Manufacturing Empire in the Valley

Chapter 1201 $100 PR fee
Niu Xiaoqiang snorted, and then asked, "What is the annual turnover and profit of Huiang Pharmaceutical?"

Laura showed embarrassment when she heard this: "We are just a small company that can't be smaller, with an annual turnover of just over 60 US dollars and a profit of about 30 US dollars."

She said here and added: "But this is only temporary. Ryder's technology is very good, and the antibiotics he developed are very effective. As long as we gain a good reputation in the market, our turnover will definitely increase greatly." promote."

The profit margin of the pharmaceutical industry has always been very high, basically above 50.00%, while Huiang Pharmaceutical's profit margin is only [-]%, which is considered a very low figure.

In the final analysis, it is because their scale is too small. If the scale is large enough, they can increase their turnover by expanding production, and then dilute the expenses of all links.This is somewhat similar to the principle of small profits but quick turnover.

Laura was a little hesitant to speak, as if she was embarrassed to say something.

Niu Xiaoqiang waved his hand very generously: "Ms. Laura doesn't need to have any worries, just say what you have to say."

Laura hummed: "Then let me just say it straight. I wonder if Mr. Niu can increase his investment in Huiang Pharmaceutical? Establish the company's own pharmaceutical factory?"

Niu Xiaoqiang nodded: "I have already considered this matter, and will implement this plan in the future, but before that, Huiang Pharmaceutical needs to further expand the market, and to do a good job in marketing, the only way to expand sales is to form its own The pharmaceutical factory is suitable, otherwise, no matter how much medicine is produced, what's the use if it can't be sold?"

Laura said with a smile: "I am sure to do a good job in the marketing work. As long as Mr. Niu is willing to provide the corresponding fees, I promise to increase the sales volume of Huiang Pharmaceutical by more than ten times within half a year."

Seeing that Laura was so determined, Niu Xiaoqiang couldn't help asking curiously, "I don't know how Ms. Laura is going to operate?"

Laura looked at Karina after hearing the words: "My method is very simple, that is to spend money to build relationships, such as those big hospitals or large pharmaceutical chain stores, as long as they give appropriate benefits, they can use their platforms to quickly Expanding the sales of medicines is not a new way, presumably President Karina should have heard of it, right?"

Karina nodded: "I do understand this method. According to commercial terms, this type of expenditure is called public relations fees."

Niu Xiaoqiang understood as soon as he heard it: "So it's public relations. I wonder how much public relations fees Ms. Laura needs?"

Laura used to be a small businessman. She has been in the society all year round and knows many ways.She said sternly: "Public relations don't just send money directly. If you send money directly, it's easy to be caught by others. Therefore, if the target of the public relations doesn't take the initiative to hint, generally they won't do it directly."

She paused at this point, and then continued: "I have worked hard in the society for more than ten years, and I have seen and heard a lot of things related to public relations. Generally, public relations experts will spend money to cater to the personal preferences of the public relations target. As long as you can accurately grasp the psychological needs of the other party, you can get the results you want at the least cost."

Laura's words are not difficult to understand. To put it bluntly, you can provide him with whatever the other party likes.If the other party likes to play golf, you can apply for a golf course membership card for him; if the other party likes to travel, you can send him to his favorite tourist destination and bear the relevant expenses; Just give him famous wine; if he likes women, you can spend money to help him find beautiful women.

Compared with sending money directly, this public relations method is more concealed, and higher concealment means that it is safer and will not let the other party take too much risk.

Niu Xiaoqiang nodded again and again: "I can allocate the public relations expenses to you. Tell me, how much money do you need to increase Huiang Pharmaceutical's turnover by more than ten times within half a year?"

Laura was not polite at all, and held out a finger: "I need a million dollars."

Maybe because this number is a bit high, Laura continued to explain: "This expenditure is very worthwhile. As long as we have a good relationship with the public relations target, our company can use the other party's channel to sell products for a long time, and as long as we open the Compared with the money earned, such a small public relations fee is nothing, this is an open secret in the pharmaceutical industry, and many large pharmaceutical companies operate in this way.”

Niu Xiaoqiang hummed: "In this case, I will first allocate 100 million US dollars to you as a public relations fee, but I have a requirement that you must record every public relations expense, and keep the invoice if you have one. Come down, if there is no invoice, it needs to be recorded in the book. Although I am willing to pay, I don't want my money to be spent on irrelevant places. I hope Ms. Laura can understand this."

Laura nodded immediately: "Naturally, many professional public relations companies operate in this way, because they need to report to the client. My idea is to find a professional public relations company to operate. After all, they are professionals with rich experience. It’s more efficient for me to do it myself.”

Americans have always liked to entrust professional work to professionals. As Laura said, professionals are more efficient, and efficiency is equivalent to money in the market.

Niu Xiaoqiang has no opinion on this: "You can do things according to your ideas, I just need to see the results."

When Niu Xiaoqiang said this, he changed the subject: "Your partner is called Ryder, right? Why didn't he come with you?"

Laura explained: "Ryder is not very proficient in business matters. His greatest hobby is to do research in the laboratory. He has authorized me, and the decisions I make can represent his meaning."

Niu Xiaoqiang said: "I have opened a pharmaceutical factory in China, and please ask Laura to tell Ryder when I go back, let him go to China with me, and help me see the products of my pharmaceutical factory in China. No release to the U.S. market."

Laura nodded immediately: "There is no problem with this, I will tell him when I go back."

Niu Xiaoqiang continued: "In addition, we can put the construction of the pharmaceutical factory on the agenda in advance. After all, it is not a long-term solution to always find a third-party OEM. I plan to open the pharmaceutical factory in Boston. The land here It’s still cheap, you’ve been in the pharmaceutical field for such a long time, so you should know something about it, right? According to your estimate, how much money does it take to build a pharmaceutical factory?”

(End of this chapter)