Return to the countryside to engage in industry

Chapter 461 Registered Users Soared
The small shop at the entrance of the village does not have the strong capital of Pinduoduo, so it casually throws out hundreds of millions of funds for this kind of viral marketing, and obtains hundreds of millions of traffic.From the APP store, we can see that Pinduoduo has the most downloads among all APPs. The reason is very simple. Users are greedy for profits, and after getting the funds for the event, they uninstall it, wait for the next event, download it again, and so on.

But as long as one percent or even one thousandth of the traffic can be realized, Pinduoduo and the merchants staying in Pinduoduo can make a lot of money, not to mention that for a listed company, the real place to make money is in the stock market .

According to Yang Zhenyu's expected cash collection mechanism, if the activity fund of 600 million can attract 150 million registered users, it would be very good, but this number is really not enough. We have to find a way to attract more traffic on the basis of limited activity funds .

Yang Zhenyu's mind turned quickly, and he thought of a rather despicable method, the time system.

To put it simply, the user clicks on a 200 yuan red envelope and immediately gets 199 yuan, and the remaining one yuan needs to be invited by the user to click on the friend, and the amount of the click to receive is decided according to the new and old users.If the collection time is set within 24 hours, it is very likely that the task will not be completed and the two hundred cash will not be collected. In this way, the friends that the user has invited have become registered users of the village shop app, and the company does not need to pay 200 yuan give him.

After adding this time limit, the traffic attracted by the activity funds of 600 million may be twice that of 150 million, or even three times.

If this activity can attract 500 million users, coupled with the launch of several large advertisements, it should be no problem to have more than [-] million registered users.

There are only over 150 million registered users in the village store, and the average daily active number is sometimes only a few thousand. When the daily sales volume is the highest, it barely exceeds one million. According to the commission fee, the profit of Haodianjia e-commerce company is less than 10 yuan. For an e-commerce platform, these data cannot arouse the interest of large capital companies at all.

The idea of ​​the time system seems a bit despicable, but any merchant who wants to make money is absolutely kind. In the heart of the merchant, how to attract users and take out the money in the user's pocket is the most real idea.Yang Zhenyu is no exception.

After Wang Chunyan and Yang Fan recognized the essence of viral marketing, they did not have any objection to Yang Zhenyu's timing system. On the contrary, they thought it was a very good idea to maximize the publicity effect with limited campaign funds.

Yang Zhenyu said directly: "Manager Wang personally went to the technical department to explain the details of the daily cash collection activities and the system mechanism to the programmers, and asked them to work overtime to write a set of programs.

Yang Fan checked the preferential activities of the merchants who stayed at the hotel, and they should not exceed 5% of the company's specified range, so as not to make new users think that the village store is an app that dumps agricultural and sideline products. The marketing methods can be varied, but the product quality and service attitude must be strict. check. "

Yang Fan and Wang Chunyan nodded at the same time.

"Mr. Yang, Mr. Wang, I'll go down and check first." Yang Fan picked up the documents and said.

After she walked out of the office, Yang Zhenyu smiled and asked Wang Chunyan, "How is it? Is your problem solved now?"

Wang Chunyan smiled subtly, gave Yang Zhenyu a thumbs up, and then made a strange movement, reaching out to grab Yang Zhenyu's hair.

Yang Zhenyu looked confused, "What are you going to do?"

"I want to see what's in your head? Why can't you do anything?" Wang Chunyan said vigorously.

Yang Zhenyu got up immediately, avoiding her unreasonable troubles with his height advantage, and pointed to his head with a smile, "This is full of wisdom. Wisdom is not achieved overnight, it is accumulated over many years of learning."

Sitting on her office chair, Wang Chunyan couldn't help laughing and said, "Just brag! That's fine, step back, Manager Wang is going to work."

Yang Zhenyu shook his head and smiled, and reminded, "Please address Mr. Yang in the company."

"Okay, Mr. Yang, do you have anything else to order?" Wang Chunyan cooperated.

Yang Zhenyu glanced at the time, and it was normal working hours, and finally encouraged Wang Chunyan, "I believe you can make this Farmers' Festival a success, come on."

After speaking, she left Wang Chunyan's office.

……

Tens of thousands of merchants of agricultural and sideline products in the small shop at the entrance of the village have formulated their own preferential activities in their online stores, actively responding to the Agricultural Products Festival held by Haodianjia E-Commerce Co., Ltd.

However, it is impossible for the company to give them the same level of recommendation treatment. Since eye-catching data is required, those merchants with high reputation, complete range of goods and good sales will naturally become the main targets of the company's promotion in this agricultural products festival.

Of course, in terms of search data recommendations, the company will also take care of other settled businesses.

After reviewing the preferential strength of the merchants who settled in, Wang Chunyan began to place advertisements according to the formulated publicity plan, and launched a viral marketing campaign of daily cash collection.

As soon as the daily cash collection activity was launched, it achieved good results. Yang Zhenyu also saw similar links in his circle of friends and some WeChat groups, and the enthusiasm of netizens was very high.In addition to the netizens who participated in the event, this event has begun to be screened on major social platforms again. The comments are mixed. Those who get the money must be happy, and there are many people who are thankless. It didn't affect the enthusiasm of netizens to participate, on the contrary, it became more noisy and hotter, which was even more terrifying than Yang Zhenyu expected.

On the first night after the event started, Yang Zhenyu went to the technical department to inquire about the drainage situation of the event. The technician on duty looked excited, opened the growth curve chart of registered users, pointed and analyzed, "Mr. Yang, look, our event It reached a small climax at noon today. According to background statistics, during the time period from 15:10 to [-]:[-], the number of clicks on the event reached as many as [-]. At the same time, the number of new registered users of the small shop at the entrance of the village exceeded [-].

The growth trend in the afternoon is relatively slow, which has something to do with the normal work and rest time. After participating in the event, a large number of people have no demand for the services of the village snack shop, so they choose to uninstall the APP, but at [-] o'clock in the evening, the data growth rate It has been greatly improved and has continued until now. "

Yang Zhenyu glanced at the time and stared at the last growth point of the graph, which showed 76, which means that 76 new registered users have been added after the first day of the event.

"Do you think we can break through one million tonight?" Yang Zhenyu asked.

The technical staff analyzed realistically: "Mr. Yang, it is estimated to be difficult. Based on my analysis of similar data, after 10:30 in the evening, there is still a downward trend. Tonight's breakthrough of 80 is considered very good."

Yang Zhenyu's ambition cannot conceal his desire for data. Of course, he hopes that the more the better, but the reality in front of him has proved that with the current comprehensive strength of the village store, the figure of 80 is already very impressive.

"Thank you!" Yang Zhenyu said to the technician with a smile.

(End of this chapter)