Return to the countryside to engage in industry

Chapter 448 Brother Monkey's Potato Chips Are On Fire

When he got up the next morning, Yang Zhenyu turned on his phone again and watched the video of brother "Gai" yesterday. The number of likes has exceeded one million. This is different from the popularity of his video style, and there are more than 2000 million fans. No relationship.

At the same time, the popularity of the campaign #telling your lying flat story# launched has exceeded 3000 million, ranking second on the popularity list.

……

"I tried and I couldn't, it's a sad story."

"If God gives me another chance, I will definitely choose a relaxed life."

……

The effect was not much different from Yang Zhenyu's expectation. He was very satisfied with the advertising and marketing this time, and the cost was not as high as the endorsement fee of a top star.H&H’s marketing plan charges 100 million yuan, and the two internet celebrity advertisements cost more than 140 million yuan. The next step is the cost of potato chips. Even if tens of thousands of packs of potato chips are sent out, the production cost is only tens of thousands of yuan, including water and electricity. , labor, freight, etc. After all, the net content of a large bag of potato chips is only two or three taels, and a catty of super potatoes can process about three bags of potato chips.

Overall, the publicity cost is only 250 million, but it has achieved tens of millions of publicity effects.

The promotional slogan of "Lie flat, and eat brother monkey" was uploaded on Douyin overnight. In addition to netizens following suit, Internet celebrities with more fans also began to shoot similar videos. A topic with over 3000 million hot topics, a little understanding No operation team will let go of such a good opportunity.

The effect of this marketing promotion is far more than that. After receiving the potato chips sent by Pentium Agricultural Trade Co., Ltd., netizens posted videos of unpacking one after another, especially the encouragement written on the small label inside, which made people They were very touched.Whether it's true feelings or bloggers' attention, I can't help but post a video to express my thoughts after seeing the copywriting.

"This is truly the best gift I've received all year!"

"The road is as simple as it is, why do you need a fellow traveler, this copywriting is amazing."

"My friend, please go down decently, there are still people waiting to see your jokes!"

"I'm so touched, I was amazed by Brother Monkey's copywriting."

"Juejuezi, is Brother Monkey's copywriting aimed at Biao Durex?"

With the release of a similar video, another topic named #猫师兄写文# appeared on the hot searches, and the popularity exceeded tens of millions.

Next, it is the turn of those food bloggers, bloggers who crack down on counterfeit products, bloggers who recommend snacks, and other similar internet celebrities to follow suit.

"Recently, there is a potato chip that has become popular. Monkey Brother Potato Chips, with its amazing copywriting and free collection activities, has become an Amway target for netizens. Today I will unbox this potato chip and test the poison for you."

"To be honest, the taste is still very good. The three flavors currently on sale online are tomato, spicy, and original. The first two flavors are similar to other French fries on the market. I especially recommend the original flavor, which has a very strong fragrance. "

"This sweet potato chip has not been overturned on the Internet, and it is worth recommending."

"I bet you will keep buying it as long as you eat it."

After the food blogger recommended it, the topic of "Brother Monkey Potato Chips" has exceeded 4000 million, catching up with the record of 4900 million previously set by "Michelle Ice City".

The higher the popularity, the video bloggers in various circles also began to try their best to catch hot spots, and the chain effect was reflected.

Yang Zhenyu was also paying attention, and took time to watch some financial video bloggers. They specially released videos to analyze the marketing plan of "Brother Monkey Potato Chips".

In order to attract people's attention, the village-run enterprise, Pentium Agricultural Trade Co., Ltd., the manufacturer of Brother Monkey's potato chips, is portrayed as a listed company and praised in various ways.

At the same time, H&H, a marketing company, was picked up again and praised in various ways.

Yang Zhenyu guessed that the fees charged by H&H will probably double again in the future.

After these fancy recommendations from video bloggers, Brother Monkey Potato Chips can be regarded as a firm seat on the Internet celebrity snacks.

More and more wholesalers are actively contacting Pentium Agricultural Trade Co., Ltd. At the same time, the sales of monkey chips in several online stores of Pentium Agricultural Trade Co., Ltd. have skyrocketed.

This is the power of following the trend on the Internet, and being caught by businessmen is an excellent opportunity to realize cash.

In addition to actively contacting the company's wholesalers, the sales team sent by the company's marketing department also started to take action, entering the market to sell products door-to-door.

While playing popular online videos on the mobile phone, the salesperson recommended to the wholesaler, "Boss, our potato chips have sold out online and are very popular. You can see that many well-known Internet celebrities are advertising us. Get the goods from us now, there will be a discount."

"Boss, you can taste the potato chips and compare them with the wholesale potato chips in your store. Brother Monkey's potato chips are of guaranteed quality. If you think they are good, you can try selling them."

"Boss, we are a local company in Yushi. This is the address of the company. It is close to get the goods."

"Our company has its own taste research and development department, and we will develop more flavors in the future..."

These experienced salesmen quickly penetrated into the major non-staple food and small food wholesale markets in Chongqing.

Brother Monkey is now very famous, and the taste and price are not bad. Many wholesalers expressed their willingness to buy.

After talking with Xie Yong, Yang Zhenyu decided to implement two preferential policies. One is to allow wholesalers to sell first and pay later for the first purchase. If the sales volume is not good, they can return the goods.

Second, considering that there are wholesalers from other places on the Internet who are consulting Brother Monkey Chips, the company decided to open an online wholesale channel, and customers with large orders can enjoy free shipping.

As soon as the two promotional activities came out, the offline sales of Monkey Brother's potato chips rose steadily.

Originally, Yang Zhenyu was worried about the problem of overcapacity, but now it seems that he needs to increase the production capacity. He went to the potato chip factory in person and told Yang Song: "Raise the production capacity of the two production lines to more than 80%."

Yang Song understood what Yang Zhenyu meant, which meant that the workers in the workshop must guarantee 7-9 hours of working time every day.This is very physically demanding on the workers.

After Yang Zhenyu condolences to the workers, he continued to say to Yang Song: "According to the current production scale, another batch of workers will be recruited. According to my previous standards, priority will be given to recruiting from the village, and then recruiting from Qingmu Township. year women.

Starting from the end of the month, two shifts will be implemented to ensure that workers have rest time and at the same time increase production. "

"I'll make arrangements right away," Yang Song replied.

(End of this chapter)