Return to the countryside to engage in industry

Chapter 435 Unprecedented pressure

The lawyer's letter from Yanghe Distillery also attracted the attention of Luo Yonghao's economic team and the "Talk Show Conference", and he immediately asked Pentium Agricultural Trade Co., Ltd. for details.

Luo Yonghao himself did not come forward. His agent hoped that the old cadre baijiu producer would calm down the incident as soon as possible, otherwise he would propose to terminate the contract.

Yang Zhenyu could understand the intentions of the manager team, and he didn't contact Luo Yonghao himself. The key point is to suppress the public opinion and prove that the Yanghe Daqu produced by the Veteran Cadre Winery has nothing to do with Yanghe Winery.

As the producer of "Talk Show Conference", Li Dan personally contacted Yang Zhenyu and said on the phone, "Mr. Yang, the public opinion on the Internet is very unfavorable to you now. If it affects "Talk Show Conference", we will start from the next program." We are starting to remove the advertisements for veteran cadre liquor, I hope Mr. Yang can understand."

The tone is still tactful.

Veteran Cadre Baijiu titled "Talk Show Conference", and the benefits obtained are visible to the naked eye. The program has only aired five episodes, and there are still seven episodes left. Now is the time for ratings and exposure. The ad is down, too bad.

In addition to placing advertisements, the producer of "Talk Show Conference" will not be liable for breach of contract, refund the principal or pay liquidated damages.Because when signing the contract, it is indicated that the program producer will not be responsible for any problems caused by the product itself.

"Understood, Mr. Dan, we are negotiating with Yanghe Distillery, and the company will properly handle this matter." Yang Zhenyu communicated with Li Dan in a soft tone on the phone.

Li Dan also considered the interests of both parties, so he didn't directly mention the advertisement for veteran cadre liquor, but urged Yang Zhenyu to settle the matter quickly in a reminding tone. time of day.

At this time, Yang Zhenyu was really anxious. On the one hand, he couldn't sit still, and on the other hand, he couldn't think of any way to kill the army of Yanghe Winery. After all, he was too weak. Facing the competition between the distillery with a revenue goal of over [-] million and the liquor giant with a revenue of tens of billions, Yang Zhenyu is even more afraid that if he is tough on the front and makes things big, the [-] billion group behind Yanghe Distillery will Come out, just use some connections in the industry, you can be blocked to death.

Big capitalists like to do this, and if they can’t get it, they will be destroyed. A company like ByteDance that can escape the siege of Tencent only comes out in more than ten years.

Although Yang Zhenyu has the help of the system, the system only plays an auxiliary role. In the mall, he still has to rely on his own wisdom.

From the beginning of business, Yang Zhenyu has been learning how to market and socialize... So far, he has gone smoothly and has not encountered any big waves. This is because his previous business circle is too narrow, and the interests involved are too small not much.This time, the veteran cadre Baijiu invested huge financial resources to enter the mid-to-high-end liquor market. There will definitely be countless hurdles waiting for him to pass. If he does not deal with it properly, he will fall into the abyss.

The next road to go is more cautious, which is why Pang Shiming, the company's legal counsel, proposed an out-of-court settlement in private.

Facing a powerful opponent, Yang Zhenyu realized that he needed to be more rational and not impulsive. After clearing his mind, he first went to Liu Juan and handed the information to Liu Juan and said, "This is the evidence provided by Lawyer Pang. Write a company statement, remember, try to avoid using controversial or hostile words, just fully explain our point of view, in this article, we use friends to call Yanghe Winery."

Liu Juan also felt unprecedented pressure. This incident is different from the previous public opinion incident that slandered the old cadre liquor. If the statement of the old cadre winery caused controversy, it would not only bring Yanghe winery The hostility will even involve the famous liquor bigwigs in the entire liquor circle. No need to think about it, no matter whether it is competition or interest, they will not belong to the small brewery of Team Veteran Cadre Baijiu.

Liu Juan nodded after thinking about it, "Mr. Yang, I wrote it and sent it to you."

"Ok!"

That night, after Yang Zhenyu consulted and revised the statement of the old cadre winery, it was sent out through various media accounts of Pentium Agricultural Trade Co., Ltd.

That night, Yang Zhenyu didn't fall asleep. He kept thinking about the impact of the announcement, and what Pang Shiming had asked him to do. How to use public opinion to force Yanghe Distillery to a higher level.

When going to work in the company the next day, Yang Zhenyu was awakened by Zhang Mingkang’s words. He said, “The opponents can only be ruthless with words. If you want me to say, directly compete with them for the quality of baijiu. I don’t believe our Daqu liquor. How much worse than them."

Zhang Mingkang's tone of voice when he said this was obviously a little out of breath, and he blurted it out.But he mentioned an important point: "Liquor quality".

In the final analysis, the old cadre liquor can be recognized by consumers and have an impact in the liquor industry in a short period of time because of its excellent quality.

Similarly, Yang Zhenyu also saw a lot of messages from consumers encouraging veteran liquor under the official Weibo of Veteran Cadre Baijiu.

"Veteran cadre baijiu is delicious and cheap. It is more comfortable to drink than many expensive wines on the market. Yanghe Distillery is obviously bullying others."

"In my opinion, the baijiu produced by the two distilleries are both good, and each has its own advantages, but it is too reluctant to talk about imitation and plagiarism."

"Manufacturers hold on, it's rare for a conscience wine to appear in the market, and you can't bow to capital."

"..."

These comments are very objective and give Yang Zhenyu a lot of encouragement.

Isn't the business philosophy of the Veteran Cadre Winery from its establishment to the present to produce a good wine for the common people?
Yang Zhenyu came to his senses and seemed to have found a solution. He continued to use public opinion to build momentum for veteran cadres, and he didn't have to pay attention to the pressure of public opinion brought by Yanghe Winery.

If consumers all stand up and say that the quality of old cadre baijiu is good, is it still necessary to say that it is copied by a copycat?
Of course, at a time like this, if there are a few bigwigs in the industry, preferably bartenders and tasters, to stand up and speak for the old cadre baijiu, the authority will be even higher.

Yang Zhenyu immediately thought of Guo Changjian. He mentioned that he could use his relationship to deal with the hostile situation of the two wineries. Yang Zhenyu felt that these relationships could be used to evaluate veteran cadre liquor. Presumably Mr. Guo Changjian knew a lot of big names in the industry, but It is said that after he retired from Huairen, everyone thought that he had washed his hands in the golden basin, but they didn't know that he was now the general technical consultant of the Veteran Cadre Winery.

Presumably, if he came forward to invite someone, someone would save face. Of course, if he gave these industry leaders a little favor in private, it should be easier to get things done.

Yang Zhenyu went to the winery to look for Guo Changjian again, "Mr. Guo, I need your help with this matter."

Guo Changjian excitedly said: "Mr. Yang, just tell me, what do you need me to do?"

He couldn't bear the fact that the Daqu liquor he brewed by himself was labeled as "cottage" and "plagiarism".

(End of this chapter)