Manufacturing Empire in the Valley

Chapter 2022 Crack down on the high pricing strategy of foreign car companies
According to what Niu Xiaoqiang learned, only three Mercedes-Benz S600s have been sold in China, and two of them were purchased by foreign businessmen who came to China to invest in business.Only one was bought by a rich man in China.

Niu Xiaoqiang is very "distressed" about this situation. As a practitioner in the automobile industry, he knows the way of the automobile industry very well.

Niu Xiaoqiang felt aggrieved seeing Chinese people being so ruthlessly slaughtered by foreign car companies.

What he has to do now is to severely crack down on the high pricing strategies of these foreign-funded car companies through Fang's Automobile's strict quality control system and low manufacturing costs.

As long as Fang's Motors squeezes out these imported cars, there will be a vacuum period of one to two years.This period of time is enough for Fang's Automobile to vigorously seize the market.

When foreign-funded car companies start joint ventures to build factories in China, they will encounter strong challenges from Fang's Automobile.As for who wins the game in the end, it depends on each person's ability.

It's not that Niu Xiaoqiang doesn't want to make money, but he doesn't want to inflate prices in the country and slaughter his compatriots.

He smiled slightly, and then said: "I want to talk to you two about the pricing of the car."

Chen Jianguo and Jiang Ronghua nodded immediately, corrected their sitting postures, and prepared to listen carefully to what Niu Xiaoqiang had to say next.

Niu Xiaoqiang said seriously: "I know what the domestic car prices are like. Although this kind of pricing can make more profits, I don't plan to learn from others. Models should be priced differently. For example, for the lowest-end model, if the price of a foreign car company is 6 yuan, we will price it at 1 yuan. Even so, we can still earn a profit of more than [-] yuan. Our prices for mid-level models are [-] lower than foreign car companies, and [-] lower for high-end models. This not only ensures profits, but also lowers the overall price of the car industry, so that our compatriots are less likely to be slaughtered. How do you two feel?"

Chen Jianguo looked surprised when he heard this: "Secretary Niu, aren't you afraid that doing this will make people think our cars are relatively low-end? Will it affect the brand image and sales of the cars?"

Price is one of the important reference factors to measure the market positioning of a product. If the price is set too low, it will inevitably give people the impression that Fang's cars are very low-end.At present, the group of Chinese people who are the first to get rich are more vain and like to buy expensive things, as if this can make them look very high-end.

The reason why Chen Jianguo raised such a question is because he set the main target of sales on these people who became rich first.

Niu Xiaoqiang chuckled and explained: "You don't have to worry about this problem. Our cars are mainly aimed at people who are not the first to get rich, but public institutions at all levels. These people need to consider the cost when buying a car, and they are not very good at buying cars. For those cars that are priced too high, our Fang’s cars are still very competitive.”

"In addition, we need to do our best to improve the quality of Fang's Automobiles and establish a good brand image and reputation. When the masses of the people become rich, they will become our largest customer group. As for those rich people, they only think about To show their status, even if the price of Fang's car is also high, most of them will not buy it, because in their eyes, foreign products are always higher-end, and these people would rather spend more money to buy imported cars than to buy imported cars. We won’t buy the high-quality and cheap Fang’s cars, so why should we match the prices of imported cars?”

In fact, Niu Xiaoqiang still had some words to say.He did not completely abandon the high-end imported car market, Packard is his carefully built high-end car brand.In his plan, Fang's Automobile will focus on the card of being close to the people in the future, and win the recognition and love of the general public with high quality and low price.

Packard Motors will follow the high-end route in the future and become a high-end car brand like Mercedes-Benz and BMW.After Packard is put into production, the high-end models produced will be exported to China.

Since the first rich people in China care about face, Niu Xiaoqiang certainly won't let them down.He'll be making a fuss about pricing.

Specifically, all Packard cars exported to China will be priced [-]% more expensive than other imported cars of the same level.

Don’t you rich people only buy the expensive ones and not the right ones?Well, I will satisfy your desire to show off. Packard should not only establish a high-end image in terms of quality and luxury, but also be in line with the high-end in terms of price, and become a high-end car among high-end cars.

Chen Jianguo nodded slightly after listening to Niu Xiaoqiang's explanation, and gave a thumbs up with a smile: "It's a good thing that Secretary Niu takes a long-term view. We only think about the immediate things, but you have already thought about things that will be at least ten years away. We big bosses are too smart."

Jiang Ronghua also kept praising Niu Xiaoqiang's foresight: "Secretary Niu is really farsighted. From now on, he wants to establish the brand image of Fang's Automobile with high quality and low price. After everyone becomes rich, our Fang's cars will no longer have to worry about sales!"

Ma Qiang, who had not spoken all this time, followed suit and praised Niu Xiaoqiang: "Jianguo and Lao Jiang always tell me how great Secretary Niu is. I used to have some doubts about this, thinking that they were filming Secretary Niu's flattery, now that I see it with my own eyes, I realize that the two of them are absolutely not talking big, and Secretary Niu deserves this recognition and praise."

Niu Xiaoqiang smiled and waved his hands: "Everyone appreciates the award. I only learned more things when I studied abroad, and because I broadened my horizons, I can think about things more long-term."

Niu Dazhuang never intervened. Although he is still serving as a consultant in the Fang Group, he never intervenes in the affairs of the Fang Group. His position as a consultant is exactly the same as that of Niu Xiaoqiang in the district. They were all positions specially set up by Wu Ping in order to get closer to the Fang Group and the district government. The symbolic meaning was greater than the actual meaning.

Seeing the three successful people praising their sons at this moment, Niu Dazhuang couldn't help but smile very happily.As a father, who doesn't want to hear others praise their son?
The three of Chen Jianguo laughed for a while, and then Chen Jianguo glanced at Ma Qiang. After the two exchanged glances, Chen Jianguo said: "Secretary Niu, there is something I want to explain to you. This matter is related to Comrade Ma Qiang." .”

(End of this chapter)