Return to the countryside to engage in industry

Chapter 271 Looking for an endorsement
After the matter was settled, Qin Song was not too polite, and took Yang Zhenyu's wine and jug.

After he went back, he also took care of things and ordered [-] small bottles of liquor from Pentium Agricultural Trade Co., Ltd. for trial sale.

Qin Song had a good impression of Yang Zhenyu, so he went to the pilot store to remind him that it was the manufacturer introduced by the eldest lady.

The people below naturally know what to do.

Yang Zhenyu waited in the village for the results of this pilot sale, with Qin Song contributing to the flames, and with the help of Aunt Qin's hot pot restaurant's customer flow, the market response for the small bottle of old cadre baijiu was very good.

It soon entered the field of vision of the purchasing manager and management.

Qin Song took the opportunity to introduce this wine well, which was recognized by the company.

When I approached Yang Zhenyu to get the goods for the second time, I mentioned related cooperation matters.

Yang Zhenyu called a meeting of the company's employees and said, "Judging from the sales volume of Aunt Qin's hot pot, the wine we produce is quite popular in the city.

Entering the Yushi market through Aunt Qin's hotpot restaurant is the first step. If you want to continue to expand the market and gain popularity in the urban area, you have to work hard on publicity and sales.

Zhang Zhishu, please contact Xie Yong's sales team, transfer them to the city, and gradually spread outwards from Aunt Qin's hot pot restaurant, striving to cooperate with more catering companies.

In addition, we also need to improve our publicity methods. Penetrating publicity methods are not suitable for the urban market. We need to find a spokesperson, conduct publicity online, and cooperate with Xie Yong's team to promote offline. The effect will be better. .

The financial office is responsible for finding a spokesperson. This is not difficult. Now many cultural media companies are also undertaking business activities for celebrities.

Regarding the selection of veteran cadre spokespersons, I would like to make a few suggestions.

First of all, there is no need to look for top stars or small fresh meat. First, the market price is too expensive, and second, the temperament does not match our products.

Secondly, we can adopt the cooperation mode of portrait rights endorsement, which means that we use his portrait for commercial activities, without the need to shoot commercials and other activities, and the price of this endorsement method will not be too high.

Finally, if the budget price is less than 50 yuan, look for a star with a consistent image and temperament. "

Yang Fengxian recorded Yang Zhenyu's suggestion, her mind was at a loss, she had never done this kind of thing, and with so many conditions, she didn't know how to proceed.

Everyone in the conference room could hear that Yang Zhenyu's suggestion boiled down to being cheap and affordable.

Yang Zhenyu went on to deploy and said: "The fifth phase of the winery has already started trial production, Secretary Zhang, please keep an eye on it during this time, and if there are any problems, rectify them in time. Only when the production of the winery increases, can our expanded market be realized as soon as possible. .

For Wang Mei's side, go talk to the shipping company. The number of deliveries will definitely increase during this period.

After the Yushi market gradually stabilizes, we will rent warehouses or develop distributors.

There is nothing else to do, comrades, this is a tough battle, thank you for your hard work. "

Everyone looked at Yang Zhenyu and nodded.

After the meeting, Yang Fengxian went to the new media studio to learn from Wang Chunyan. Wang Chunyan had done similar work and said with a smile, "Sister Yang, this is actually simple. Contact the cultural media company to inquire about the quotation of celebrity portrait rights endorsement. According to Yang The director's quotation is determined on the list, and then the selection is made.

After being selected, you can contact the star himself through the cultural media company, or contact their team or agent through the business cooperation method they left behind on Weibo or Douyin.

Finally talk about cooperation. "

Yang Fengxian roughly understood, "Chunyan, you have to help me with this matter, I may not be able to handle it by myself, I'm not familiar with celebrities."

Liu Juan said: "Don't worry, Sister Yang, my sister-in-law Chunyan and I will help you screen."

Yang Fengxian smiled and nodded: "With your help, it will be much easier to do."

After the joint efforts of the new media studio and the financial office, several suitable lists were determined, and Yang Fengxian took the lists to find Yang Zhenyu.

Yang Zhenyu glanced at the list and was more interested in two of them. One was the recent participation in the variety show "Chasing the Light!""Brother", Mr. Yin Xiaotian, who still has a lot of topics on the Internet.

The other is Mr. Yu Zhen, the evergreen tree of the Anti-Japanese War drama.

The temperament of the two is quite consistent with the "veteran cadre".

Between the two, Yang Zhenyu is more inclined to Teacher Yu Zhen, because the number of Douyin fans of Teacher Yu Zhen is very high, nearly 1800 million, and he often sells wine live.

Among Douyin anchors or celebrities who often buy alcohol, the main ones who often buy alcohol are Lafige, Yu Zhen, Luo Yonghao, Yang Kun, etc.

Although Mr. Yu Zhen's sales record is very good, and the wine sale has sold over several million, but his reputation as a star in the circle is not too high, and the price of natural portrait rights endorsement is also relatively low.

Yang Zhenyu told Yang Fengxian: "You can talk to Teacher Yu Zhen's agent and discuss the price. When talking about endorsement, by the way, ask Teacher Yu Zhen to reserve a booth for us when selling wine live.

The endorsement fee is still the previous budget, and the rebate for bringing goods can be a little higher than that of the same industry. "

Yang Fengxian understood what Yang Zhenyu meant, and responded, "I'll contact you now."

Yang Zhenyu nodded, the possibility of this matter being negotiated is very high, so when Yang Fengxian went to talk, he also had to do the next step and went to the new media studio.

"Chunyan, you contact a well-known advertising company in the city, and if the negotiation with Sister Yang is completed, tell them our advertising needs.

The placement of print advertisements is mainly in airports, railway stations, bus stations and other places with relatively large traffic. The advertising space in these places is much cheaper than the large-screen advertisements in the central business district.

In addition, cooperate with Sister Yang to contact the bus transportation company and subway transportation company in the city, and place some advertisements of their video and voice broadcasts. "

Wang Chunyan nodded and said, "What's the budget?"

Yang Zhenyu said, "Below one million."

The vermicelli factory has a big order from Aunt Qin, and the fifth phase of the winery is put into production. Yang Zhenyu is not too worried about the cash flow problem at present. After all, it is an urban area, a place where many heroes compete for the throne, and publicity and promotion must be very expensive.

The role played by 100 million may not be obvious, but the old cadre liquor must first enter the consumer's field of vision.

As the market slowly expands, gradually increase advertising investment.

Feeling Yang Zhenyu's determination, Wang Chunyan responded, "I have some resources, so I will go to Yushi tomorrow."

Yang Zhenyu nodded: "Be careful."

Liu Juan said from the side: "Director Yang, what am I doing?"

Yang Zhenyu saw her asking for something to do, and couldn't help laughing, "You are responsible for contacting your classmates from 211 University, and helping veteran cadres Baijiu to collect a slogan. Once adopted, we will reward you with [-] to [-] yuan. bonus."

Liu Juan smiled and said, "I'm good at this, but I'm the social butterfly of our college!"

Yang Zhenyu joked, "Then I'll leave it to you, socialite."

Liu Juan responded: "I promise to complete the task, brother, no, Director Yang, General Manager Yang."

(End of this chapter)