Return to the countryside to engage in industry

Chapter 429 Launching Variety Shows
Luo Yonghao thought that Yang Zhenyu came here for financing and delivery of goods, and he didn't think about the direction of endorsement advertising, but he did mention the matter of endorsement of veteran cadre liquor. More than 6 million debts have been paid, and they are still continuing to repay.

Now that he said it, he had to do it. Yang Zhenyu also knew Luo Yonghao's character, so he came out to visit Luo Yonghao himself to express his sincerity.

Luo Yonghao has a good impression of Yang Zhenyu and the old cadre baijiu product. In his words, Yang Zhenyu deserves to be treated. It can be seen from the live broadcast company he named "make friends", he is a loyal He often mentions topics like "Luo Yonghao and his friends" on large occasions. He regards Yang Zhenyu as a friend, but in a more sense he is a business partner.

Out of his good impression of Yang Zhenyu himself and his trust in the old cadre's liquor products, Luo Yonghao nodded readily and said: "No problem, Mr. Yang, since I have spoken about the endorsement, I will definitely fulfill it. Let me express my opinion to you here first. , leave other matters to the agent and your company to discuss."

Yang Zhenyu didn't ask about the endorsement fee anymore. Since Luo Yonghao readily agreed in front of him, he would definitely instruct his agent in private.

"Boss Luo's quality is worth learning from me." Yang Zhenyu flattered him.

"Don't lift me up so high, I have no reason not to take the money that was sent to me." Luo Yonghao put his nose up and sniffed Yanghe Daqu again, "I have to keep these bottles of wine for myself to drink .”

Turning to look at Yang Zhenyu and Wang Chunyan, "Which TV station are you going to cast?"

Yang Zhenyu analyzed it realistically: "The exposure of TV advertisements is not ideal now, and the advertising fees of several leading TV stations are too high. Yanghe Daqu has just been listed. I want to use the Internet promotion channel, such as putting in some traffic. high video platforms, or online variety shows with high ratings.”

Luo Yonghao affirmed: "Mr. Yang's analysis is in place. With the current operating conditions of veteran cadre liquor, the most important thing is to quickly gain fame and increase exposure. Internet promotion is a very good choice. The advertising investment of the TV station is continuous, too. It costs money, and when the influence of the product rises, you can try to put it on TV stations.”

"By the way, Mr. Yang, I just mentioned to you that a variety show recently invited me. The producer of this show is very familiar with me. If necessary, I can introduce you."

After receiving the advertising endorsement fee of veteran cadre baijiu, Luo Yonghao felt that since he had some resources that were in line with Yang Zhenyu's product marketing philosophy, he could help introduce them, not to mention that variety shows and title sponsors are a win-win relationship.

Yang Zhenyu and Wang Chunyan smiled at the same time. What Luo Yonghao said hit their hearts out. They originally planned to inquire about it after talking about the endorsement. Now that Luo Yonghao directly raised it, Yang Zhenyu also directly expressed his thoughts, "President Luo It would be a great thing if you can connect with them, Mr. Luo, what is the name of this variety show you are going to record?"

"The talk show conference, I don't know if Mr. Yang has watched it? In recent years, this show has been quite famous in China." Luo Yonghao said.

"To tell you the truth, Mr. Luo, Mr. Wang and I are loyal fans of this show, and we were talking about when the fourth season will be launched not long ago." Yang Zhenyu smiled, "Mr. , I have read some of his articles, which are very connotative.”

The ratings of the variety show "Talk Show Conference" are the highest among comedy programs, and the exposure rate is high. It is indeed a very good choice for advertising.

There was a case of Baijiu investing in a comedy variety show before, and the old village chief named it "Happy Comedian", and the effect was very good.

Comedy shows are also one of the most popular variety shows in recent years. If people follow them, the product exposure rate will naturally be high.

Yang Zhenyu is very interested in naming the "Talk Show Conference".

Luo Yonghao smiled and said: "I just want to go to Shanghai this weekend to have a meal with Mr. Dan, and talk about some preparations for the recording of the show. If Mr. Yang has time, we can go there together. Mr. Dan has no special hobbies. Just like this wine."

Pointing to the Yanghe Daqu in his hand, he said with a smile, "I also said to keep these bottles of wine for myself, which seems unrealistic."

Yang Zhenyu said: "Mr. Luo, if you want to drink, just tell me. There are not only Daqu in the village, but also cellar wine. When Touqu and Tequ are brewed, I will send them to you to try."

"Mr. Yang, am I now a platinum member of Veteran Cadre Baijiu? I can get such a good treatment." Luo Yonghao laughed.

"You are the spokesperson, so it must be different." Yang Zhenyu answered.

Luo Yonghao put away the liquor and said, "That's it. I'll tell the boss in advance and bring a friend over there. He has the same personality as me, and he also likes to make friends. Seeing you, the gold master, I'm sure Happy."

"Thank you Mr. Luo." Yang Zhenyu thanked him, then looked at Wang Chunyan and said, "Mr. Luo, you are quite busy here too, so we won't bother you. You are busy first. I will take my girlfriend out for a stroll. "

"Yes, Mr. Yang, take Mr. Wang to go boating on the West Lake, watch the music fountain at night, relax, and let me know when the arrangements are made." Luo Yonghao said.

Yang Zhenyu and Wang Chunyan bid farewell to Luo Yonghao. After leaving the company, Yang Zhenyu booked a hotel by the West Lake.

First went to Hangzhou Restaurant for lunch.Beggar's chicken and charcoal-grilled calf are the signature dishes here, and a young couple can't see any difference among the lively crowd.

It was hot in the afternoon, so I went back to the hotel to rest. Yang Zhenyu called the company's finance department and told Yang Fengxian, "Sister Yang, Luo Yonghao has already agreed to be our product spokesperson. Get in touch, you and Liu Juan will have a good job, and the endorsement fee will be controlled at the price of a second-tier star."

Although the relationship with Luo Yonghao is not bad, and he readily agreed, but he has to pay according to the market price. This is the normal thinking that a general manager of a company and a businessman should have.

Yang Fengxian responded: "I see, Mr. Yang."

Yang Zhenyu hung up the phone.

The hotel rested until the afternoon, and I went out with Wang Chunyan to ride a bicycle, patted the sunset, the mandarin ducks playing in the water, and the squirrels who were surrounded by the crowd but remained motionless.

At this time, Wang Chunyan had forgotten that she was here for work, and she was intoxicated in the fun of traveling like a little girl, and Yang Zhenyu also cooperated with her very much.Sitting on the cruise ship at night, with the wind blowing, I stared at the scenery around the West Lake and whispered.

When I went back, I stopped by the Southern Song Dynasty Imperial Street to eat, eat and walk around. The two didn't return to the hotel until 10:30.

In the taxi, Wang Chunyan grabbed Yang Zhenyu's arm, leaned against it, and fell asleep in the blink of an eye.

Yang Zhenyu stared at her petite appearance, and smiled, a girl is still a girl, playful!
(End of this chapter)