Return to the countryside to engage in industry

Chapter 427 New Product Yanghe Daqu
The image endorsement contract signed by Veteran Cadre Baijiu and Mr. Yu Zhen is about to expire. Yu Zhen's agent team expressed a strong desire to cooperate with Veteran Cadre Baijiu to renew the endorsement contract. The price is not high, but Veteran Cadre Baijiu needs to go out to gain fame, and To mention the dealer's interest in joining, we must do a good job in advertising and marketing.That is to say, Teacher Yu Zhen's reputation can no longer bring substantial benefits to veteran cadres.

It is imminent to find a new spokesperson. It must not only conform to the brand image of veteran cadre baijiu, but also have a certain reputation in the society. It is best to be someone from Dongjiu. The first person that pops up in Yang Zhenyu's mind is Luo Yonghao.

Luo Yonghao has a certain reputation in both the entertainment circle and the business circle. At the same time, his live broadcast room and the live broadcast company behind him have always been selling liquor.There are high-end liquor and mass consumer goods, and the selection of products is recognized by consumers.

The most important point is that Yang Zhenyu thinks that he has a good relationship with Luo Yonghao. When he came to the village to do a special live broadcast of plum sales, Luo Yonghao also mentioned in a joking tone that he would endorse the old cadre baijiu.Coupled with the friendly and cooperative relationship accumulated by the financing of the canteen at the entrance of the village and Luo Yonghao's company, Yang Zhenyu felt that as long as the price was negotiated well, Luo Yonghao would not refuse.

Liquor advertising, based on the experience analysis of the industry and peers, or not looking for a spokesperson, directly follow the route of product quality.

If you are looking for a spokesperson, you must not look for traffic stars, small fresh meat, etc., because the market does not match, and the fan effect cannot be converted, and it is meaningless to invest more money.

Therefore, the spokesperson of baijiu is usually a social celebrity with a certain reputation, older age, and certain experience, such as Mr. Zhou Huajian, the former spokesperson of Luzhou Laojiao, whose image and temperament are also very suitable.

Although Luo Yonghao usually looks a little sloppy, but it is still good to clean up.

Yang Zhenyu has finalized the new spokesperson of veteran cadre liquor in his heart.

Zhang Mingkang is also taking the time to supervise the harvesting of sorghum. Before the purchase of Xiacun, Pentium Agricultural Trade Co., Ltd. sent a notice to all the contractors. The notice stated the purchase price of sorghum this year, and also encouraged and comforted the contractors. Customers, expressing the willingness of Pentium Agricultural Trade Co., Ltd. to cooperate with them for a long time.

Most of these contractors are village cadres in Qingmu Township. They must have been unhappy when they heard the price, but considering the profit and the relationship with Yang Zhenyu, they didn't use any tricks and behaved themselves. Organize villagers to harvest.

They also know that Pentium Agricultural Trade Co., Ltd. does not have to cooperate with them. If they are unwilling to fulfill the contract and fail to hand over the sorghum with quality and quantity, next year's sorghum business will not be given to them, and even this year's purchase money will be intentional. Delay you for a while.

The contractor knew in his heart that his arms couldn't twist his thighs, so Zhang Mingkang didn't encounter any difficulties in his acquisition work.

The purchase of sorghum is in full swing, and there is also good news from the winery. It is the news that Yang Zhenyu wants to hear the most. The bartender Mr. Guo Changjian hired by Pentium Agricultural Trade Co., Ltd. spent more than 70 yuan in annual salary to brew Daqu liquor.

Veteran cadre liquor got rid of the restriction of a single product, and also broke through the bottleneck of brewing technology.This has played a major role in the subsequent development of distributors and product marketing and promotion.

Before inviting professional bartenders, the Veteran Cadre Brewery could only brew high-grade liquor with corn as the raw material. Master Chu brews liquor based entirely on his own experience. Although he has a certain market influence in the region, it is difficult to be elegant.

Distiller's yeast is actually the mycelium that grows after the grain becomes moldy.There are two ways to make distiller's yeast. One is to use moldy grains to make distiller's yeast, and use the enzyme preparation contained in distiller's yeast to saccharify and ferment the grains into wine. Most of the domestic wine is made from moldy grains.

The second way is to germinate grains. When the grains germinate, enzymes are produced, and the enzymes are used to saccharify the raw materials themselves into sugars, and then yeasts are used to convert the sugars into alcohol.

Teacher Guo Changjian also used the method of moldy grains to make koji.

Yang Zhenyu ran over immediately after receiving the news from the winery.

Guo Changjian, Master Chu, and a dozen workers gathered around the wine outlet. Someone noticed Yang Zhenyu and called him "Mr. Yang."

Everyone looked back at Yang Zhenyu, Guo Changjian took the initiative to go up and took Yang Zhenyu's arm, and said happily, "Mr. Yang, come and taste our own brewed Daqu wine."

Yang Zhenyu was equally happy. He went up to take the wine case handed over by the worker, sniffed it with his nose, and smiled with satisfaction. He took another sip and returned to the taste.

Seeing Yang Zhenyu's satisfied expression, Guo Changjian introduced with a smile: "Daqu Liquor is made from wheat, which is naturally reproduced by microorganisms. It is made into a saccharification and fermentation agent for winemaking. There are also 2~3 catties, which are finally distilled into liquor.

The baijiu produced has the characteristics of rich koji aroma, mellow taste, and sweet after drinking. This is the first high-quality wine produced by the old cadre winery, but this is just the beginning. As long as I can move, I can give special qu You brew it.

It’s just that the yield of this kind of wine is relatively low, the production cycle is long, and the consumption of raw materials is large. "

Everyone cast admiring gazes at Teacher Guo, including Master Chu. Although Yang Zhenyu handed over the management of the winery to Guo Changjian at the beginning, he felt a little unbalanced, but after working with Guo Changjian for more than half a year, Master Chu clearly recognized them. The gap between this kind of wild way and professionalism, at the same time, I also learned a lot from Guo Changjian.

Yang Zhenyu excitedly said: "Mr. Guo, you have to take good care of your body, whether the old cadre winery can go to the whole country depends entirely on you.

It doesn't matter what raw materials cost a lot, the low yield rate and other issues, as long as you ask, I will find it for you.

By the way, Master Guo, our own sorghum base has a bumper harvest this year. According to my statistics, we can harvest at least 500 million catties of high-quality sorghum. "

Guo Changjian laughed and said: "Then I will put all my thoughts on wine making. The old cadre winery has such good natural conditions. If I can't make a few good wines, I will be sorry for my country's first-class bartender. honor."

Yang Zhenyu said with a smile: "I like the self-confidence in Mr. Guo's bones the most."

Everyone laughed and flattered.

Guo Changjian said happily: "Mr. Yang, this Daqu wine is ready to be launched. Before it goes on the market, let's give it a good name!"

"Yangjiawan Daqu!"

"Veteran cadre Daqu!"

The workers followed suit.

Guo Changjian shook his head: "Although many wines are named after the place of origin, Yangjiawan is too rustic. If it wants to go to the mass market, it must have a strong reputation."

Yang Zhenyu thought about it: "How about Yanghe Daqu?"

The water used for winemaking in Yangjiawan Winery is drawn from the ditch that flows through the second group. People in the village call this ditch "Yangheba!" Yang Zhenyu thought it sounded good to name it with the first two words.

"Use this sheep!" Knowing Yang Zhenyu's idea of ​​naming, Guo Changjian took out his mobile phone and typed the word "sheep".

(End of this chapter)