Return to the countryside to engage in industry

Chapter 438
Yang Zhenyu replied to Liu Juan with an affirmative tone, and proposed a model for the majority of netizens to sign up on their own initiative. Through the registration channels of the major media accounts of Veteran Cadre Baijiu, fill in their own information, including age, address, contact information, alcohol age, and favorite liquor Category and so on.

On the surface, it seems to be an online wine tasting event, but in fact it is also a penetrating publicity.

After Liu Juan figured out Yang Zhenyu's intentions, she went to the technical department to discuss with the technicians how to launch this ten-thousand-person wine tasting event?
Liu Juan felt that at this time, Mr. Luo Yonghao, the new spokesperson, could be used as a facade. After discussing with Luo Yonghao's economic team and getting a positive reply, the graphic designer of the technical department made the print advertisement, and then typed " Luo Yonghao, Chief Recommendation Officer of Yanghe Daqu, invites you to taste wine", "National liquor judges invite you to taste wine", "National first-class bartender invites you to taste wine"... and other slogans are posted on major social platforms Event details posted.

There are many drinking buddies who are concerned about the "Yanghe Daqu copycat" incident, and the free wine tasting event for [-] people released by veteran cadre baijiu undoubtedly aroused their interest.

Some drinkers have already bought the Yanghe Daqu of Veteran Cadre Baijiu privately, making comparisons in their hearts.There are also drinking buddies who want to know how this matter will end out of the mentality of watching the excitement?

Now that the free wine is here, these drinking buddies who watched the excitement couldn't sit still, and they all left messages to participate, thinking that they have some research and right to speak about baijiu.

In less than a day, according to statistics in the backstage, more than 2000 drinking buddies have completed the registration form.

According to the information provided by these people, the marketing department sent Yanghe Daqu out. After the logistics showed that the goods had been received, the sales staff of the marketing department took the initiative to call to inquire about the tasting situation of Yanghe Daqu.

More than 60% of people think that Yanghe Daqu is very suitable for their taste, and they will buy it in the future, and 20% of people think that Yanghe Daqu is much better than other liquors with the same price in the market, including several best-selling Yanghe liquors They will unconsciously compare the liquor produced by the factory.There are still 5% of drinkers who feel that the quality of Yanghe Daqu is comparable to high-end famous wines, and only a dozen percent feel that the old cadre baijiu is a little lacking.

As more and more drinking buddies participated in wine tasting activities, this data is also rising, and at the same time, the popularity of the event is also rising. Netizens who don’t drink alcohol also join in the fun, and once occupied the top spot in Douyin’s category popularity list, even on the Hot search on Weibo.

#羊河大曲万人酒酒会# The topic is ranked 35th in Weibo’s hottest searches.

#洋河酒厂律师信# The topic is ranked 43rd in the hot search.

#……#
The corresponding topic was also pushed up by netizens, and many netizens left messages below, especially the drinking friends who had already participated and tasted Yanghe Daqu wrote articles in support of veteran cadre baijiu, and the trend of public opinion became more and more one-sided.

Seeing the opportunity, Pang Shiming also participated in hot search discussions and published his views as a lawyer and relevant evidence.

Naturally, many law firms would not let go of this opportunity to advertise, and followed up on the same thread.Their views are similar to those of Pang Shiming.

As a result, the legal department of Yanghe Distillery felt tremendous pressure from its peers.

Yang Zhenyu was very satisfied after reading the discussions on various websites, and personally sent a thank you letter using the official account of Veteran Cadre Baijiu.In addition to expressing the support and affirmation of the old cadre baijiu from the majority of drinkers and enthusiastic netizens, the letter expressed its attitude towards the small number of drinkers who felt that Yanghe Daqu was not satisfactory, and promised that the old cadre baijiu would always focus on brewing a kind of liquor made by ordinary people. High-quality liquor, we will work harder to serve consumers in the future...

The thank you letter is full of sincerity.

Zhang Dong, the chairman of Yanghe Distillery Co., Ltd., is also paying attention to the ten-thousand-thousand-thousand-tasting event of veteran cadres liquor. Judging from the response on the Internet, this event is undoubtedly a success, and it is even a very representative product marketing case.But this event clearly had nothing to do with Yanghe Distillery, and it didn't mention Yanghe Distillery, but it brought huge public opinion pressure to Yanghe Distillery.

Many netizens directly scolded Yanghe Distillery’s official account under the posts. More rational drinkers accused Yanghe Distillery of bullying. Even some loyal consumers of Yanghe Daqu also expressed dissatisfaction.

Zhang Dong had to admit that Yang Zhenyu played a sideways attack very beautifully. Not only did he suppress the bad public opinion, but he also took the opportunity to promote a wave of new products of old cadre baijiu.

When he was thinking about how to deal with it, the leadership of the Hundred Billion Group behind him asked him about the situation. If this matter was brought up, the impact would be bad.

If the old cadre winery changed its response plan at this time, and then took advantage of the opportunity to sue Yanghe winery for its monopoly and suppression behavior, and the market supervision department came forward, the matter would be even more difficult to calm down. He may not sit securely as the chairman.

Recently, the State Administration for Market Regulation has successively issued fines to Internet giants such as Alibaba, Tencent, and Meituan. There is no monopolistic behavior by itself, and the result was not fined. Being interviewed by the government department will also greatly affect the company's image and product reputation.

The notice Zhang Dong received was to quell the incident as soon as possible. Zhang Dong could only follow the instructions above. On the one hand, please let the company’s public relations team go to public relations to suppress public opinion; , as long as the request is not too excessive, Yanghe Winery is willing to make concessions.

This time it was the legal lawyer from Yanghe Distillery who traveled all the way to Yangjiawan Village to discuss matters.

Pang Shiming was in charge of the negotiation as the legal counsel Quan Quan, and Yang Zhenyu was an observer.

Pang Shiming still insisted on his previous attitude, "Your company must make a public apology and compensate the old cadre winery for its losses."

The legal lawyer of Yanghe Distillery has strong professional skills and changed channels, "Mr. Yang, Lawyer Pang, we can make a public apology. The content of the apology letter is that this public opinion is caused by a misunderstanding about the similarity of the names of the two products. It also clarified that Yanghe Daqu, a product of veteran cadre liquor, does not have copycat copying.

As for the loss of the company, the loss of Yanghe Distillery is even greater, and we refuse to bear the responsibility for compensation. "

The word "misunderstanding" is used very cleverly. Pang Shiming has taken over too many similar cases. On the surface, he is full of momentum, and he is showing it to the donor, but he knows in his heart that the opponent has already set the bottom line.

"Sorry, please wait a moment, I will discuss it with Mr. Yang." Pang Shiming looked at Yang Zhenyu.

Yang Zhenyu understood, got up, walked out of the meeting room with Pang Shiming, and went to Yang Zhenyu's office.

Pang Shiming asked: "Mr. Yang, do you have any hard demands?"

Yang Zhenyu asked Pang Shiming: "If we insist on the previous request, what will happen?"

Pang Shiming said very positively: "I guess it will still go back to the legal process, they will continue to sue, and we will respond to the lawsuit, but the judgment result may be delayed for a long time, it may be a year or so, or it may be longer."

Yang Zhenyu has learned about similar cases before, such as the sports brand Jordan trademark case, which lasted for eight years, and finally lost the lawsuit with the domestic brand Jordan.

Responding to the lawsuit means that it is possible that in the process of litigation for a long time, the old cadre liquor will be under the shadow of "copycat copying", and it will not be able to get rid of the suppression of Yanghe Distillery's reputation.

Yang Zhenyu didn't want the matter to drag on.

(End of this chapter)