Return to the countryside to engage in industry

Chapter 462 Preparations before the Farm Products Festival

With the investment of various advertisements, the exposure of the small shop at the entrance of the village and the influence of the activities of the Farm Products Festival are also increasing. The growth rate of the average daily traffic and the number of registered users has exceeded Yang Zhenyu's expectations.

Wang Chunyan, as the deputy general manager of Haodianjia E-Commerce Co., Ltd. and the commander-in-chief of the New Year's Day Farm Products Festival project, held a group meeting one week before the event.The management of Pentium Agricultural Trade Co., Ltd. also participated in it, and fully cooperated with Haodianjia E-Commerce Co., Ltd. to fight this battle.

Wang Chunyan deployed at the meeting: "The product registration channel for the New Year's Shopping Festival has been closed, and the commodity department has completed the review work. With the steady progress of the promotion work, the various data of the small shop at the entrance of the village are very impressive. I think it is possible to start the activity warm-up. gone."

His eyes shifted to Yang Zhenyu, and he scanned them side by side.

"I agree with Manager Wang's opinion." Yang Zhenyu said first.

Then they unanimously agreed with Wang Chunyan's point of view.

Wang Chunyan went on to say: "After starting the hotter event, the customer service department must coordinate with the merchants participating in this event, and inform these sellers that the pre-heating event will greatly affect the performance of the day of the Farmer's Day, and we will give them autonomy. As for the right to choose, as long as it is a warm-up method that complies with the rules and procedures of the Farm Products Festival, the company will not object, as long as the situation is explained in advance.

After the warm-up event starts, there will be a large amount of traffic coming in. How to maintain these traffic, induce its consumption, and realize the realization of cash is the most important work next. The marketing department should communicate well with the main merchants promoted by the company this time, whether it is product discounts Activities, online store art, customer service management and other work must be as flawless as possible.

From the beginning of getting hotter to the end of the event, merchants participating in the event must do three things well. The first is the customer service management work just mentioned. In layman’s terms, it is the online sales staff. Their business level has greatly affected The final performance, this point must be repeatedly emphasized to the merchants participating in the event.

The second point: the speed of delivery, we have never done similar activities, so many places are learning from several giants in the same industry, and they are not even ashamed to say that they are completely copied from them. We must implement their successful experience Come to the actual operation and play an effective role.

The speed of delivery will affect the user experience and the speed of monetization, and even affect the reputation of our platform. Therefore, starting from the warm-up event, we must make full preparations for all merchants, especially those self-employed. Now there are SF Express in towns and villages. And other logistics companies.In this event, the company will set up a special support fund to subsidize self-employed individuals in remote mountainous areas, so that they don't have to worry about express delivery fees affecting product profits.

The company would rather make less money in this event than affect the delivery speed and user experience. "

After speaking, he looked at Yang Zhenyu intentionally. Yang Zhenyu understood what Wang Chunyan wanted to express with his eyes. He smiled and nodded at Wang Chunyan, expressing his support for the special support for the postage project for self-employed individuals in remote mountainous areas.

Apart from personal feelings, Yang Zhenyu also believes that this support project is a very meaningful move.

Wang Chunyan was affirmed by Yang Zhenyu, and her heart became calmer, and she continued, "Three tasks for delivery and after-sales processing. According to the company's articles of association, we still give merchants full self-service options, but the return time, return process and other work cannot violate The company's articles of association.

I believe that these merchants who choose to participate in this agricultural festival are very aware of the importance of after-sales work. As a platform, we need to fulfill our obligations of supervision and management. "

The leaders of relevant departments took notes on Wang Chunyan's work arrangements while listening.

Wang Chunyan continued: "Let's talk about the schedule of activities on New Year's Day. Starting at twelve o'clock in the morning, the first Farm Products Festival of the village canteen will be officially launched. All employees in all departments and positions of the company must be in their positions. The current staffing of the Haodianjia e-commerce company cannot meet the staffing needs on the day of the event, so please cooperate with us from the relevant departments of the Pentium Agricultural Trade Company.”

Yang Zhenyu stated: "I will take the lead in working overtime to help the good store to run this event well."

The general manager made his statement, and the rest of the people had no objection and agreed one after another.

"Next is the specific work arrangement for the day. First of all, the technical department, as the most important department of this event, is related to whether the event can run normally. It is not only necessary to eliminate all technical failures before New Year's Day, but also to formulate an emergency plan to ensure that there are no accidents on that day." Wang Chunyan said to Zhang Weili, Minister of Technology, "Mr. Zhang, I will leave this matter to you."

Zhang Weili nodded.

Yang Zhenyu added, "I have higher requirements for the technical department, and must be prepared for diversion. During the warm-up period, Mr. Zhang spent a little more energy to accurately control the flow trend and prepare for the day of the event. Try to avoid the collapse of the platform due to excessive traffic.”

As the chief technical engineer of the technical department, Zhang Weili is very experienced in this area of ​​work. He calmly replied to Yang Zhenyu and Wang Chunyan, "Okay! Mr. Yang, Mr. Wang."

Wang Chunyan then deployed related work.

It was past lunch time after the meeting ended. Wang Chunyan finally got up and said, "I'm sorry, because this Farmer's Festival is very important to the company. I will try my best to do the work as carefully as possible, and I will delay everyone's time for eating."

He smiled at everyone.

Zhang Mingkang glanced at the time and said with a smile, "It didn't take long. Today I asked the cafeteria to arrange a mutton soup pot to warm everyone up."

"It's still Zhang Zhishu who is thoughtful!"

Everyone walked out of the conference room laughing.

Yang Zhenyu stood at the door and waited for Wang Chunyan to pack up. Wang Chunyan came out holding notebooks and documents.

Yang Zhenyu wiped the sweat off Wang Chunyan's forehead with his sleeve, "You are too nervous."

"Yes!" Wang Chunyan nodded, "I really want to make this event a success."

"Your arrangement today is very detailed, and I can't find any loopholes, so next, you have to trust your colleagues and employees of the whole company, take it easy, if there is anything, I'm still here!" Yang Zhenyu grabbed her hand road.

Wang Chunyan felt a warm force pouring into her body, raised her head and smiled at Yang Zhenyu, "Thank you, I will not let you down."

"You never let me down." Yang Zhenyu encouraged.

……

The morning before the Farm Products Festival, the number of new registered users of the village store has exceeded 1000 million, which is about the same as Yang Zhenyu expected, and there will be a large wave of traffic in the afternoon and evening. The canteen's guaranteed bottom line sales on the day of the Farmers' Festival can also break through [-] million.

Although Yang Zhenyu was reassuring Wang Chunyan not to be nervous, in fact he was more nervous than anyone else. He was the first one to arrive at the technical department at night, watched the real-time data on the LED screen, and looked forward to the outbreak at twelve o'clock in the morning.

(End of this chapter)