Manufacturing Empire in the Valley

Chapter 355
Qin Dongsheng nodded: "That's right, just raise the price. Although it sounds absurd, this method is still feasible."

At this point, he leaned in front of Niu Xiaoqiang, lowered his voice and continued, "To be honest, our factory tried this method and finally succeeded. I only told you because of our good relationship. Others I'm not going to tell him."

Qin Dongsheng had long heard about Li Yu's conflicts with exhibitors from other provinces. After learning that Niu Xiaoqiang could actually drag Fan Demin to support the exhibition, he paid more attention to Niu Xiaoqiang.In order to please this talented person who was directly connected to Director Fan, he imparted all his means.

"It was just a few years ago. Our mahogany furniture business was taken away by other manufacturers. They all adopted a price-lowering strategy. For example, if we offered a price of [-], they would offer [-]. Although this method is very unethical, But it was very effective. In the first few days of the Canton Fair that year, our business shrank by more than half. How do you think I survived this crisis?"

Niu Xiaoqiang blinked, and asked extremely curiously: "How did you survive the crisis?"

Qin Dongsheng laughed complacently: "Speaking of which, my luck is really great. Just when I was about to accept my fate, a foreign businessman suddenly came to our booth to understand the situation. At that time, I regarded this foreign businessman as the last one. As a life-saving straw, I personally took the translator to sell to him, and the other party was very satisfied after learning about our products, so he was ready to sign an order with our factory, but at this time, furniture factories from other provinces came in again and opened I was so angry at that time that I almost vomited blood."

Niu Xiaoqiang asked, "What happened next?"

Qin Dongsheng stroked his stubbled chin, and said with a smile: "At that time, I thought the business would definitely fail, but I didn't expect that foreign businessman to reject other people's low-priced products and still choose to sign a contract with our factory. Urgent, we were all dumbfounded at the time, and couldn’t understand why this foreign businessman would do this, and there are still people in the world who don’t like cheap goods, don’t you think it’s unbelievable?”

Niu Xiaoqiang nodded again and again: "It's really hard to understand why this foreign businessman chooses your factory's products so much?"

"I was also puzzled, so I asked the translator to ask him why, and he explained to the translator like this: 'Generally speaking, the cost of a product with a higher price will be higher, and the quality of the product is relatively low. The more reliable, on the contrary, the lower the price of the product, the more difficult it is to guarantee the quality. In order to reduce the manufacturing cost and enhance the competitiveness, it is difficult for the manufacturer to ensure the basic quality of the product. I want high-quality products. So I ended up throwing away their low price and still going for your relatively higher price'."

Qin Dongsheng seemed a little excited when he said this: "When I heard this at the time, I thought what he said was too reasonable, he just spoke my heart directly! Take mahogany furniture as an example, there are many manufacturers whose products are based on Second-hand goods are used for production, otherwise their prices cannot be so low. On the other hand, our Guangrong Furniture Factory has always been doing business in a very real way. We have never cut corners, let alone shoddy goods. , it is precisely because of this that our business is getting bigger and bigger, and our reputation is getting louder and louder!"

Qin Dongsheng patted Niu Xiaoqiang on the shoulder: "Actually, in the eyes of those rich foreign businessmen, they don't care too much about the selling price, as long as it doesn't exceed their expectations, what they pursue is a higher quality of life, and what they need is It is a pity that many domestic manufacturers do not understand this truth. They all think that as long as the price is low, they will be popular. In order to implement the low price strategy, they have to reduce the production cost, so the quality of the product will naturally It's getting worse and worse, alas, our country's products are now synonymous with inferior products, if we continue to make trouble like this, our products will definitely stink on the streets, and we will be the ones who will suffer at that time."

Niu Xiaoqiang felt suddenly enlightened, and felt that Qin Dongsheng's words were very reasonable.

A policy of low prices almost certainly leads to poor quality products.The current product quality is still within the tolerance range of foreign businessmen. Once it exceeds the bottom line of their tolerance, who will come to purchase?At that time, no matter whether it is of good quality or poor quality, everyone will have no business to do. Is it really good to drink northwest wind together?

Niu Xiaoqiang just thought about it, this matter is not something he can change, he secretly made up his mind: when everyone is paying attention to the low-price strategy, I must keep a clear head, and I must not be short-sighted, as long as I can put Once a good reputation is established, it will be the same as Guangrong Furniture Factory. Even if the products are sold more expensive than others, buyers will still favor them.

"Thank you Uncle Qin for your guidance, we know what to do."

Qin Dongsheng laughed, and patted Niu Xiaoqiang on the shoulder affectionately: "I wish you all success, if you really succeed, please remember to treat me to dinner."

Niu Xiaoqiang said with a smile: "Of course there is no problem. Let's get together after the exhibition."

"Okay, I still have something to do, let's go first."

"Goodbye."

"Goodbye."

After Qin Dongsheng left, Wu Ping couldn't help saying, "Xiaoqiang, what he said just now seems to be similar to what you said."

Niu Xiaoqiang had advised Wu Ping before, asking her to increase the price of honey by a large margin.He believes that foreign businessmen will not pay too much attention to price, but pay more attention to health.The honey in Gufeng Township is very good, and it is normal for the price to be a bit expensive.

At first glance, his meaning seems to be similar to what Qin Dongsheng said just now, but after careful analysis, you will find that there are still differences between the two.

Qin Dongsheng took a more long-term view and grasped the key point of quality, while Niu Xiaoqiang did not. His vision was still a bit narrow and he failed to see the essence of the problem.

After hearing Wu Ping's words, Niu Xiaoqiang couldn't help laughing and said, "There is still a difference between what Director Qin told me. He has a higher and far-sighted vision, which I can't match."

Fang Dongping nodded slightly: "Director Qin is indeed on the point. Although what he said is very simple, few people can see it as thoroughly as he does. The low-price strategy can only be popular for a while. After a long time There will inevitably be serious problems, people are short-sighted animals, most of the time they only care about immediate interests and ignore long-term development, Xiaoqiang, we can’t make this kind of mistake.”

　Thank you book friend "Li Sheng C" for your reward and support, bow!
　　
　
(End of this chapter)