Return to the countryside to engage in industry

Chapter 272

meeting room.

Yang Zhenyu turned on the projector, pointed to the PPT and said, "These are advertising slogans collected from colleges and universities, please refer to them."

Everyone stared at the content on the PPT.

"Cheers to life!"

"Old friend, drink old cadre wine!"

"Land and wine are long, bosom friend!"

"Love lasts for years, simple and mellow!"

"Great life, old cadre wine!"

"..."

Zhang Mingkang said: "It can be summarized, such as bosom friends, drinking old cadre wine, simple and direct."

Yang Songdao: "I think it's good to say that Time's Long Love is simple and mellow."

Yang Zhenyu nodded and said: "Yang Song and I think the same way. The first half of this sentence describes friendship, and the second half reflects the wine cooking process and the quality of liquor. This word mellow is very good."

After Yang Zhenyu mentioned it, everyone nodded.

"This one is really good."

"Director Yang, just use this one!"

Yang Zhenyu looked at Zhang Mingkang, Zhang Mingkang said, "I have no objection, this slogan has a deep meaning."

"Then the slogan is finalized." Yang Zhenyu turned to look at Yang Fengxian, "How is the conversation with the spokesperson?"

Yang Fengxian responded: "The method of endorsement and the price of the endorsement have been negotiated, and the price of the endorsement of the portrait right is 35 a year.

With regard to Mr. Yu Zhen's live streaming pits and commissions, as well as the strength of the discounts we offer, we need to discuss further with their team. "

"After talking about the endorsement, let's sign the contract first." Yang Zhenyu asked Wang Chunyan, "How is your business going?"

Liu Juan walked up with the USB flash drive, clicked on her file, and showed, "This is the template of the three print advertisements given by the advertising company. I personally prefer this simple template with a white surface and a blue background.

Secretary Zhang, Director Yang, I want to hear your opinions. "

Zhang Mingkang said: "I agree with Chunyan."

Yang Zhenyu said: "This kind of template has been used by our friends on many occasions. If we follow suit, there will be suspicion of plagiarism, which is very disadvantageous to us.

I also agree with the simple and elegant style, Chunyan, please discuss with the advertising party again, we want originality, no templates, and a higher price is acceptable. "

Wang Chunyan said: "I know."

Flipping through the information, he said: "These three forms are the advertising quotations given by the airport, subway, and bus companies, please take a look.

At the airport in Yushi, there is a huge flow of people in the T2 terminal. According to the needs of our promotion efforts, I went to them to inquire about two very eye-catching advertising positions.

One is the wall light box advertisement, the advertisement magazine in the middle of the departure hall, their quotation is very high, 28 a month.

The other one is a post-wrapped light box advertisement, an advertisement at the departure security checkpoint, and the quotation is 50000 a month. "

Yang Zhenyu said: "Can you pack and rent it?"

The advertising space in the airport is more expensive than the advertising space in the subway and bus, even many times more expensive, so most of the 100 million advertising budget is spent on it.

Yang Zhenyu felt that if the two locations could be leased together and the price was lower, both locations could be taken.

Wang Chunyan said: "I can consult them again."

Yang Zhenyu said: "Try to lower the price."

Wang Chunyan nodded, and continued: "This form is the quotation given by the bus company. The whole vehicle is packaged, [-] yuan per vehicle per year, including the position of the seat back advertisement and the display boards on both sides of the compartment.

There are two types of voice broadcast advertisements, one is a single station newspaper, [-] a year, and the other is a full-line newspaper, [-] a year.

You can take a look at other advertising positions. "

Yang Zhenyu made a rough estimate in his mind, "The advertising budget for bus lines should be controlled below 20 yuan. As for the choice of placement, you should talk to the bus company to maximize the exposure."

"I already have two plans here, and I'm going to discuss them in detail over there." Wang Chunyan finally said, "The last is the advertisements in subway stations, mainly based on light box advertisements and platform advertisements. I personally prefer light box advertisements, and the price is moderate. , depending on the route and location, the quotation ranges from 15000 to 25000."

Yang Zhenyu said: "Talk about it according to your ideas. After the advertising company determines the design plan, it will make the advertisement as soon as possible and place it in each position one after another.

Aunt Qin Catering has already sent us an invitation yesterday, and Xie Yong is in further contact with them. If there is no accident, it will be another big contract.

Finally, it must be emphasized that production with quality and quantity is guaranteed.

According to the estimation of the financial office, if the veteran cadres enter the Chongqing market smoothly, the output value of the winery is expected to exceed [-] million in the middle of the year. "

This is exciting news, but also a difficult responsibility.

At the year-end summary meeting last year, Yang Zhenyu made a plan for three industries with an annual output value exceeding one million. Now the winery and vermicelli factory have achieved this goal, and the output value of the winery has far exceeded this goal.

After the meeting was over, the whole company got busy again.

Recently, the financial expenses are huge, and Yang Fengxian once again approached Yang Zhenyu in private about financial issues, asking how to balance the company's funds?
Yang Zhenyu smiled and said: "Sister Yang, last time you went to Huayang Group to study, did you understand their model?"

Yang Fengxian said: "I know the general idea, but the nature of our company is different. According to your request, we will distribute money to the villagers at the end of this year."

Yang Zhenyu said bluntly: "30% of development funds, 60% of dividends, and the remaining 10% of normal expenses.

Sister Yang, you don't need to be too strict with this kind of account, be more flexible and supplement each other. "

Yang Fengxian understood Yang Zhenyu's meaning, and replied, "I will pay according to your ratio."

Yang Zhenyu nodded, Yang Fengxian walked to the door, and Yang Zhenyu instructed, "By the way, Sister Yang, when you are talking with Teacher Yu Zhen's team about bringing goods, try the idea of ​​increasing the commission and exempting the pit fee.

After all, he is now the endorser of Baijiu. I believe he will give this favor.

If it sells well, he will naturally earn more. "

In the case of unpredictable sales, if the pit fee is too high, the risk will be great.

For example, the host who brings goods will charge you 20 yuan for a pit fee, but your product only sells 10,000+ with him, which is a huge loss.

Therefore, Yang Zhenyu is more willing to choose the cooperation method of increasing the commission.

Yang Fengxian asked: "What is the highest commission we can offer?"

Yang Zhenyu said: "Basically 10% of the peers, we can give up to 15%, which is already very high, I believe Teacher Yu Zhen's team will be impressed.

If he is confident in his ability to carry goods, he will also accept this kind of cooperation. "

Yang Fengxian nodded, and asked again, "Director Yang, how much discount can we offer?"

Yang Zhenyu said: "No higher than 20%!"

This 20% discount is the benefit that the anchors who bring goods say they are fighting for the fans.

For example, the retail price of a bottle of old cadre sauce-flavored liquor is 69 yuan, minus a 20% discount. When the anchor brings the goods, the price given by the anchor is about 55 yuan.

Of course, the 20% discount is relatively high among peers.

After Yang Fengxian mastered all the data, he knew how to talk to Yu Zhen's team.

(End of this chapter)