Return to the countryside to engage in industry

Chapter 437 Generous

As a business manager, Zhang Dong may not have as deep an understanding of liquor craftsmanship as people like Mao Bo and Guo Changjian, but he is very clear about the tricks of infighting among his peers.If the lawyer's letter issued by Yanghe Distillery causes overwhelming public opinion and makes the veteran cadre Baijiu breathless, his peers may pretend to stand up and block him together. Who would allow a company that has just established less than one What about the liquor producers of the year challenging their authority in the industry?
But now, the identity of the technical consultant of veteran cadre Baijiu has emerged. Whether it is Guo Changjian's previous status in the industry or the famous juniors he has personally trained, he will more or less give him a little face, and naturally he will not stand in line with Yanghe Liquor. The factory pointed out that the Daqu wine brewed by Guo Changjian himself was copied from the cottage.Guo Changjian has a few catties and a few taels, and his colleagues know it well.

Following the speeches of several national-level liquor judges, public opinion gradually turned to Yanghe Distillery. At this time, the struggle among peers became obvious. The top famous wines refused to accept each other, and they always used history, quality and social reputation. ...Speaking of things, now that the competitors are in the limelight of public opinion, as long as there is a little bit of fuel, Yanghe Distillery will become the target of public criticism and be slapped by the keyboard warriors on the Internet.

What's even more exasperating is that these colleagues also used a noble tone to criticize Yanghe Distillery, saying that as a leading brand in the industry, it should be tolerant and create a healthy competitive environment... These words are quite There is a level, not only in Yanghe Winery, but in the context of the current national anti-monopoly market, these words are just for the higher-ups, proving that they are a socially responsible enterprise.

Zhang Dong smiled contemptuously, "It's still the same, doing one thing to the face and another to the back."

Judging from his tone, he didn't seem to care about what his peers said, but considering the possible expansion of the situation, he said to the company's legal lawyer: "I will issue another statement, and I will never do anything to those keyboard warriors who maliciously smear Yanghe Winery. Appease."

As a business manager, the attitude is very firm.

The legal lawyer responded to his words and asked one more question, "Chairman, where is the old cadre Baijiu...?"

"Send the statement first and then look at the situation! No prosecution for now." Zhang Dong said.

Both Mao Bo and the legal lawyer disagreed with the company suing the old cadre winery. Mao Bo had tasted the Yanghe Daqu that was on sale in the market. From the perspective of winemaking technology, he said that it was too far-fetched for Yanghe Daqu to copy the cottage.

From the analysis of evidence materials by legal lawyers, it seems that they are not completely sure of winning the case.

But both of them knew that since Zhang Dong decided to let the company issue the lawyer's letter, he was not playing any intellectual property or economic cases, but playing tricks.

The two went to work according to Zhang Dong's instructions.

Pang Shiming, the legal counsel of Pentium Agricultural Trade Co., Ltd., found a breakthrough to force his opponent. He felt that Yang Zhenyu used the public opinion very well this time, and his methods were very superb.

Pang Shiming took advantage of the opportunity to go to Suqian, the headquarters of Yanghe Distillery, and talked with the company's legal lawyer. The two had a common point of view, and they both advocated private settlement instead of prosecution.

Pang Shiming analyzed the current passive position of Yanghe Distillery from his opponent's attitude. As the legal advisor of Pentium Agricultural Trade Co., Ltd., he must fight for the corresponding rights for the company. This is a good opportunity before him, Pang Shiming said Firmly said: "Since your company issued the lawyer's letter to now, the actual loss caused to Pentium Agricultural Trade Co., Ltd. has exceeded ten million. Since your company intends to settle, I hope that your company will withdraw the lawyer's letter, publicly apologize to Pentium Agricultural Trade Co., Ltd., and compensate The loss of Pentium Agricultural Trade Co., Ltd."

Aggressive, forcing the opponent to give in.

However, the legal lawyers of Yanghe Distillery are not easy to eat. "Lawyer Pang, Yanghe Distillery agreed to settle privately in consideration of the interests of both parties. The two statements released have had a major impact on the reputation of Yanghe Distillery, should the producers of Veteran Cadre Baijiu come forward to apologize and compensate Yanghe Distillery for its losses?"

Pang Shiming responded: "The two statements issued by Pentium Agricultural Trade Co., Ltd. never mentioned the problem of your company's products, and there is no such thing as damage to reputation. We just analyzed the problem realistically and proved the quality of the old cadre's baijiu..."

In disputes between lawyers, they will take advantage of any loopholes, and no one will admit that their attorneys are at fault.

The negotiations between the two did not reach a consensus in the end. Pang Shiming had already clarified the attitude of Pentium Agricultural Trade Co., Ltd., and he felt that this is the time to start.

Yang Zhenyu learned about the attitude of Yanghe Distillery from Pang Shiming's phone call. He didn't really want this matter to be dragged on. The public opinion in front of him seemed to be beneficial to the old cadre Baijiu, but the incident was not definite, and it would still have a major impact on the old cadre Baijiu. Impact.

The Yanghe Liquor Factory has a solid foundation, so if they turn a blind eye and drag it on like this, the old cadres' baijiu will be dragged down, and the old cadres can't afford to consume baijiu.

"Lawyer Pang, do you have any good suggestions?" Yang Zhenyu asked.

Pang Shiming said: "From the negotiating attitude of the legal lawyers of Yanghe Distillery, it can be seen that the public opinion has influenced them this time. Mr. Yang, I think we can continue to follow your ideas to make the public opinion bigger."

Yang Zhenyu thought about it: "I seem to know what to do, Lawyer Pang, thank you for your hard work."

"It should be, Mr. Yang, you are too polite. As the company's legal counsel, I am obliged to fight for the legitimate interests of the company." Pang Shiming said on the phone.

After Yang Zhenyu hung up the phone, he decided to launch a wine tasting event like last time. With the affirmation of several industry leaders, coupled with the current public opinion that is beneficial to the old cadre winery, he directly played a big game.Buhe Yanghe Distillery is tough on the front, and still follows the idea of ​​"baijiu quality", so that more drinkers can identify the quality of veteran cadre baijiu.

Yang Zhenyu called Liu Juan and said, "You start a free wine tasting event for Yanghe Daqu on the Internet."

Liu Juan understood, she had used this trick before, and she knew how to do it, "Mr. Yang, is it still on the same scale as last time?"

Yang Zhenyu shook his head and said, "Ten thousand drinking buddies will be selected to taste."

"Ten thousand!" Liu Juan was shocked by this number.

Yang Zhenyu's idea is very simple, it is to increase public opinion, and at the same time, such a large-scale free bottle wine tasting event is also an excellent publicity opportunity, just like the tens of billions of subsidies on e-commerce platforms, to promote products and stimulate consumers.

He didn't act recklessly, he had calculated the cost of the activity in his heart.The price of the sauce-flavored Yanghe Daqu is 199 yuan, and the price to the dealer is 109 yuan. In fact, the production cost is less than 12 yuan. Of course, the cost of a bottle of Yanghe Daqu is not only the production cost, but also the management cost. , Hasty cost, tax cost, tax accounted for the largest part, we all know that the liquor industry has high taxes, add it up, the cost of a bottle of Yanghe Daqu is about 40 yuan.

The actual cost of launching a 50-bottle Yanghe Daqu wine tasting event on the Internet is only [-] million yuan.

The effect of these 50 million yuan is not only to continue to guide public opinion and force Yanghe Winery. The publicity effect is visible to the naked eye. If the response is good, it is no worse than casting a few million TV advertisements. People in the baijiu circle are paying attention to this matter, including consumers and merchants.

(End of this chapter)