Return to the countryside to engage in industry

Chapter 447 Flexibility

The marketing plan given by H&H focuses on how to attract netizens to follow suit?
It is a very fast and effective way to seize the hot spot of "laying flat" and cooperate with big Internet celebrities.

Yang Zhenyu has some ideas of his own when it comes to finding partners. He thinks that there is no need to search too much.

Two fit.

Of these two, the best one is an entertainment internet celebrity with tens of millions of fans, who will advertise to Brother Monkey by making videos, jokes, etc., and lead to topics like "laying flat".

Another one, you can look for the kind of video blogger who speaks in depth and has a unique perspective on problems, and use his experience and experience to analyze it carefully.

After Yang Zhenyu told the advertising and publicity department of his idea, Wu Xiaotong immediately followed this idea to find a partner, and finally sent the list and the advertising quotations of these Internet celebrities to Yang Zhenyu's office.

After Yang Zhenyu looked it over, Wu Xiaotong said: "Mr. Yang, I would like to recommend two of you. This video blogger named Ge Ge has a very high number of video views recently, and the statistics are also very good. His video production style It is very in line with our promotional theme. I have watched the advertising videos they have played for merchants before. They edited entertainment stories with the hottest topics at the moment, and then integrated product advertisements into the video content. It can be said that there is no sense of violation. Watching Very smooth.

The number of his fans also meets our requirements, reaching 2431 million.

You can take a look at the quotations below. Mr. Yang, the short video quotation is 58.8 yuan, and the long video quotation is 78 yuan. Compared with Internet celebrities of the same size, it is much cheaper, which is why businesses like to find him.

This Gege has been on the hot search several times, which is enough to see that the team behind him is very capable of operation. "

Yang Zhenyu nodded and said, "Just him, communicate more with his team and clarify our requirements."

Wu Xiaotong replied: "I have been communicating with these Internet celebrity teams for the past two days. Mr. Yang, according to your request, I recommend Professor Yin as another candidate. Although his fans only have more than 500 million, analyze it. The angle of the question is very unique and can often resonate with netizens, so his video views, likes, and comments are all very high.

He is also a university professor himself, and has also won the championship of the orator. He is very eloquent and understands contemporary young people best. I personally think he is very suitable. "

"Your analysis makes sense!" Yang Zhenyu asked concerned, "Is he willing to accept this kind of commercial advertisement?"

In Yang Zhenyu's impression, most of the commercial advertisements received by this kind of video bloggers who claim to be scholars are the promotion of some books and APP promotion similar to literature, and it is rare to directly advertise snack products.

Wu Xiaotong smiled and said: "You don't have to worry about it, Mr. Yang, since he has reserved the business cooperation method, there is no deal that cannot be negotiated, it just depends on whether the conditions are enough?"

A look of confidence.

Yang Zhenyu looked at this immature face and smiled, "It seems that it was the right choice to arrange you with Liu Juan."

What he couldn't deny was that the students that Liu Juan had fooled back with were really strong in learning, quick in thinking, and their speed of progress was obvious to all.

Wu Xiaotong smiled when he heard the compliment, "It's Mr. Yang who guided us well."

The words of flattery may sound immature, but it sounds comfortable. Yang Zhenyu waved his hand and said, "According to your ideas, if you can't handle things, you can ask your Minister Liu or go upstairs to ask the manager Wang of the good store. They are better at this aspect. has experience."

"Thank you, Mr. Yang." Wu Xiaotong walked out of the office with a smile.

Through communication and negotiation, Pentium Agricultural Trade Co., Ltd. reached a cooperation with the two selected internet celebrities.Internet celebrity "Gai Ge" will make a long video to interpret the word "lay flat", and insert the advertisement of Brother Monkey, and @包师兄官方摇音 account will initiate #tellingyour的块平故事# to receive free Brother Monkey Potato chips activity.

The video blogger "Professor Yin" will publish a video in-depth analysis of the current situation of "lying flat" immediately after "Gaige" releases the video, and also @圣师兄官方摇音号 Launch #说说你的块平故事# The activity of receiving Brother Monkey potato chips.

The advertising fee of "Ge Ge" was 78 yuan, and the advertising fee of "Professor Yin" was 55 yuan.

On Saturday night, the two posted videos one after another. Yang Zhenyu watched their videos. The way they advertise is very clever, not blunt at all, and comfortable to watch.

Yang Zhenyu looked at Professor Yin with admiration, and after listening to his analysis of the social status quo of "laying flat", he admired his knowledge.

The release time of the two videos was less than an hour, and all the statistics were very impressive.

One took the route of entertainment, and the other took the route of emotional reality. With a tacit cooperation, the enthusiasm was immediately pushed up.

By nine o'clock in the evening, the popularity had exceeded 800 million. Yang Zhenyu flipped through it casually, and many people followed suit and recorded videos, telling their life experiences of North Drift and South Drift, which sounded a bit sad.

Yang Zhenyu had an idea after watching it. If he gave them a little encouragement at this time, the publicity effect would be better. Go to the technical department first.

The technical department has kept people on duty these days.

Yang Zhenyu: "How many people have participated in this activity so far?"

"Mr. Yang, the number of people participating in the event has exceeded 1000, and now the popularity of the event has exceeded [-] million, and the data is increasing rapidly." The technician pointed to the computer screen and introduced.

"Keep staring, I've worked hard for you these few days." Yang Zhenyu put his hand on the technician's shoulder and encouraged him.

In order to fight this battle well, more than 60% of the company's people are working overtime. After Yang Zhenyu came out of the technical department, he went directly to the advertising and publicity department. Liu Juan and Wu Xiaotong stood up at the same time and called out, and other people in the publicity department followed suit. stood up.

Yang Zhenyu waved and said, "Everyone sit down."

"I just watched some videos recorded by netizens, and I was very moved. At the same time, I had a new idea. H&H wrote a guarantee method, story and copywriting attack in the marketing plan. What I thought was that this method could be advanced. Use, print some encouraging words on the potato chips packages we send out, and netizens will feel warm when they see these words." Yang Zhenyu expressed his thoughts.

Liu Juan's mind was also spinning quickly. After listening to Yang Zhenyu's thoughts, she answered, "Mr. Yang, we can make a pattern similar to scratching prizes, and print the copywriting inside, so that netizens can hang it up and get their hearts out." Comfort, or put it in the package in the form of a sticky note, so that netizens will have a stronger sense of participation.

These copywritings can use similar words, as long as the meaning is the same, the way of expression can be casual, the more literary and artistic the better. "

Yang Zhenyu thought Liu Juan's proposal was good, "You should contact Hua and Hua now and ask them to provide at least [-] copywritings with similar meanings, and then send them to Yang Song tomorrow, asking him to contact the packaging factory and rush to make a copy. After packing the potato chips in batches, let the marketing department contact the netizens and send them to them.”

One after another, Yang Zhenyu's thinking was very clear, and he deployed the work overnight.

(End of this chapter)