Return to the countryside to engage in industry

Chapter 449 IP Marketing
It took Brother Monkey a week to become an online celebrity product sought after by netizens. The speed is amazing. This is inseparable from the marketing plan of H&H Company and the market judgment of Pentium Agricultural Trade Co., Ltd. itself.

Yang Zhenyu's goal of quickly becoming popular and famous has been achieved, and the next thing to do is to consolidate his reputation and strengthen the impression of Monkey Brother Potato Chips in consumers' minds.

The management of the company agreed that the promotion work of strengthening the brand imprint should be done offline. Firstly, because Brother Monkey Chips has already stole the limelight on the Internet, and secondly, the influence of the Internet will continue to decline. They want to maintain the current popularity. , It is almost impossible, and it takes a lot of brains and money.

So in the next stage, offline is the focus.

Yang Zhenyu put forward his own opinion at the meeting, "Offline promotional activities are the closest to the consumer group, and it is also the easiest to strengthen the brand influence of Monkey Brother. Christmas is coming soon. According to my understanding, Christmas in major cities The business district is the busiest, we can seize this opportunity to engage in a Christmas IP marketing."

The crowd nodded.

Liu Juan then said: "Mr. Yang's idea of ​​IP marketing is very good. I am also paying attention to similar marketing cases. IP has brought new consumption points to commodities. More and more young people will buy products because of their interest in a certain IP. The combination of IP and commodities has been very well confirmed in the young consumer market.

The Christmas IP mentioned by Mr. Yang is worthy of our gamble. Although Christmas is a festival imported from abroad, to a certain extent, it has become the most popular carnival festival in today's society.

In this festival, young people go out and gather, and couples go on dates, making the foreign Spring Festival a cheerful, lively, romantic and warm festival.If we can make good use of the peak flow of people at Christmas, cooperate with online publicity, and carry out offline promotional activities, it may have unexpected publicity effects.

What I have to mention is that the Christmas promotion is already the brightest promotional card for major domestic merchants at the end of the year. I think we can learn from it. "

Everyone here affirmed Liu Juan's analysis, and Yang Zhenyu also cast a gratified look at her. His younger sister's thinking is becoming more and more agile, and she is becoming more and more familiar with product promotion and marketing models. It can be seen that she is in private. A lot of kung fu learning and research.

Great progress.

Yang Zhenyu continued Liu Juan's words with affirmative tone: "Liu Juan has already done a feasibility analysis on the Christmas IP marketing campaign, and after she goes down, the advertising and publicity department will make a detailed feasibility report and hand it over to I."

After finishing speaking, he deliberately looked at Yang Fan of Haodianjia E-Commerce Co., Ltd. Today's meeting is related to the sales and promotion of the company's products, and Yang Zhenyu also called Yang Fan and Wang Chunyan.

Yang Fan noticed Yang Zhenyu's gaze and sat up straight. Yang Zhenyu turned to Liu Juan and said, "Director Yang has rich experience in event planning. After Liu Juan goes down, I can communicate with her more."

Liu Juan and Yang Fan nodded at the same time.

Yang Zhenyu went on to say: "In order to keep Brother Monkey's Potato Chips popular on the Internet, it is necessary to use our online sales channels to continue to cooperate with several leading anchors, such as Wei Ya and Luo Yonghao, to let them To help bring the goods, the cooperation mode is still in accordance with the original mode.

Now Brother Monkey's potato chips are so popular on the Internet, I think they are also eager to cooperate with us. There should be no problem with product selection, and the quality of our potato chips can be guaranteed. "

Wang Chunyan nodded and said, "I'll do this."

Yang Zhenyu turned his attention to Xie Yong in the marketing department, "Offline wholesalers will hand over the orders to Yang Song as soon as possible, and the production capacity of the potato chip factory has been increased, so supplying the existing market is not a problem.

In addition, in the online wholesale channel that has just been opened, some customers have reported that the work efficiency is too low and the delivery speed is too slow. You should communicate with the customer service in the marketing department.

Take the time to chat with the supervisors of Alibaba's wholesale channels. It doesn't matter if you add a little more technical management fees, you must increase efficiency.

If the product cannot get out of Yangjiawan Village, no matter how good the online promotion is, the sales volume will not increase, and the offline wholesalers must maintain it well. "

Xie Yong took the notes and looked at Yang Zhenyu, nodded and said, "Mr. Yang, I promise to solve the problem before Christmas."

"En!" Yang Zhenyu put away the materials on the table and said, "There is nothing else, let's end the meeting."

Looking at Liu Juan intentionally, "Liu Juan, come to my company for a while."

Liu Juan froze for a moment, then put away her notebook and nodded in response.

She thought that Yang Zhenyu came to her to continue discussing the "Christmas IP marketing", but when he walked into Yang Zhenyu's office, Yang Zhenyu smiled at her and poured water for her, which made her feel a little uncomfortable.

"Yang... Mr. Yang, what's the matter?" Liu Juan asked directly.

"Sit down!" Yang Zhenyu spread his hands and smiled, "Drink some water, you must be thirsty after talking so much at the meeting."

Liu Juan had an indescribable feeling that something was wrong. While picking up the glass, she paid attention to Yang Zhenyu's expression, took a symbolic sip, put down the glass and said, "Mr. Yang, is it about IP marketing?"

Yang Zhenyu smiled and said, "You only have work on your mind now?"

"Ah?" Liu Juan asked in surprise, what does this mean?
"Your analysis at the meeting today made me look at you with admiration. I have to admit that you have made great progress, including the previous plagiarism incident, which also left a deep impression on me. You are indeed excellent. .”

Yang Zhenyu remembered what Wang Chunyan said to him before, girls need more encouragement, whether it is her status as an employee or as a younger sister, Liu Juan should get the most direct praise and affirmation from him as the general manager.

After hearing this, Liu Juan felt a little embarrassed, and deliberately avoided Yang Zhenyu's eyes, but she was happy in her heart.Thinking that this is the iron tree blooming?Yang Zhenyu actually praised her in front of her face.

"Brother! Oh, no! Mr. Yang, thank you for your praise. I still have a lot of room for improvement. I will work harder and make greater contributions to the company." Liu Juan said with an increased tone.

Yang Zhenyu smiled after hearing this, waved his hand and said, "Okay, don't act for me here, don't I understand your little thoughts?"

Liu Juan curled her lips and smiled, "Brother, can't you cooperate with me?"

Instantly revealed his real appearance.

Yang Zhenyu said: "I don't think what Chunyan said is right. As a person, you still can't be praised, and you tend to drift away."

Liu Juan showed a disgusted expression, "It's just my sister-in-law who treats me well, brother, you still don't understand women."

Standing up, walking to the door, he turned his head and made a face at Yang Zhenyu, "I went to talk to Yang Fan, just wait, I will definitely give you an amazing plan."

"Wait and see!" Yang Zhenyu raised his teacup to respect and smiled.

(End of this chapter)