Return to the countryside to engage in industry

Chapter 433 Getting into a Lawsuit

Xie Yong’s plan suggested that the franchise fee for veteran cadres’ liquor should range from 5 to 10 yuan, depending on the level of the dealer’s city and market conditions. First- and second-tier cities must be higher than third- and fourth-tier cities, and third- and fourth-tier cities must be higher than districts and counties. .

At present, the first-tier city market that Veteran Cadre Baijiu really owns is only Chongqing City, and the first-tier city market is also a key area for the development of distributors in the future.

Yang Zhenyu raised the franchise fee to 10 to 15 yuan. Those who are in the liquor retail business naturally know the profits. Coupled with the policy of equal treatment of old cadres and liquor dealers, small dealers will quickly develop.

Veteran Cadre Baijiu has a relatively solid foundation in Yu City, and the publicity expenses invested in the early stage are also very large. In addition to the government procurement line, merchants who have cooperated with Veteran Cadre Baijiu have expressed a strong desire to join, and the marketing department has begun to be busy. stand up.Before the broadcast of "Talk Show Conference", there were more than 20 distributors of Veteran Cadre Liquor, 75% of which were in Chongqing City.Yang Zhenyu is very confident seeing this data.

In the middle of the month, the audience has been looking forward to the launch of the fourth season of the online variety show "Talk Show Conference" for a year.In the first episode, the producer gave enough pictures of old cadres liquor. In addition to the product logos that can be seen everywhere on the show, the number of oral broadcasts reached five times, including the oral broadcasts by the host and Luo Yonghao.

The number of online broadcasts of the first episode of the program exceeded 2000 million that night, and the number of viewers exceeded [-] million times within three days, setting a new high in ratings. Li Dan himself did not expect the new season of "Talk Show Conference" to have such The high ratings far exceeded his expectations.

High audience ratings are definitely what the title sponsors want to see the most, not to mention Yili, the overall title sponsor. Besides product exposure, it pays more attention to product brand influence. There are many famous variety shows in China. The naming rights of the company have been won by it with a sky-high naming fee. In layman's terms, it means that the money is too much, and it doesn't care.

But for small financial owners like Veteran Cadre Baijiu, the program can have such a high ratings, which is simply too much money. Various hot topics are discussed, and major video platforms and social platforms will also have exposure.

As the producer, Li Dan must be thinking about asking for more money. As the program progresses, more donors will find them, and the price will definitely be more expensive at that time.

Veteran cadre Baijiu spent 800 million to title the entire season of "Talk Show Conference", which is considered a miss. Of course, there are also certain social relationships.

With the increase in product exposure, more and more merchants are getting to know and inquire about veteran cadre liquor. Before the end of the month, the statistics table sent by the marketing department showed that more than 200 customers actively contacted the company, expressing their willingness to join the company. There are 50 people who are willing, which is a very high proportion.

After Xie Yong came back from studying, he deployed his work according to the latest dealer plan. Yang Zhenyu also gave a few words to the marketing department. Mobility, seize the heat and win as many customers as possible.

Of course, there is still a big difference between joining a dealer and promoting products. In Yang Zhenyu's words, customers must see the market potential of veteran liquor. When negotiating, the cake that should be painted must be painted. .

By the end of October, there were more than 100 old cadre liquor dealers, and the speed was very fast, and more than 1000 million funds were withdrawn.

At the regular meeting on Monday, Yang Zhenyu continued to discuss the next step plan with the company's senior management. Before the meeting ended, he expressed his affirmation of the previous work.

Just when everyone was immersed in joy and optimistic about the future market, a lawyer's letter was sent to the legal department of Pentium Agricultural Trade Co., Ltd., and appeared one after another on social platforms such as Weibo and Douyin.

This lawyer's letter was sent by Yanghe Distillery Co., Ltd., which roughly means that the new product Yanghe Daqu of Pentium Agricultural Trade Co., Ltd. is suspected of copying the company's famous wine Yanghe Daqu, followed by a request for an apology and compensation.

Pang Shiming, the company's legal counsel, directly called Yang Zhenyu, "Mr. Yang, have you read the lawyer's letter from Yanghe Distillery?"

Yang Zhenyu nodded and said, "I'm watching, I was caught off guard."

"The strength of the opponent should not be underestimated." Pang Shiming reminded, "We must be ready to respond to the lawsuit at any time."

The most powerful role in the legal department of Pentium Agricultural Trade Co., Ltd. is the legal consultant Pang Shiming who spent 260 million yuan a year to hire. He is a senior partner of Yucheng Jiancheng Law Firm. He is very famous in the lawyer circle of Yushi. Many companies Hire him as legal counsel.

Yang Zhenyu also established a relationship with Jiancheng Law Firm through Wang Wei's introduction, and hired these industry leaders as legal consultants. In many cases, the money was wasted. For tricky cases, these people basically don't show up, they just put up a name in the company, and they still charge millions of fees.

The case of Yanghe Distillery is considered a difficult case. If nothing else, the opponent is powerful. Yanghe Daqu has a history of more than 400 years and is the leader of Su Liquor. It has won the "Famous Liquor Gold Award" in China many times Ten billion in revenue.The Yanghe shares behind it are a group with a market value of [-] billion yuan, crushing veteran liquor.

Yang Zhenyu felt a little nervous. It must be that the recent exposure of the old cadre baijiu was too high, which attracted the attention of Yanghe Distillery.

When naming the new product, they didn't think about the Yanghe Distillery at all, and just named it after the water source of the old cadre baijiu.

The release of the lawyer's letter from Yanghe Distillery has caused public opinion to be somewhat similar to that of Master Kong and Shuaifu. This has a great impact on the reputation of the old cadre baijiu, and it will also hinder the development of distributors. So how to solve this matter? , is the most important thing right now.

Yang Zhenyu consulted on the phone: "Lawyer Pang, do you have any good suggestions?"

Pang Shiming said bluntly: "I read the lawyer's letter, and there are many loopholes. The claim they mentioned about plagiarism is not valid. So, Mr. Yang, I will do my homework at night and come down to talk to you tomorrow."

Pang Shiming's words were equivalent to a sedative, Yang Zhenyu relaxed a little, and responded, "Okay, Lawyer Pang, thank you for your hard work, we will talk tomorrow."

After hanging up the phone, Yang Zhenyu immediately held an emergency meeting and said at the meeting, "If the lawyer's letter issued by Yanghe Distillery is not handled properly, it will have an immeasurable impact on us. This is the case of Pentium Agricultural Trade Co., Ltd. The first lawyer's letter received since its establishment, Yanghe Distillery is not of the same magnitude as the opponents it has encountered in the past. If the old cadre baijiu wants to occupy a place in the domestic mid-to-high-end baijiu market, it must pass this hurdle. I have I have a hunch that this is just the first cut, and I will meet more and stronger enemies in the future."

(End of this chapter)