Return to the countryside to engage in industry

Chapter 444 Brother Monkey Chips

A fully automatic production line of this scale is very efficient and can complete the picking and packaging of 360 kilograms of potato chips per hour. Even new workers who are not familiar with the production line can reach [-]% to [-]% of the production capacity.

Calculated to produce thousands of bags of well-packed potato chips per hour, the two production lines can complete the production task of tens of thousands of bags, and can guarantee the production task of at least [-] bags a day.

China consumes nearly 2.5 trillion snacks a year, of which potato chip snacks account for 2.3%, which is a very huge market.

As long as the marketing is done well and the sales increase, the profit of Yangjiawan Potato Chips Factory is self-evident.

Yang Zhenyu returned to the company and went to the marketing department. Manager Xie briefly reported on the sales work of veteran cadre liquor in the past half a month. At present, with a large amount of advertising investment, the brand influence of veteran cadre liquor is growing. Various data such as merchants, sales volume, and market share are all on the rise.

After listening to Yang Zhenyu's instructions, he changed the subject and said, "Let Liu Zhou watch over the baijiu side. The road has already been paved, so just follow the steps. Your next work will focus on the company's new products."

Xie Yong guessed that the potato chip factory was about to start production, and confirmed to Yang Zhenyu, "Is it potato chips?"

Yang Zhenyu nodded, "I just came back from there. Production can start after the recruitment of workers is completed. Before production, there are a few things that must be done.

First: the taste of potato chips, this is the most critical. If we want to enter the market in a short time and attract consumers' attention, we must work hard on the taste.The best-selling flavors on the market are tomato, spicy, and original. We also have to follow the mass market and produce these three flavors.The ingredients of these three flavors are not difficult, but it is necessary to do a market survey in advance, listen to the opinions of consumers, synthesize consumer opinions, and make appropriate improvements on the basis of the three flavors.

In this market survey, in addition to districts and counties, townships and urban areas should also be conducted. The more samples extracted, the more convincing it will be.You will arrange related work in a while.

I asked the HR department to recruit some seasoning experts, set up a special research and development department for potato chip flavors, and expand the scale of the research and development department according to the market demand in the future.

The second point is to determine the product name, packaging, and pricing. The poisonous chicken soup on the Internet has poisoned a generation, and it also provides opportunities for us merchants to take a literary and fresh route. More experienced than me, you arrange it yourself.

The final pricing is flexible according to market positioning, but it must be guaranteed that the minimum profit of processing a catty of super potatoes into potato chips is more than five yuan. "

Xie Yong calculated the profit and cost a long time ago, understood Yang Zhenyu's meaning, nodded and said, "I will discuss it with my colleagues in the marketing department, and I will send it to you for review after it is confirmed."

Yang Zhenyu said: "For product marketing, you also write a plan for me. The three tasks are a bit heavy. Try to complete them before the end of the month. From next month, we will officially sell potato chips."

Xie Yong smiled and said: "No problem, Mr. Yang, these colleagues in the marketing department have fought a few tough battles and have rich experience. They promise to complete it on time."

Yang Zhenyu still trusts the strength of the marketing department, and with Xie Yong's words, he also has a bottom line in his heart.

After arranging things, I went to the advertising and publicity department and asked Liu Juan to find a potato chip spokesperson. These tasks need to be arranged in advance.

What Yang Zhenyu wanted was to try to make the potato chips produced in Yangjiawan famous before the end of the year, and it would be best to be able to make a profit. When the money was distributed at the end of the year, the villagers' shareholders would also share more.

Liu Juan asked Yang Zhenyu: "Mr. Yang, do you have any hard requirements for the spokesperson?"

There is a big difference between the spokesperson for potato chips and the spokesperson for liquor. This time it is mainly aimed at the young market, so the reputation and number of fans of the spokesperson are particularly important.

For example, the spokesperson that Copic chose is Jay Chou, and he has not changed it so far, because Jay Chou's songs have influenced too many people, and he is still very popular until now, and the fan effect is very effective.

The spokespersons of Lay’s Potato Chips have changed a lot, such as Yang Zi, Li Xian, Deng Lun, Li Yifeng, Yang Chaoyue, etc. Lay’s pursues the most popular stars at the moment, and timely exerting the star effect, the endorsement effect is obvious to all.

Similarly, the potato chips produced in Yangjiawan Village will also look for a traffic star to endorse, so as to convert the fan effect in time and become famous.

Yang Zhenyu said: "Look at the top endorsement fees in the industry first. If there are any popular artists recently, you can also pay attention."

Liu Juan figured out Yang Zhenyu's request, "I'll try to find it."

"Hmm!" Yang Zhenyu said.

……

Before the end of the month, the marketing department had completed the market survey. After collecting the data, Xie Yong sent it to Yang Zhenyu's office.

Xie Yong introduced: "We selected [-] young people from the township market, district and county market, and the primary market in the urban area, and made three flavors of Lay's Potato Chips and Copic Potato Chips that are currently on sale in the market. investigation.

60% of people are satisfied with the tastes produced by the two companies, and about 30% of consumers think that the spicy potato chips taste bland, which may have something to do with the region, after all, we all like spicy food in Sichuan and Chongqing , about 5% of consumers don't like the original potato chips, and the remaining consumers think the tomato flavor is too strong. "

After listening to the suggestion, Yang Zhenyu said: "It must meet the tastes of consumers. I suggest fine-tuning the tomato flavor and spicy flavor. The original flavor remains unchanged. The sales volume of the original flavor is also the least among the three flavors. The raw material we use has higher starch content. , the original flavor produced has a more intense fragrance, and I believe that consumers who like this flavor should appreciate our products."

"Well, I agree with Mr. Yang's suggestion." Xie Yong continued, "After a week of discussion, we have finalized two names for potato chips, and finally Mr. Yang will decide.

One is Yang Yang Potato Chips, which is determined according to the homonym of the word Yang in Yangjiawan Village.

The other one is Brother Monkey Potato Chips. The name is inspired by the golden monkey living in Mr. Yang’s house. Considering that the golden monkey has been registered, we decided to only use the word monkey and add On the name of the big brother, finally named the monkey brother. "

Mentioning the golden monkey at home, Yang Zhenyu's eyes lit up, "The name Brother Monkey is good. I think the image of Senior Brother can also be used in the packaging pattern, but the icon of the golden monkey must be distinguished."

Xie Yong said: "The marketing department has the same idea as Mr. Yang. The icon of the golden monkey is a cartoon icon designed in a flat manner. We can directly use the photo of the golden monkey in Mr. Yang's house and process it a little bit. The difference is still very big."

"Okay, just do as you said." Yang Zhenyu finally instructed, "Register the trademark early, and complete the procedures that should be followed.

70g is priced at 3 yuan, and 210g is priced at 10 yuan. I have no problem.

I also read the marketing plan you wrote, and I forwarded it to Liu Juan. You take time to communicate with them in the advertising department. "

(End of this chapter)