Return to the countryside to engage in industry

Chapter 450 Three City Linkage
Liu Juan and Yang Fan worked overtime to discuss, saw a lot of product Christmas promotions, integrated some highly interactive activities on the Internet, and finally added their own ideas to make a feasibility report and event planning plan.

Liu Juan walked into Yang Zhenyu's office with the proposal in person, with a smile on her face, she seemed very confident. Yang Zhenyu looked at the paper document in her hand and asked, "It's done so soon?"

It took less than three days from the discussion at the meeting that day to the submission of the plan today. This efficiency surprised Yang Zhenyu a bit.

"Director Yang and I rushed out after working overtime. Mr. Yang, please take a look." Liu Juan put the document on Yang Zhenyu's desk.

Yang Zhenyu reached out to open the plan and flipped through it, Liu Juan introduced: "Mr. Yang, how to make good use of the IP of Christmas, first of all we need to choose a suitable event location and determine the ideal event mode.

After I go down, I will go to the marketing department to discuss with Manager Xie. According to the existing offline market size of Monkey Chips, Director Yang and I agree that Yushi, Chengdu, and Changsha are the most suitable places for Monkey Chips this time. Christmas promotion city.

Taking Chongqing City as the center, we analyzed the flow of people in the major commercial districts of Chongqing during Christmas in the past five years, and finally determined the specific activity locations in commercial districts such as Jiefangbei, Guanyin Bridge, University Town West Street, and Beicheng Paradise Street. Some of these business districts are old business districts in Yushi, which are well-known, have a large flow of people, and have many promotional activities on Christmas Day. We can use the influence of some big brands to attract traffic to our activities.

There are also some business districts close to colleges and universities, which are also places where young people gather more. Christmas is also the most popular festival for young people, and there is no shortage of traffic.

I have also inquired about the rent of the shopping mall. It is not too expensive. Based on the scale of each activity site of about 300 square meters and the two-day activity time, the activity cost can be controlled within [-] million.

The venue of the event is Chunxi Road in Chengdu, and Wuyi Square in Changsha. In recent years, the city of Changsha has ranked very high in the ranking of Internet celebrity cities in China. We can use the word Internet celebrity to carry out publicity. The title of net sweet potato chips is going to be promoted in Changsha, I believe the effect will be very good. "

"The second point is the activity mode. I position the mode of this promotional activity as brand interaction, and strengthen the brand imprint of Monkey Brother through four links: image display + tasting + game interaction + promotion. Through the interaction with young people , convey the concept of happiness, and further enhance the product image of Brother Monkey Potato Chips, which is friendly to the people and down-to-earth.”

"Next is the specific content of the activity. Director Yang positioned it as an immersive experience marketing, aiming to enhance the intimacy between Monkey Chips and consumers.

Flash mob is a relatively popular activity in recent years. We can directly adopt it and make a novel and interesting flash mob in the image of Brother Monkey and Santa Claus to attract crowds to watch, experience and participate.

Next is the interactive game.We will set up claw machines on the spot, and put monkey chips, monkey pillows, dolls, and lipsticks printed with monkey images in the machines, which can arouse the interest of young people and couples.Let players feel happy while participating in the game, and at the same time subtly form a profound brand mark.

At the same time, we will also launch an activity of reposting and sharing Moments to receive exquisite gifts. When choosing gifts, we must consider that they can enter the lives of consumers and achieve long-term use effects, so that the brand Monkey Brother can be used in consumers' homes, It can be seen everywhere in life, and serves as a reminder that people who like potato chips will naturally consume them.

Forwarding and sharing Moments can also allow Brother Monkey's Christmas marketing activities to achieve an offline-to-online fission effect, further enhancing reputation. "

"Finally, promote the promotion to achieve the goal of combining products and effects. We will carry out various activities such as limited-time rush purchases and discounts on the spot, so that consumers can feel the discounts given by Monkey Brother Potato Chips at Christmas, and take advantage of the joy of participating in discounts. and satisfaction, stimulate consumption, and let them reap the joy of shopping during the festival.

If there is no discount on the spot, consumers can follow our social media accounts such as WeChat official account and Douyin official account. On the night of Christmas, the marketing department will post a link and click to enter the live broadcast of Weiya, Luo Yonghao, etc. time, so that consumers can go to the live broadcast room to snap up discounted products.

In this way, we not only gained a large number of offline customers and customer information, but also laid a good user base for the promotion of Monkey Brother.

At the same time, the online sales will also be significantly improved. After seeing the satisfactory sales, the anchors with goods such as Wei Ya will continue to cooperate with us, and they will make concessions on pit fees and rebates. , to obtain higher profits..."

Yang Zhenyu was carefully looking at the Christmas event planning plan. Liu Juan almost explained the plan behind her back. Yang Zhenyu could feel that she and Yang Fan really put their heart into this plan.

At the back of the plan, there are some activity budgets, on-site order maintenance, follow-up interviews, etc., which are written in great detail.

According to the two plans in front of him, Yang Zhenyu felt that the feasibility was very high.Putting down the materials, she raised her head and smiled at Liu Juan, "It really surprised me, you did a great job, you proved your ability."

Liu Juan also smiled, "Thank you Mr. Yang for your compliment. It's a great honor that this plan has been recognized by the company."

Yang Zhenyu smiled and said: "I haven't read the following implementation content. I think it would be too labor-intensive and time-consuming for us to do this activity by ourselves. From my point of view, we can directly package it to the corresponding marketing company to do it. We just look at it." Effect."

Liu Juan nodded: "I agree with Mr. Yang's proposal. It seems that the event plan is very detailed, as long as it is done step by step, but there is too much work to be done when it is launched offline, and it is held in three cities together. There are indeed big problems.

If it is outsourced, we only need to send some people to supervise on site. "

"Yeah!" Yang Zhenyu nodded, and finally instructed, "You contact the famous marketing companies in the three cities and listen to their quotations. When negotiating, pay special attention, although this Christmas promotion is selected in It was held in three new first-tier cities, but it is still a small-scale promotional event in terms of event scale, event time, event process, and content, so don’t be led astray by those marketing companies, and try to control the event budget as much as possible.”

Liu Juan understood Yang Zhenyu's meaning, "I will pay attention, Mr. Yang."

"After confirming the outsourcing company, sign the contract." Yang Zhenyu said, "I'll go here to discuss with Chunyan, according to the activity plan, let the online sales time match your offline activities, in order to achieve the best Effect."

(End of this chapter)