson of Fang's Motorcycle, Fang's Motorcycle can Give him a high-end model for free, reimburse him for all the tuition fees for his subsequent studies, and give him a one-time endorsement fee of [-] US dollars, and all he needs to do is help us shoot advertisements and promotional posters. Reimbursement of tuition fees is very tempting for young people, so we don't have to worry about no one signing up."

Niu Xiaoqiang smiled slightly when he said this, and continued: "It doesn't cost much to ask people to distribute leaflets. It is definitely enough to add up to 16 to [-] U.S. dollars. The cost of printing leaflets will not exceed [-] U.S. dollars. Calculated in this way, we can still The remaining [-] US dollars can be used to rent the venue and reimburse the travel expenses of the contestants. If the momentum is large enough, many news media will report this matter, which is equivalent to free publicity for us. You said this kind of Is the marketing method more economical and more effective?"

Luosang was completely convinced, and gave a thumbs up: "You are the best, this method is very good, much better than my plan, but..."

Niu Xiaoqiang asked, "But what?"

"However, doing so will delay a long time, which is not conducive to our immediate sales work."

Niu Xiaoqiang chuckled: "I have already considered your concerns. In order to start sales as soon as possible, I think you can set up the registration points for participating in the selection in our chain stores and invite people to register. In this way As soon as we come, we can force those young people to walk into our specialty store to learn about our products. Maybe some people can't stand it and buy our Fang's motorcycles on the spot. In addition, this can also increase The customer flow of each chain store creates a very bustling scene, and those older customers may be attracted to get to know the brand of Fang’s motorcycles, and if they are not guaranteed, some of them will pay for our products.”

Lausanne couldn't help asking: "You said just now that you will reimburse the travel expenses for the contestants. If there are too many contestants who sign up, I'm afraid that 20 US dollars will not be enough for them to reimburse the travel expenses. How to solve this problem?"

Niu Xiaoqiang shook his head: "The reimbursement of travel expenses I mentioned is only for those who are eligible to participate in the finals. The preliminary competition will be held in each of our stores. Participants need to pay their own travel expenses. Our stores are scattered in In different districts of Massachusetts and New York State, local students can take cheap transportation to sign up and participate in the competition, and it will not cost much. When the finals are reached, we will select the outstanding entries from each store The students gathered in Boston, and the students who are relatively far away can only take the plane, which is a bit too much for them, and they must not be able to afford it, so we need to help them reimburse the travel expenses at this time."

　Thanks to the book friend "The Story of China Rebellion" for the generous support of 1000 rewards!bow!

　　
　
(End of this chapter)