Return to the countryside to engage in industry

Chapter 431 Another tens of millions of advertising expenses
The total naming fee of the last season of "Talk Show Conference" was more than 3000 million, and the last season was also the season with the highest ratings. During the competition, the contestants discussed many controversial topics, such as "women's issues", "everything in the entertainment industry". "Growing big melons"... These actors became popular because of this, and the attention of the same program is also increasing. For many companies, the more controversial something is, the easier it is to have a publicity effect.

Yang Zhenyu is a loyal viewer of this show. He learned from rumors that the total naming rights for this year's new season have been won by Yili with sky-high naming fees. The naming fee is close to [-] million, more than three times that of last year.

If the price was still the same as last year, Yang Zhenyu could think about letting the old cadre liquor general name the "Talk Show" conference, but with a price of hundreds of millions, the old cadre winery does not have the strength. difference.Yang Zhenyu didn't even have the idea of ​​fighting.

Most of the requirements he mentioned on the wine table are based on oral advertisements, so the price will naturally be much lower, and his requirements are not that high, as long as the old cadre baijiu has a certain exposure rate on the show, but Luo Yonghao took the initiative Proposing to broadcast an advertisement for veteran cadres baijiu really saved Yang Zhenyu a lot of money.

Li Dan invited Luo Yonghao to jump into the variety show, and it must have taken some effort to convince him. Luo Yonghao made a little request, but he had no objection.

Li Dan figured out Yang Zhenyu's needs, so he naturally knew how to advertise the veteran cadre's liquor.

Looking at it now, Veteran Cadre Baijiu may not be able to become the most generous sponsor of "Talk Show Conference", but judging from the actions of Yang Zhenyu seeking Luo Yonghao as an endorsement and launching online variety shows, Li Dan believes that this general manager has vision. If the sales of Veteran Cadre Baijiu If the publicity of "Talk Show Conference" and fame can be raised to a higher level, then next year's cooperation may not only benefit from the immediate benefits.

Even if Veteran Cadre Liquor cannot take advantage of competing with large domestic companies for naming rights next year, it can still play a good leverage role to push up the naming fee, and it is their producers who will ultimately profit.

Li Dan looked at the hippie smile on his face, he was fooling around, and his heart was like a mirror, he walked up to Yang Zhenyu with a wine glass and toasted: "Mr. Yang, let's have a drink alone, thank you for your support for our show."

Yang Zhenyu clinked his glasses with a smile and said, "Mr. Dan is being modest. Your program is doing so well, and you don't need me as a small benefactor."

After drinking, Li Dan said: "Mr. Yang, as long as it is the patron, it is the father. All the employees of Xiaoguo Culture will do their best to serve the patron's father."

Judging from his body movements and tone, he was already happy.On the show, Yang Zhenyu often listened to the actors playing tricks about Li Dan being drunk, thinking that his drinking capacity was amazing. After having a few drinks tonight, it turned out that it was just like that, at a normal level.But when it comes to the drinking atmosphere, Li Dan has a good grasp of it.

Li Dan just sat down after drinking, and several talk show performers at the dinner table also brought up wine to respect Yang Zhenyu.

Yang Zhenyu never refused to come, and while clinking glasses with them, he joked, "Mr. Dan, your company culture of Xiaoguo Culture is doing well."

Li Dan waved his hands and smiled, "That is necessary."

By the end of the wine game, the only people present who could be counted as sober were three or four people including Yang Zhenyu and Luo Yonghao, and President Dan was already lying on the table.

Luo Yonghao got up and made arrangements: "Jianguo, you can contact a car to send the birthday to the boss and go back to rest first."

Wang Jianguo, a guy from the Northeast, still has a good drinking capacity, so he answered Luo Yonghao's words and took out his mobile phone to contact the car.

When the car arrived at the entrance of the hotel, Wang Jianguo stepped forward to help Li Dan. Li Dan blinked and said, "Jianguo, leave me alone and stay with Mr. Luo and Mr. Yang."

Seeing the situation, Yang Zhenyu went up to give him a helping hand. Li Dan firmly grasped Yang Zhenyu's hand and said, "Mr. Yang, don't worry, I will definitely arrange your request. Teacher Luo's friend is my friend..."

He stammered a long list.

Wang Jianguo said: "Mr. Yang, I made you laugh."

Yang Zhenyu waved his hand and said, "Hurry up, Mr. Fudan, go back and rest."

Wang Chunyan laughed softly beside her and said, "It turns out that the stalks mentioned on the show are all true."

Yang Zhenyu said: "Mr. Dan is sober in the world, how could he be drunk?"

Everyone leaning back on the chairs laughed.

After the employees of Xiaoguo Culture arranged things, Yang Zhenyu and Luo Yonghao also walked out of the private room. Luo Yonghao said to Yang Zhenyu, "Mr. Yang, I still have to stay in Shanghai for a day or two. I should go to Mr. Chan's company tomorrow. Let's talk about things, you and..."

Luo Yonghao looked at Wang Chunyan.

Yang Zhenyu replied with a smile: "Mr. Luo, you are busy with your work. Don't worry about us. We should fly back from Shanghai directly. Your endorsement contract and advertising contract are all waiting for me to go back and sign."

"Mr. Yang, call me anytime if you need anything." Luo Yonghao and Yang Zhenyu shook hands.

After resting overnight in Shanghai, Yang Zhenyu and Wang Chunyan flew back to Yushi in the morning, and Liu Zhou drove them back to the company.

Back at the company, Yang Zhenyu asked Liu Juan about the situation with Luo Yonghao's agent.

Liu Juan said: "According to your request, our quotation is 400 million endorsement fees for two years. Luo Yonghao's agent team wants to sign with us for three years, and the asking price is 550 million."

Yang Zhenyu looked at the contract ready to be printed on the computer, "Just sign with them for three years!"

The endorsement fee of 550 million was within Yang Zhenyu's budget. He guessed that Luo Yonghao should have instructed his agent about the price in private. If calculated by the standard of endorsement fees for second-tier stars in the entertainment industry, this price is already very conscientious.

Liu Juan replied: "I'll give them an answer first, and then go to work with Sister Yang."

Yang Zhenyu happened to be going to talk to Yang Fengxian about the advertising fee. Liu Juan went to the financial room first. Yang Fengxian got up and said, "Mr. Yang, Luo Yonghao's management team wants to sign a three-year, 3 million contract with us..."

Yang Zhenyu raised his hand and interrupted: "Liu Juan told me about this, and I agreed to sign for three years."

"How much did you pay for the purchase of sorghum?" Yang Zhenyu changed the subject.

"More than 300 million yuan has been paid, and the remaining 700 million yuan will be paid to the contractors in three installments before sorghum planting next year," Yang Fengxian said.

"How much capital can the company turn over now?" Yang Zhenyu asked.

"Excluding Mr. Luo Yonghao's endorsement fee and sorghum purchase money, the company's working capital is less than 300 million!"

"Hmm!" Yang Zhenyu nodded and thought, "It's probably not far off."

Yang Fengxian felt that he was about to spend a large amount of money to go out again, and suggested, "It's better to take a loan. If the marketing department can develop dealers in the second half of the year, the funds will be returned quickly. Anyway, the interest is paid on time every month. Just do it."

Yang Zhenyu affirmed Yang Fengxian's suggestion, "After the advertising contract with "Talk Show Conference" is signed, you will have a good connection with their company's finances, and the money will be loaned as you said."

"Okay, Mr. Yang." Yang Fengxian replied.

(End of this chapter)