Return to the countryside to engage in industry

Chapter 426 Developing Distributors

Shen Chaofeng and Liu Lei put away their happy expressions in an instant. Since the two of them chose to contract this business, they must be paying attention to the market conditions of sorghum. Yang Zhenyu suggested at this time that there should be ulterior motives.

But the two soon realized that Yang Zhenyu's eyes were focused on them, and they smiled again, so as not to chill the atmosphere tonight.

Shen Chaofeng said bluntly: "The price of sorghum in the second half of the year is not ideal. Director Yang, what price does Benteng Agricultural Trade Co., Ltd. charge?"

Liu Lei interjected: "Director Yang, will you accept the price advertised before?"

Shen Chaofeng immediately turned his head to look at Liu Lei. Liu Lei realized that he had said something wrong, and smiled awkwardly.

It's good to have a chat, and taking advantage of the good atmosphere tonight, Yang Zhenyu said directly, "Director Liu, the price of Pentium Agricultural Products Co., Ltd. will not exceed the market price. At most, I will charge you one yuan and ninety-four cents. If only you It’s okay for the two of you to contract the contract. Considering the private relationship, I can give some profits to you, but if I set a precedent for more than 9000 mu of sorghum land in the township, it will be difficult to do it later, and I will lose tens of millions of dollars casually. .”

Shen Chaofeng can still understand Yang Zhenyu. He specially set up this roast sheep and drinking game today, and he also wanted to say something nice to Yang Zhenyu alone, and see if he could add something to the matter of strengthening the company before, but Yang Zhenyu had already expressed his position, and he also It's not good to open this mouth again.

Liu Lei looked at Shen Chaofeng, not knowing what to say.

Yang Zhenyu went on to say: "This year's sorghum production is not bad, so you won't do it for nothing."

The cost of an acre of sorghum land is at most 300 yuan. Even at the current market price of 300 cents, there is still 200 to [-] yuan in income. After labor and transportation costs, there is about [-] yuan left, and the land contract fee is [-] yuan. Too much, Shen Chaofeng and the others can earn more than [-] yuan per mu of land.

Fortunately, the contract fee for the sorghum field is not high, and the sorghum output this year is not bad. Otherwise, at the current price, it would be a waste of money.

Shen Chaofeng and Liu Lei each contracted more than 1000 mu, and their income was about [-] yuan.But they must want to earn more in their hearts. After all, they have invested a lot of money and energy in contracting such a large area. At this price, they always feel that the investment is not proportional to the effort. Liu Lei even took the risk to use the cooperative In the name of finding a bank loan to do it.

The two felt a little uncomfortable, but they both knew that Yang Zhenyu was better at settling accounts than them. If greed was insatiable, Yangjiawan Village might take back the contracting rights next year and grow it by themselves. At that time, they wouldn't even be able to earn the 20 yuan.

Shen Chaofeng took a big bite of mutton, chewed it, and simply stopped thinking about it, "In the business of planting and breeding, sometimes it depends on luck. Now that the sorghum market is not good, it doesn't mean that it will be the same next year. Compared with this year's pig raising Those people, we are lucky."

These few words are on point. The pig farmers this year are probably still not recovering. The price of raw pigs in the first half of the year was still [-] or [-] yuan, but in the second half of the year it fell to less than [-] yuan. In rural dialect, It was Wang Jiatuo's fault.

Seeing Shen Chaofeng's statement, Liu Lei followed suit, "Director Mao of Loufang Village is estimated to be called Emperor Tian this year, and there are still more than 200 pigs in the pigsty."

"By the way, Director Yang, your village is also building a breeding farm..."

Yang Zhenyu interrupted Liu Lei and said, "We raise economical varieties, and the market is relatively stable, so don't worry about the price."

"That's good, I'm afraid..." Liu Lei patted his mouth and said, "Look at my mouth, I can't say a few good words, Director Yang, don't worry, I'll toast you."

Yang Zhenyu said: "Let's go together!"

After drinking, Yang Zhenyu stated: "You two are the most supportive of my work in the village, especially Director Shen. Although the price is the same and we can't open the back door for you, the company can give priority to paying off your purchase price."

Considering the need for a few village cadres like Shen Chaofeng and Liu Lei, Yang Zhenyu also gave them a little benefit, which was of great help in alleviating their funds, especially the early repayment of the loan reduced a lot of interest .

Liu Lei excitedly said after hearing this: "Thank you Director Yang, thank you so much, Director Shen understands that my hands are very tight."

Shen Chaofeng nodded and said: "Thank you Director Yang for taking care of me. This year I can only accept my fate. Next year, I will see if I can turn around?"

Zhang Zhishu interjected: "It seems that you have lost a lot of money. Why don't you just complain to me and Director Yang here? Whether you make money or not, Director Yang and I don't know what to do?"

After speaking, he smiled.

Shen Chaofeng and Liu Lei laughed awkwardly: "Hahaha, earning must be earning, don't mention it, let's go."

After drinking until midnight, Shen Chaofeng arranged for someone to send Yang Zhenyu and Zhang Mingkang back.

At the working meeting the next day, Yang Zhenyu arranged: "Today, I will talk about two things. One is the acquisition of sorghum. I went to the planting base in Guanmen Village with Zhang Zhishu yesterday. The quality and output are not bad. The company strives to Within a week, the sorghum in the whole township was purchased and put into storage.

Zhang Zhishu was in charge of coordinating the acquisition work, Yang Chuan took people down to organize, communicated well with the village committees in advance, weighed them on the spot, loaded them and dragged them back directly.On the warehouse side, I asked Master Chu to keep an eye on it. "

She tilted her head to look at Yang Fengxian: "Sister Yang, you and Party Secretary Zhang have done a good job. The purchase payment should be paid in batches according to the method we discussed before. We must explain clearly to those contractors to avoid conflicts.

The price is unified according to the market price, and the quality should also be checked when collecting. Resolutely resist the situation of shoddy goods mixed with others. If this happens, the contractors will not sign contracts with them next year, and the company will take them back and grow them themselves. "

Yang Fengxian and Zhang Mingkang nodded.

Yang Zhenyu turned over a page of his notebook and continued: "Over the past year or so, the old cadres' liquor sales ideas were all aimed at maximizing profits, which took into account the reality of the winery's insufficient production.

Now that the fifth and sixth phases of the winery have achieved normal production, and the production capacity has reached more than 80%, we need to change our sales strategy.

It is inevitable to develop distributors. Regarding the conditions for selecting distributors, here are some rigid requirements.

One: Distributors must have independent legal personality and require corporate operation.

Two: have a strong brand awareness.

Three: Have a good reputation.

Four: Willingness to cooperate and management capabilities.

Five: Have a certain economic strength.

Six: Recognize the marketing concept of Veteran Liquor, willing to grow together with Veteran Liquor and achieve a win-win situation.

The above six points are the conditions that must be considered when choosing a dealer. As for the fifth article and the standards for charging related fees, it depends on the market situation. This matter is left to the marketing department to do more market research and refer to peer standards.

Manager Xie will come up with a plan before the end of the month. "

Xie Yong responded, "I'll hurry up and do it, Mr. Yang."

Yang Zhenyu nodded, "While developing distributors, product marketing and promotion must also keep up, especially the work of endorsement and advertising. Chunyan and I have some resources in our hands. We will do this work ourselves."

(End of this chapter)