Return to the countryside to engage in industry

Chapter 446 Awesome Marketing Plan
Michelle Ice City has been in the limelight in the milk tea industry recently, and its affordable price has won a large number of consumers. As for hygiene and health, there is no need to discuss such topics, since you They all choose to drink milk tea, why do you still think about its health?
The marketing plan of H&H made Michelle Ice City a milk tea brand that is sought after by the public. In fact, H&H’s successful marketing plan is not limited to Michelle Ice City, and many familiar promotional slogans are made by them.

For example, the slogan of Hanting Hotel: Love cleanliness and live in Hanting Hotel.

The slogan of Zulijian: the elderly should wear shoes for the elderly, professional shoes for the elderly, look for Zulijian.

Haidilao slogan: Hi together, Haidilao.

Juewei duck neck slogan: I want Juewei duck neck now.

Literally, there is no profound meaning, it is easy to understand, it is the closest to life, and makes ordinary people and consumers feel a sense of intimacy.

According to H&H's own evaluation: we have not done marketing of big-name products, but only down-to-earth.

But every time the effect is obtained, it is the effect that many big names want to obtain.

Yang Zhenyu changed his thinking. Since he couldn't reach cooperation with top stars to increase product popularity, it is not impossible to go the route of being close to the people.

After learning about H&H, Yang Zhenyu said to Liu Juan: "You can contact this company and hear their quotation."

Liu Juan nodded in agreement. When she proposed this idea, she was still nervous. After all, this marketing model has never been used on the products produced by Pentium Agricultural Trade Co., Ltd., and there is no way to know the effect. She can only learn from H&H. It is a bit of a gamble to analyze the success of the case.

Now that Yang Zhenyu agreed to this method, Liu Juan felt relieved and dared to take a step forward to do it.

She knows the meaning of Internet celebrity products better than anyone else. If you only pursue short-term popularity, the lifespan of the product will not be long. In her understanding, the word "Internet celebrity" is more a way to pursue fame. It is the product quality that can make the product continue to be recognized and paid attention to by consumers.

The quality of Houshixiong’s potato chips can be guaranteed. First, the ingredients are selected well, and then a more detailed market research is done. Finally, the taste is slightly changed according to the market research. The taste of the finished product is unanimously recognized by everyone.

Therefore, Liu Juan expected that Brother Monkey potato chips, under the packaging of H&H, will gradually enter the daily snack list of mass consumers while creating popularity.

After Liu Juan went down, she contacted the company H&H.

As far as a marketing company is concerned, as long as customers find them, they will not refuse them. Who would dislike too many customers?As for whether it can achieve such a good effect as Michelle Ice City, it is another matter. Right now, we need to collect money to do things first.

Because the marketing of Michelle Ice City is so good, H&H's reputation in the industry has recently increased, so the fees are naturally higher.

H&H quoted Liu Juan 100 million yuan, which more than doubled the price.

Liu Juan understood the truth that a rising tide raises all boats. After discussing with Yang Zhenyu, she accepted H&H's offer, but H&H had to come up with a marketing plan first.H&H is also straightforward and promises to give priority to Brother Monkey's marketing plan.

What Yang Zhenyu didn't expect was that in less than a week, the specific marketing plan they gave had been sent to Liu Juan's email.

After reading it, Liu Juan's eyes widened, and she felt an indescribable feeling.

She printed out the plan and sent it to Yang Zhenyu's office. Yang Zhenyu took it and looked up in surprise, "So fast?"

It feels like an assembly line production, taken directly from a mold.

But when Yang Zhenyu saw the slogan customized by Hua and Huawei monkey chips, he showed the same expression as Liu Juan, "Why didn't we think of it?"

The two looked at each other.

Yang Zhenyu read: "Lie down, I will eat Brother Monkey's potato chips."

It is still a simple and direct style, not elegant, but very down-to-earth.

This catchphrase is very simple to understand literally. It is to eat brother monkey potato chips when lying down. It describes the behavior habit. Many people have this kind of behavior habit. They like to watch TV while lying down and play with their mobile phones. By the way Eat snacks.

But lying flat has another meaning, and it is also the most popular online vocabulary recently. It talks about the state of young people struggling without hope.

Precisely target the youth market.

"This slogan is absolutely perfect." Yang Zhenyu said excitedly.

Liu Juan followed suit and nodded, "Mr. Yang, look at the marketing work later."

From Liu Juan's tone, I know that there are surprises in the future.

Yang Zhenyu then turned back, and had to admire H&H for being very good at capturing the emotions of netizens. It was written in the marketing plan that these people who participated in the discussion on the topic of "laying flat" would gather again and set off a wave of following suit.

Considering that nothing will go wrong, H&H proposed to cooperate with three to five well-known Internet celebrities to shoot a video. The content of the video is simple, with the theme of "laying flat" and inserting the promotional slogan of brother monkey potato chips.

The team behind these big Internet celebrities is very professional and knows how to serve the patrons, so this is not something that Pentium Agricultural Trade Co., Ltd. needs to worry about.

If the above two points do not achieve the desired effect, then start to write stories and copywriting to follow the literary route, and the stories and copywriting are provided by H&H.

After reading the marketing plan, Yang Zhenyu smiled and said to Liu Juan: "Let the people in the marketing department check Douyin when they are free these few days. Anyone who sees people participating in the discussion on lying flat should leave a message for them." , communicate, and send Brother Monkey’s potato chips away.”

Liu Juan nodded and said, "I'll do it now."

As long as the well-known Internet celebrities who have negotiated a cooperation post a video advertising Brother Monkey, these netizens who receive free potato chips are likely to follow suit, and the popularity will naturally rise.

The topic of "Michelle Ice City community death scene" was also very popular before. It was said that as long as you go to the store of Michelle Ice City to sing its theme song, you can get free of charge. Although the company did not release such news, each This kind of entertainment video gave Michelle Ice City a wave of publicity, with both laughter and fame.

Yang Zhenyu also had a new idea after seeing H&H's customized marketing plan for Mr. Hou's potato chips. He could use the popularity of "Lie Ping" to launch an activity #说你的块平故事#, as long as the participants @Monkey Brother Potato Chips official account, you will receive free potato chips sent by Pentium Agricultural Trade Co., Ltd., Michelle Ice City will inevitably order, but Monkey Brother can send it for free.

The word "lay flat" sounds simple, but the story behind this word must be moving. It will not only lead to follow suit, but also set off a wave of literary sadness. This style is simply very suitable for young users of Douyin and Netease Cloud. up.

Yang Zhenyu expressed his ideas, and after discussing with the Marketing Department, Advertising Department and H&H Company, he handed it over to the company's Advertising Department for implementation.

(End of this chapter)