Return to the countryside to engage in industry

Chapter 445 No Celebrity Willing to Endorse
On the day the potato chip factory was officially put into production, Yang Zhenyu took the management leaders of the two companies to visit the site.

The production speed of the assembly line is very fast, and the workers who are working have only been trained for less than a week. They are already very familiar with their positions and are proficient in operation.

A group of people stared at the potato chips being conveyed from the air-cooled picking line. Yang Song introduced with a smile: "Mr. Yang, these are spicy potato chips, try it."

Yang Zhenyu picked up a piece, put it in his mouth, and chewed it a few times. The taste and crispness were not bad. He commented, "It's not worse than the popular potato chips on the market."

The rest of the people also tasted it one after another. Like Yang Zhenyu, they were satisfied with the first snack product in Yangjiawan Village.

Yang Zhenyu took the finished product that was just sealed and ready to be boxed from the packer, looked back and forth a few times, and pointed, "The packaging is novel, the color matching is comfortable, and it catches people's attention."

The rest followed suit.

"After Chunyan returns to the company in a while, put this potato chip on the shelves of our online store, put it on the top homepage, and engage in some promotional activities to increase popularity." Yang Zhenyu arranged.

Wang Chunyan took a picture with potato chips in her hand and said, "I'll take a few photos and let the technical department help with it later."

"There are a lot of potatoes planted this year. If there are no accidents, the harvest will be good. Most of them will be processed into snacks like potato chips and French fries, and the rest will be processed into vermicelli.", Yang Zhenyu looked at Xie Yong first , "With such a large output, the sales volume is too small to go through the retail channel alone, so we have to go through the wholesale channel. Manager Xie, what do you think?"

Xie Yong had already written clearly about the potato chips sales channel in the previous plan. Yang Zhenyu asked him now, maybe because he didn't read the plan he submitted carefully, or maybe he wanted the leaders present to listen.

He continued: "Mr. Yang, I have arranged for several sales team leaders to take our potato chips to the Xuetianwan Small Food Wholesale Market and several other famous non-staple food wholesale markets in Yushi to sell them." product.

The sale of snacks is different from the sale of liquor. We only need to win the big wholesalers, and the markets in the districts, counties, and towns below are almost won.

Of course, if they are willing to come directly to the manufacturer to purchase goods, we welcome all customers, big or small. "

Yang Zhenyu nodded. Xie Yong's analysis made sense. This time, he went directly to the big market. For the wholesale of non-staple food, the stickiness of large and small wholesale markets is very high.

"What about the price?" Yang Zhenyu continued to ask.

Xie Yong said: "According to your request, we checked the cost and profit, and finally set the wholesale price of potato chips in small bags at 1.49 yuan, and the wholesale price of potato chips in large bags at 4.79 yuan."

Yang Zhenyu also made a simple calculation in his mind, and he had no objection to the price, then he looked at Wang Lan from the personnel department, "Director Wang, Brother Monkey's taste research and development department has been established, and the personnel recruitment work must keep up. , there must be quality, if the sales of Brother Monkey’s potato chips are optimistic, the company will create a product research and development department on the basis of the taste research and development department, responsible for the research and development of snack foods, and you should pay more attention to the talent introduction.”

Wang Lan is the head of the personnel department recruited by the headhunting company. She has been in Pentium Agricultural Trade Co., Ltd. for more than half a year and helped the company introduce a group of outstanding talents. Personnel arrangements are no longer so redundant.So Yang Zhenyu trusted Wang Lan's ability very much.

Wang Lan nodded, and said, "I'm already following up, Mr. Yang."

"Yeah!" Yang Zhenyu responded, and finally looked at Liu Juan, "How is the spokesperson?"

Liu Juan did not give Yang Zhenyu a satisfactory answer like the rest of the management leaders, with a sad look on her face, and reported truthfully: "Mr. Yang, I contacted several top brokers and The company behind them received a reply that their artists are unwilling to endorse Brother Monkey Potato Chips."

Yang Zhenyu frowned, "Is it a price issue?"

"Mr. Yang, it's not a matter of money. The endorsement fee for the top streamers is around 500 million, which is within our budget." Liu Juan said, "The teams and companies behind these top streamers pay more attention to the influence of products. And the hard power of the company behind the product, in their words, I hope it will be a win-win result.”

Yang Zhenyu seemed to understand what Liu Juan meant, and to put it more bluntly, the top streamer was only willing to endorse products that were already well-known in the society, so as to maintain his position in the top streamer circle.

Conversely, the snack products produced by village-run enterprises like Senior Brother Monkey cannot catch their eyes. What they want is not only the endorsement fee, but also the sense of class that the product itself brings to them.

For example, the spokespersons of luxury goods such as Armani and LV are top stars such as Hu Ge, Yi Yangqianxi, and wyf. In turn, celebrities who become the spokespersons of these luxury goods will also get higher attention.

In contrast, Monkey Brother, a newly born snack brand, is really a bit low, but the taste and quality are nothing to say.

Yang Zhenyu also fell into short-term thinking. If he can't find top streamers, he won't be able to quickly become famous, and there is no need to find second- and third-tier stars to endorse him.

Liu Juan saw the sad look on Yang Zhenyu's face. If the production capacity of the two production lines is increased and the sales channels are not opened, it will easily cause the problem of overcapacity, but if it is not mentioned, the cost of daily losses will be too high. The easiest and most direct way to raise the reputation of Senior Brother Monkey. When the reputation rises, the sales will naturally be guaranteed.

At this time, Liu Juan came up with a bold idea, moistened her throat, and said, "Mr. Yang, I have another idea, maybe I can quickly make Brother Monkey's potato chips famous."

Yang Zhenyu and the leaders who were thinking about the solution all turned their heads to look at Liu Juan. Liu Juan said bluntly, "I don't want a spokesperson!"

"Be more specific." Yang Zhenyu was still somewhat interested in this idea.

Liu Juan said: "Find a marketing company to do the marketing of Monkey Brother's Potato Chips, use the Internet channel to create an online sweet potato chip, and wait for Monkey Brother's reputation to rise, then we will consider the spokesperson and brand influence."

It sounds pretty good, a little curve to save the country.

Yang Zhenyu guessed: "You already have a goal in mind?"

"Hmm!" Liu Juan nodded and looked at everyone, "There is a marketing company called H&H, have you heard of it?"

Wang Chunyan answered, "It sounds very familiar."

Xie Yong introduced: "Michelle Ice City's marketing promotion is done by this company. It has been very popular on the Internet recently, and a brainwashing divine song was born. The discussion is very hot. The topic similar to the scene of Michelle Ice City's death scene is also very popular. Being on the hot search, this is a very successful marketing case."

After Xie Yong mentioned it, Yang Zhenyu came to his senses. He also often saw various videos about Michelle Ice City on the Internet. The commercial song "I love you, you love me, Michelle Ice City is sweet" It has penetrated into the subconscious of netizens.

(End of this chapter)